Mailchimp Reviews & Pricing

Key Features

• Audience Dashboard: Store contact data and track trends to understand the audience better. Clickable sections in the dashboard help instantly launch campaigns based on that data.
• Segmentation: Ready-made segments based on campaign activity, purchase history and more are offered to send campaigns. Enable up to five layers of segmentation filtering, and update data automatically. Add a set of nested conditions facilitating different combinations of data collected such as purchase activity, gender, age range and more.
• Behavioral Targeting: An API enables pulling custom event data or actions performed by users, to send targeted messages based on specific activities, such as downloads or account renewal.
• Lookalike Audience: Works with social ads and postcards to reach more people. Find new people similar to contacts using marketing CRM data and an audience network. Create Facebook and Instagram ads, and target people interested in the company’s products.
• Content Studio: Stores assets such as photos, documents and other files. Upload or sync assets, edit them directly in the content studio and use them for marketing.
• Templates: More than 100 predesigned templates are available. Customize templates to launch campaigns.
• Email Builder: Create posts for Facebook, Instagram and Twitter directly from the email builder. Also add photos, write copy and share the post after the email is sent.
• Landing Pages: Create a place for contacts or potential contacts to land on when they click through from an email, ad, social post or other location on the web.
• Email Automation: Automate welcome messages after user subscription, and emails based on dates and events. Drag and drop RSS content into any template to pull in the latest posts.
• Schedule Campaigns: Send a campaign or schedule it for a specific date and time. Includes: 
  •  Send time optimization, which recommends a time for subscribers based on click time activity. 
  •  Timewarp to send campaigns to recipients based on their time zone. 
  •  Batch delivery to send campaigns in timed batches. 
  •  Ability to pause campaigns. 
• Reporting: Monitor trends and track performance. The growth, engagement and revenue reports facilitate viewing who’s interacted with marketing, along with their clicks, buys and downloads. Compare open, click and unsubscribe rates to industry peers.
• Real-Time Analytics: Keep tabs on all marketing campaigns including emails, automations, social ads and more. Manage marketing budget using real-time stats. Track sales from a campaign to purchase by finding out who made a purchase after opening the campaign, viewing what they bought and seeing the money earned by the campaign.
• Integrations: Integrates with apps and web services including Xero, Zapier, Square, LiveChat and more.
• A/B Testing: Test up to three variations for campaign and build a working strategy.
• Security:Includes data center security, protection from data loss or corruption, application-level security, internal IT security and more.

Limitations

• Doesn’t support adding two email addresses to the same contact.
• Limited number of templates for newsletters/publications.

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