[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) \> ActiveCampaign Categories: * [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) * [AI Chatbots](https://www.selecthub.com/c/chatbot-software/) * [AI Email Marketing Tools](https://www.selecthub.com/c/ai-email-marketing-tools/) * [Contact Management Software](https://www.selecthub.com/c/contact-management-software/) * [Conversational AI Platforms](https://www.selecthub.com/c/conversational-ai-platforms/) * [Email Marketing Software](https://www.selecthub.com/c/email-marketing-software/) * [...](#) ## What Is ActiveCampaign? **Industry Specialties:** Serves all industries ActiveCampaign provides cloud-based marketing services, with robust capabilities ranging from automation and reporting to lead scoring and contact segmentation. It’s ideal for businesses of any size, as it offers a flexible, device-agnostic deployment model. It also functions as a marketing-oriented CRM with different integrations and exporting options to assist sales. It provides machine learning that can be used on data including phone calls, emails and sales. Machine learning enables predicting win probability and using predictive sending. Customers can also take advantage of a consultant directory with certified consultants from different countries. PRICE $ $ $ $ $ COMPANY SIZE S M L DEPLOYMENT PLATFORM [ Try Before You Buy. Request a Free Demo Today! Request Demo It's completely free! ](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=ActiveCampaign&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fmarketing-automation-software%2Factivecampaign%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2Fdc6a70712a252123c40d2adba6a11d84-a82b619b4d4abe2a3f85e3ab6c7d9a15%2Fresources%2Fnormal%2Flogo.png%3F1693316214) [Contributors](#view-contributors) ![Christina George]() Written by Christina George Technical Content Writer [ Read Bio](https://www.selecthub.com/author/christina-george/) ![Dianna Dragonetti]() Edited by Dianna Dragonetti Content Editor [ Read Bio](https://www.selecthub.com/author/dianna-dragonetti/) User Sentiment i ![User satisfaction level icon: excellent]() Based on 6420 reviews: Add your rating: ![Screenshots]()![Screenshots]()![Screenshots]() Product Screenshots and Videos ## #6 ActiveCampaign is ranked #6 on the top 10 Marketing Automation Software leaderboard based on a comprehensive analysis performed by SelectHub research analysts. Compare the leaders with our In-Depth Report. [ Get the Report Now](https://pmo.selecthub.com/marketing-automation-analyst-report-site-vers?category%5Fslug=marketing-automation-software&product%5Fslug=activecampaign&slug=activecampaign&product%5Fname=ActiveCampaign&category=Marketing+Automation+Software&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fmarketing-automation-software%2Factivecampaign%2F) ## ActiveCampaign Pricing Based on our most recent analysis, ActiveCampaign pricing starts at $9 (Monthly). [Get Price Quote](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=ActiveCampaign&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fmarketing-automation-software%2Factivecampaign%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2Fdc6a70712a252123c40d2adba6a11d84-a82b619b4d4abe2a3f85e3ab6c7d9a15%2Fresources%2Fnormal%2Flogo.png%3F1693316214&price=1) Price $ $ $ $ $ i Starting From $9 Pricing Model Monthly Free Trial 14 Days ([Request for Free](https://pmo.selecthub.com/free-trial/?product%5Fname=ActiveCampaign&category=Marketing+Automation+Software&product%5Flogo=https://cdn.selecthub.com/products/dc6a70712a252123c40d2adba6a11d84-a82b619b4d4abe2a3f85e3ab6c7d9a15/resources/normal/logo.png?1693316214)) ## Training Resources ActiveCampaign is supported with the following types of training: Documentation In Person Live Online Videos Webinars ## Support The following support services are available for ActiveCampaign: Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ## ActiveCampaign Benefits and Insights Why use ActiveCampaign? ### Key differentiators & advantages of ActiveCampaign * **Take Back Your Time:** Save time from otherwise arduous tasks with a robust suite of features including email automation, contact exportation and automatic campaign driving. * **Save Money:** Reduce costs with an application that has a full suite of tools and features, helping cover all technological bases for less. * **Qualify Leads:** Automated email delivery, blog scheduling and social media monitoring features help turn reluctant or uninformed leads into brand advocates. * **Assist Sales:** Built to nurture leads to close, the system makes the sales team’s job much easier. * **Message Targets at Pivotal Stages:** Schedule messages to target leads at crucial stages in the buyer’s journey. Offers numerous ways to contact and engage users. ### Industry Expertise In the marketing automation space since 2003, it boasts a user base of over 100,000 small businesses across North America. Serves specialties such as beauty, finance, human services, travel and much more. ## ActiveCampaign Reviews Based on our most recent analysis, ActiveCampaign reviews indicate a 'excellent' User Satisfaction Rating of 92% based on 6420 user reviews from 3 recognized software review sites. ![User satisfaction level icon: excellent]() 6420 reviews 92% of users would recommend this product ### Synopsis of User Ratings and Reviews Based on an aggregate of ActiveCampaign reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst. #### Pros * **User-Friendly:** Everyone referencing this aspect states the software is easy to use. * **Automation:** It helps run customer and lead campaigns, triggered automatically based on set specifications, note 98% of reviewers referring to this feature. * **Customer Support:** The support team is easy to reach and very responsive, according to 93% of reviewers talking about this aspect. * **Functionalities:** Every user mentioning features states the system offers robust capabilities including client onboarding, lead funnels, newsletters, contact tracking and more. * **Email Campaigns:** In the view of 85% of reviews about this feature, it’s easy to send weekly emails, replicate earlier emails and develop templates for other uses. * **Integration:** Connecting with Zapier and other platforms makes it easy to transfer leads, according to 88% of reviewers referencing integration. * **Help Resource:** Everyone mentioning training reports there are helpful tutorials and webinars. #### Cons * **Learning Curve:** According to 77% of reviewers talking about training, it’s tough and time consuming to learn the platform. * **Glitches:** Every user mentioning this aspect notes it can be glitchy at times and quite slow to load during peak business hours. * **Interface:** The interface is slow and not very intuitive, according to 62% of reviewers referencing this aspect. #### Researcher's Summary: ActiveCampaign provides cloud-based marketing services to businesses of any size. It’s easy to use and offers a wide range of features, along with robust automation and campaigning capabilities. The system integrates with all major platforms. Most users also find the customer support team as well as the training materials to be helpful. However, it takes time to learn the intricate features thoroughly. Reviews also state the system suffers from glitches and the interface could be more user-friendly. Businesses that need a system that caters to CRM as well as marketing needs, and that have the ability to leverage its complex functionality effectively, should consider this as a solid choice. ## Key Features * **Dynamic Content:** Keep content fresh and personalized by automatically changing email content depending on where a lead is in the buyer’s journey. * **Email Marketing:** A robust and fully-featured suite offers broadcasting, triggered and targeted emails, funnels, and robust integrations with popular social media and e-commerce platforms. Also offers: * **Drag-and-Drop Builder:** Create and automate campaigns with ease. * **Scheduled Emails:** Enables scheduling emails for specific dates and times. * **Email Autoresponders:** Enables sending welcome emails, starting a welcome series or delivering lead magnets automatically. * **Segmentation:** Target specific groups within the contacts list to be more personal in emails and engage people with the right information. * **CRM:** Notify the sales team, update deals, create tasks and nurture leads automatically. Scores leads, passes off highly-qualified targets to sales and integrates with popular email providers. * **Advanced Reporting:** Offers custom reporting features, including custom KPIs, sales reporting, tag counting and robust segmentation. Gives insights into email performance. Split testing can also be used to get email opens, clicks and buys. * **Fast Training:** Schedule one-on-one appointments with the company’s customer service team to help teams get up to speed with training. A series of robust webinars and user docs are available. * **Migration Services:** Receive assistance migrating from another marketing automation product. Services include contact list and tag import, form recreation, workflow recreation, and email template recreation. * **Powerful Integrations:** Integrates with PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Facebook, Google Analytics and more than 250 other apps including payment processors, membership websites and e-commerce stores. * **Audience Segmentation:** Allows personalized messages by adding tags to segments. Tags can be based on purchase history, geographic location, time since last purchased, personal interests and more. * **Geo-Tracking:** Automatically capture a contact’s location for geo-targeted email marketing campaigns. * **Site Tracking:** Pulls data in from other websites to assist in tracking the customer’s activity. * **Social Sharing:** Gives insights into performance on social platforms and enables greater audience engagement. * **Split Testing:** Try different email subject lines, body copy and more to increase and optimize campaign conversion rates. Add up to five variations for a single campaign. * **SMS Marketing:** Automate SMS marketing to send notifications and campaigns such as appointment reminders, flash sale notifications and more. * **Conversation Features:** Provides: * Live chat to facilitate capturing leads and creating contacts from the website. Includes customizable auto reply, custom branding, contact creation and triggered automations. * A unified inbox to connect conversations with customers. * **Predictive Sending:** Automate emails using machine learning algorithms. It ranks the hours in a day based on a contact’s open time and uses these recommendations to schedule an optimal send time. * **Contact and Lead Scoring:** Sends notifications when leads are getting hot, with automatically triggered email notifications and task assignments based on lead score changes. Helps follow up with deals that are most likely to close. * **Win Probabilities:** Calculates the conversion chance for a specific lead, giving foresight into lead behavior. ## Limitations User feedback has identified the following drawbacks at the time of this review: * Email template lacks a subject line. * Not possible to upload emails in batches. * Automations don't show the number of people who have opted in. * Form builder lags at times and uploading images to forms is problematic. * Selecting text in campaigns is glitchy. * Fonts change for no reason even in a formatted section. ## Suite Support Four levels of support options offered, each including access to managed email delivery as well as one-on-one chat support with a dedicated agent, either via web or over the phone. Enterprise level provides maximum support options and the widest availability. _mail\_outline_Email: Send messages to support and attach screenshots using forms on the “Contact Me” page. _phone_Phone: +1 (800) 357-0402, available for Enterprise users only. _school_Training: Helpful series of webinars and user support docs are available. One-on-one training with a support specialist is available for Plus, Professional and Enterprise users. _local\_offer_Tickets: Not listed. ![Banner of Pricing guide for ActiveCampaign]() ## Pricing & Cost Details See the Price/User for the top marketing automation software… plus the most important considerations and questions to ask when shopping. See Pricing Details ## Compare Marketing Automation Software These are the top products most often compared. Generating Scorecard... Compare to ActiveCampaign You can choose 4 products to compare [ HubSpot Marketing Hub ](https://www.selecthub.com/p/marketing-automation-software/hubspot-marketing-hub/) [ Mailchimp ](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) [ Constant Contact ](https://www.selecthub.com/p/email-marketing-software/constant-contact/) [ GetResponse ](https://www.selecthub.com/p/email-marketing-software/getresponse/) [ Zoho Marketing Automation ](https://www.selecthub.com/p/marketing-automation-software/zoho-marketing-automation/) [ Eloqua ](https://www.selecthub.com/p/marketing-automation-software/eloqua/) [ Omnisend ](https://www.selecthub.com/p/email-marketing-software/omnisend/) [ SharpSpring ](https://www.selecthub.com/p/marketing-automation-software/sharpspring/) [ Marketo ](https://www.selecthub.com/p/marketing-automation-software/marketo/) Generating Scorecard... Compare to ActiveCampaign ## Head-to-Head Comparison ![ActiveCampaign Software Tool]() vs * [Act-On](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-act-on/) * [Adobe Campaign](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-adobe-campaign/) * [Adobe Marketing Cloud](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-adobe-marketing-cloud/) * [Albert AI](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-albert-ai/) * [Ansira](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-ansira/) * [AWeber](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-aweber/) * [Blitzen](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-blitzen/) * [Bloomreach](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-bloomreach/) * [Brevo](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-brevo/) * [ClickDimensions](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-clickdimensions/) * [Constant Contact](https://www.selecthub.com/email-marketing-software/constant-contact-vs-activecampaign/) * [Drip](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-drip/) * [Dynamics 365 For Marketing](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-dynamics-365-marketing/) * [Eloqua](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-eloqua/) * [emfluence](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-emfluence/) * [Encharge](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-encharge/) * [eTrigue](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-etrigue/) * [GetResponse](https://www.selecthub.com/email-marketing-software/getresponse-vs-activecampaign/) * [HubSpot Marketing Hub](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-hubspot-marketing-hub/) * [iContact](https://www.selecthub.com/email-marketing-software/icontact-vs-activecampaign/) * [Kartra](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-kartra/) * [Klaviyo](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-activecampaign/) * [Mailchimp](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-activecampaign/) * [MailerLite](https://www.selecthub.com/email-marketing-software/mailerlite-vs-activecampaign/) * [Mapp](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-mapp/) * [Marketing Cloud Account Engagement](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-marketing-cloud-account-engagement/) * [Marketo](https://www.selecthub.com/marketing-automation-software/marketo-vs-activecampaign/) * [Mautic](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-mautic/) * [Mindbox](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-mindbox/) * [Nielsen Marketing Cloud](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-nielsen-marketing-cloud/) * [Omnisend](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-omnisend/) * [Ontraport](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-ontraport/) * [Oracle CX Marketing](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-oracle-cx-marketing/) * [Ortto](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-ortto/) * [RD Station](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-rd-station/) * [Remarkety](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-remarkety/) * [Sailthru](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-sailthru/) * [Salesforce Marketing Cloud](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-salesforce-marketing-cloud/) * [Sendinblue](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-sendinblue/) * [SendPulse](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-sendpulse/) * [SharpSpring](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-sharpspring/) * [SnapRetail](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-snapretail/) * [springbig](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-springbig/) * [Sugar Market](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-sugar-market/) * [Tabrasa](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-tabrasa/) * [Thryv](https://www.selecthub.com/marketing-automation-software/thryv-vs-activecampaign/) * [VBOUT](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-vbout/) * [Volly](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-volly/) * [Wishpond](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-wishpond/) * [Zoho Marketing Automation](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-zoho-marketing-automation/) ## Awards SelectHub research analysts have evaluated ActiveCampaign and concluded it earns best-in-class honors for Lead Management. ActiveCampaign stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]() ![Lead Management Award]() ## Relevant Articles [ Best Enterprise Email Marketing Platforms](https://www.selecthub.com/marketing-automation/best-enterprise-email-marketing-platforms/) ## Pricing for Marketing Automation Software ![Banner of Pricing guide for Marketing Automation Software]() ## Similar Products Here are the most similar products to ActiveCampaign. [ Tabrasa ](https://www.selecthub.com/p/marketing-automation-software/tabrasa/) [ SendPulse ](https://www.selecthub.com/p/marketing-automation-software/sendpulse/) [ InGo ](https://www.selecthub.com/p/marketing-automation-software/ingo-me/) [ Marketing Titan ](https://www.selecthub.com/p/marketing-automation-software/marketing-titan/) [ Pathway ](https://www.selecthub.com/p/marketing-automation-software/pathway-port/) [ Akero ](https://www.selecthub.com/p/marketing-automation-software/akero-labs/) [ Tune ](https://www.selecthub.com/p/marketing-automation-software/tune-com/) [ Practice ZEBRA ](https://www.selecthub.com/p/marketing-automation-software/practice-zebra/) [ Computer Market Research ](https://www.selecthub.com/p/marketing-automation-software/computer-market-research/) [ Experiture ](https://www.selecthub.com/p/marketing-automation-software/experiture/) ## About the Contributors The following expert team members are responsible for creating, reviewing, and fact checking the accuracy of this content. [ ](https://www.selecthub.com/author/christina-george/) Written by [Christina George](https://www.selecthub.com/author/christina-george/) Technical Content Writer An Associate Editor at SelectHub, Christina George creates and edits articles spanning project management, CPQ, CRM, marketing automation and home health software. As a Bachelor of Arts graduate with a triple major in Economics, Political Science and Sociology, her aim is to bring an integrated and simplified approach to long-form technical content. Formerly a food writer, copywriter, and social media sleuth, she has a soft spot for a quality pun. When not crafting articles and editing buyer's guides, you can find her attempting to score goals on the football field, binge-watching Curb Your Enthusiasm, or re-reading Pride and Prejudice for the nth time. [See Full Bio](https://www.selecthub.com/author/christina-george/) [ ](https://www.selecthub.com/author/dianna-dragonetti/) Edited by [Dianna Dragonetti](https://www.selecthub.com/author/dianna-dragonetti/) Content Editor As an editor, Dianna Dragonetti leads a team of five writers in writing about a variety of software, with an emphasis on how these tools empower businesses. Categories include accounting, learning management systems, content management systems, supply chain management, and electronic data interchange. [See Full Bio](https://www.selecthub.com/author/dianna-dragonetti/) Your review has been submitted and should be visible within 24 hours. Review Title Pros Cons Overall feedback Your name Your job title Industry [ Choose your main industry](javascript:void%28%29) * [Accounting / CPA](javascript:void%28%29) * [Advertising](javascript:void%28%29) * [Aerospace & Defense](javascript:void%28%29) * [Agriculture](javascript:void%28%29) * [Apparel](javascript:void%28%29) * [Architecture](javascript:void%28%29) * [Auto Dealership](javascript:void%28%29) * [Automotive](javascript:void%28%29) * [Banking & Financial Services](javascript:void%28%29) * [Banking & Mortgage](javascript:void%28%29) * [Chemicals](javascript:void%28%29) * [Construction & Engineering](javascript:void%28%29) * [Construction / Contracting](javascript:void%28%29) * [Consulting](javascript:void%28%29) * [Consumer Products](javascript:void%28%29) * [Distribution](javascript:void%28%29) * [E-commerce](javascript:void%28%29) * [Education](javascript:void%28%29) * [Electronics](javascript:void%28%29) * [Energy & Utilities](javascript:void%28%29) * [Federal Government](javascript:void%28%29) * [Field Maintenance](javascript:void%28%29) * [Food & Beverage](javascript:void%28%29) * [Healthcare / Social Services](javascript:void%28%29) * [Hospitality / Gaming / Travel](javascript:void%28%29) * [Human Resources](javascript:void%28%29) * [Industrial Machinery](javascript:void%28%29) * [Information Technology & High Tech](javascript:void%28%29) * [Insurance](javascript:void%28%29) * [Legal](javascript:void%28%29) * [Maintenance / Field Service](javascript:void%28%29) * [Manufacturing](javascript:void%28%29) * [Marketing Services](javascript:void%28%29) * [Media & Communications / Entertainment](javascript:void%28%29) * [Mill Products](javascript:void%28%29) * [Mining / Metals](javascript:void%28%29) * [Mortgage](javascript:void%28%29) * [Non-Profit](javascript:void%28%29) * [Not Available](javascript:void%28%29) * [Oil & Gas](javascript:void%28%29) * [Other](javascript:void%28%29) * [Other Services](javascript:void%28%29) * [Payroll Provider](javascript:void%28%29) * [Pharmaceuticals](javascript:void%28%29) * [Professional Employer Organization](javascript:void%28%29) * [Professional Services](javascript:void%28%29) * [Property Management](javascript:void%28%29) * [Public Sector](javascript:void%28%29) * [Real Estate](javascript:void%28%29) * [Recruiting Agency](javascript:void%28%29) * [Religious Institutions](javascript:void%28%29) * [Retail](javascript:void%28%29) * [Sales & Marketing](javascript:void%28%29) * [Semiconductors](javascript:void%28%29) * [Software / IT](javascript:void%28%29) * [Sports and Recreation](javascript:void%28%29) * [Staffing Agency](javascript:void%28%29) * [State & Local Government](javascript:void%28%29) * [Telecommunications](javascript:void%28%29) * [Third-Party Administrator](javascript:void%28%29) * [Transportation & Logistics](javascript:void%28%29) * [Wholesale Distribution](javascript:void%28%29) Company Size [ Choose your company size](javascript:void%28%29) * [1 employee](javascript:void%28%29) * [2 to 9 employees](javascript:void%28%29) * [10 - 19 employees](javascript:void%28%29) * [20 - 49 employees](javascript:void%28%29) * [50 - 99 employees](javascript:void%28%29) * [100 - 499 employee](javascript:void%28%29) * [500 - 999 employees](javascript:void%28%29) * [1,000 - 2,499 employees](javascript:void%28%29) * [2,500 - 4,999 employees](javascript:void%28%29) * [5,000 - 9,999 employees](javascript:void%28%29) * [10,000 - 24,999 employees](javascript:void%28%29) * [25,000 - 49,999 employees](javascript:void%28%29) * [50,000 + employees](javascript:void%28%29) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Marketing Automation", "item": "https://www.selecthub.com/category/marketing-automation/" }, { "@type": "ListItem", "position": 3, "name": "Marketing Automation Software", "item": "https://www.selecthub.com/c/marketing-automation-software/" }, { "@type": "ListItem", "position": 4, "name": "ActiveCampaign" } ] } { "@context": "http://schema.org", "@type": "SoftwareApplication", "name": "ActiveCampaign", "description": "ActiveCampaign provides cloud-based marketing services, with robust capabilities ranging from automation and reporting to lead scoring and contact segmentation. It’s ideal for businesses of any size, as it offers a flexible, device-agnostic deployment model. It also functions as a marketing-oriented CRM with different integrations and exporting options to assist sales. It provides machine learning that can be used on data including phone calls, emails and sales. Machine learning enables predicting win probability and using predictive sending. Customers can also take advantage of a consultant directory with certified consultants from different countries.", "review": { "@type": "Review","reviewRating": { "@type": "Rating", "ratingValue": 86, "bestRating": 100 }, "author": { "@type": "Person", "name": "Christina George", "reviewBody": "ActiveCampaign provides cloud-based marketing services to businesses of any size. It’s easy to use and offers a wide range of features, along with robust automation and campaigning capabilities. The system integrates with all major platforms. Most users also find the customer support team as well as the training materials to be helpful. However, it takes time to learn the intricate features thoroughly. Reviews also state the system suffers from glitches and the interface could be more user-friendly. Businesses that need a system that caters to CRM as well as marketing needs, and that have the ability to leverage its complex functionality effectively, should consider this as a solid choice." } }, "image": "https://cdn.selecthub.com/products/dc6a70712a252123c40d2adba6a11d84-a82b619b4d4abe2a3f85e3ab6c7d9a15/resources/normal/logo.png?1693316214", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "92", "bestRating": "100", "worstRating": "1", "ratingCount": "6420" }, "offers": { "@type": "Offer", "priceSpecification": { "@type": "priceSpecification", "price": "9", "priceCurrency": "USD" } }, "positiveNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "User-Friendly: Everyone referencing this aspect states the software is easy to use." }, { "@type": "ListItem", "position": 2, "name": "Automation: It helps run customer and lead campaigns, triggered automatically based on set specifications, note 98% of reviewers referring to this feature." }, { "@type": "ListItem", "position": 3, "name": "Customer Support: The support team is easy to reach and very responsive, according to 93% of reviewers talking about this aspect." } ] }, "negativeNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Learning Curve: According to 77% of reviewers talking about training, it’s tough and time consuming to learn the platform." }, { "@type": "ListItem", "position": 2, "name": "Glitches: Every user mentioning this aspect notes it can be glitchy at times and quite slow to load during peak business hours." }, { "@type": "ListItem", "position": 3, "name": "Interface: The interface is slow and not very intuitive, according to 62% of reviewers referencing this aspect." } ] }, "applicationCategory": "Marketing Automation Software" } ```