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Omnisend Reviews & Pricing

by Omnisend | Founded 2014, London, England

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What Is Omnisend?

Industry Specialties: Serves all industries

Omnisend is a comprehensive marketing automation software designed primarily for e-commerce businesses looking to streamline their marketing efforts. It's particularly well-suited for small to medium-sized online stores seeking to enhance their customer engagement and retention through personalized communication. One of the key benefits of Omnisend is its ability to automate various aspects of marketing, from email campaigns to SMS and social media messages, allowing businesses to reach their customers across multiple channels seamlessly. Users appreciate its user-friendly interface and the depth of customization options available, enabling them to tailor their marketing messages precisely. Compared to similar products in the market, Omnisend stands out for its focus on e-commerce integration, offering detailed insights into customer behavior and the effectiveness of marketing strategies. Pricing for Omnisend varies based on the scale of usage, with options ranging from a basic free plan to more advanced plans billed monthly, making it accessible for businesses at different stages of growth.

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User Sentiment

Based on 1574 reviews:

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Omnisend Pricing

Based on our most recent analysis, Omnisend pricing starts at $16 (Monthly, Freemium).

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Starting From: $16
Pricing Model: Monthly, Freemium
Free Trial: Yes

Training Resources

Omnisend is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Omnisend:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Omnisend Benefits and Insights

Why use Omnisend?

Key differentiators & advantages of Omnisend

Free Version: Omnisend provides email campaigns, signup forms and reports in the free version. It enables sending promotional email campaigns to customers or to specific segments. It also provides a campaign booster to improve open and click rates.
Click Map: A variable click map, which functions like a heat map, gives insights into where customers are on a page and what products they’re viewing.
Customer Feedback Tools: Companies can determine customer sentiment by gathering post-sale customer feedback. The software accomplishes this with one-click and quick feedback responses, automated emails and more.
SMS Messages: Marketing teams can expand their reach through integrated SMS automation, which works in tandem with email automation. The system supports all country codes for sending messages to international customers.
Email Marketing Report: Omnisend’s actionable email marketing reports enable tracking the performance of automation workflows, email campaigns and signup forms. Users can compare performance metrics daily, weekly or monthly to see the campaigns that generated the highest sales, and the content or products that received the highest click-through rates and bounce rates.
Streamlined Processes: Users can reduce manual tasks via prebuilt marketing automation workflows that are based on e-commerce best practices. It also offers smart triggers and automated communication.
Customer Loyalty: The software can send customers follow-up messages and cross-selling offers. It also facilitates reactivating inactive customers.
Real-Time Updates for Customers: The system ensures customers are kept updated through updates on order confirmation, shipping confirmation and order follow ups. It also has abandoned cart recovery. All these capabilities are offered through WhatsApp mobile messaging engagement.

Industry Expertise

Hitting a sweet spot between features and pricing, Omnisend is a multi (omni) channel marketing suite that operates in a variety of industries, including education, IT, fashion, manufacturing, medical and more.

Omnisend Reviews

Based on our most recent analysis, Omnisend reviews indicate a 'excellent' User Satisfaction Rating of 92% based on 1574 user reviews from 4 recognized software review sites.

1574 reviews

92%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of Omnisend reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Easy-to-use Interface: Users appreciate the platform's intuitive design and user-friendly interface, making it easy to navigate and manage marketing campaigns effectively.
Comprehensive Feature Set: Omnisend offers a wide range of features, including email marketing, SMS marketing, automation workflows, and more, providing businesses with the tools they need to create and execute successful marketing strategies.
Effective Automation Capabilities: The platform's automation features enable businesses to automate repetitive tasks, such as sending welcome emails, abandoned cart reminders, and post-purchase follow-ups, saving time and improving efficiency.
Personalization Options: Omnisend allows businesses to personalize their marketing messages based on customer data, such as purchase history, browsing behavior, and demographics, leading to more targeted and effective campaigns.
Strong Reporting and Analytics: The platform provides detailed reporting and analytics, giving businesses insights into the performance of their campaigns and enabling them to make data-driven decisions.

Cons

Limited Segmentation Capabilities: Users have expressed frustration with Omnisend's segmentation limitations, particularly when trying to target specific customer groups based on purchase history or engagement levels. This can hinder the ability to create highly personalized campaigns.
Email Deliverability Issues: Some users have reported challenges with email deliverability, with messages occasionally landing in spam folders or experiencing delays. This can impact campaign performance and overall reach.
Reporting and Analytics: While Omnisend offers reporting features, some users find them to be less comprehensive than those provided by other marketing automation platforms. This can make it difficult to gain deep insights into campaign performance and customer behavior.

Researcher's Summary:

Omnisend has been making waves in the e-commerce world, but is it all smooth sailing? Let's dive into what users have been saying about this marketing automation platform over the past year.

Users consistently highlight Omnisend's user-friendly interface as a major strength. The drag-and-drop email editor and intuitive campaign builder make it simple for even those with limited technical expertise to create professional-looking campaigns. This ease of use is a significant advantage over more complex platforms that require extensive training or coding knowledge. Another standout feature is Omnisend's robust automation capabilities. Users appreciate the ability to set up automated workflows triggered by specific customer actions, such as abandoned carts or purchase history. This allows businesses to send targeted and timely messages, leading to increased engagement and sales. Omnisend's multi-channel approach, which includes email, SMS, and push notifications, is also a key differentiator. Users find this particularly valuable for reaching customers on their preferred channels and creating a more cohesive brand experience.

While Omnisend receives overwhelmingly positive feedback, some users note that the platform's pricing can be a barrier for smaller businesses or those just starting. Additionally, while Omnisend offers a wide range of features, some users express a desire for even more advanced segmentation and personalization options. Overall, Omnisend appears to be an ideal fit for established, growth-focused e-commerce businesses with sizable contact lists. Its user-friendly interface, powerful automation features, and multi-channel capabilities make it a valuable tool for driving sales and building customer loyalty. However, businesses should carefully consider their budget and specific needs before committing to Omnisend or any marketing automation platform. The marketing technology landscape is constantly evolving, so it's always a good idea to research and compare different options to find the best fit for your business.

Key Features

A/B Testing: This feature helps users optimize their marketing efforts by sending out two subject lines or two different sender names to a small percentage of recipients to see which one worked best. The one with the highest click-through rate then gets sent automatically to the rest of the recipients.
Campaign Booster: This feature helps optimize engagement rates by letting users resend a campaign with a new subject line to contacts who are likely to buy but didn’t open the first email.
Email Template: Several types of templates simplify the process of customizing email campaigns.
Abandoned Cart: The software tracks visitors who abandoned their carts so users can send follow-up emails to win them back and boost revenue. It does this by showing abandoned carts at multiple stages — after shoppers have entered their email address or directly from cookies in their browser.
Content Editor: A product picker feature lets users create newsletters and allows them to have a unique discount code for every customer. It can also add automatic product recommendations.
Audience Segmentation: Marketers can be sure to reach subscribers with relevant content with this feature. A variety of criteria are available to build segments, such as customers who placed orders and contacts who opened and clicked on campaigns. Users can also target subscribers based on their demographic data or where they signed up.
Powerful Integrations: One-click integrations are available with major e-commerce apps like Shopify, ShopifyPlus and WooCommerce. It can also connect with Zapier and Magento. It supports custom integrations via API.
Push Notifications: Users can optimize interactions with leads and customers by adding push notifications to automated flows and campaigns. They can use notifications to announce flash promotions, confirm orders and more.
Forms: A signup box widget displays at the bottom of web pages, so it’s available to click while visitors browse without being a distraction. The software also provides a game-based sign-up form to collect subscribers by offering them a chance to win a prize, discount or anything else by entering their email address and spinning the wheel.

Limitations

According to SelectHub analyst review, these are the product’s limitations at the time of this writing:

Omnisend doesn’t provide RSS integrated email features for blog posts.
Only the Enterprise plan offers unlimited users and emails.

Suite Support

Support options are available depending on the plan purchased. The free version doesn’t include any support. The Pro plan offers support priority for urgent requests, with response times in under five minutes. Choosing the Enterprise plan offers extra perks like a dedicated account manager and access to audits and user logs.

Email: 24/7 chat and email support is provided, accessible through the customer login portal on the Omnisend website.

Phone: Phone support isn’t available at this time.

Training: Training options include an onboarding course delivered via webinar recordings, a robust knowledge base, blog posts, articles and whitepapers.

Tickets: Support ticketing isn’t available at this time.

Pricing & Cost Details

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Awards

SelectHub research analysts have evaluated Omnisend and concluded it earns best-in-class honors for Platform Capabilities and Social Media Campaign Management. Omnisend stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.