[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) \> Mailchimp Categories: * [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) * [AI Email Marketing Tools](https://www.selecthub.com/c/ai-email-marketing-tools/) * [AI Workflow Automation Tools](https://www.selecthub.com/c/ai-workflow-automation-tools/) * [Email Marketing Software](https://www.selecthub.com/c/email-marketing-software/) * [Lead Management Software](https://www.selecthub.com/c/lead-management-software/) * [...](#) ## What Is Mailchimp? **Industry Specialties:** Serves all industries Mailchimp is a web-based marketing platform that specializes in email marketing, sending, monitoring and personalizing communications. Given its pricing point, it’s great for small or medium businesses who want a fully-featured marketing implementation. Standout features include an intuitive website builder with a drag-and-drop interface, an integrated database, as well as robust landing page builders for web and social media traffic. It also facilitates the creation of digital ads as well as physical postcards to reach customers via postal services. PRICE $ $ $ $ $ COMPANY SIZE S M L DEPLOYMENT PLATFORM [ Try Before You Buy. Request a Free Demo Today! Request Demo It's completely free! ](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Mailchimp&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fmarketing-automation-software%2Fmailchimp%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0%2Fresources%2Fnormal%2Flogo.png%3F1749078409) [Contributors](#view-contributors) ![Christina George]() Written by Christina George Technical Content Writer [ Read Bio](https://www.selecthub.com/author/christina-george/) ![Dianna Dragonetti]() Edited by Dianna Dragonetti Content Editor [ Read Bio](https://www.selecthub.com/author/dianna-dragonetti/) User Sentiment i ![User satisfaction level icon: great]() Based on 41542 reviews: Add your rating: ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() Product Screenshots and Videos ## #2 Mailchimp is ranked #2 on the top 10 Marketing Automation Software leaderboard based on a comprehensive analysis performed by SelectHub research analysts. Compare the leaders with our In-Depth Report. [ Get the Report Now](https://pmo.selecthub.com/marketing-automation-analyst-report-site-vers?category%5Fslug=marketing-automation-software&product%5Fslug=mailchimp&slug=mailchimp&product%5Fname=Mailchimp&category=Marketing+Automation+Software&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fmarketing-automation-software%2Fmailchimp%2F) ## Mailchimp Pricing Based on our most recent analysis, Mailchimp pricing starts at $13 (Monthly, Freemium). [Get Price Quote](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Mailchimp&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fmarketing-automation-software%2Fmailchimp%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0%2Fresources%2Fnormal%2Flogo.png%3F1749078409&price=2) Price $ $ $ $ $ i Starting From $13 Pricing Model Monthly, Freemium Free Trial Yes ([Request for Free](https://pmo.selecthub.com/free-trial/?product%5Fname=Mailchimp&category=Marketing+Automation+Software&product%5Flogo=https://cdn.selecthub.com/products/5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0/resources/normal/logo.png?1749078409)) ## Training Resources Mailchimp is supported with the following types of training: Documentation In Person Live Online Videos Webinars ## Support The following support services are available for Mailchimp: Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ## Mailchimp Benefits and Insights Why use Mailchimp? ### Key differentiators & advantages of Mailchimp * **Free Version:** A free version includes features such as an audience dashboard, tags, segmentation and more. * **Multivariate Campaign:** Test up to eight campaign variations and send improvised emails every time. View the impact of small changes to email campaigns on subscriber engagement. * **Mobile App:** Access reports, manage audiences, create campaign content and work on email campaigns on the go using an app for iOS and Android devices. * **Retargeting Digital ads:** Retarget website and landing page visitors when they use Facebook and Instagram, in order to bolster revenue and stay in constant contact with customers. * **Website Builder:** Build websites for free without coding skills, saving time and money. A built-in sign-up form and an option to claim a custom domain name enhance branding. * **24/7 Support:** Support team and resources are available 24/7\. Unlimited access to tutorials and marketing guides, as well as assistance in contact management, template design and website development are available. * **Account Security:** Leverage two-factor authentication that includes Mailchimp’s login credentials and a one-time passcode via text message, ensuring system security and authentication. ### Industry Expertise Mailchimp is a comprehensive marketing automation platform that excels in email marketing, audience management, and analytics. It's particularly renowned for its user-friendly interface, making it an ideal choice for small to medium-sized businesses and entrepreneurs who are looking to engage their audience effectively without requiring extensive technical knowledge. With features like customizable email templates, targeted campaigns, and detailed performance reports, Mailchimp is best suited for those aiming to enhance their digital marketing efforts and foster customer relationships through personalized communication. ## Mailchimp Reviews Based on our most recent analysis, Mailchimp reviews indicate a 'great' User Satisfaction Rating of 88% based on 41542 user reviews from 5 recognized software review sites. ![User satisfaction level icon: great]() 41542 reviews 88% of users would recommend this product ### Synopsis of User Ratings and Reviews Based on an aggregate of Mailchimp reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst. #### Pros * **Easy to Use:** The platform has a simple interface and can easily be understood by anyone with basic knowledge of email marketing, observe 95% of reviewers referencing this feature. * **Easy Email and Templates:** It’s easy to create and understand emails using templates, send professional email flyers, and run campaigns automatically, according to 83% of users who mention this feature. * **Email Marketing:** Everyone referencing this aspect thinks it’s a comprehensive email marketing tool with features like campaign management, customer journey, transactional email, integrations and more. * **Customization:** Almost 80% of reviewers who talk about this feature feel the built-in templates are easily customizable, and editing them doesn’t require graphic design experience. #### Cons * **Paid Version:** More than 85% users mentioning this aspect observe that the free version doesn’t include all features and the premium version is expensive compared to other email marketing services. * **Email Spam:** Every user talking about this feature mentions that sometimes clients' e-blasts end up in the spam folder for recipients. * **Glitches:** There are glitches such as difficulty signing in when logged in from another device, frozen modules, slow editing process, poor compatibility with Outlook and more, as every review on this feature mentions. #### Researcher's Summary: Stepping into the realm of email marketing, Mailchimp emerges as a prominent contender, captivating businesses with its user-friendly interface and extensive features. User feedback from the past year sheds light on Mailchimp's strengths and weaknesses, offering valuable insights for potential adopters. Mailchimp's intuitive design empowers users of all skill levels to craft visually appealing email campaigns. The platform's drag-and-drop editor and diverse template library simplify the creation process, enabling businesses to maintain brand consistency and engage their audience effectively. Affordability is another hallmark of Mailchimp, with tiered pricing plans catering to businesses of varying sizes and budgets. The availability of a free plan further enhances accessibility, making it an attractive option for startups and small businesses. However, Mailchimp's automation capabilities have drawn mixed reviews. While the platform offers basic automation features, such as welcome emails and abandoned cart sequences, some users find them to be less robust compared to competitors like ActiveCampaign or Klaviyo. Additionally, Mailchimp's segmentation options, while functional, may not provide the same level of granularity as more specialized email marketing platforms. Despite these limitations, Mailchimp's ease of use, affordability, and comprehensive feature set make it a compelling choice for businesses seeking a reliable email marketing solution. Its intuitive interface and extensive template library empower users to create professional-looking emails without extensive design experience. The platform's scalability ensures that it can accommodate the evolving needs of growing businesses, making it an ideal choice for those embarking on their email marketing journey. ## Key Features * **Audience Dashboard:** Store contact data and track trends to understand the audience better. Clickable sections in the dashboard help instantly launch campaigns based on that data. * **Segmentation:** Ready-made segments based on campaign activity, purchase history and more are offered to send campaigns. Enable up to five layers of segmentation filtering, and update data automatically. Add a set of nested conditions facilitating different combinations of data collected such as purchase activity, gender, age range and more. * **Behavioral Targeting:** An API enables pulling custom event data or actions performed by users, to send targeted messages based on specific activities, such as downloads or account renewal. * **Lookalike Audience:** Works with social ads and postcards to reach more people. Find new people similar to contacts using marketing CRM data and an audience network. Create Facebook and Instagram ads, and target people interested in the company’s products. * **Content Studio:** Stores assets such as photos, documents and other files. Upload or sync assets, edit them directly in the content studio and use them for marketing. * **Templates:** More than 100 predesigned templates are available. Customize templates to launch campaigns. * **Email Builder:** Create posts for Facebook, Instagram and Twitter directly from the email builder. Also add photos, write copy and share the post after the email is sent. * **Landing Pages:** Create a place for contacts or potential contacts to land on when they click through from an email, ad, social post or other location on the web. * **Email Automation:** Automate welcome messages after user subscription, and emails based on dates and events. Drag and drop RSS content into any template to pull in the latest posts. * **Schedule Campaigns:** Send a campaign or schedule it for a specific date and time. Includes: * Send time optimization, which recommends a time for subscribers based on click time activity. * Timewarp to send campaigns to recipients based on their time zone. * Batch delivery to send campaigns in timed batches. * Ability to pause campaigns. * **Reporting:** Monitor trends and track performance. The growth, engagement and revenue reports facilitate viewing who’s interacted with marketing, along with their clicks, buys and downloads. Compare open, click and unsubscribe rates to industry peers. * **Real-Time Analytics:** Keep tabs on all marketing campaigns including emails, automations, social ads and more. Manage marketing budget using real-time stats. Track sales from a campaign to purchase by finding out who made a purchase after opening the campaign, viewing what they bought and seeing the money earned by the campaign. * **Integrations:** Integrates with apps and web services including Xero, Zapier, Square, LiveChat and more. * **A/B Testing:** Test up to three variations for campaign and build a working strategy. * **Security:**Includes data center security, protection from data loss or corruption, application-level security, internal IT security and more. ## Limitations Some of the product drawbacks, according to user feedback at the time of this review, include: * Doesn’t support adding two email addresses to the same contact. * Limited number of templates for newsletters/publications. ## Suite Support Offers five different tiers of support: free, essential, standard, legacy and premium. Premium users get access to all levels of support, including phone, chat and email. Free users have access to email support and a robust library of articles and white papers. Users belonging to the other three support levels have access to everything except phone support. _mail\_outline_Email: Available 24/7 for users of all levels. _phone_Phone: Available Monday through Friday, 9 a.m. to 5 p.m. EST, only for premium subscribers. _school_Training: A rich knowledge base and other self-service support options are available _local\_offer_Tickets: Not listed. ![Banner of Pricing guide for Mailchimp]() ## Pricing & Cost Details See the Price/User for the top marketing automation software… plus the most important considerations and questions to ask when shopping. See Pricing Details ## Compare Marketing Automation Software These are the top products most often compared. Generating Scorecard... Compare to Mailchimp You can choose 4 products to compare [ HubSpot Marketing Hub ](https://www.selecthub.com/p/marketing-automation-software/hubspot-marketing-hub/) [ Constant Contact ](https://www.selecthub.com/p/email-marketing-software/constant-contact/) [ GetResponse ](https://www.selecthub.com/p/email-marketing-software/getresponse/) [ Zoho Marketing Automation ](https://www.selecthub.com/p/marketing-automation-software/zoho-marketing-automation/) [ ActiveCampaign ](https://www.selecthub.com/p/marketing-automation-software/activecampaign/) [ Eloqua ](https://www.selecthub.com/p/marketing-automation-software/eloqua/) [ Omnisend ](https://www.selecthub.com/p/email-marketing-software/omnisend/) [ SharpSpring ](https://www.selecthub.com/p/marketing-automation-software/sharpspring/) [ Marketo ](https://www.selecthub.com/p/marketing-automation-software/marketo/) Generating Scorecard... Compare to Mailchimp ## Head-to-Head Comparison ![Mailchimp Software Tool]() vs * [Act-On](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-act-on/) * [ActiveCampaign](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-activecampaign/) * [Adobe Campaign](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-adobe-campaign/) * [Adobe Marketing Cloud](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-adobe-marketing-cloud/) * [Albert AI](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-albert-ai/) * [Ansira](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-ansira/) * [AWeber](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-aweber/) * [Blitzen](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-blitzen/) * [Bloomreach](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-bloomreach/) * [Brevo](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-brevo/) * [ClickDimensions](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-clickdimensions/) * [Constant Contact](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-constant-contact/) * [Drip](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-drip/) * [Dynamics 365 For Marketing](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-dynamics-365-marketing/) * [Eloqua](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-eloqua/) * [emfluence](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-emfluence/) * [Encharge](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-encharge/) * [eTrigue](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-etrigue/) * [GetResponse](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-getresponse/) * [HubSpot Marketing Hub](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-hubspot-marketing-hub/) * [iContact](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-icontact/) * [Kartra](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-kartra/) * [Klaviyo](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-klaviyo/) * [MailerLite](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-mailerlite/) * [Mapp](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-mapp/) * [Marketing Cloud Account Engagement](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-marketing-cloud-account-engagement/) * [Marketo](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-marketo/) * [Mautic](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-mautic/) * [Mindbox](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-mindbox/) * [Nielsen Marketing Cloud](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-nielsen-marketing-cloud/) * [Omnisend](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-omnisend/) * [Ontraport](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-ontraport/) * [Oracle CX Marketing](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-oracle-cx-marketing/) * [Ortto](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-ortto/) * [RD Station](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-rd-station/) * [Remarkety](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-remarkety/) * [Sailthru](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-sailthru/) * [Salesforce Marketing Cloud](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-salesforce-marketing-cloud/) * [Sendinblue](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-sendinblue/) * [SendPulse](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-sendpulse/) * [SharpSpring](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-sharpspring/) * [SnapRetail](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-snapretail/) * [springbig](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-springbig/) * [Sugar Market](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-sugar-market/) * [Tabrasa](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-tabrasa/) * [Thryv](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-thryv/) * [VBOUT](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-vbout/) * [Volly](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-volly/) * [Wishpond](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-wishpond/) * [Zoho Marketing Automation](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-zoho-marketing-automation/) ## Awards SelectHub research analysts have evaluated Mailchimp and concluded it earns best-in-class honors for Lead Management, Platform Capabilities, Social Media Campaign Management and Integrations and Extensibility. ![Lead Management Award]() ![Platform Capabilities Award]() ![Social Media Campaign Management Award]() ![Integrations and Extensibility Award]() ## Pricing for Marketing Automation Software ![Banner of Pricing guide for Marketing Automation Software]() ## Similar Products Here are the most similar products to Mailchimp. [ Marketing Titan ](https://www.selecthub.com/p/marketing-automation-software/marketing-titan/) [ Practice ZEBRA ](https://www.selecthub.com/p/marketing-automation-software/practice-zebra/) [ Computer Market Research ](https://www.selecthub.com/p/marketing-automation-software/computer-market-research/) [ MARMIND ](https://www.selecthub.com/p/marketing-automation-software/marmind/) [ Synerise ](https://www.selecthub.com/p/marketing-automation-software/synerise/) [ Hey Oliver ](https://www.selecthub.com/p/marketing-automation-software/hey-oliver/) [ Insightly Marketing ](https://www.selecthub.com/p/marketing-automation-software/insightly-marketing/) [ Zoho Marketing Automation ](https://www.selecthub.com/p/marketing-automation-software/zoho-marketing-automation/) [ RD Station ](https://www.selecthub.com/p/marketing-automation-software/rd-station/) [ Dynamics 365 For Marketing ](https://www.selecthub.com/p/marketing-automation-software/dynamics-365-marketing/) ## About the Contributors The following expert team members are responsible for creating, reviewing, and fact checking the accuracy of this content. [ ](https://www.selecthub.com/author/christina-george/) Written by [Christina George](https://www.selecthub.com/author/christina-george/) Technical Content Writer An Associate Editor at SelectHub, Christina George creates and edits articles spanning project management, CPQ, CRM, marketing automation and home health software. As a Bachelor of Arts graduate with a triple major in Economics, Political Science and Sociology, her aim is to bring an integrated and simplified approach to long-form technical content. Formerly a food writer, copywriter, and social media sleuth, she has a soft spot for a quality pun. When not crafting articles and editing buyer's guides, you can find her attempting to score goals on the football field, binge-watching Curb Your Enthusiasm, or re-reading Pride and Prejudice for the nth time. [See Full Bio](https://www.selecthub.com/author/christina-george/) [ ](https://www.selecthub.com/author/dianna-dragonetti/) Edited by [Dianna Dragonetti](https://www.selecthub.com/author/dianna-dragonetti/) Content Editor As an editor, Dianna Dragonetti leads a team of five writers in writing about a variety of software, with an emphasis on how these tools empower businesses. Categories include accounting, learning management systems, content management systems, supply chain management, and electronic data interchange. [See Full Bio](https://www.selecthub.com/author/dianna-dragonetti/) Your review has been submitted and should be visible within 24 hours. Review Title Pros Cons Overall feedback Your name Your job title Industry [ Choose your main industry](javascript:void%28%29) * [Accounting / CPA](javascript:void%28%29) * [Advertising](javascript:void%28%29) * [Aerospace & Defense](javascript:void%28%29) * [Agriculture](javascript:void%28%29) * [Apparel](javascript:void%28%29) * [Architecture](javascript:void%28%29) * [Auto Dealership](javascript:void%28%29) * [Automotive](javascript:void%28%29) * [Banking & Financial Services](javascript:void%28%29) * [Banking & Mortgage](javascript:void%28%29) * [Chemicals](javascript:void%28%29) * [Construction & Engineering](javascript:void%28%29) * [Construction / Contracting](javascript:void%28%29) * [Consulting](javascript:void%28%29) * [Consumer Products](javascript:void%28%29) * [Distribution](javascript:void%28%29) * [E-commerce](javascript:void%28%29) * [Education](javascript:void%28%29) * [Electronics](javascript:void%28%29) * [Energy & Utilities](javascript:void%28%29) * [Federal Government](javascript:void%28%29) * [Field Maintenance](javascript:void%28%29) * [Food & Beverage](javascript:void%28%29) * [Healthcare / Social Services](javascript:void%28%29) * [Hospitality / Gaming / Travel](javascript:void%28%29) * [Human Resources](javascript:void%28%29) * [Industrial Machinery](javascript:void%28%29) * [Information Technology & High Tech](javascript:void%28%29) * [Insurance](javascript:void%28%29) * [Legal](javascript:void%28%29) * [Maintenance / Field Service](javascript:void%28%29) * [Manufacturing](javascript:void%28%29) * [Marketing Services](javascript:void%28%29) * [Media & Communications / Entertainment](javascript:void%28%29) * [Mill Products](javascript:void%28%29) * [Mining / Metals](javascript:void%28%29) * [Mortgage](javascript:void%28%29) * [Non-Profit](javascript:void%28%29) * [Not Available](javascript:void%28%29) * [Oil & Gas](javascript:void%28%29) * [Other](javascript:void%28%29) * [Other Services](javascript:void%28%29) * [Payroll Provider](javascript:void%28%29) * [Pharmaceuticals](javascript:void%28%29) * [Professional Employer Organization](javascript:void%28%29) * [Professional Services](javascript:void%28%29) * [Property Management](javascript:void%28%29) * [Public Sector](javascript:void%28%29) * [Real Estate](javascript:void%28%29) * [Recruiting Agency](javascript:void%28%29) * [Religious Institutions](javascript:void%28%29) * [Retail](javascript:void%28%29) * [Sales & Marketing](javascript:void%28%29) * [Semiconductors](javascript:void%28%29) * [Software / IT](javascript:void%28%29) * [Sports and Recreation](javascript:void%28%29) * [Staffing Agency](javascript:void%28%29) * [State & Local Government](javascript:void%28%29) * [Telecommunications](javascript:void%28%29) * [Third-Party Administrator](javascript:void%28%29) * [Transportation & Logistics](javascript:void%28%29) * [Wholesale Distribution](javascript:void%28%29) Company Size [ Choose your company size](javascript:void%28%29) * [1 employee](javascript:void%28%29) * [2 to 9 employees](javascript:void%28%29) * [10 - 19 employees](javascript:void%28%29) * [20 - 49 employees](javascript:void%28%29) * [50 - 99 employees](javascript:void%28%29) * [100 - 499 employee](javascript:void%28%29) * [500 - 999 employees](javascript:void%28%29) * [1,000 - 2,499 employees](javascript:void%28%29) * [2,500 - 4,999 employees](javascript:void%28%29) * [5,000 - 9,999 employees](javascript:void%28%29) * [10,000 - 24,999 employees](javascript:void%28%29) * [25,000 - 49,999 employees](javascript:void%28%29) * [50,000 + employees](javascript:void%28%29) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Marketing Automation", "item": "https://www.selecthub.com/category/marketing-automation/" }, { "@type": "ListItem", "position": 3, "name": "Marketing Automation Software", "item": "https://www.selecthub.com/c/marketing-automation-software/" }, { "@type": "ListItem", "position": 4, "name": "Mailchimp" } ] } { "@context": "http://schema.org", "@type": "SoftwareApplication", "name": "Mailchimp", "description": "Mailchimp is a web-based marketing platform that specializes in email marketing, sending, monitoring and personalizing communications. Given its pricing point, it’s great for small or medium businesses who want a fully-featured marketing implementation. Standout features include an intuitive website builder with a drag-and-drop interface, an integrated database, as well as robust landing page builders for web and social media traffic. It also facilitates the creation of digital ads as well as physical postcards to reach customers via postal services.", "review": { "@type": "Review","reviewRating": { "@type": "Rating", "ratingValue": 90, "bestRating": 100 }, "author": { "@type": "Person", "name": "Christina George", "reviewBody": "Stepping into the realm of email marketing, Mailchimp emerges as a prominent contender, captivating businesses with its user-friendly interface and extensive features. User feedback from the past year sheds light on Mailchimp's strengths and weaknesses, offering valuable insights for potential adopters. Mailchimp's intuitive design empowers users of all skill levels to craft visually appealing email campaigns. The platform's drag-and-drop editor and diverse template library simplify the creation process, enabling businesses to maintain brand consistency and engage their audience effectively. Affordability is another hallmark of Mailchimp, with tiered pricing plans catering to businesses of varying sizes and budgets. The availability of a free plan further enhances accessibility, making it an attractive option for startups and small businesses. However, Mailchimp's automation capabilities have drawn mixed reviews. While the platform offers basic automation features, such as welcome emails and abandoned cart sequences, some users find them to be less robust compared to competitors like ActiveCampaign or Klaviyo. Additionally, Mailchimp's segmentation options, while functional, may not provide the same level of granularity as more specialized email marketing platforms. Despite these limitations, Mailchimp's ease of use, affordability, and comprehensive feature set make it a compelling choice for businesses seeking a reliable email marketing solution. Its intuitive interface and extensive template library empower users to create professional-looking emails without extensive design experience. The platform's scalability ensures that it can accommodate the evolving needs of growing businesses, making it an ideal choice for those embarking on their email marketing journey." } }, "image": "https://cdn.selecthub.com/products/5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0/resources/normal/logo.png?1749078409", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "88", "bestRating": "100", "worstRating": "1", "ratingCount": "41542" }, "offers": { "@type": "Offer", "priceSpecification": { "@type": "priceSpecification", "price": "13", "priceCurrency": "USD" } }, "positiveNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Easy to Use: The platform has a simple interface and can easily be understood by anyone with basic knowledge of email marketing, observe 95% of reviewers referencing this feature." }, { "@type": "ListItem", "position": 2, "name": "Easy Email and Templates: It’s easy to create and understand emails using templates, send professional email flyers, and run campaigns automatically, according to 83% of users who mention this feature." }, { "@type": "ListItem", "position": 3, "name": "Email Marketing: Everyone referencing this aspect thinks it’s a comprehensive email marketing tool with features like campaign management, customer journey, transactional email, integrations and more." } ] }, "negativeNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Paid Version: More than 85% users mentioning this aspect observe that the free version doesn’t include all features and the premium version is expensive compared to other email marketing services." }, { "@type": "ListItem", "position": 2, "name": "Email Spam: Every user talking about this feature mentions that sometimes clients' e-blasts end up in the spam folder for recipients." }, { "@type": "ListItem", "position": 3, "name": "Glitches: There are glitches such as difficulty signing in when logged in from another device, frozen modules, slow editing process, poor compatibility with Outlook and more, as every review on this feature mentions." } ] }, "applicationCategory": "Marketing Automation Software" } ```