--- description: "Omnisend vs Drip: Which solution wins in 2026? Compare pricing, features, and analyst ratings side-by-side to find the best Email Marketing Software for your business." --- [Home](https://www.selecthub.com/) > [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) > [Email Marketing Software](https://www.selecthub.com/c/email-marketing-software/) > [Omnisend](https://www.selecthub.com/p/email-marketing-software/omnisend/) > Omnisend vs Drip # Omnisend vs Drip Last Updated: October 19th, 2026 We compared **[Omnisend](https://www.selecthub.com/p/email-marketing-software/omnisend/)** vs. **[Drip](https://www.selecthub.com/p/marketing-automation-software/drip/)** to help you decide which product makes more sense for you. Our comparison of these **[Email Marketing Software](https://www.selecthub.com/c/email-marketing-software/)** solutions is based on user reviews and publicly available information about each product’s features and pricing. [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) Remove Add to Compare [![Omnisend Software Tool](https://cdn.selecthub.com/products/aad21787ac6487a4c71234ac4141e1a8-6288dbd722249711cebf0ad85c022391/resources/normal/logo.png?1693318078)](https://www.selecthub.com/p/email-marketing-software/omnisend/) [![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg)](#awards-section) Remove Add to Compare [![Drip Software Tool](https://cdn.selecthub.com/products/3bbca1d243b01b47c2bf42b29a8b265c-32e9ac74d52c30095d0a95a8291e94a8/resources/normal/logo.png?1735012803)](https://www.selecthub.com/p/marketing-automation-software/drip/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Email+Marketing+Software&product_name=Omnisend&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Faad21787ac6487a4c71234ac4141e1a8-6288dbd722249711cebf0ad85c022391%2Fresources%2Fnormal%2Flogo.png%3F1693318078) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Email+Marketing+Software&product_name=Omnisend&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Faad21787ac6487a4c71234ac4141e1a8-6288dbd722249711cebf0ad85c022391%2Fresources%2Fnormal%2Flogo.png%3F1693318078)    [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Email+Marketing+Software&product_name=Omnisend&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Faad21787ac6487a4c71234ac4141e1a8-6288dbd722249711cebf0ad85c022391%2Fresources%2Fnormal%2Flogo.png%3F1693318078&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Email+Marketing+Software&product_name=Omnisend&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Faad21787ac6487a4c71234ac4141e1a8-6288dbd722249711cebf0ad85c022391%2Fresources%2Fnormal%2Flogo.png%3F1693318078&price=2) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Email+Marketing+Software&product_name=Drip&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F3bbca1d243b01b47c2bf42b29a8b265c-32e9ac74d52c30095d0a95a8291e94a8%2Fresources%2Fnormal%2Flogo.png%3F1735012803) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Email+Marketing+Software&product_name=Drip&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F3bbca1d243b01b47c2bf42b29a8b265c-32e9ac74d52c30095d0a95a8291e94a8%2Fresources%2Fnormal%2Flogo.png%3F1735012803)    [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Email+Marketing+Software&product_name=Drip&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F3bbca1d243b01b47c2bf42b29a8b265c-32e9ac74d52c30095d0a95a8291e94a8%2Fresources%2Fnormal%2Flogo.png%3F1735012803&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Email+Marketing+Software&product_name=Drip&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F3bbca1d243b01b47c2bf42b29a8b265c-32e9ac74d52c30095d0a95a8291e94a8%2Fresources%2Fnormal%2Flogo.png%3F1735012803&price=2) ### Products Insights Product Ranking ## #10 among all Email Marketing Software ## #44 among all Email Marketing Software [Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post_type=auto_vs_article&category_slug=email-marketing-software&product_slug=omnisend&category=Email+Marketing+Software) Price Starts From $16 Monthly, Freemium [Free Trial is available →]() $39 Monthly [14 Day Free Trial is available →]() Pros What we like about Omnisend and Drip: - Intuitive drag-and-drop editor that newer marketers can pick up without training - Built-in SMS, push notifications, and WhatsApp updates round out the channel mix - One-click integrations with Shopify, WooCommerce, and Magento simplify e-commerce setup - Free plan covers campaigns, signup forms, and reports for businesses just getting started - Advanced segmentation slices audiences by purchase history, behavior, and engagement in detail - Visual workflow builder helps teams map out complex automation sequences step by step - Revenue attribution ties campaign activity back to actual sales for clearer ROI - Lead scoring and tagging give sales teams a structured way to prioritize follow-ups Cons What we dislike about Omnisend and Drip: - Segmentation options feel shallow when users try to target very specific customer groups - Some users report deliverability hiccups, with emails landing in spam or arriving late - Reporting depth lags behind heavier marketing automation tools on the market - Unlimited users and emails only come with the top Enterprise plan - Integration library is narrower than what bigger competitors ship out of the box - Learning curve is steep, so teams need time before they're productive - Contact-based pricing climbs quickly as your list grows over time - No free plan, which makes it a tougher first pick for early-stage stores ### Our Review **Bottom line:** Omnisend and Drip both target e-commerce marketers, but they fit different buyers. Omnisend works best if you want a multi-channel platform you can roll out fast on a tighter budget. Drip fits teams that need deep segmentation and detailed automation logic and don't mind paying for it. Channel coverage is the clearest split. Omnisend bundles email, SMS, push notifications, and WhatsApp updates in one place, which is handy if you want to reach shoppers wherever they actually engage. Drip leans harder into email and SMS and pours its energy into segmentation depth and behavior-based triggers instead. Pricing also separates them. Omnisend starts at $16 per month with a freemium tier, so smaller stores can test the waters without a commitment. Drip starts at $39 per month and charges based on contact count, which users say can get pricey as the list grows. Neither price is locked in long term, since both scale with usage. Ease of use favors Omnisend. Users call the editor and campaign builder simple enough for non-technical staff to handle. Drip's visual workflow builder is powerful, but reviewers note a real learning curve before teams feel productive with it. Integration depth tilts the other way for some setups. Omnisend connects in one click with Shopify, WooCommerce, and Magento, which covers most online stores. Drip integrates with Shopify and similar platforms but has fewer native connections overall, so WordPress or CMS-heavy stacks may need Zapier as a bridge. Pick Omnisend if budget, speed, and channel breadth matter most. Pick Drip if you'll get real value from granular segmentation and richer attribution, and you're willing to put in the setup time. ### User Sentiment Summary Omnisend has a user sentiment rating of 92 based on 1574 reviews. Drip has a user sentiment rating of 88 based on 180 reviews. ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 1574 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 180 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 92% *of users recommend this product* Omnisend has a 'excellent' User Satisfaction Rating of 92% when considering 1574 user reviews from 4 recognized software review sites. 88% *of users recommend this product* Drip has a 'great' User Satisfaction Rating of 88% when considering 180 user reviews from 2 recognized software review sites. User Review Scores**FinancesOnline** n/a **4.2** (14) **G2.com, Inc** **4.6** (954) n/a **Software Advice, Inc** n/a **4.4** (166) **Capterra Inc** **4.7** (562) n/a **Gartner, Inc** **4.6** (22) n/a **TrustRadius** **3.9** (36) n/a ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. Omnisend stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award](<> "User Favorite Award") No awards. ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [Omnisend Alternatives](https://www.selecthub.com/email-marketing-software/omnisend/alternatives/) [Drip Alternatives](https://www.selecthub.com/marketing-automation-software/drip/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features - **Audience segmentation** – Build segments using order history, campaign clicks, demographics, and signup source to keep messages relevant. - **Multi-channel automation** – Mix email, SMS, push notifications, and WhatsApp updates inside the same automated flow. - **Campaign booster** – Resend a campaign with a new subject line to contacts likely to convert who didn't open the first send. - **Abandoned cart recovery** – Track shoppers who leave items behind and trigger follow-up emails using captured emails or browser cookies. - **One-click integrations** – Plug into Shopify, ShopifyPlus, WooCommerce, and Magento without custom work, or extend through Zapier and API. - **Advanced segmentation** – Target groups by purchase history, engagement level, and detailed behavior signals for precise audience slicing. - **Visual workflow builder** – Map out multi-step automation sequences with a drag-and-drop interface that handles complex branching. - **Behavior tracking** – Monitor on-site actions and email interactions in real time, then use that data to shape follow-up messages. - **Revenue attribution** – Connect campaigns to actual sales so marketing teams can see which flows drive measurable revenue. - **Lead scoring** – Score contacts based on interactions and behaviors to help prioritize outreach and sales handoffs. ### Top Alternatives in Email Marketing Software [![AWeber Software Tool]()--- AWeber](https://www.selecthub.com/p/email-marketing-software/aweber/) [![Brevo Software Tool]()--- Brevo](https://www.selecthub.com/p/email-marketing-software/brevo/) [![Campaigner Software Tool]()--- Campaigner](https://www.selecthub.com/p/email-marketing-software/campaigner/) [![Constant Contact Software Tool]()--- Constant Contact](https://www.selecthub.com/p/email-marketing-software/constant-contact/) [![Customer.io Software Tool]()--- Customer.io](https://www.selecthub.com/p/email-marketing-software/customer-io/) [![Email on Acid Software Tool]()--- Email on Acid](https://www.selecthub.com/p/email-marketing-software/email-on-acid/) [![GetResponse Software Tool]()--- GetResponse](https://www.selecthub.com/p/email-marketing-software/getresponse/) [![iContact Software Tool]()--- iContact](https://www.selecthub.com/p/email-marketing-software/icontact/) [![iPost Software Tool]()--- iPost](https://www.selecthub.com/p/email-marketing-software/ipost/) [![MailerLite Software Tool]()--- MailerLite](https://www.selecthub.com/p/email-marketing-software/mailerlite/) [![Mailmodo Software Tool]()--- Mailmodo](https://www.selecthub.com/p/email-marketing-software/mailmodo/) [![Moosend Software Tool]()--- Moosend](https://www.selecthub.com/p/email-marketing-software/moosend/) [![Movable Ink Software Tool]()--- Movable Ink](https://www.selecthub.com/p/email-marketing-software/movable-ink/) [![Newoldstamp Software Tool]()--- Newoldstamp](https://www.selecthub.com/p/email-marketing-software/newoldstamp/) [![Sender Software Tool]()--- Sender](https://www.selecthub.com/p/email-marketing-software/sender/) [![Sendinblue Software Tool]()--- Sendinblue](https://www.selecthub.com/p/email-marketing-software/sendinblue/) [![Sendlane Software Tool]()--- Sendlane](https://www.selecthub.com/p/email-marketing-software/sendlane/) [![Seventh Sense Software Tool]()--- Seventh Sense](https://www.selecthub.com/p/email-marketing-software/seventh-sense/) [![Springbot Software Tool]()--- Springbot](https://www.selecthub.com/p/email-marketing-software/springbot/) [![Yotpo Software Tool]()--- Yotpo](https://www.selecthub.com/p/email-marketing-software/yotpo/) ### Related Categories Omnisend and Drip can also be found with other leading products in these categories: [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) [SMS Marketing Software](https://www.selecthub.com/c/sms-marketing-software/) Show more [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) Show more ### Head-to-Head Comparison ![Omnisend Software Tool]() ![ActiveCampaign Software Tool]() [Omnisend VS ActiveCampaign](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-omnisend/) ![Omnisend Software Tool]() ![Constant Contact Software Tool]() [Omnisend VS Constant Contact](https://www.selecthub.com/email-marketing-software/constant-contact-vs-omnisend/) ![Omnisend Software Tool]() ![Constant Contact Lead Gen \& CRM Software Tool]() [Omnisend VS Constant Contact Lead Gen & CRM](https://www.selecthub.com/email-marketing-software/omnisend-vs-constant-contact-lead-gen-crm/) ![Omnisend Software Tool]() ![Eloqua Software Tool]() [Omnisend VS Eloqua](https://www.selecthub.com/marketing-automation-software/eloqua-vs-omnisend/) ![Omnisend Software Tool]() ![GetResponse Software Tool]() [Omnisend VS GetResponse](https://www.selecthub.com/email-marketing-software/getresponse-vs-omnisend/) ![Omnisend Software Tool]() ![Klaviyo Software Tool]() [Omnisend VS Klaviyo](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-omnisend/) ![Omnisend Software Tool]() ![Mailchimp Software Tool]() [Omnisend VS Mailchimp](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-omnisend/) ![Omnisend Software Tool]() ![Marketing Cloud Account Engagement Software Tool]() [Omnisend VS Marketing Cloud Account Engagement](https://www.selecthub.com/email-marketing-software/omnisend-vs-marketing-cloud-account-engagement/) ![Omnisend Software Tool]() ![Marketo Software Tool]() [Omnisend VS Marketo](https://www.selecthub.com/marketing-automation-software/marketo-vs-omnisend/) ![Omnisend Software Tool]() ![Ortto Software Tool]() [Omnisend VS Ortto](https://www.selecthub.com/marketing-automation-software/ortto-vs-omnisend/) ![Omnisend Software Tool]() ![Sendinblue Software Tool]() [Omnisend VS Sendinblue](https://www.selecthub.com/email-marketing-software/sendinblue-vs-omnisend/) ![Omnisend Software Tool]() ![Zoho Marketing Automation Software Tool]() [Omnisend VS Zoho Marketing Automation](https://www.selecthub.com/email-marketing-software/omnisend-vs-zoho-marketing-automation/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() ![SelectHub Products Cost and Pricing Guide]() **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. Close ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Marketing Automation", "item": "https://www.selecthub.com/category/marketing-automation/" }, { "@type": "ListItem", "position": 3, "name": "Email Marketing Software", "item": "https://www.selecthub.com/c/email-marketing-software/" }, { "@type": "ListItem", "position": 4, "name": "Omnisend", "item": "https://www.selecthub.com/p/email-marketing-software/omnisend/" }, { "@type": "ListItem", "position": 5, "name": "Omnisend Vs Drip" } ] } ```