[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) \> [Mailchimp](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) \> Mailchimp vs Marketo # Mailchimp vs Marketo Last Updated: May 11th, 2026 Our analysts compared [Mailchimp](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) vs [Marketo](https://www.selecthub.com/p/marketing-automation-software/marketo/) based on data from our 400+ point analysis of [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Marketing Automation Software&cta=marketing-automation-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Analyst Ratings](#analyst-rating-section) [Comparison Charts](#product-comparison-charts) [Screenshots](#product-screenshots) Remove Add to Compare [![Mailchimp Software Tool](https://cdn.selecthub.com/products/5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0/resources/normal/logo.png?1749078409)](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) Remove Add to Compare [![Marketo Software Tool](https://cdn.selecthub.com/products/b3b43aeeacb258365cc69cdaf42a68af-c54b45cda14be6067cb5d4237af9987a/resources/normal/logo.png?1715193644)](https://www.selecthub.com/p/marketing-automation-software/marketo/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Mailchimp&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0%2Fresources%2Fnormal%2Flogo.png%3F1749078409) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Mailchimp&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0%2Fresources%2Fnormal%2Flogo.png%3F1749078409) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Mailchimp&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0%2Fresources%2Fnormal%2Flogo.png%3F1749078409&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Mailchimp&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0%2Fresources%2Fnormal%2Flogo.png%3F1749078409&price=2) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Marketo&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb3b43aeeacb258365cc69cdaf42a68af-c54b45cda14be6067cb5d4237af9987a%2Fresources%2Fnormal%2Flogo.png%3F1715193644) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Marketo&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb3b43aeeacb258365cc69cdaf42a68af-c54b45cda14be6067cb5d4237af9987a%2Fresources%2Fnormal%2Flogo.png%3F1715193644) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Marketo&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb3b43aeeacb258365cc69cdaf42a68af-c54b45cda14be6067cb5d4237af9987a%2Fresources%2Fnormal%2Flogo.png%3F1715193644&price=4) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Marketo&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb3b43aeeacb258365cc69cdaf42a68af-c54b45cda14be6067cb5d4237af9987a%2Fresources%2Fnormal%2Flogo.png%3F1715193644&price=4) ### Products Insights Overall Rating Comparison [ Analyst Rating 90 Detailed Analysis ](#analyst-rating-section) [ User Sentiment ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) (41542 Reviews) ](#user-sentiment-section) [ Analyst Rating 82 Detailed Analysis ](#analyst-rating-section) [ User Sentiment ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) (4522 Reviews) ](#user-sentiment-section) Price Starts From $13 Monthly, Freemium [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Mailchimp&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0/resources/normal/logo.png?1749078409) $895 Monthly [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Marketo&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/b3b43aeeacb258365cc69cdaf42a68af-c54b45cda14be6067cb5d4237af9987a/resources/normal/logo.png?1715193644) Pros What we like about Mailchimp and Marketo: * Simple interface users find easy to pick up with basic email marketing knowledge * Built-in templates are customizable without graphic design skills * Free plan covers audience dashboard, tags, segmentation, and basic campaigns * Website builder lets you launch pages without writing any code * Lead management helps you route and categorize leads by custom requirements * Two-way CRM sync with Salesforce and Microsoft Dynamics auto-updates every five minutes * AI-powered account profiling supports ABM campaigns with predictive scoring * Custom reports users find insightful for tracking campaign performance Cons What we dislike about Mailchimp and Marketo: * Users note emails sometimes land in recipients' spam folders * Automation is basic compared to platforms built for heavier sequencing * Glitches like frozen modules and poor Outlook compatibility come up in reviews * Segmentation works but lacks the granularity of specialized email tools * Users find the interface cumbersome and pages slow to load * Campaign dashboards look outdated and need a design refresh per reviewers * Email templates don't support drag-and-drop editing * Templates can't be swapped after an email is created ### Our Review **Bottom line:** Mailchimp fits small and midsize teams that need approachable email marketing without a steep learning curve, while Marketo fits larger B2B operations running account-based campaigns across sales and marketing. Mailchimp starts at $13 per month with a freemium tier, so you can test the waters before paying. Marketo starts at $895 per month, which reflects its focus on bigger programs with lead scoring, ABM, and tight CRM sync. The gap in entry price tells you who each one is built for. On day-to-day use, Mailchimp's drag-and-drop editor and template library let you ship campaigns fast. Users say anyone with basic email know-how can figure it out. Marketo packs more power, but reviewers find the interface cumbersome and the campaign dashboards dated. If you run B2B demand gen and need lead scoring, custom attribution models, and bi-directional sync with Salesforce or Microsoft Dynamics, Marketo gives you the depth. Mailchimp handles broader marketing with social ads, postcards, landing pages, and a website builder, but its automation is lighter than what Marketo offers. Pick Mailchimp if you want affordability, speed, and a simple path to running campaigns. Pick Marketo if you can absorb the price and the learning curve in exchange for account-based targeting, deeper reporting, and a platform that plugs into a sales-led motion. ### Analyst Rating Summary Overall Scores Based on the research and analysis by SelectHub's team of research analysts, Mailchimp has an analyst rating of 90\. By comparison Marketo has an analyst rating of 82. 90 82 Features Comparison **AI-Based Capabilities** Analyze customer behaviors automatically to personalize campaigns, helping you send the perfect message at the right moment for much better results. 86 64 **Campaign Management** Plan, execute, and monitor all your multi-channel marketing efforts from a single dashboard, ensuring every campaign is streamlined and perfectly coordinated. 90 99 **Compliance and Data Security** Safeguard all your customer information and automatically meet strict data privacy rules like GDPR, giving you and your clients total peace of mind. 83 75 [Show More](#) [Show More](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) Strengths The best features of Mailchimp and Marketo as judged by user reviews and analyst validation. Integrations and Extensibility Lead Management Platform Capabilities Social Media Campaign Management Email Campaign Management Lead Nurturing Campaign Management Dashboard and Reporting Lead Management Email Campaign Management ### Analyst Ratings for Functional Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) How Mailchimp and Marketo compare against the top 12 functional requirements as defined by SelectHub project data. Mailchimp Marketo \+ Add Product [\+ Add Product](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) AI-Based Capabilities Campaign Management Compliance And DataSecurity Dashboard AndReporting Email CampaignManagement Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media CampaignManagement Text CampaignManagement 86 90 83 83 93 82 100 83 93 100 100 55 64 99 75 94 88 68 90 100 78 81 88 43 0 25 50 75 100 Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. [Read more](#) **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **AI-Based Capabilities** Analyze customer behaviors automatically to personalize campaigns, helping you send the perfect message at the right moment for much better results. 86% 0% 14% 43% 0% 57% **Campaign Management** Plan, execute, and monitor all your multi-channel marketing efforts from a single dashboard, ensuring every campaign is streamlined and perfectly coordinated. 87% 0% 13% 100% 0% 0% **Compliance And Data Security** Safeguard all your customer information and automatically meet strict data privacy rules like GDPR, giving you and your clients total peace of mind. 83% 0% 17% 67% 0% 33% **Dashboard And Reporting** See exactly what's working and what's not with easy-to-read charts that track your marketing performance in real-time, helping you make smart decisions faster. 82% 0% 18% 91% 0% 9% **Email Campaign Management** Design, test, and send beautiful, targeted emails automatically to your specific customer groups, turning every message into a chance to connect and sell. 90% 5% 5% 85% 0% 15% **Lead Generation** Capture new customer interest from your website, social media, and more using pre-built forms and landing pages that grow your list instantly. 71% 0% 29% 57% 0% 43% **Lead Management** Track every interaction a potential customer has with your brand, automatically scoring their interest so you always know who to follow up with next. 100% 0% 0% 90% 0% 10% **Lead Nurturing** Automate a series of personal follow-up messages based on customer actions, keeping your brand top-of-mind until they are ready to buy. 83% 0% 17% 100% 0% 0% **Mobile Capabilities** Manage your campaigns, check key performance reports, and connect with customers from your phone or tablet, so you are never tied to your desk. 90% 0% 10% 70% 0% 30% **Platform Capabilities** Connect all your existing business tools like your CRM and other apps, creating one central, flexible hub for all your marketing data and efforts. 100% 0% 0% 82% 0% 18% **Social Media Campaign Management** Schedule and publish your posts across all your social channels, track engagement, and manage conversations from one simple spot, saving you valuable time. 100% 0% 0% 88% 0% 12% **Text Campaign Management** Create and send timely, personalized text messages right to your customers' phones, making sure your most important updates are instantly seen. 14% 0% 86% 0% 0% 100% **Customize This Data For Your Unique Needs** and compare feature capabilities head-to-head [CUSTOMIZE NOW](#) [CUSTOMIZE NOW](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) ### Analyst Ratings for Technical Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. [Read more](#) **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **Integrations And Extensibility** Connect seamlessly with all your existing business tools, like your CRM and sales platform, making sure your customer data flows freely everywhere you need it. 100% 0% 0% 63% 0% 37% **Requirements Summary** Of typical requirements, 84.4% are fully supported out of the box by Mailchimp including Integrations And Extensibility, Lead Management and Platform Capabilities. Marketo supports 73% and excels at Lead Nurturing, Campaign Management and Dashboard And Reporting. Mailchimp has an analyst rating of 90 and a user sentiment rating of 'great' based on 41542 reviews, while Marketo has an analyst rating of 82 and a user sentiment rating of 'great' based on 4522 reviews. Mailchimp and Marketo are both SelectHub award-winners. ### User Sentiment Summary Mailchimp has a user sentiment rating of 88 based on 41542 reviews. Marketo has a user sentiment rating of 81 based on 4522 reviews. ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 41542 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 4522 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 88% of users recommend this product Mailchimp has a 'great' User Satisfaction Rating of 88% when considering 41542 user reviews from 5 recognized software review sites. 81% of users recommend this product Marketo has a 'great' User Satisfaction Rating of 81% when considering 4522 user reviews from 3 recognized software review sites. User Review Scores **G2.com, Inc** **4.3** (10702) **4.1** (2125) **Software Advice, Inc** **4.48** (15519) n/a **Capterra Inc** **4.5** (13246) **4.2** (582) **Gartner, Inc** **4.5** (222) n/a **TrustRadius** **4.1** (1853) **4.0** (1815) ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. SelectHub research analysts have evaluated Mailchimp and concluded it earns best-in-class honors for Lead Management, Platform Capabilities, Social Media Campaign Management and Integrations and Extensibility. ![Lead Management Award]() ![Platform Capabilities Award]() Show more ![Social Media Campaign Management Award]() ![Integrations and Extensibility Award]() No awards. ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [ Mailchimp Alternatives](https://www.selecthub.com/marketing-automation-software/mailchimp/alternatives/) [ Marketo Alternatives](https://www.selecthub.com/marketing-automation-software/marketo/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features * **Email automation** – Sends welcome messages, date-based emails, and RSS-driven content through a drag-and-drop flow suited to lighter sequencing needs. * **Audience dashboard** – Stores contact data and shows clickable sections that let you launch campaigns straight from the trends you spot. * **Website builder** – Lets you build sites without coding, with a built-in sign-up form and the option to claim a custom domain. * **Multivariate testing** – Tests up to eight campaign variations so you can see how small changes affect subscriber engagement. * **Email marketing** – Supports batch and real-time triggered emails with a visual editor, responsive templates, and content personalization based on browsing behavior. * **Lead scoring** – Ranks customers with positive and negative scores tied to demographics or behaviors like cross-sell readiness. * **CRM integration** – Provides native bi-directional sync with Salesforce and Microsoft Dynamics 365 that auto-updates every five minutes. * **AI account profiling** – Activates target account lists with predictive customer profile models and best-fit indicators for ABM campaigns. ### Top Alternatives in Marketing Automation Software [ ActiveCampaign ](https://www.selecthub.com/p/marketing-automation-software/activecampaign/) [ AWeber ](https://www.selecthub.com/p/email-marketing-software/aweber/) [ Brevo ](https://www.selecthub.com/p/email-marketing-software/brevo/) [ Constant Contact ](https://www.selecthub.com/p/email-marketing-software/constant-contact/) [ Eloqua ](https://www.selecthub.com/p/marketing-automation-software/eloqua/) [ GetResponse ](https://www.selecthub.com/p/email-marketing-software/getresponse/) [ HubSpot Marketing Hub ](https://www.selecthub.com/p/marketing-automation-software/hubspot-marketing-hub/) [ Keap ](https://www.selecthub.com/p/crm-software/keap/) [ Klaviyo ](https://www.selecthub.com/p/marketing-automation-software/klaviyo/) [ Marketing Cloud Account Engagement ](https://www.selecthub.com/p/marketing-automation-software/marketing-cloud-account-engagement/) [ Marketo ](https://www.selecthub.com/p/marketing-automation-software/marketo/) [ Omnisend ](https://www.selecthub.com/p/email-marketing-software/omnisend/) [ Ortto ](https://www.selecthub.com/p/marketing-automation-software/ortto/) [ Sendinblue ](https://www.selecthub.com/p/email-marketing-software/sendinblue/) [ SharpSpring ](https://www.selecthub.com/p/marketing-automation-software/sharpspring/) ### Related Categories Mailchimp and Marketo can also be found with other leading products in these categories: [ AI Email Marketing Tools ](https://www.selecthub.com/c/ai-email-marketing-tools/) [ AI Workflow Automation Tools ](https://www.selecthub.com/c/ai-workflow-automation-tools/) [ Email Marketing Software ](https://www.selecthub.com/c/email-marketing-software/) [ Lead Management Software ](https://www.selecthub.com/c/lead-management-software/) Show more [ AI Marketing Tools ](https://www.selecthub.com/c/ai-marketing-tools/) Show more ### Head-to-Head Comparison ![Mailchimp Software Tool]() ![ActiveCampaign Software Tool]() [Mailchimp VS ActiveCampaign](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-activecampaign/) ![Mailchimp Software Tool]() ![Constant Contact Software Tool]() [Mailchimp VS Constant Contact](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-constant-contact/) ![Mailchimp Software Tool]() ![Eloqua Software Tool]() [Mailchimp VS Eloqua](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-eloqua/) ![Mailchimp Software Tool]() ![GetResponse Software Tool]() [Mailchimp VS GetResponse](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-getresponse/) ![Mailchimp Software Tool]() ![Klaviyo Software Tool]() [Mailchimp VS Klaviyo](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-klaviyo/) ![Mailchimp Software Tool]() ![Marketing Cloud Account Engagement Software Tool]() [Mailchimp VS Marketing Cloud Account Engagement](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-marketing-cloud-account-engagement/) ![Mailchimp Software Tool]() ![Marketo Software Tool]() [Mailchimp VS Marketo](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-marketo/) ![Mailchimp Software Tool]() ![Omnisend Software Tool]() [Mailchimp VS Omnisend](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-omnisend/) ![Mailchimp Software Tool]() ![Ortto Software Tool]() [Mailchimp VS Ortto](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-ortto/) ![Mailchimp Software Tool]() ![Sendinblue Software Tool]() [Mailchimp VS Sendinblue](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-sendinblue/) ![Mailchimp Software Tool]() ![SharpSpring Software Tool]() [Mailchimp VS SharpSpring](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-sharpspring/) ![Mailchimp Software Tool]() ![Zoho Marketing Automation Software Tool]() [Mailchimp VS Zoho Marketing Automation](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-zoho-marketing-automation/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() [ Build Your Requirements](https://pmo.selecthub.com/marketing-automation-software-requiremen/) ![SelectHub Products Cost and Pricing Guide]() [ Get Your Free Comparison Report](https://pmo.selecthub.com/request-custom-scorecard/?category=Marketing%20Automation%20Software) **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 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