[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) \> [Mailchimp](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) \> Mailchimp vs MailerLite # Mailchimp vs MailerLite Last Updated: June 1st, 2026 Our analysts compared [Mailchimp](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) vs [MailerLite](https://www.selecthub.com/p/email-marketing-software/mailerlite/) based on data from our 400+ point analysis of [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Marketing Automation Software&cta=marketing-automation-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Analyst Ratings](#analyst-rating-section) [Comparison Charts](#product-comparison-charts) [Screenshots](#product-screenshots) Remove Add to Compare [![Mailchimp Software Tool](https://cdn.selecthub.com/products/5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0/resources/normal/logo.png?1749078409)](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) Remove Add to Compare [![MailerLite Software Tool](https://cdn.selecthub.com/products/24c37633d32231fd6adf629b13a79ed4-f7aff69d9d5bcbfaed827c7f84d68d06/resources/normal/logo.webp?1750097900)](https://www.selecthub.com/p/email-marketing-software/mailerlite/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Mailchimp&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0%2Fresources%2Fnormal%2Flogo.png%3F1749078409) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Mailchimp&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0%2Fresources%2Fnormal%2Flogo.png%3F1749078409) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Mailchimp&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0%2Fresources%2Fnormal%2Flogo.png%3F1749078409&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Mailchimp&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0%2Fresources%2Fnormal%2Flogo.png%3F1749078409&price=2) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=MailerLite&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F24c37633d32231fd6adf629b13a79ed4-f7aff69d9d5bcbfaed827c7f84d68d06%2Fresources%2Fnormal%2Flogo.webp%3F1750097900) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=MailerLite&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F24c37633d32231fd6adf629b13a79ed4-f7aff69d9d5bcbfaed827c7f84d68d06%2Fresources%2Fnormal%2Flogo.webp%3F1750097900) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=MailerLite&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F24c37633d32231fd6adf629b13a79ed4-f7aff69d9d5bcbfaed827c7f84d68d06%2Fresources%2Fnormal%2Flogo.webp%3F1750097900&price=1) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=MailerLite&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F24c37633d32231fd6adf629b13a79ed4-f7aff69d9d5bcbfaed827c7f84d68d06%2Fresources%2Fnormal%2Flogo.webp%3F1750097900&price=1) ### Products Insights Overall Rating Comparison [ Analyst Rating 90 Detailed Analysis ](#analyst-rating-section) [ User Sentiment ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) (41542 Reviews) ](#user-sentiment-section) [ Analyst Rating we're gathering data ](#analyst-rating-section) [ User Sentiment ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) (3400 Reviews) ](#user-sentiment-section) Price Starts From $13 Monthly, Freemium [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Mailchimp&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0/resources/normal/logo.png?1749078409) $9 Monthly, Freemium [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=MailerLite&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/24c37633d32231fd6adf629b13a79ed4-f7aff69d9d5bcbfaed827c7f84d68d06/resources/normal/logo.webp?1750097900) Pros What we like about Mailchimp and MailerLite: * Includes a website builder with a drag-and-drop interface and built-in sign-up form * Offers multivariate testing of up to eight campaign variations to gauge engagement * Supports retargeting digital ads on Facebook and Instagram to keep contact with customers * Connects with apps like Xero, Zapier, Square and LiveChat for broader workflows * Users find the drag-and-drop editor intuitive, making campaign design accessible for beginners * Offers a feature-rich free tier that lets you start email marketing with minimal investment * Maintains strong deliverability so messages reach inboxes rather than spam folders * Users consistently commend the responsive support team for prompt issue resolution Cons What we dislike about Mailchimp and MailerLite: * Users report e-blasts sometimes land in recipients' spam folders * Users mention glitches like frozen modules, slow editing and poor Outlook compatibility * Doesn't support adding two email addresses to the same contact record * Offers a limited number of templates for newsletters and publications * Users find advanced templates fewer than competitors, which can restrict design-centric campaigns * Some users find it lacking advanced email tools that more complex businesses might need * Reviews mention scaling can be uneven for larger enterprises as needs grow * Doesn't support every third-party integration some users depend on within diverse tech stacks ### Our Review **Bottom line:** Mailchimp and MailerLite both target small and medium businesses, but they pull in different directions. Pick Mailchimp if you want a wider marketing toolkit beyond email, including a website builder, landing pages and retargeted social ads. Pick MailerLite if you want a simpler, cheaper email tool that gets out of your way. Mailchimp starts at $13 per month on a freemium model, while MailerLite starts at $9 per month on a freemium model. Both publish entry prices on the same monthly interval, so MailerLite is the cheaper starting point. The gap matters more if you're a startup or solo marketer than if you need the broader feature set. Mailchimp leans into breadth. You get multivariate testing with up to eight campaign variations, lookalike audiences for Facebook and Instagram, a content studio for assets, and send time optimization. That suits you if email is one piece of a larger marketing stack and you want everything under one roof. MailerLite leans into focus. The drag-and-drop editor, automation workflows, pop-up forms and landing page builder cover the core jobs without piling on extras. Users praise the support team and high deliverability, which makes it a good pick for bloggers, e-commerce shops and freelancers who want results without a steep learning curve. Watch the tradeoffs. Mailchimp users flag glitches, spam folder hits and a thinner newsletter template library. MailerLite users note fewer advanced templates and integration gaps, plus uneven scaling for larger setups. If you expect to grow into complex campaigns or need many third-party connectors, Mailchimp gives you more room. If you want simplicity and a lower entry price, MailerLite fits better. ### Analyst Rating Summary Overall Scores Based on the research and analysis by SelectHub's team of research analysts, Mailchimp has an analyst rating of 90\. Our analysts are still gathering data for MailerLite. 90 we're gathering data Features Comparison **AI-Based Capabilities** Analyze customer behaviors automatically to personalize campaigns, helping you send the perfect message at the right moment for much better results. 86 we're gathering data **Campaign Management** Plan, execute, and monitor all your multi-channel marketing efforts from a single dashboard, ensuring every campaign is streamlined and perfectly coordinated. 90 we're gathering data **Compliance and Data Security** Safeguard all your customer information and automatically meet strict data privacy rules like GDPR, giving you and your clients total peace of mind. 83 we're gathering data [Show More](#) [Show More](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) ### Analyst Ratings for Functional Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) How Mailchimp compares against the top 12 functional requirements as defined by SelectHub project data. Mailchimp MailerLite \+ Add Product [\+ Add Product](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) AI-Based Capabilities Campaign Management Compliance And DataSecurity Dashboard AndReporting Email CampaignManagement Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media CampaignManagement Text CampaignManagement 86 90 83 83 93 82 100 83 93 100 100 55 0 25 50 75 100 Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. [Read more](#) **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **AI-Based Capabilities** Analyze customer behaviors automatically to personalize campaigns, helping you send the perfect message at the right moment for much better results. 86% 0% 14% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Campaign Management** Plan, execute, and monitor all your multi-channel marketing efforts from a single dashboard, ensuring every campaign is streamlined and perfectly coordinated. 87% 0% 13% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Compliance And Data Security** Safeguard all your customer information and automatically meet strict data privacy rules like GDPR, giving you and your clients total peace of mind. 83% 0% 17% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Dashboard And Reporting** See exactly what's working and what's not with easy-to-read charts that track your marketing performance in real-time, helping you make smart decisions faster. 82% 0% 18% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Email Campaign Management** Design, test, and send beautiful, targeted emails automatically to your specific customer groups, turning every message into a chance to connect and sell. 90% 5% 5% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Lead Generation** Capture new customer interest from your website, social media, and more using pre-built forms and landing pages that grow your list instantly. 71% 0% 29% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Lead Management** Track every interaction a potential customer has with your brand, automatically scoring their interest so you always know who to follow up with next. 100% 0% 0% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Lead Nurturing** Automate a series of personal follow-up messages based on customer actions, keeping your brand top-of-mind until they are ready to buy. 83% 0% 17% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Mobile Capabilities** Manage your campaigns, check key performance reports, and connect with customers from your phone or tablet, so you are never tied to your desk. 90% 0% 10% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Platform Capabilities** Connect all your existing business tools like your CRM and other apps, creating one central, flexible hub for all your marketing data and efforts. 100% 0% 0% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Social Media Campaign Management** Schedule and publish your posts across all your social channels, track engagement, and manage conversations from one simple spot, saving you valuable time. 100% 0% 0% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Text Campaign Management** Create and send timely, personalized text messages right to your customers' phones, making sure your most important updates are instantly seen. 14% 0% 86% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Customize This Data For Your Unique Needs** and compare feature capabilities head-to-head [CUSTOMIZE NOW](#) [CUSTOMIZE NOW](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) ### Analyst Ratings for Technical Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. [Read more](#) **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **Integrations And Extensibility** Connect seamlessly with all your existing business tools, like your CRM and sales platform, making sure your customer data flows freely everywhere you need it. 100% 0% 0% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Requirements Summary** Of typical requirements, 84.4% are fully supported out of the box by Mailchimp including Integrations And Extensibility, Lead Management and Platform Capabilities. We are still evaluating data for MailerLite at this time. MailerLite has an analyst rating of and a user sentiment rating of 'excellent' based on 3400 reviews, while Mailchimp has an analyst rating of 90 and a user sentiment rating of 'great' based on 41542 reviews. Mailchimp is a SelectHub award-winner. ### User Sentiment Summary Mailchimp has a user sentiment rating of 88 based on 41542 reviews. MailerLite has a user sentiment rating of 93 based on 3400 reviews. ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 41542 reviews ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 3400 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 88% of users recommend this product Mailchimp has a 'great' User Satisfaction Rating of 88% when considering 41542 user reviews from 5 recognized software review sites. 93% of users recommend this product MailerLite has a 'excellent' User Satisfaction Rating of 93% when considering 3400 user reviews from 3 recognized software review sites. User Review Scores **G2.com, Inc** **4.3** (10702) **4.6** (1071) **Software Advice, Inc** **4.48** (15519) n/a **Capterra Inc** **4.5** (13246) **4.7** (2163) **Gartner, Inc** **4.5** (222) n/a **TrustRadius** **4.1** (1853) **4.3** (166) ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. SelectHub research analysts have evaluated Mailchimp and concluded it earns best-in-class honors for Lead Management, Platform Capabilities, Social Media Campaign Management and Integrations and Extensibility. ![Lead Management Award]() ![Platform Capabilities Award]() Show more ![Social Media Campaign Management Award]() ![Integrations and Extensibility Award]() MailerLite stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]() ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [ Mailchimp Alternatives](https://www.selecthub.com/marketing-automation-software/mailchimp/alternatives/) [ MailerLite Alternatives](https://www.selecthub.com/email-marketing-software/mailerlite/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]() ### Key Features * **Audience segmentation** – Offers ready-made segments with up to five layers of filtering using purchase history, campaign activity and nested conditions. * **Email automation** – Automates welcome messages and date-based emails, and lets you drag RSS content into any template to pull in recent posts. * **A/B testing** – Tests up to three campaign variations to help you settle on a working strategy. * **Lookalike audience** – Works with social ads and postcards to find new people similar to your contacts using marketing CRM data. * **Schedule campaigns** – Includes send time optimization, Timewarp for recipient time zones and batch delivery with the option to pause a send. * **Advanced segmentation** – Targets specific groups by behavior, demographics or custom fields to sharpen who sees each campaign. * **Automation workflows** – Sets up automated sequences to nurture leads, onboard new subscribers or re-engage inactive users. * **A/B testing** – Tests different subject lines, content or send times to find what resonates with your audience. * **Pop-up forms** – Grows subscriber lists with customizable pop-ups triggered by user behavior or time on page. * **Time zone delivery** – Schedules emails at optimal times based on each recipient's time zone for stronger engagement. ### Top Alternatives in Marketing Automation Software [ ActiveCampaign ](https://www.selecthub.com/p/marketing-automation-software/activecampaign/) [ AWeber ](https://www.selecthub.com/p/email-marketing-software/aweber/) [ Brevo ](https://www.selecthub.com/p/email-marketing-software/brevo/) [ Constant Contact ](https://www.selecthub.com/p/email-marketing-software/constant-contact/) [ Eloqua ](https://www.selecthub.com/p/marketing-automation-software/eloqua/) [ GetResponse ](https://www.selecthub.com/p/email-marketing-software/getresponse/) [ HubSpot Marketing Hub ](https://www.selecthub.com/p/marketing-automation-software/hubspot-marketing-hub/) [ Keap ](https://www.selecthub.com/p/crm-software/keap/) [ Klaviyo ](https://www.selecthub.com/p/marketing-automation-software/klaviyo/) [ Marketing Cloud Account Engagement ](https://www.selecthub.com/p/marketing-automation-software/marketing-cloud-account-engagement/) [ Marketo ](https://www.selecthub.com/p/marketing-automation-software/marketo/) [ Omnisend ](https://www.selecthub.com/p/email-marketing-software/omnisend/) [ Ortto ](https://www.selecthub.com/p/marketing-automation-software/ortto/) [ Sendinblue ](https://www.selecthub.com/p/email-marketing-software/sendinblue/) [ SharpSpring ](https://www.selecthub.com/p/marketing-automation-software/sharpspring/) ### Related Categories Mailchimp and MailerLite can also be found with other leading products in these categories: [ AI Email Marketing Tools ](https://www.selecthub.com/c/ai-email-marketing-tools/) [ AI Workflow Automation Tools ](https://www.selecthub.com/c/ai-workflow-automation-tools/) [ Email Marketing Software ](https://www.selecthub.com/c/email-marketing-software/) [ Lead Management Software ](https://www.selecthub.com/c/lead-management-software/) Show more [ AI Email Marketing Tools ](https://www.selecthub.com/c/ai-email-marketing-tools/) [ Email Marketing Software ](https://www.selecthub.com/c/email-marketing-software/) Show more ### Head-to-Head Comparison ![Mailchimp Software Tool]() ![ActiveCampaign Software Tool]() [Mailchimp VS ActiveCampaign](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-activecampaign/) ![Mailchimp Software Tool]() ![Constant Contact Software Tool]() [Mailchimp VS Constant Contact](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-constant-contact/) ![Mailchimp Software Tool]() ![Eloqua Software Tool]() [Mailchimp VS Eloqua](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-eloqua/) ![Mailchimp Software Tool]() ![GetResponse Software Tool]() [Mailchimp VS GetResponse](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-getresponse/) ![Mailchimp Software Tool]() ![Klaviyo Software Tool]() [Mailchimp VS Klaviyo](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-klaviyo/) ![Mailchimp Software Tool]() ![Marketing Cloud Account Engagement Software Tool]() [Mailchimp VS Marketing Cloud Account Engagement](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-marketing-cloud-account-engagement/) ![Mailchimp Software Tool]() ![Marketo Software Tool]() [Mailchimp VS Marketo](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-marketo/) ![Mailchimp Software Tool]() ![Omnisend Software Tool]() [Mailchimp VS Omnisend](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-omnisend/) ![Mailchimp Software Tool]() ![Ortto Software Tool]() [Mailchimp VS Ortto](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-ortto/) ![Mailchimp Software Tool]() ![Sendinblue Software Tool]() [Mailchimp VS Sendinblue](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-sendinblue/) ![Mailchimp Software Tool]() ![SharpSpring Software Tool]() [Mailchimp VS SharpSpring](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-sharpspring/) ![Mailchimp Software Tool]() ![Zoho Marketing Automation Software Tool]() [Mailchimp VS Zoho Marketing Automation](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-zoho-marketing-automation/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() [ Build Your Requirements](https://pmo.selecthub.com/marketing-automation-software-requiremen/) ![SelectHub Products Cost and Pricing Guide]() [ Get Your Free Comparison Report](https://pmo.selecthub.com/request-custom-scorecard/?category=Marketing%20Automation%20Software) **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 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