[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) \> [Mailchimp](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) \> Mailchimp vs Klaviyo # Mailchimp vs Klaviyo Last Updated: June 29th, 2026 Our analysts compared [Mailchimp](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) vs [Klaviyo](https://www.selecthub.com/p/marketing-automation-software/klaviyo/) based on data from our 400+ point analysis of [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Marketing Automation Software&cta=marketing-automation-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Analyst Ratings](#analyst-rating-section) [Comparison Charts](#product-comparison-charts) [Screenshots](#product-screenshots) Remove Add to Compare [![Mailchimp Software Tool](https://cdn.selecthub.com/products/5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0/resources/normal/logo.png?1749078409)](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) Remove Add to Compare [![Klaviyo Software Tool](https://cdn.selecthub.com/products/5db30d43f3791ae82e8f09070647e4cb-1470a4e22dd148fd3161b1d9f0572f0c/resources/normal/logo.png?1693318295)](https://www.selecthub.com/p/marketing-automation-software/klaviyo/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Mailchimp&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0%2Fresources%2Fnormal%2Flogo.png%3F1749078409) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Mailchimp&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0%2Fresources%2Fnormal%2Flogo.png%3F1749078409) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Mailchimp&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0%2Fresources%2Fnormal%2Flogo.png%3F1749078409&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Mailchimp&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0%2Fresources%2Fnormal%2Flogo.png%3F1749078409&price=2) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Klaviyo&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5db30d43f3791ae82e8f09070647e4cb-1470a4e22dd148fd3161b1d9f0572f0c%2Fresources%2Fnormal%2Flogo.png%3F1693318295) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Klaviyo&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5db30d43f3791ae82e8f09070647e4cb-1470a4e22dd148fd3161b1d9f0572f0c%2Fresources%2Fnormal%2Flogo.png%3F1693318295) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Klaviyo&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5db30d43f3791ae82e8f09070647e4cb-1470a4e22dd148fd3161b1d9f0572f0c%2Fresources%2Fnormal%2Flogo.png%3F1693318295&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Klaviyo&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5db30d43f3791ae82e8f09070647e4cb-1470a4e22dd148fd3161b1d9f0572f0c%2Fresources%2Fnormal%2Flogo.png%3F1693318295&price=2) ### Products Insights Overall Rating Comparison [ Analyst Rating 90 Detailed Analysis ](#analyst-rating-section) [ User Sentiment ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) (41542 Reviews) ](#user-sentiment-section) [ Analyst Rating 70 Detailed Analysis ](#analyst-rating-section) [ User Sentiment ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) (1001 Reviews) ](#user-sentiment-section) Price Starts From $13 Monthly, Freemium [Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Mailchimp&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/5487315b1286f907165907aa8fc96619-0892791f2c9254276db24c3608642ee0/resources/normal/logo.png?1749078409) $45 Monthly, Freemium [Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Klaviyo&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/5db30d43f3791ae82e8f09070647e4cb-1470a4e22dd148fd3161b1d9f0572f0c/resources/normal/logo.png?1693318295) Pros What we like about Mailchimp and Klaviyo: * Simple interface that users with basic email marketing knowledge can pick up quickly * Large template library lets you customize designs without graphic design skills * Free plan covers audience dashboard, tags, and segmentation for early-stage senders * Multivariate testing runs up to eight campaign variations in one send * Data science and AI predict customer behavior and flag your VIP buyers * Ultra-specific segments let you stack as many conditions as you need * Built-in SMS marketing sits alongside email with consent tracking on each profile * Ready-to-go integrations with Shopify, WooCommerce, and Magento fit e-commerce stacks Cons What we dislike about Mailchimp and Klaviyo: * Automation feels basic next to specialized platforms, based on user feedback * Segmentation works but doesn't reach the granularity e-commerce senders often want * Users report e-blasts sometimes land in recipient spam folders * Glitches include sign-in issues across devices and poor Outlook compatibility * Users say the lack of training resources makes implementation slow going * Smaller senders find the cost hard to justify for the features included * Advanced functionality carries a steep learning curve per user feedback * Automatic product imports run slowly according to reviewers ### Our Review **Bottom line:** Mailchimp and Klaviyo both handle email marketing well, but they aim at different buyers. Pick Mailchimp if you want an easy, affordable starting point for general email and basic automation. Pick Klaviyo if you run an e-commerce store and need deep segmentation and behavior-driven flows. Mailchimp starts at $13 per month on a freemium plan, and the free tier includes the audience dashboard, tags, and segmentation. That makes it friendly for small senders who want to learn the ropes without paying upfront. The interface is simple, and users say you can get going with basic email knowledge. Klaviyo starts at $45 per month, also on a freemium plan, and the pricing reflects where it focuses. You get data science that predicts buyer behavior, ultra-specific segments with unlimited conditions, and built-in SMS marketing. For a Shopify, WooCommerce, or Magento store, those pieces tend to pay back the higher cost. Automation is where the split shows up clearest. Mailchimp covers welcome emails, date-based sends, and RSS-driven campaigns, which works for general use. Klaviyo leans harder into abandoned cart flows, prebuilt autoresponders, and real-time behavior triggers that e-commerce senders rely on. If you sell products online and your list keeps growing, Klaviyo's deeper segmentation and revenue attribution will likely earn back the spend. If you're a small business doing newsletters, event promos, or general customer communication, Mailchimp's lower floor and gentler learning curve make more sense. Klaviyo reviewers do flag limited training resources, so plan for setup time. ### Analyst Rating Summary Overall Scores Based on the research and analysis by SelectHub's team of research analysts, Mailchimp has an analyst rating of 90\. By comparison Klaviyo has an analyst rating of 70\. 90 70 Features Comparison **AI-Based Capabilities** Analyze customer behaviors automatically to personalize campaigns, helping you send the perfect message at the right moment for much better results. 86 50 **Campaign Management** Plan, execute, and monitor all your multi-channel marketing efforts from a single dashboard, ensuring every campaign is streamlined and perfectly coordinated. 90 66 **Compliance and Data Security** Safeguard all your customer information and automatically meet strict data privacy rules like GDPR, giving you and your clients total peace of mind. 83 83 [Show More](#) [Show More](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) Strengths The best features of Mailchimp and Klaviyo as judged by user reviews and analyst validation. Integrations and Extensibility Lead Management Platform Capabilities Social Media Campaign Management Email Campaign Management Email Campaign Management ### Analyst Ratings for Functional Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) How Mailchimp and Klaviyo compare against the top 12 functional requirements as defined by SelectHub project data. Mailchimp Klaviyo \+ Add Product [\+ Add Product](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) AI-Based Capabilities Campaign Management Compliance And DataSecurity Dashboard AndReporting Email CampaignManagement Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media CampaignManagement Text CampaignManagement 86 90 83 83 93 82 100 83 93 100 100 55 50 66 83 66 90 68 60 81 41 64 54 79 0 25 50 75 100 Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. [Read more](#) **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **AI-Based Capabilities** Analyze customer behaviors automatically to personalize campaigns, helping you send the perfect message at the right moment for much better results. 86% 0% 14% 43% 0% 57% **Campaign Management** Plan, execute, and monitor all your multi-channel marketing efforts from a single dashboard, ensuring every campaign is streamlined and perfectly coordinated. 87% 0% 13% 60% 7% 33% **Compliance And Data Security** Safeguard all your customer information and automatically meet strict data privacy rules like GDPR, giving you and your clients total peace of mind. 83% 0% 17% 83% 0% 17% **Dashboard And Reporting** See exactly what's working and what's not with easy-to-read charts that track your marketing performance in real-time, helping you make smart decisions faster. 82% 0% 18% 64% 0% 36% **Email Campaign Management** Design, test, and send beautiful, targeted emails automatically to your specific customer groups, turning every message into a chance to connect and sell. 90% 5% 5% 90% 0% 10% **Lead Generation** Capture new customer interest from your website, social media, and more using pre-built forms and landing pages that grow your list instantly. 71% 0% 29% 57% 0% 43% **Lead Management** Track every interaction a potential customer has with your brand, automatically scoring their interest so you always know who to follow up with next. 100% 0% 0% 60% 0% 40% **Lead Nurturing** Automate a series of personal follow-up messages based on customer actions, keeping your brand top-of-mind until they are ready to buy. 83% 0% 17% 83% 0% 17% **Mobile Capabilities** Manage your campaigns, check key performance reports, and connect with customers from your phone or tablet, so you are never tied to your desk. 90% 0% 10% 40% 0% 60% **Platform Capabilities** Connect all your existing business tools like your CRM and other apps, creating one central, flexible hub for all your marketing data and efforts. 100% 0% 0% 55% 9% 36% **Social Media Campaign Management** Schedule and publish your posts across all your social channels, track engagement, and manage conversations from one simple spot, saving you valuable time. 100% 0% 0% 38% 0% 62% **Text Campaign Management** Create and send timely, personalized text messages right to your customers' phones, making sure your most important updates are instantly seen. 14% 0% 86% 71% 0% 29% **Customize This Data For Your Unique Needs**and compare feature capabilities head-to-head [CUSTOMIZE NOW](#) [CUSTOMIZE NOW](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) ### Analyst Ratings for Technical Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. [Read more](#) **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **Integrations And Extensibility** Connect seamlessly with all your existing business tools, like your CRM and sales platform, making sure your customer data flows freely everywhere you need it. 100% 0% 0% 63% 0% 37% **Requirements Summary**Of typical requirements, 84.4% are fully supported out of the box by Mailchimp including Integrations And Extensibility, Lead Management and Platform Capabilities. Klaviyo supports 61.7% and excels at Email Campaign Management, Compliance And Data Security and Text Campaign Management. Mailchimp has an analyst rating of 90 and a user sentiment rating of 'great' based on 41542 reviews, while Klaviyo has an analyst rating of 70 and a user sentiment rating of 'excellent' based on 1001 reviews. Mailchimp and Klaviyo are both SelectHub award-winners. ### User Sentiment Summary Mailchimp has a user sentiment rating of 88 based on 41542 reviews. Klaviyo has a user sentiment rating of 93 based on 1001 reviews. ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 41542 reviews ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 1001 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 88% of users recommend this product Mailchimp has a 'great' User Satisfaction Rating of 88% when considering 41542 user reviews from 5 recognized software review sites. 93% of users recommend this product Klaviyo has a 'excellent' User Satisfaction Rating of 93% when considering 1001 user reviews from 4 recognized software review sites. User Review Scores **G2.com, Inc** **4.3** (10702) **4.6** (473) **Software Advice, Inc** **4.48** (15519) **4.67** (297) **Capterra Inc** **4.5** (13246) **4.7** (183) **Gartner, Inc** **4.5** (222) n/a **TrustRadius** **4.1** (1853) **4.5** (48) ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. SelectHub research analysts have evaluated Mailchimp and concluded it earns best-in-class honors for Lead Management, Platform Capabilities, Social Media Campaign Management and Integrations and Extensibility. ![Lead Management Award]() ![Platform Capabilities Award]() Show more ![Social Media Campaign Management Award]() ![Integrations and Extensibility Award]() Klaviyo stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]() ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [Mailchimp Alternatives ](https://www.selecthub.com/marketing-automation-software/mailchimp/alternatives/) [Klaviyo Alternatives ](https://www.selecthub.com/marketing-automation-software/klaviyo/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features * **Audience dashboard** – Stores contact data and tracks trends, with clickable sections that launch campaigns directly from what you see. * **Email automation** – Handles welcome messages, date and event triggers, and drag-and-drop RSS content into templates for recurring sends. * **Multivariate testing** – Runs up to eight campaign variations at once so you can see how small tweaks change engagement. * **Lookalike audience** – Works with social ads and postcards to find new people similar to existing contacts using marketing CRM data. * **Schedule campaigns** – Includes send-time optimization, timewarp for recipient time zones, batch delivery, and pause controls. * **Email personalization** – Automates target emails based on real-time customer behavior and pulls custom content in through web feeds. * **Prebuilt autoresponders** – Ships ready-made email flows so abandoned cart, welcome, and other revenue sequences go live fast. * **Ultra-specific segments** – Lets you stack as many conditions as you want to build detailed email and SMS audiences. * **Data science** – Uses machine learning to predict behavior, flag VIP customers, and recommend send times that drive clicks. * **E-commerce integrations** – Connects with Shopify, WooCommerce, and Magento, plus an open API for custom platforms. ### Top Alternatives in Marketing Automation Software [ ActiveCampaign ](https://www.selecthub.com/p/marketing-automation-software/activecampaign/) [ AWeber ](https://www.selecthub.com/p/email-marketing-software/aweber/) [ Brevo ](https://www.selecthub.com/p/email-marketing-software/brevo/) [ Constant Contact ](https://www.selecthub.com/p/email-marketing-software/constant-contact/) [ Constant Contact Lead Gen & CRM ](https://www.selecthub.com/p/marketing-automation-software/constant-contact-lead-gen-crm/) [ Eloqua ](https://www.selecthub.com/p/marketing-automation-software/eloqua/) [ GetResponse ](https://www.selecthub.com/p/email-marketing-software/getresponse/) [ HubSpot Marketing Hub ](https://www.selecthub.com/p/marketing-automation-software/hubspot-marketing-hub/) [ Keap ](https://www.selecthub.com/p/crm-software/keap/) [ Klaviyo ](https://www.selecthub.com/p/marketing-automation-software/klaviyo/) [ Marketing Cloud Account Engagement ](https://www.selecthub.com/p/marketing-automation-software/marketing-cloud-account-engagement/) [ Marketo ](https://www.selecthub.com/p/marketing-automation-software/marketo/) [ Omnisend ](https://www.selecthub.com/p/email-marketing-software/omnisend/) [ Ortto ](https://www.selecthub.com/p/marketing-automation-software/ortto/) [ Sendinblue ](https://www.selecthub.com/p/email-marketing-software/sendinblue/) ### Related Categories Mailchimp and Klaviyo can also be found with other leading products in these categories: [AI Email Marketing Tools ](https://www.selecthub.com/c/ai-email-marketing-tools/) [AI Workflow Automation Tools ](https://www.selecthub.com/c/ai-workflow-automation-tools/) [Email Marketing Software ](https://www.selecthub.com/c/email-marketing-software/) [Lead Management Software ](https://www.selecthub.com/c/lead-management-software/) Show more [AI Email Marketing Tools ](https://www.selecthub.com/c/ai-email-marketing-tools/) [Email Marketing Software ](https://www.selecthub.com/c/email-marketing-software/) [Marketing Analytics Software ](https://www.selecthub.com/c/marketing-analytics-software/) Show more ### Head-to-Head Comparison ![Mailchimp Software Tool]() ![ActiveCampaign Software Tool]() [Mailchimp VS ActiveCampaign](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-activecampaign/) ![Mailchimp Software Tool]() ![Constant Contact Software Tool]() [Mailchimp VS Constant Contact](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-constant-contact/) ![Mailchimp Software Tool]() ![Constant Contact Lead Gen & CRM Software Tool]() [Mailchimp VS Constant Contact Lead Gen & CRM](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-constant-contact-lead-gen-crm/) ![Mailchimp Software Tool]() ![Eloqua Software Tool]() [Mailchimp VS Eloqua](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-eloqua/) ![Mailchimp Software Tool]() ![GetResponse Software Tool]() [Mailchimp VS GetResponse](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-getresponse/) ![Mailchimp Software Tool]() ![Klaviyo Software Tool]() [Mailchimp VS Klaviyo](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-klaviyo/) ![Mailchimp Software Tool]() ![Marketing Cloud Account Engagement Software Tool]() [Mailchimp VS Marketing Cloud Account Engagement](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-marketing-cloud-account-engagement/) ![Mailchimp Software Tool]() ![Marketo Software Tool]() [Mailchimp VS Marketo](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-marketo/) ![Mailchimp Software Tool]() ![Omnisend Software Tool]() [Mailchimp VS Omnisend](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-omnisend/) ![Mailchimp Software Tool]() ![Ortto Software Tool]() [Mailchimp VS Ortto](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-ortto/) ![Mailchimp Software Tool]() ![Sendinblue Software Tool]() [Mailchimp VS Sendinblue](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-sendinblue/) ![Mailchimp Software Tool]() ![Zoho Marketing Automation Software Tool]() [Mailchimp VS Zoho Marketing Automation](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-zoho-marketing-automation/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() [Build Your Requirements](https://pmo.selecthub.com/marketing-automation-software-requiremen/) ![SelectHub Products Cost and Pricing Guide]() [Get Your Free Comparison Report](https://pmo.selecthub.com/request-custom-scorecard/?category=Marketing%20Automation%20Software) **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 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