Big Data Analytics Tools is All About New-age Insight By Ritinder Kaur, Senior Technical Content Writer at SelectHub

Every organization worth its money invests in big data analytics to monetize its digital assets. With massive volumes of business information lying unused in silos, businesses are aware that they lose out on opportunities to the competition. If this is you, you should look for the best big data tools in the market.
This buyer’s guide provides the information to assist you in your software search, with handy resources and tips to ask the right questions before you decide.
Executive Summary
- Big data analytics software has the edge over traditional systems in processing large volumes of information, including unstructured digital assets.
- Creating a requirements checklist by identifying your implementation goals assists in software selection.
- Separating requirements into must-have and nice-to-have features helps stay on track with budget and business needs.
- Data sharing and IoT analytics are some current big data analytics trends.
- Ask the right questions within your organization and vendors for the tool comparison.
Deployment Methods
Would you prefer to deploy on-premise or move to the cloud? Or would a hybrid solution work better, considering your legacy infrastructure?
On-premise
Installing on local infrastructure means you pay once for the cost of ownership. Plus, internet connectivity isn’t a deal-breaker when the software is in-house. You have complete control with full autonomy to plan maintenance, downtimes and upgrades. You can buy more storage when needed.
But setup and maintenance don’t come cheap. Scaling can be a pain, and the cost of technical resources for upgrades and patches adds to your overhead.
Cloud-based
Cloud software vendors offer flexible subscription plans with the option to pick and choose features, like the number of licenses and storage capacity. Managed analysis tools make you worry-free as the vendor handles upgrades and fixes.
Information security is a primary enterprise concern when considering cloud-based software tools. But not to worry, all leading vendors provide encryption and authorization protocols.
But, slow internet can cause latency issues and performance lag. Besides, a periodic subscription might be less than the cost of owning the software, but costs can pile on fast when opting for additional licenses, add-ons and upgrades.
Hybrid
A hybrid solution combines the benefits of information security with the perks of the cloud. Hybrid analytics solutions maintain consistent performance, scaling with larger workloads.
Pay-as-you-go plans are available, though at slightly higher prices than the cost of a public cloud. They prove viable for companies with fluctuating workloads.
Whatever your preferred deployment method, whether the software integrates with your existing software and hardware systems can be a deal-breaker.
So, which model fits you best?
A SaaS analytics solution might be a good fit for small businesses with limited infrastructure and IT resources. Larger enterprises can afford greater control over their information, so they might find on-premise or hybrid solutions appealing.
However, these aren’t set-in-stone rules, so consider your business’ unique situation when choosing a deployment method.
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Primary Benefits
With big data tools, you can pivot with fluctuating market trends by realigning strategies and redesigning campaigns. In the process, you can look closely at your business’ performance to identify inefficiencies and successes.
Let’s see how.

Maximize Your ROI
Customer feedback and operational performance metrics help downstream inventory, supply chain and workforce management processes. You come closer to identifying what customers want and can realign internal processes accordingly. It saves a lot of heartburn later trying to catch up with the competition.
You can boost revenue by consistently delivering to buyers, which helps establish a reputation as a serious player in the market. Analytics tools enable you to base your business strategy on hardcore metrics, irrespective of their volume and type.
Innovate
Big data analytics drives innovation by providing easy access to hidden insight through self-service methods like natural language processing. Data democratization increases the chances of finding previously undiscovered correlations between metrics.
Big data means more comprehensive information — and harnessing it gives a clearer picture of what’s working and not. This insight into the business’s strengths and weaknesses can help you decide which new products to launch and whether it’s the right time to diversify.
Improve Customer Experience
Customer service calls, chats, surveys, and social media comments and impressions drive the consumer experience. Big data software can capture this information to provide clear and current market insight.
Was the setup process intuitive, and did the customers find the help documentation useful? Were they able to generate the desired reports? For consumer products, the feedback could range from a star-based rating to text-based comments about whether the buyer would recommend the product to others.
Customer feedback is the linchpin around which you arrange your service or product design. It's how you build and retain a customer base and acquire new buyers.
Manage Risk
All business decision-making involves risk, especially when diversifying or growing your business. Risk management identifies and assesses these potential blockers and reduces their adverse impact through mitigation and monitoring. Big data combined with analytics systems can highlight hurdles in your business journey, reducing decision-making uncertainty.
Its applications include vendor risk management, money laundering, fraud prevention, credit risk assessment and identifying customer churn.
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Implementation Goals
Listing what you want the product to achieve will give you the clarity to shortlist suitable software. Here’s a list of common implementation goals to add to yours.
| Goal 1
Stay Ahead in the Market
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- You want to outperform the competition.
- You wish to know if performance aligns with your long-term roadmap.
- You want to prepare for the future.
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| Goal 2
Improve Business Performance
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- You want your bottom line to improve.
- You hope to boost business efficiencies with insight into where you’re underperforming and why.
- You need access to the latest insight at all times.
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| Goal 3
Increase Customer Engagement
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- You want to prevent customer churn and gain new buyers.
- You want accurate customer journey insights to target potential buyers better.
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| Goal 4
Manage Digital Assets
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Poor information management practices cost enterprises thousands of dollars every year.
- You want to utilize all possible information, including unused assets, in your repositories.
- You need processing pipelines with automated workflows and the option of autonomous process authoring.
- You want end-to-end information management with proper disposal of assets when no longer needed.
|
| Goal 5
Secure Business Information
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- You want to enable independent information access, irrespective of technical skills.
- You don’t want information falling into the wrong hands.
- You want to give information access to only authorized users.
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Key Features & Functionality
Vendors advertise solutions with many shiny, new features, but do you need them? If your stakeholders approve, sure, go for them. But, if you’re working within strict budget constraints, it helps to focus on the basic features.
| Digital Asset Integration |
Connect to web and local files, and information warehouses and lakes in the cloud and on-premise. You should have access to near real-time information when you need it.
|
| Dashboarding and Visualization |
Create visualizations and personalize them with custom themes, formatting, styles, colors and fonts. Insights are helpful when consumers can understand them, irrespective of their skill levels.
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| Report Sharing |
Share information with your teams and clients with big data reporting tools. Does the tool provide report bursting? Automated refreshes and interactive controls give you a clear view of critical metrics.
|
| Security and Information Governance |
Check if the software complies with PCI DSS, HIPAA and ISO 27001. Restrict access by assigning permissions at the column and row levels. Audit usage and access with activity logs and versioning.
|
| Embeddability |
Add analytics to user consoles by embedding the software tool into business applications. Personalize the dashboards and reports to give users a familiar interface and establish your brand identity with company logos, themes and colors.
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Advanced Features & Functionality
At some point, the core features mentioned above won’t be enough. Eventually, your business will outgrow its basic software needs and require something more specialized. Or you might want to get advanced features at the onset to prepare for the future.
Even if you’re not planning for them now, it helps to know about the advanced features these tools offer.
| Forecasting |
Any big data analytics tool worth its name will provide forecasting features. Predictive analytics lets you plan for upcoming opportunities through modeling and regression techniques.
Ask the vendor if the solution supports machine learning and automated recommendations for guided analysis.
|
| Scalability |
Your analytics tool should seamlessly connect to a greater number and variety of sources and integrate with newer add-ons. It should scale to take regular vendor updates with minimal downtime and zero impact on end users.
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| Collaboration |
The best big data software should let you collaborate with others on specific dashboards and visualizations through comments and mentions. It’ll help avoid switching between different apps to get the desired metrics.
How much work you can get done as a team within your dashboards will determine the tool’s efficacy.
It’ll reduce the need for many run-of-the-mill reports, saving your team’s time.
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| Mobility |
The best big data analytics software vendors offer mobile insight. Check which specific features they offer, like interactivity, sharing, in-app alerts and push notifications.
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| Augmented Analytics |
Many enterprises want to reduce the time to insight by delegating analytics tasks to respective teams. It reduces the burden on managers and top stakeholders and encourages shared ownership of project goals.
If this is you, augmented analytics can help analyze metrics using machine learning and natural language. These modules might be á la carte and so cost extra. Do check with vendors before you decide.
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Current Trends
Knowing the latest software trends helps fine-tune your requirements checklist and compare products.
Industry-driven bots capture user information and execute tasks, generating job reports and driving processing pipelines. Virtual assistants like Siri and Google Assistant, and social media platforms capture and generate information by the second, producing huge repositories to fuel the analytics market.

Due to the growth in machine learning, AI and IoT analytics, there is an upsurge/increase in the number of connected devices like machine sensors. Statista predicts that IoT-connected devices will grow to 29 billion by 2030.
IoT is in use in all industries like gas, steam, water supply and waste management utility companies, among others. According to Statista (linked above), consumer companies like retail, manufacturing, real estate and healthcare accounted for 60 percent of all IoT-connected devices in 2020.
IoT big data differs from traditional IoT as it needs more agile, scalable platforms, flexible storage and robust analytical tools than conventional infrastructure. Managing this information securely and providing transparency to users and regulatory bodies will be challenging for enterprises going ahead.
Edge Computing and AI Will Drive Security Standards
Edge computing refers to information processing at or near the source, which lightens the workload burden on servers and networks. Edge devices like smartphones, autonomous vehicles and smart grids add to the already ballooning information online.
Edge computing raises logistical challenges like migrating network security protocols and complying with privacy and governance regulations. The secure access service edge (SASE) framework is a network protection protocol for information processed in edge devices. But it's new and needs to become mainstream to have a large-scale impact on information security.
IoT and machine learning are a formidable combination. With edge devices added to the mix, secure data access and governance compliance will be the next challenge for businesses.
Information Sharing Will Fuel Industry Verticals and Consumer Markets
Previous privacy protocols restricted sharing of consumer information with third parties. But, CEOs realize that siloed information benefits only a select few, while shared information helps everyone. Decrypting shared information isn’t even an issue now that processing is possible on encrypted sets.
Data marketplaces monetize information sharing with subscription-based licensing, offering connectivity through the data fabric. They build separate databases with on-demand connectivity for entities willing to store and share their digital assets.
With data sharing promising to be a trend next year and beyond, big data in verticals is a commodity that adds to enterprises’ bottom line. Big data analytics tools with open architectures will be in demand.
Augmented Insights Will Be a Primary Business Requirement
Verified Market Research predicts the augmented analytics industry will be worth $66.61 billion by 2030. The increase in information volumes and complexity drives the need for self-service BI and analytics, which drives augmented tech.
The software sector is the largest consumer of artificial intelligence and machine learning technologies. Modern big data analytics software with machine learning speeds up information discovery through model building, clustering and regression techniques. Automation support is a primary advantage of augmented technologies.
Augmented analytics is a primary requirement for many enterprises when buying software. It’ll be interesting to see how it evolves in tandem with regulatory and data quality concerns.
How To Perform a Software Comparison
Comparing software solutions can be difficult without the right tools and resources. We are here to help.
Start your software selection process with our requirements template, or create your own checklist listing your business needs. Compare vendors and big data analytics solutions with our software comparison report.
Cost & Pricing Considerations
The cost of a software solution can make or break your buying decision. While building your product list, check the deployment cost, especially whether implementation support is available. If not, you should pencil in the cost of technical resources.
Ask about necessary and optional add-ons and which ones are free. Verify whether support is free with the product and what it entails, and check into paid support plans.
Get the pricing details from the vendor’s website or ask for a quote. Our pricing guide helps you determine the best big data software per your budget.
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Questions to Ask Yourself
Even with a requirements checklist, weighing the various big data analytics solutions’ pros and cons can be daunting. Having internal conversations and asking questions to identify stakeholder expectations can help.
Use these questions as a starting point:

- Are you using a big data analytics solution? What are the pain points?
- What’s the company budget? Is the current software cost-effective?
- What are your company's present and future goals? How does the analytics tool fit in with them?
- Who are the end users, and what gaps do you hope this platform fills?
- What databases should it integrate with, e.g., SQL Server, MySQL, MS Access, etc.?
- Which deployment method works best for your company?
- Is self-service a must-have feature, or do you want a system that performs the analysis and offers you recommendations for further action?
- How important is scalability?
- What databases should it integrate with, e.g., SQL Server, MySQL, MS-Access, etc.?
- Will you need a mobile application?
- Is technical expertise available to deploy and manage the software?
Questions to Ask Vendors
Use these questions as a starting point for conversations with vendors:
About the Software
- Does the solution provide visualization, data management, reporting and collaboration?
- Is it scalable? Can it integrate with add-ons and other applications?
- Does it need customization before deployment?
- Which mobile functionalities will you get?
- Can you track KPIs? Is this feature available on mobile?
- Is the software user-friendly?
About the Vendor
- How often does the vendor issue updates?
- Is training included in the purchase plan?
- Which features cost extra?
- Do they provide implementation support?
- Do they offer phone, email and chat support? Is it free or paid?
- How can you submit a support request? What is the average response time?
In Conclusion
Selecting a big data analytics tool is a task that needs careful thought and lots of research. Do your due diligence in evaluating business requirements and list them by holding in-depth discussions with stakeholders. It should tell you what you want in a big data analytics tool.
Asking the right questions internally and to potential vendors is an excellent way to fine-tune your requirements and compare software products. It will help you narrow down your product shortlist to present to your top-level management for the final decision.
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