[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Social Media Management Tools](https://www.selecthub.com/c/social-media-management-software-tools/) \> [Zoho Social](https://www.selecthub.com/p/social-media-management-software-tools/zoho-social/) \> Zoho Social vs Publer 

# Zoho Social vs Publer 

Last Updated: August 10th, 2026 

Our analysts compared [Zoho Social](https://www.selecthub.com/p/social-media-management-software-tools/zoho-social/) vs [Publer](https://www.selecthub.com/p/social-media-management-software-tools/publer/) based on data from our 400+ point analysis of [Social Media Management Tools](https://www.selecthub.com/c/social-media-management-software-tools/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Social Media Management Tools&cta=social-media-management-software-tools). 

[Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) 

Remove Add to Compare 

[![Zoho Social Software Tool](https://cdn.selecthub.com/products/62cb1b02c845efe41e4f41b8c1fc87fd-0c6ebce48b9a14ff0106940a2c84bf05/resources/normal/logo.png?1734380693)](https://www.selecthub.com/p/social-media-management-software-tools/zoho-social/)

[ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) 

Remove Add to Compare 

[![Publer Software Tool](https://cdn.selecthub.com/products/39f3a91f7def5376b696f85ccde52382-40b35629b7db29e9fc624e4a8f1efaa1/resources/original/logo.svg?1740150323)](https://www.selecthub.com/p/social-media-management-software-tools/publer/)

[ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) 

[Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Social+Media+Management+Tools&product%5Fname=Zoho%2BSocial&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F62cb1b02c845efe41e4f41b8c1fc87fd-0c6ebce48b9a14ff0106940a2c84bf05%2Fresources%2Fnormal%2Flogo.png%3F1734380693) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Social+Media+Management+Tools&product%5Fname=Zoho%2BSocial&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F62cb1b02c845efe41e4f41b8c1fc87fd-0c6ebce48b9a14ff0106940a2c84bf05%2Fresources%2Fnormal%2Flogo.png%3F1734380693) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Social+Media+Management+Tools&product%5Fname=Zoho%2BSocial&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F62cb1b02c845efe41e4f41b8c1fc87fd-0c6ebce48b9a14ff0106940a2c84bf05%2Fresources%2Fnormal%2Flogo.png%3F1734380693&price=1) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Social+Media+Management+Tools&product%5Fname=Zoho%2BSocial&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F62cb1b02c845efe41e4f41b8c1fc87fd-0c6ebce48b9a14ff0106940a2c84bf05%2Fresources%2Fnormal%2Flogo.png%3F1734380693&price=1) 

[Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Social+Media+Management+Tools&product%5Fname=Publer&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F39f3a91f7def5376b696f85ccde52382-40b35629b7db29e9fc624e4a8f1efaa1%2Fresources%2Foriginal%2Flogo.svg%3F1740150323) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Social+Media+Management+Tools&product%5Fname=Publer&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F39f3a91f7def5376b696f85ccde52382-40b35629b7db29e9fc624e4a8f1efaa1%2Fresources%2Foriginal%2Flogo.svg%3F1740150323) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Social+Media+Management+Tools&product%5Fname=Publer&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F39f3a91f7def5376b696f85ccde52382-40b35629b7db29e9fc624e4a8f1efaa1%2Fresources%2Foriginal%2Flogo.svg%3F1740150323&price=1) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Social+Media+Management+Tools&product%5Fname=Publer&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F39f3a91f7def5376b696f85ccde52382-40b35629b7db29e9fc624e4a8f1efaa1%2Fresources%2Foriginal%2Flogo.svg%3F1740150323&price=1) 

### Products Insights 

Product Ranking 

## #9

among all   
Social Media Management Tools

## #12

among all   
Social Media Management Tools

[Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=social-media-management-software-tools&product%5Fslug=zoho-social&category=Social+Media+Management+Tools) 

Price Starts From 

$10 Monthly, Freemium 

[Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Zoho Social&category=Social Media Management Tools&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/62cb1b02c845efe41e4f41b8c1fc87fd-0c6ebce48b9a14ff0106940a2c84bf05/resources/normal/logo.png?1734380693) 

$4 Monthly, Freemium 

[Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Publer&category=Social Media Management Tools&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/39f3a91f7def5376b696f85ccde52382-40b35629b7db29e9fc624e4a8f1efaa1/resources/original/logo.svg?1740150323) 

Pros 

What we like about Zoho Social and Publer: 

* Tight integration with the wider Zoho suite streamlines data flow with Zoho CRM
* SmartQ scheduling predicts optimal posting times across multiple platforms
* Pause-post feature lets you halt scheduled content during sensitive moments
* Brand health tracking with sentiment analysis helps gauge audience perception

* Drag-and-drop calendar and intuitive UI get teams scheduling fast
* Bulk CSV uploads and evergreen recycling handle high posting volume
* Per-platform post variations tune one post for each channel's tone
* Free tier and low entry price make it easy to start without a big commitment

Cons 

What we dislike about Zoho Social and Publer: 

* User reviews say the interface looks dated next to newer competitors
* Customization options for reports are limited for users with specific KPIs
* Past difficulties with video posting and caption formatting frustrate heavy video users
* Mobile app falls short of the web version on several functions, per users

* Team collaboration tools lag behind dedicated agency platforms
* Approval workflows are present but less developed for governed teams
* Heavy automation focus may shortchange hands-on managers
* Reporting is solid but not built for deep enterprise analysis

### Our Review 

**Bottom line:** Zoho Social and Publer both target small to mid-sized businesses, but they fit different setups. Pick Zoho Social if you already use other Zoho products and want tight CRM integration. Pick Publer if you want the cheapest, most flexible scheduler with bulk and recycling tools.

Zoho Social plays best inside the Zoho ecosystem. CRM integration aligns social efforts with lead tracking, and features like SmartQ scheduling, custom streams, and brand health tracking via sentiment analysis cover the main bases for ongoing brand monitoring.

Publer leans into volume and flexibility. The drag-and-drop calendar, bulk CSV uploads, evergreen recycling, watermarking, and per-platform post variations let you push a lot of content through with little ceremony. Users repeatedly praise its ease of use.

On price, Zoho Social starts at $10 per month with a freemium tier, while Publer starts at $4 per month, also with a freemium tier. Both are budget-friendly, and Publer is the slightly cheaper paid entry.

Each has gaps. Zoho Social draws complaints about a dated UI, limited report customization, video and caption formatting issues, and a weaker mobile app. Publer's most-cited weak spot is team collaboration, which matters for agency setups.

If you're already in the Zoho world and care about CRM ties, Zoho Social fits. If you want a flexible, low-cost scheduler with strong recycling and bulk features, Publer earns the pick.

### User Sentiment Summary 

Zoho Social has a user sentiment rating of 94 based on 5253 reviews. Publer has a user sentiment rating of 96 based on 668 reviews. 

![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 5253 reviews 

![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 668 reviews 

Synopsis 

Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 

94% 

of users recommend this product

Zoho Social has a 'excellent' User Satisfaction Rating of 94% when considering 5253 user reviews from 2 recognized software review sites. 

96% 

of users recommend this product

Publer has a 'excellent' User Satisfaction Rating of 96% when considering 668 user reviews from 2 recognized software review sites. 

User Review Scores 

**Software Advice, Inc** 

**4.68** (2576) 

**4.77** (333) 

**Capterra Inc** 

**4.7** (2677) 

**4.8** (335) 

### Awards 

SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. 

Zoho Social stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. 

![User Favorite Award]()

Publer stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. 

![User Favorite Award]()

### Product Assistance 

Training Resources 

Documentation

In Person

Live Online

Videos

Webinars

Documentation

In Person

Live Online

Videos

Webinars

Support 

Email

Phone

Chat

FAQ

Forum

Knowledge Base

24/7 Live Support

Email

Phone

Chat

FAQ

Forum

Knowledge Base

24/7 Live Support

### Product Basics 

Company Size 

i 

Small

Medium

Large

Small

Medium

Large

Platforms Supported 

Windows

Mac

Linux

Android

Chromebook

Windows

Mac

Linux

Android

Chromebook

Deployment Supported 

Cloud

On-Premise

Mobile

Cloud

On-Premise

Mobile

Comparison of Top Alternatives 

[Zoho Social Alternatives ](https://www.selecthub.com/social-media-management-software-tools/zoho-social/alternatives/) 

[Publer Alternatives ](https://www.selecthub.com/social-media-management-software-tools/publer/alternatives/) 

### Screenshots 

![Screenshots]() 

![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() 

### Key Features 

* **SmartQ scheduling** – Predicts optimal posting times across networks, going further than Publer's calendar-based scheduling.
* **CRM integration** – Connects with Zoho CRM so social interactions feed into lead tracking and customer records.
* **Brand health tracking** – Uses sentiment analysis to gauge audience perception and adjust messaging.
* **Custom streams** – Lets you build personalized streams that track specific hashtags, keywords, or user profiles.
* **Pause post** – Halts scheduled content during sensitive situations so timing-sensitive posts don't go live at bad moments.

* **Bulk scheduling** – Uploads CSV files to queue many posts at once, useful for clearing a content backlog.
* **Evergreen recycling** – Reuses top-performing posts on a schedule so older content keeps reaching new audiences.
* **Per-platform variations** – Builds multiple versions of one post tailored to each channel's tone and length limits.
* **Watermarking** – Adds custom watermarks to images automatically as they go live.
* **Drag-and-drop calendar** – Visualizes and rearranges schedules in a calendar view, similar to Zoho's calendar but tuned for high-volume planning.

### Top Alternatives in Social Media Management Tools 

[  AgoraPulse ](https://www.selecthub.com/p/social-media-management-software-tools/agorapulse/) [  Brandwatch ](https://www.selecthub.com/p/social-media-management-software-tools/brandwatch/) [  Buffer ](https://www.selecthub.com/p/social-media-management-software-tools/buffer/) [  HeyOrca ](https://www.selecthub.com/p/social-media-management-software-tools/heyorca/) [  HootSuite ](https://www.selecthub.com/p/social-media-management-software-tools/hootsuite/) [  Hypefury ](https://www.selecthub.com/p/social-media-management-software-tools/hypefury/) [  Iconosquare ](https://www.selecthub.com/p/social-media-management-software-tools/iconosquare/) [  Later ](https://www.selecthub.com/p/social-media-management-software-tools/later-social-media/) [  Loomly ](https://www.selecthub.com/p/social-media-management-software-tools/loomly/) [  MeetEdgar ](https://www.selecthub.com/p/social-media-management-software-tools/meetedgar/) [  Oktopost ](https://www.selecthub.com/p/social-media-management-software-tools/oktopost/) [  Orlo ](https://www.selecthub.com/p/social-media-management-software-tools/orlo/) [  piano Amplifier ](https://www.selecthub.com/p/social-media-management-software-tools/piano-amplifier/) [  Planable ](https://www.selecthub.com/p/social-media-management-software-tools/planable/) [  Planoly ](https://www.selecthub.com/p/social-media-management-software-tools/planoly/) [  Publer ](https://www.selecthub.com/p/social-media-management-software-tools/publer/) [  Sendible ](https://www.selecthub.com/p/social-media-management-software-tools/sendible/) [  Sked Social ](https://www.selecthub.com/p/social-media-management-software-tools/sked-social/) [  Social Champ ](https://www.selecthub.com/p/social-media-management-software-tools/social-champ/) [  SocialPilot ](https://www.selecthub.com/p/social-media-management-software-tools/socialpilot/) 

### Related Categories 

Zoho Social and Publer can also be found with other leading products in these categories: 

[AI Marketing Tools ](https://www.selecthub.com/c/ai-marketing-tools/) 

[Marketing Automation Software ](https://www.selecthub.com/c/marketing-automation-software/) 

Show more 

[Marketing Automation Software ](https://www.selecthub.com/c/marketing-automation-software/) 

Show more 

### Head-to-Head Comparison 

![Zoho Social Software Tool]() 

![AgoraPulse Software Tool]() 

[Zoho Social VS AgoraPulse](https://www.selecthub.com/social-media-management-software-tools/agorapulse-vs-zoho-social/) 

![Zoho Social Software Tool]() 

![Brandwatch Software Tool]() 

[Zoho Social VS Brandwatch](https://www.selecthub.com/social-media-management-software-tools/brandwatch-vs-zoho-social/) 

![Zoho Social Software Tool]() 

![Buffer Software Tool]() 

[Zoho Social VS Buffer](https://www.selecthub.com/social-media-management-software-tools/buffer-vs-zoho-social/) 

![Zoho Social Software Tool]() 

![HootSuite Software Tool]() 

[Zoho Social VS HootSuite](https://www.selecthub.com/social-media-management-software-tools/hootsuite-vs-zoho-social/) 

![Zoho Social Software Tool]() 

![Hypefury Software Tool]() 

[Zoho Social VS Hypefury](https://www.selecthub.com/social-media-management-software-tools/hypefury-vs-zoho-social/) 

![Zoho Social Software Tool]() 

![Iconosquare Software Tool]() 

[Zoho Social VS Iconosquare](https://www.selecthub.com/social-media-management-software-tools/zoho-social-vs-iconosquare/) 

![Zoho Social Software Tool]() 

![Loomly Software Tool]() 

[Zoho Social VS Loomly](https://www.selecthub.com/social-media-management-software-tools/loomly-vs-zoho-social/) 

![Zoho Social Software Tool]() 

![Planable Software Tool]() 

[Zoho Social VS Planable](https://www.selecthub.com/social-media-management-software-tools/zoho-social-vs-planable/) 

![Zoho Social Software Tool]() 

![Planoly Software Tool]() 

[Zoho Social VS Planoly](https://www.selecthub.com/social-media-management-software-tools/planoly-vs-zoho-social/) 

![Zoho Social Software Tool]() 

![Publer Software Tool]() 

[Zoho Social VS Publer](https://www.selecthub.com/social-media-management-software-tools/zoho-social-vs-publer/) 

![Zoho Social Software Tool]() 

![Sendible Software Tool]() 

[Zoho Social VS Sendible](https://www.selecthub.com/social-media-management-software-tools/sendible-vs-zoho-social/) 

![Zoho Social Software Tool]() 

![SocialPilot Software Tool]() 

[Zoho Social VS SocialPilot](https://www.selecthub.com/social-media-management-software-tools/zoho-social-vs-socialpilot/) 

**About SelectHub (and our data)** 

We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies.

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

![SelectHub Products Reporting and Analytics]() 

![SelectHub Products Cost and Pricing Guide]() 

**Tier 1:**  
Fully/moderately supported out-of-the-box allowing for quick and easy deployment.  
Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. 

**Tier 2:**  
Supported with workarounds or add-ons that may require additional costs.  
Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. 

**Tier 3:**  
Requires partner integrations or custom development that is often at an additional cost.  
Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 

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