[Home](https://www.selecthub.com/) \> [Sales Force Automation](https://www.selecthub.com/category/sales-force-automation/) \> [Sales Intelligence Tools](https://www.selecthub.com/c/sales-intelligence-tools/) \> [Owler](https://www.selecthub.com/p/sales-intelligence-tools/owler/) \> Owler vs BuzzBoard 

#  Owler vs BuzzBoard 

 Last Updated: June 8th, 2026 

Our analysts compared [Owler](https://www.selecthub.com/p/sales-intelligence-tools/owler/) vs [BuzzBoard](https://www.selecthub.com/p/sales-intelligence-tools/buzzboard/) based on data from our 400+ point analysis of [Sales Intelligence Tools](https://www.selecthub.com/c/sales-intelligence-tools/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Sales Intelligence Tools&cta=sales-intelligence-tools).

[Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) 

Remove Add to Compare 

[![Owler Software Tool](https://cdn.selecthub.com/products/c292b3e9629fee6bbb741eb109321cf8-8a30f6f63d3caf758ff7b90aeb81ea66/resources/normal/logo.png?1740521821)](https://www.selecthub.com/p/sales-intelligence-tools/owler/)

Remove Add to Compare 

[![BuzzBoard Software Tool](https://cdn.selecthub.com/products/ef9280fbc5317f17d480e4d4f61b3751-d7526e81670732cd942d34ad98f4d849/resources/normal/logo.png?1693318217)](https://www.selecthub.com/p/sales-intelligence-tools/buzzboard/)

[Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Sales+Intelligence+Tools&product%5Fname=Owler&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fc292b3e9629fee6bbb741eb109321cf8-8a30f6f63d3caf758ff7b90aeb81ea66%2Fresources%2Fnormal%2Flogo.png%3F1740521821) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Sales+Intelligence+Tools&product%5Fname=Owler&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fc292b3e9629fee6bbb741eb109321cf8-8a30f6f63d3caf758ff7b90aeb81ea66%2Fresources%2Fnormal%2Flogo.png%3F1740521821) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Sales+Intelligence+Tools&product%5Fname=Owler&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fc292b3e9629fee6bbb741eb109321cf8-8a30f6f63d3caf758ff7b90aeb81ea66%2Fresources%2Fnormal%2Flogo.png%3F1740521821&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Sales+Intelligence+Tools&product%5Fname=Owler&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fc292b3e9629fee6bbb741eb109321cf8-8a30f6f63d3caf758ff7b90aeb81ea66%2Fresources%2Fnormal%2Flogo.png%3F1740521821&price=2) 

[Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Sales+Intelligence+Tools&product%5Fname=BuzzBoard&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fef9280fbc5317f17d480e4d4f61b3751-d7526e81670732cd942d34ad98f4d849%2Fresources%2Fnormal%2Flogo.png%3F1693318217) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Sales+Intelligence+Tools&product%5Fname=BuzzBoard&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fef9280fbc5317f17d480e4d4f61b3751-d7526e81670732cd942d34ad98f4d849%2Fresources%2Fnormal%2Flogo.png%3F1693318217) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Sales+Intelligence+Tools&product%5Fname=BuzzBoard&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fef9280fbc5317f17d480e4d4f61b3751-d7526e81670732cd942d34ad98f4d849%2Fresources%2Fnormal%2Flogo.png%3F1693318217&price=3) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Sales+Intelligence+Tools&product%5Fname=BuzzBoard&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fef9280fbc5317f17d480e4d4f61b3751-d7526e81670732cd942d34ad98f4d849%2Fresources%2Fnormal%2Flogo.png%3F1693318217&price=3) 

###  Products Insights

 Product Ranking 

## #8

 among all   
 Sales Intelligence Tools

## #13

 among all   
 Sales Intelligence Tools

[Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=sales-intelligence-tools&product%5Fslug=owler&category=Sales+Intelligence+Tools) 

 Price Starts From

$39 Monthly, Freemium 

 Free Trial is unavailable →

$381/User, Quarterly 

[ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=BuzzBoard&category=Sales Intelligence Tools&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/ef9280fbc5317f17d480e4d4f61b3751-d7526e81670732cd942d34ad98f4d849/resources/normal/logo.png?1693318217) 

 Pros

 What we like about Owler and BuzzBoard:

**Competitive Intelligence:** User reviews highlight Owler's strength in providing competitive intelligence data, including insights into competitors' activities, market positioning, and industry trends. 

**Account & Contact Data:** Owler is praised for offering detailed company profiles, contact information, and firmographic data, which are valuable for sales prospecting and outreach.

**Real-Time Updates:** Users appreciate the platform's real-time news alerts, which provide timely information on funding rounds, acquisitions, leadership changes, and other relevant business events. 

**Sales Trigger Events:** Owler's ability to deliver sales triggers based on specific company events, such as funding announcements or new product launches, enables sales teams to identify opportune moments for outreach.

**AI-Powered Personalization:** Utilizes generative AI to create tailored selling strategies, boosting sales representatives' confidence and effectiveness.

**Intuitive Interface:** Features a user-friendly design that allows easy navigation and quick access to essential tools, enhancing overall user experience.

**Data-Driven Insights:** Provides comprehensive analytics and actionable data that inform and optimize sales strategies for better outcomes.

**Advanced Prospecting Tools:** Offers robust prospecting capabilities, including sophisticated filtering options and a Chrome extension, to streamline lead generation.

 Cons

 What we dislike about Owler and BuzzBoard:

**Information Relevance:** User reviews describe Owler's alerts and industry information as too broad, impacting relevance for specific needs.

**User Satisfaction:** Some user reviews report low satisfaction, suggesting potential issues with the software's usability or effectiveness for certain tasks.

**Slow Loading Times:** Users have reported that the interface can be sluggish, making data access and navigation time-consuming.

**Data Gathering Delays:** The platform sometimes takes longer to compile data, which can hinder timely decision-making.

###  Our Review

 Is Owler a wise old owl when it comes to sales intelligence, or does it fly off course? User reviews from the past year paint a somewhat mixed picture. While Owler is generally praised for its comprehensive company data and real-time updates, some users have noted that the data can be outdated at times. This real-time information is critical for businesses to stay ahead of the curve, especially in today's fast-paced market. For instance, one user mentioned relying on Owler to get up-to-speed on client news before meetings, highlighting the platform's value in providing timely insights. However, the platform's pricing transparency has also come under scrutiny, with some users finding it difficult to navigate the pricing structure without directly contacting the sales team. A key differentiator for Owler is its unique competitive graph feature, which allows users to visualize their competitive landscape and identify both direct and indirect competitors. This feature is lauded for helping businesses understand their market position and make informed strategic decisions. However, some users have reported that the platform's advanced features can be a bit overwhelming for new users, suggesting a steeper learning curve. Overall, Owler seems to be a good fit for businesses looking for a cost-effective sales intelligence solution with a strong emphasis on competitive analysis, particularly those that prioritize real-time insights and have the bandwidth to adapt to a slightly less intuitive user interface. 

 Show more 

Ever felt like your sales strategy needs a board with a bit more of a buzz? Over the past year, BuzzBoard has impressed many users with its strong sales intelligence capabilities, earning ratings between 4.3 and 4.5 out of 5, and even a 9 out of 10 on TrustRadius. I found that its data-driven insights truly enhance meaningful conversations and sharpen sales strategies, making prospecting simpler and enriching lead profiles effectively. These strengths set BuzzBoard apart, offering a robust foundation for increasing sales performance. However, not everything is perfect. Some users, myself included, have experienced slower interfaces and longer data loading times, which can be frustrating during high-paced sales activities. Additionally, while the platform is powerful, its ease of use doesn't quite match up to some competitors, presenting a learning curve that could be a hurdle for new users. The pricing, around $381, is another point of contention, feeling steep for smaller businesses or startups looking to optimize their budgets. Moreover, BuzzBoard's market presence has dipped from 5.4% to 2.0% in mindshare, indicating tougher competition and shifting preferences in the sales intelligence arena. Despite these challenges, the core functionalities and quality of support remain top-notch, making BuzzBoard a solid choice for businesses that prioritize comprehensive sales data and are willing to invest in a premium tool. It's particularly suited for organizations that need detailed insights and are prepared to navigate the occasional technical lag and higher cost for the sake of enhanced sales intelligence.

 Show more 

###  User Sentiment Summary

 Owler has a user sentiment rating of 86 based on 527 reviews. BuzzBoard has a user sentiment rating of 88 based on 311 reviews. 

![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 527 reviews 

![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 311 reviews 

 Synopsis

 Evaluating all review platforms, our market analysts have compiled the following user sentiment data.

 86%

of users recommend this product

 Owler has a 'great' User Satisfaction Rating of 86% when considering 527 user reviews from 3 recognized software review sites.

 88%

of users recommend this product

 BuzzBoard has a 'great' User Satisfaction Rating of 88% when considering 311 user reviews from 2 recognized software review sites.

 User Review Scores

**G2.com, Inc** 

**4.3** (480) 

**4.5** (168) 

**Capterra Inc** 

**4.3** (4) 

**4.3** (143) 

**TrustRadius** 

**4.3** (43) 

n/a 

###  Product Assistance

 Training Resources

Documentation

In Person

Live Online

Videos

Webinars

Documentation

In Person

Live Online

Videos

Webinars

 Support

Email

Phone

Chat

FAQ

Forum

Knowledge Base

24/7 Live Support

Email

Phone

Chat

FAQ

Forum

Knowledge Base

24/7 Live Support

###  Product Basics

 Company Size 

 i

Small

Medium

Large

Small

Medium

Large

 Platforms Supported

Windows

Mac

Linux

Android

Chromebook

Windows

Mac

Linux

Android

Chromebook

 Deployment Supported

Cloud

On-Premise

Mobile

Cloud

On-Premise

Mobile

 Customers

Apple

Google

Nike

Walmart

we're gathering data

 Comparison of Top Alternatives

[ Owler Alternatives](https://www.selecthub.com/sales-intelligence-tools/owler/alternatives/) 

[ BuzzBoard Alternatives](https://www.selecthub.com/sales-intelligence-tools/buzzboard/alternatives/) 

###  Screenshots

![Screenshots]()![Screenshots]() 

![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() 

###  Key Features

* **Company Profiles:** Access detailed profiles for over 15 million companies, including financials, employee counts, and industry classifications.
* **Competitive Insights:** Analyze competitors with side-by-side comparisons, highlighting strengths and weaknesses in market positioning.
* **News Alerts:** Stay informed with real-time updates on company news, mergers, acquisitions, and leadership changes.
* **CEO Ratings:** View CEO approval ratings based on community feedback, providing insights into leadership effectiveness.
* **Funding Information:** Track funding rounds and investment details to understand a company's financial backing and growth potential.

 read more... 

* **Profile Management:** Batch-generate SMB profiles after uploading prospects’ information from Excel files or from a connected CRM. Build a complete business profile from a URL or email address.
* **Campaign Management:** Design needs-based personas that align with established marketing and sales criteria and identify SMBs that match them. Create a shortlist and integrate all the information directly into the CRM platform.

 read more... 

###  Top Alternatives in Sales Intelligence Tools 

[  Apollo.io ](https://www.selecthub.com/p/sales-intelligence-tools/apollo-io/) [  BuzzBoard ](https://www.selecthub.com/p/sales-intelligence-tools/buzzboard/) [  Clay AI ](https://www.selecthub.com/p/sales-intelligence-tools/clay-ai/) [  Crunchbase ](https://www.selecthub.com/p/sales-intelligence-tools/crunchbase/) [  Datanyze ](https://www.selecthub.com/p/sales-intelligence-tools/datanyze/) [  Dealfront ](https://www.selecthub.com/p/sales-intelligence-tools/dealfront/) [  Emissary ](https://www.selecthub.com/p/sales-intelligence-tools/emissary-io/) [  Global Database ](https://www.selecthub.com/p/sales-intelligence-tools/global-database/) [  LinkedIn Sales Navigator ](https://www.selecthub.com/p/sales-intelligence-tools/linkedin-sales-navigator/) [  Lusha ](https://www.selecthub.com/p/sales-intelligence-tools/lusha/) [  Pobuca Connect ](https://www.selecthub.com/p/sales-intelligence-tools/pobuca-connect/) [  sales-i ](https://www.selecthub.com/p/sales-intelligence-tools/sales-i/) [  SalesIntel ](https://www.selecthub.com/p/sales-intelligence-tools/salesintel/) [  Seamless.AI ](https://www.selecthub.com/p/sales-intelligence-tools/seamless-ai/) [  Vainu ](https://www.selecthub.com/p/sales-intelligence-tools/vainu/) 

###  Head-to-Head Comparison

![Owler Software Tool]() 

![BuzzBoard Software Tool]() 

[Owler VS BuzzBoard](https://www.selecthub.com/sales-intelligence-tools/owler-vs-buzzboard/) 

![Owler Software Tool]() 

![Crunchbase Software Tool]() 

[Owler VS Crunchbase](https://www.selecthub.com/sales-intelligence-tools/crunchbase-vs-owler/) 

![Owler Software Tool]() 

![Datanyze Software Tool]() 

[Owler VS Datanyze](https://www.selecthub.com/sales-intelligence-tools/owler-vs-datanyze/) 

![Owler Software Tool]() 

![Dealfront Software Tool]() 

[Owler VS Dealfront](https://www.selecthub.com/sales-intelligence-tools/owler-vs-dealfront/) 

![Owler Software Tool]() 

![LinkedIn Sales Navigator Software Tool]() 

[Owler VS LinkedIn Sales Navigator](https://www.selecthub.com/sales-intelligence-tools/linkedin-sales-navigator-vs-owler/) 

![Owler Software Tool]() 

![Lusha Software Tool]() 

[Owler VS Lusha](https://www.selecthub.com/sales-intelligence-tools/lusha-vs-owler/) 

![Owler Software Tool]() 

![sales-i Software Tool]() 

[Owler VS sales-i](https://www.selecthub.com/sales-intelligence-tools/owler-vs-sales-i/) 

![Owler Software Tool]() 

![SalesIntel Software Tool]() 

[Owler VS SalesIntel](https://www.selecthub.com/sales-intelligence-tools/owler-vs-salesintel/) 

![Owler Software Tool]() 

![Seamless.AI Software Tool]() 

[Owler VS Seamless.AI](https://www.selecthub.com/sales-intelligence-tools/seamless-ai-vs-owler/) 

![Owler Software Tool]() 

![Vecta Software Tool]() 

[Owler VS Vecta](https://www.selecthub.com/sales-intelligence-tools/owler-vs-vecta/) 

![Owler Software Tool]() 

![Winmo Software Tool]() 

[Owler VS Winmo](https://www.selecthub.com/sales-intelligence-tools/owler-vs-winmo/) 

![Owler Software Tool]() 

![ZoomInfo Software Tool]() 

[Owler VS ZoomInfo](https://www.selecthub.com/sales-intelligence-tools/zoominfo-vs-owler/) 

**About SelectHub (and our data)** 

We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies.

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

![SelectHub Products Reporting and Analytics]() 

![SelectHub Products Cost and Pricing Guide]() 

**Tier 1:**  
 Fully/moderately supported out-of-the-box allowing for quick and easy deployment.  
Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. 

**Tier 2:**  
 Supported with workarounds or add-ons that may require additional costs.  
Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. 

**Tier 3:**  
 Requires partner integrations or custom development that is often at an additional cost.  
Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 

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