[Home](https://www.selecthub.com/) \> [CRM](https://www.selecthub.com/category/customer-relationship-management/) \> [Real Estate CRM Software](https://www.selecthub.com/c/real-estate-crm-software/) \> [Wise Agent](https://www.selecthub.com/p/real-estate-crm-software/wise-agent/) \> Wise Agent vs Big Purple Dot # Wise Agent vs Big Purple Dot Last Updated: June 1st, 2026 Our analysts compared [Wise Agent](https://www.selecthub.com/p/real-estate-crm-software/wise-agent/) vs [Big Purple Dot](https://www.selecthub.com/p/real-estate-crm-software/big-purple-dot/) based on data from our 400+ point analysis of [Real Estate CRM Software](https://www.selecthub.com/c/real-estate-crm-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Real Estate CRM Software&cta=real-estate-crm-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) Remove Add to Compare [![Wise Agent Software Tool](https://cdn.selecthub.com/products/df3aebc649f9e3b674eeb790a4da224e-701fd727a086d85ec457f42ce9e22f5c/resources/normal/logo.png?1693318063)](https://www.selecthub.com/p/real-estate-crm-software/wise-agent/) Remove Add to Compare [![Big Purple Dot Software Tool](https://cdn.selecthub.com/products/c11abfd29e4d9b4d4b566b01114d8486-9566202fdefbd02eceb3a68b30f00d88/resources/normal/logo.png?1749063043)](https://www.selecthub.com/p/real-estate-crm-software/big-purple-dot/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Real+Estate+CRM+Software&product%5Fname=Wise%2BAgent&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdf3aebc649f9e3b674eeb790a4da224e-701fd727a086d85ec457f42ce9e22f5c%2Fresources%2Fnormal%2Flogo.png%3F1693318063) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Real+Estate+CRM+Software&product%5Fname=Wise%2BAgent&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdf3aebc649f9e3b674eeb790a4da224e-701fd727a086d85ec457f42ce9e22f5c%2Fresources%2Fnormal%2Flogo.png%3F1693318063) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product%5Fname=Wise%2BAgent&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdf3aebc649f9e3b674eeb790a4da224e-701fd727a086d85ec457f42ce9e22f5c%2Fresources%2Fnormal%2Flogo.png%3F1693318063&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product%5Fname=Wise%2BAgent&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdf3aebc649f9e3b674eeb790a4da224e-701fd727a086d85ec457f42ce9e22f5c%2Fresources%2Fnormal%2Flogo.png%3F1693318063&price=2) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Real+Estate+CRM+Software&product%5Fname=Big%2BPurple%2BDot&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fc11abfd29e4d9b4d4b566b01114d8486-9566202fdefbd02eceb3a68b30f00d88%2Fresources%2Fnormal%2Flogo.png%3F1749063043) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Real+Estate+CRM+Software&product%5Fname=Big%2BPurple%2BDot&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fc11abfd29e4d9b4d4b566b01114d8486-9566202fdefbd02eceb3a68b30f00d88%2Fresources%2Fnormal%2Flogo.png%3F1749063043) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product%5Fname=Big%2BPurple%2BDot&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fc11abfd29e4d9b4d4b566b01114d8486-9566202fdefbd02eceb3a68b30f00d88%2Fresources%2Fnormal%2Flogo.png%3F1749063043&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product%5Fname=Big%2BPurple%2BDot&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fc11abfd29e4d9b4d4b566b01114d8486-9566202fdefbd02eceb3a68b30f00d88%2Fresources%2Fnormal%2Flogo.png%3F1749063043&price=2) ### Products Insights Product Ranking ## #8 among all Real Estate CRM Software ## #15 among all Real Estate CRM Software [Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=real-estate-crm-software&product%5Fslug=wise-agent&category=Real+Estate+CRM+Software) Price Starts From $49 Monthly [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Wise Agent&category=Real Estate CRM Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/df3aebc649f9e3b674eeb790a4da224e-701fd727a086d85ec457f42ce9e22f5c/resources/normal/logo.png?1693318063) $40/Agent, Monthly [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Big Purple Dot&category=Real Estate CRM Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/c11abfd29e4d9b4d4b566b01114d8486-9566202fdefbd02eceb3a68b30f00d88/resources/normal/logo.png?1749063043) Pros What we like about Wise Agent and Big Purple Dot: **Contact Management:** User reviews praise Wise Agent's contact management system for its ease of use and ability to store a large amount of client information, including notes, important dates, and communication history. **Lead Automation:** The platform's drip campaigns, customizable landing pages, and AI chatbot are valuable for nurturing leads and improving engagement, a crucial aspect of commercial real estate. **Transaction Management:** User reviews highlight Wise Agent's transaction management features, such as templates, checklists, and property lists, which streamline the often complex commercial real estate transaction process. **Customer Support:** Wise Agent is recognized for its excellent customer support, including 24/7 availability and a personalized onboarding call, ensuring users can maximize the platform's capabilities. **Easy to Use:** Users consistently praise Big Purple Dot's intuitive interface, making it easy to navigate and find the information they need. Many users, even those with limited CRM experience, find it simple to learn and use. **Strong Customer Support:** Big Purple Dot's customer support team is highly responsive and helpful, providing timely assistance and resolving issues efficiently. Users appreciate the personalized attention and quick turnaround times. **Robust Features:** Big Purple Dot offers a comprehensive suite of features, including contact management, lead tracking, email marketing, and reporting. Users find these features to be powerful and effective in managing their customer relationships. **Affordable Pricing:** Big Purple Dot offers flexible pricing plans that cater to businesses of all sizes. Users appreciate the value for money, especially compared to other CRM solutions. Cons What we dislike about Wise Agent and Big Purple Dot: **Limited Communication on Updates:** User reviews mention a lack of communication regarding feature updates, which could be disruptive for users accustomed to existing functionalities. **Dated Interface Design:** User reviews highlight that while the platform is functional, the interface appears outdated, which might be a drawback for users who prefer a more modern and visually appealing experience. **Email Sending Limits:** Some users have expressed frustration with limitations on the number of emails that can be sent at once, impacting their ability to efficiently communicate with a large client base. **Limited Customization:** Some users have found that Big Purple Dot's customization options are limited, making it difficult to tailor the platform to their specific business needs. For example, they may not be able to create custom fields or reports that are essential for their workflow. **Steep Learning Curve:** The platform's interface can be complex and challenging to navigate, especially for new users. This can lead to frustration and a longer time to become proficient with the system. **Integration Challenges:** Users have reported difficulties integrating Big Purple Dot with other essential business applications, such as accounting software or marketing automation tools. This can create silos of data and make it difficult to get a complete picture of customer interactions. **Lack of Mobile Optimization:** The platform's mobile app may not be as robust or user-friendly as its desktop version, making it difficult for sales reps to access and manage customer information on the go. ### Our Review Is Wise Agent a wise choice for managing commercial real estate? User reviews from the past year suggest that Wise Agent is a solid option for real estate professionals, particularly those working in the fast-paced world of commercial real estate. Users consistently praise its user-friendly interface, making it easy to navigate even for those who aren't tech-savvy. The platform's robust contact management system, coupled with its automated email and text drip campaigns, helps agents stay organized and maintain consistent communication with their clients, a crucial aspect of commercial real estate transactions. Moreover, Wise Agent's seamless integration with various platforms, such as Google Calendar and Mailchimp, streamlines daily tasks and enhances productivity. However, some users have pointed out that while Wise Agent frequently updates its features, it sometimes falls short in effectively communicating these changes to its users. This lack of transparency can be frustrating for agents who rely on the platform's consistent functionality. Despite this drawback, Wise Agent's strengths lie in its user-friendliness, comprehensive features, and exceptional customer support, making it a valuable asset for real estate professionals. Wise Agent is best suited for individual agents and teams, especially those who value a user-friendly interface, robust features, and top-notch customer support. Its affordability, coupled with its comprehensive suite of tools, makes it an attractive option for agents looking to streamline their operations and enhance client interactions without breaking the bank. Show more Over the past year, user reviews for Big Purple Dot have been a mixed bag of tricks. Some users rave about its intuitive interface and robust automation features, highlighting how it streamlines their sales processes and contact management compared to competitors. For example, several users mentioned that the ability to automate follow-up emails based on specific triggers saved them significant time and helped them close more deals. However, other users have expressed frustration with the software's limited reporting capabilities and occasional glitches. A common complaint is the lack of customizable dashboards, making it difficult for some users to get a comprehensive overview of their sales pipeline. This shortcoming makes it challenging to identify trends and make data-driven decisions, a crucial aspect of any successful CRM system. Overall, Big Purple Dot seems best-suited for small businesses or teams with straightforward CRM needs who prioritize ease of use over advanced features. Its intuitive design and automation capabilities can be a game-changer for those new to CRM or looking for a simple solution. However, larger businesses or those requiring in-depth analytics and customization might find Big Purple Dot's limitations a dealbreaker. Show more ### User Sentiment Summary Wise Agent has a user sentiment rating of 88 based on 1066 reviews. Big Purple Dot has a user sentiment rating of 65 based on 4 reviews. ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 1066 reviews ![Fair User Sentiment](https://www.selecthub.com/display/images/scores/fair.svg) 4 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 88% of users recommend this product Wise Agent has a 'great' User Satisfaction Rating of 88% when considering 1066 user reviews from 2 recognized software review sites. 65% of users recommend this product Big Purple Dot has a 'fair' User Satisfaction Rating of 65% when considering 4 user reviews from 1 recognized software review sites. User Review Scores **Software Advice, Inc** **4.43** (533) **3.25** (4) **Capterra Inc** **4.4** (533) n/a ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [ Wise Agent Alternatives](https://www.selecthub.com/real-estate-crm-software/wise-agent/alternatives/) [ Big Purple Dot Alternatives](https://www.selecthub.com/real-estate-crm-software/big-purple-dot/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features * **Contact Management:** Efficiently organize and track client interactions with detailed contact profiles and activity logs. * **Email Marketing:** Create and send personalized email campaigns with customizable templates and automated follow-ups. * **Lead Automation:** Automatically capture and distribute leads from various sources, ensuring timely follow-up and engagement. * **Transaction Management:** Streamline deal processes with task lists, document storage, and deadline tracking for each transaction. * **Calendar Integration:** Sync appointments and tasks with popular calendar apps to keep your schedule organized and up-to-date. read more... * **Lead Management:** Efficiently track and manage leads from various sources, ensuring no potential client slips through the cracks. * **Automated Follow-Ups:** Set up automated email and SMS follow-ups to keep in touch with leads without manual intervention. * **Customizable Dashboards:** Tailor your dashboard to display the metrics and KPIs that matter most to your business. * **Integration with MLS:** Seamlessly integrate with Multiple Listing Services (MLS) to access up-to-date property listings. * **Team Collaboration Tools:** Facilitate communication and collaboration within your team through shared notes and task assignments. read more... ### Top Alternatives in Real Estate CRM Software [ AscendixRE ](https://www.selecthub.com/p/real-estate-crm-software/ascendixre/) [ Big Purple Dot ](https://www.selecthub.com/p/real-estate-crm-software/big-purple-dot/) [ Chime CRM ](https://www.selecthub.com/p/real-estate-crm-software/chime-crm/) [ ClientLook ](https://www.selecthub.com/p/real-estate-crm-software/clientlook/) [ Cloze ](https://www.selecthub.com/p/real-estate-crm-software/cloze/) [ Crexi Pro ](https://www.selecthub.com/p/real-estate-crm-software/crexi-pro/) [ Firepoint ](https://www.selecthub.com/p/real-estate-crm-software/firepoint/) [ Follow Up Boss ](https://www.selecthub.com/p/real-estate-crm-software/follow-up-boss/) [ iHomefinder ](https://www.selecthub.com/p/real-estate-crm-software/ihomefinder/) [ IXACT Contact ](https://www.selecthub.com/p/real-estate-crm-software/ixact-contact/) [ kvCORE ](https://www.selecthub.com/p/real-estate-crm-software/kvcore/) [ Lone Wolf Relationships ](https://www.selecthub.com/p/real-estate-crm-software/lone-wolf-relationships/) [ Propertybase ](https://www.selecthub.com/p/real-estate-crm-software/propertybase/) [ RealtyJuggler ](https://www.selecthub.com/p/real-estate-crm-software/realtyjuggler/) [ Realvolve ](https://www.selecthub.com/p/real-estate-crm-software/realvolve/) [ Referral Maker ](https://www.selecthub.com/p/real-estate-crm-software/referral-maker/) [ Rethink CRM ](https://www.selecthub.com/p/real-estate-crm-software/rethink-crm/) [ SharpLaunch ](https://www.selecthub.com/p/real-estate-crm-software/sharplaunch/) [ Top Producer ](https://www.selecthub.com/p/real-estate-crm-software/top-producer/) [ zBuyer ](https://www.selecthub.com/p/real-estate-crm-software/zbuyer/) ### Related Categories Wise Agent and Big Purple Dot can also be found with other leading products in these categories: [ CRM Software ](https://www.selecthub.com/c/crm-software/) Show more [ CRM Software ](https://www.selecthub.com/c/crm-software/) Show more ### Head-to-Head Comparison ![Wise Agent Software Tool]() ![Chime CRM Software Tool]() [Wise Agent VS Chime CRM](https://www.selecthub.com/real-estate-crm-software/wise-agent-vs-chime-crm/) ![Wise Agent Software Tool]() ![ClientLook Software Tool]() [Wise Agent VS ClientLook](https://www.selecthub.com/real-estate-crm-software/wise-agent-vs-clientlook/) ![Wise Agent Software Tool]() ![Cloze Software Tool]() [Wise Agent VS Cloze](https://www.selecthub.com/real-estate-crm-software/cloze-vs-wise-agent/) ![Wise Agent Software Tool]() ![Firepoint Software Tool]() [Wise Agent VS Firepoint](https://www.selecthub.com/real-estate-crm-software/firepoint-vs-wise-agent/) ![Wise Agent Software Tool]() ![Follow Up Boss Software Tool]() [Wise Agent VS Follow Up Boss](https://www.selecthub.com/real-estate-crm-software/follow-up-boss-vs-wise-agent/) ![Wise Agent Software Tool]() ![iHomefinder Software Tool]() [Wise Agent VS iHomefinder](https://www.selecthub.com/real-estate-crm-software/wise-agent-vs-ihomefinder/) ![Wise Agent Software Tool]() ![IXACT Contact Software Tool]() [Wise Agent VS IXACT Contact](https://www.selecthub.com/real-estate-crm-software/wise-agent-vs-ixact-contact/) ![Wise Agent Software Tool]() ![kvCORE Software Tool]() [Wise Agent VS kvCORE](https://www.selecthub.com/real-estate-crm-software/kvcore-vs-wise-agent/) ![Wise Agent Software Tool]() ![Lone Wolf Relationships Software Tool]() [Wise Agent VS Lone Wolf Relationships](https://www.selecthub.com/real-estate-crm-software/lone-wolf-relationships-vs-wise-agent/) ![Wise Agent Software Tool]() ![Realvolve Software Tool]() [Wise Agent VS Realvolve](https://www.selecthub.com/real-estate-crm-software/realvolve-vs-wise-agent/) ![Wise Agent Software Tool]() ![Referral Maker Software Tool]() [Wise Agent VS Referral Maker](https://www.selecthub.com/real-estate-crm-software/wise-agent-vs-referral-maker/) ![Wise Agent Software Tool]() ![Top Producer Software Tool]() [Wise Agent VS Top Producer](https://www.selecthub.com/real-estate-crm-software/top-producer-vs-wise-agent/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() ![SelectHub Products Cost and Pricing Guide]() **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. [Close](#) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "CRM", "item": "https://www.selecthub.com/category/customer-relationship-management/" }, { "@type": "ListItem", "position": 3, "name": "Real Estate CRM Software", "item": "https://www.selecthub.com/c/real-estate-crm-software/" }, { "@type": "ListItem", "position": 4, "name": "Wise Agent", "item": "https://www.selecthub.com/p/real-estate-crm-software/wise-agent/" }, { "@type": "ListItem", "position": 5, "name": "Wise Agent Vs Big Purple Dot" } ] } ```