[Home](https://www.selecthub.com/) \> [CRM](https://www.selecthub.com/category/customer-relationship-management/) \> [Real Estate CRM Software](https://www.selecthub.com/c/real-estate-crm-software/) \> [Follow Up Boss](https://www.selecthub.com/p/real-estate-crm-software/follow-up-boss/) \> Follow Up Boss vs Referral Maker # Follow Up Boss vs Referral Maker Last Updated: May 4th, 2026 Our analysts compared [Follow Up Boss](https://www.selecthub.com/p/real-estate-crm-software/follow-up-boss/) vs [Referral Maker](https://www.selecthub.com/p/real-estate-crm-software/referral-maker/) based on data from our 400+ point analysis of [Real Estate CRM Software](https://www.selecthub.com/c/real-estate-crm-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Real Estate CRM Software&cta=real-estate-crm-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) Remove Add to Compare [![Follow Up Boss Software Tool](https://cdn.selecthub.com/products/a822554e5403b1d370db84cfbc530503-7db0f7b2cb8c373c52d24bae77f3307e/resources/normal/logo.png?1693318065)](https://www.selecthub.com/p/real-estate-crm-software/follow-up-boss/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) Remove Add to Compare [![Referral Maker Software Tool](https://cdn.selecthub.com/products/ad62cfd33e3870262d6bf5331c1f13b0-e7e93f5740aae3e58e264abf95e8f60f/resources/normal/logo.png?1693318925)](https://www.selecthub.com/p/real-estate-crm-software/referral-maker/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Real+Estate+CRM+Software&product%5Fname=Follow%2BUp%2BBoss&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fa822554e5403b1d370db84cfbc530503-7db0f7b2cb8c373c52d24bae77f3307e%2Fresources%2Fnormal%2Flogo.png%3F1693318065) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Real+Estate+CRM+Software&product%5Fname=Follow%2BUp%2BBoss&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fa822554e5403b1d370db84cfbc530503-7db0f7b2cb8c373c52d24bae77f3307e%2Fresources%2Fnormal%2Flogo.png%3F1693318065) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product%5Fname=Follow%2BUp%2BBoss&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fa822554e5403b1d370db84cfbc530503-7db0f7b2cb8c373c52d24bae77f3307e%2Fresources%2Fnormal%2Flogo.png%3F1693318065&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product%5Fname=Follow%2BUp%2BBoss&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fa822554e5403b1d370db84cfbc530503-7db0f7b2cb8c373c52d24bae77f3307e%2Fresources%2Fnormal%2Flogo.png%3F1693318065&price=2) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Real+Estate+CRM+Software&product%5Fname=Referral%2BMaker&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fad62cfd33e3870262d6bf5331c1f13b0-e7e93f5740aae3e58e264abf95e8f60f%2Fresources%2Fnormal%2Flogo.png%3F1693318925) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Real+Estate+CRM+Software&product%5Fname=Referral%2BMaker&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fad62cfd33e3870262d6bf5331c1f13b0-e7e93f5740aae3e58e264abf95e8f60f%2Fresources%2Fnormal%2Flogo.png%3F1693318925) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product%5Fname=Referral%2BMaker&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fad62cfd33e3870262d6bf5331c1f13b0-e7e93f5740aae3e58e264abf95e8f60f%2Fresources%2Fnormal%2Flogo.png%3F1693318925&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product%5Fname=Referral%2BMaker&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fad62cfd33e3870262d6bf5331c1f13b0-e7e93f5740aae3e58e264abf95e8f60f%2Fresources%2Fnormal%2Flogo.png%3F1693318925&price=2) ### Products Insights Product Ranking ## #4 among all Real Estate CRM Software ## #13 among all Real Estate CRM Software [Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=real-estate-crm-software&product%5Fslug=follow-up-boss&category=Real+Estate+CRM+Software) Price Starts From $69/User, Monthly [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Follow Up Boss&category=Real Estate CRM Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/a822554e5403b1d370db84cfbc530503-7db0f7b2cb8c373c52d24bae77f3307e/resources/normal/logo.png?1693318065) $49 Monthly [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Referral Maker&category=Real Estate CRM Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/ad62cfd33e3870262d6bf5331c1f13b0-e7e93f5740aae3e58e264abf95e8f60f/resources/normal/logo.png?1693318925) Pros What we like about Follow Up Boss and Referral Maker: * Visual sales pipeline lets you track deals from first contact to close * Connects with over 200 real estate lead sources like Zillow and Realtor.com * Automated email sequences and task reminders free up agent time * Mobile app on iOS and Android lets agents work from anywhere * Simple, easy-to-use interface that users of all skill levels can pick up quickly * Strong referral tracking tools let you watch campaign progress in real time * Customizable referral programs with custom rewards and unique referral links * Fits well if you're already using the Buffini and Company ecosystem Cons What we dislike about Follow Up Boss and Referral Maker: * Some users say the interface feels outdated and slows team adoption * Reporting lacks depth for larger brokerages with complex data needs * Built-in email marketing falls short on automation and segmentation * Integrations with outside business tools are limited and hurt workflow fit * Customization options are restricted, which can cramp branding and unique needs * No dedicated mobile app, so on-the-go management is harder ### Our Review **Bottom line:** Follow Up Boss fits real estate teams that need deep lead management, automation, and a wide integration list. Referral Maker fits solo agents and small offices that want a simple CRM for contacts, referrals, and daily tasks without a steep learning curve. Lead handling is where these two split most clearly. Follow Up Boss pulls leads from over 200 real estate sources and routes them with custom flow rules. Referral Maker focuses on referral tracking, contact organization, and a Priority Action Center that builds your daily to-do list. Pricing reflects the gap in scope. Follow Up Boss starts at $69 per user per month, so costs scale with team size. Referral Maker starts at $49 per month on a flat plan, which is friendlier if you're a single agent watching the budget. Reporting is another fork. Follow Up Boss includes detailed reports on lead sources, response rates, and conversion, though some users still want more depth. Referral Maker offers basic reporting and ad hoc reports, but users say in-depth insights and integrations are thin. Mobile use also separates them. Follow Up Boss has iOS and Android apps that let agents respond to leads on the move. Referral Maker has a mobile website login but lacks a dedicated app, which can slow you down between showings. Pick Follow Up Boss if you run a brokerage that lives on automation, lead routing, and pipeline visibility. Pick Referral Maker if your business is built on referrals and personal relationships, and you want a tool that won't get in your way. ### User Sentiment Summary Follow Up Boss has a user sentiment rating of 90 based on 179 reviews. Referral Maker has a user sentiment rating of 86 based on 42 reviews. ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 179 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 42 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 90% of users recommend this product Follow Up Boss has a 'excellent' User Satisfaction Rating of 90% when considering 179 user reviews from 3 recognized software review sites. 86% of users recommend this product Referral Maker has a 'great' User Satisfaction Rating of 86% when considering 42 user reviews from 2 recognized software review sites. User Review Scores **G2.com, Inc** **4.6** (104) n/a **Software Advice, Inc** **4.5** (55) **4.31** (21) **Capterra Inc** n/a **4.3** (21) **TrustRadius** **4.0** (20) n/a ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. Follow Up Boss stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]() No awards. ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [ Follow Up Boss Alternatives](https://www.selecthub.com/real-estate-crm-software/follow-up-boss/alternatives/) [ Referral Maker Alternatives](https://www.selecthub.com/real-estate-crm-software/referral-maker/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features * **Lead aggregation** – Pulls leads from over 200 real estate providers like Zillow, Realtor.com, and Ylopo into one inbox. * **Smart lists** – Groups leads by zip code, budget, or engagement using dynamic filters that refresh automatically. * **Lead routing** – Sends leads to the right agent through advanced flow rules based on territory or skill. * **Sales forecasting** – Shows a drag-and-drop deal pipeline with deal values, close dates, and conversion rates for revenue planning. * **Call management** – Built-in one-click dialer and automated call tracking save time on prospect outreach. * **Contact management** – Stores and segments contacts with tags, custom fields, and smart filters for fast lookup. * **Priority action center** – Builds a daily to-do list with prompts for calls, notes, and client meetings. * **Referral tracking** – Lets you send, receive, and track business referrals through your existing client network. * **Pop-by feature** – Maps clients in your area on mobile so you can schedule quick in-person visits. * **Goal tracking** – Sets time-based goals at user, team, and organization levels to keep performance on track. ### Top Alternatives in Real Estate CRM Software [ AscendixRE ](https://www.selecthub.com/p/real-estate-crm-software/ascendixre/) [ Big Purple Dot ](https://www.selecthub.com/p/real-estate-crm-software/big-purple-dot/) [ Chime CRM ](https://www.selecthub.com/p/real-estate-crm-software/chime-crm/) [ ClientLook ](https://www.selecthub.com/p/real-estate-crm-software/clientlook/) [ Cloze ](https://www.selecthub.com/p/real-estate-crm-software/cloze/) [ Crexi Pro ](https://www.selecthub.com/p/real-estate-crm-software/crexi-pro/) [ Firepoint ](https://www.selecthub.com/p/real-estate-crm-software/firepoint/) [ iHomefinder ](https://www.selecthub.com/p/real-estate-crm-software/ihomefinder/) [ IXACT Contact ](https://www.selecthub.com/p/real-estate-crm-software/ixact-contact/) [ kvCORE ](https://www.selecthub.com/p/real-estate-crm-software/kvcore/) [ Lone Wolf Relationships ](https://www.selecthub.com/p/real-estate-crm-software/lone-wolf-relationships/) [ Propertybase ](https://www.selecthub.com/p/real-estate-crm-software/propertybase/) [ RealtyJuggler ](https://www.selecthub.com/p/real-estate-crm-software/realtyjuggler/) [ Realvolve ](https://www.selecthub.com/p/real-estate-crm-software/realvolve/) [ Referral Maker ](https://www.selecthub.com/p/real-estate-crm-software/referral-maker/) [ Rethink CRM ](https://www.selecthub.com/p/real-estate-crm-software/rethink-crm/) [ SharpLaunch ](https://www.selecthub.com/p/real-estate-crm-software/sharplaunch/) [ Top Producer ](https://www.selecthub.com/p/real-estate-crm-software/top-producer/) [ Wise Agent ](https://www.selecthub.com/p/real-estate-crm-software/wise-agent/) [ zBuyer ](https://www.selecthub.com/p/real-estate-crm-software/zbuyer/) ### Related Categories Follow Up Boss and Referral Maker can also be found with other leading products in these categories: [ CRM Software ](https://www.selecthub.com/c/crm-software/) Show more [ CRM Software ](https://www.selecthub.com/c/crm-software/) Show more ### Head-to-Head Comparison ![Follow Up Boss Software Tool]() ![Chime CRM Software Tool]() [Follow Up Boss VS Chime CRM](https://www.selecthub.com/real-estate-crm-software/follow-up-boss-vs-chime-crm/) ![Follow Up Boss Software Tool]() ![ClientLook Software Tool]() [Follow Up Boss VS ClientLook](https://www.selecthub.com/real-estate-crm-software/follow-up-boss-vs-clientlook/) ![Follow Up Boss Software Tool]() ![Cloze Software Tool]() [Follow Up Boss VS Cloze](https://www.selecthub.com/real-estate-crm-software/follow-up-boss-vs-cloze/) ![Follow Up Boss Software Tool]() ![Firepoint Software Tool]() [Follow Up Boss VS Firepoint](https://www.selecthub.com/real-estate-crm-software/follow-up-boss-vs-firepoint/) ![Follow Up Boss Software Tool]() ![iHomefinder Software Tool]() [Follow Up Boss VS iHomefinder](https://www.selecthub.com/real-estate-crm-software/follow-up-boss-vs-ihomefinder/) ![Follow Up Boss Software Tool]() ![IXACT Contact Software Tool]() [Follow Up Boss VS IXACT Contact](https://www.selecthub.com/real-estate-crm-software/follow-up-boss-vs-ixact-contact/) ![Follow Up Boss Software Tool]() ![kvCORE Software Tool]() [Follow Up Boss VS kvCORE](https://www.selecthub.com/real-estate-crm-software/kvcore-vs-follow-up-boss/) ![Follow Up Boss Software Tool]() ![Lone Wolf Relationships Software Tool]() [Follow Up Boss VS Lone Wolf Relationships](https://www.selecthub.com/real-estate-crm-software/lone-wolf-relationships-vs-follow-up-boss/) ![Follow Up Boss Software Tool]() ![Realvolve Software Tool]() [Follow Up Boss VS Realvolve](https://www.selecthub.com/real-estate-crm-software/follow-up-boss-vs-realvolve/) ![Follow Up Boss Software Tool]() ![Referral Maker Software Tool]() [Follow Up Boss VS Referral Maker](https://www.selecthub.com/real-estate-crm-software/follow-up-boss-vs-referral-maker/) ![Follow Up Boss Software Tool]() ![Top Producer Software Tool]() [Follow Up Boss VS Top Producer](https://www.selecthub.com/real-estate-crm-software/top-producer-vs-follow-up-boss/) ![Follow Up Boss Software Tool]() ![Wise Agent Software Tool]() [Follow Up Boss VS Wise Agent](https://www.selecthub.com/real-estate-crm-software/follow-up-boss-vs-wise-agent/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() ![SelectHub Products Cost and Pricing Guide]() **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. [Close](#) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "CRM", "item": "https://www.selecthub.com/category/customer-relationship-management/" }, { "@type": "ListItem", "position": 3, "name": "Real Estate CRM Software", "item": "https://www.selecthub.com/c/real-estate-crm-software/" }, { "@type": "ListItem", "position": 4, "name": "Follow Up Boss", "item": "https://www.selecthub.com/p/real-estate-crm-software/follow-up-boss/" }, { "@type": "ListItem", "position": 5, "name": "Follow Up Boss Vs Referral Maker" } ] } ```