[Home](https://www.selecthub.com/) \> [CRM](https://www.selecthub.com/category/customer-relationship-management/) \> [Real Estate CRM Software](https://www.selecthub.com/c/real-estate-crm-software/) \> [Firepoint](https://www.selecthub.com/p/real-estate-crm-software/firepoint/) \> Firepoint vs Wise Agent 

#  Firepoint vs Wise Agent 

 Last Updated: June 1st, 2026 

Our analysts compared [Firepoint](https://www.selecthub.com/p/real-estate-crm-software/firepoint/) vs [Wise Agent](https://www.selecthub.com/p/real-estate-crm-software/wise-agent/) based on data from our 400+ point analysis of [Real Estate CRM Software](https://www.selecthub.com/c/real-estate-crm-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Real Estate CRM Software&cta=real-estate-crm-software).

[Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) 

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[![Firepoint Software Tool](https://cdn.selecthub.com/products/3dde11a7673e90ad96fafd0b3b27a477-7fd7094177680e87c0866659091464a5/resources/normal/logo.png?1693318906)](https://www.selecthub.com/p/real-estate-crm-software/firepoint/)

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[![Wise Agent Software Tool](https://cdn.selecthub.com/products/df3aebc649f9e3b674eeb790a4da224e-701fd727a086d85ec457f42ce9e22f5c/resources/normal/logo.png?1693318063)](https://www.selecthub.com/p/real-estate-crm-software/wise-agent/)

[Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Real+Estate+CRM+Software&product%5Fname=Firepoint&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F3dde11a7673e90ad96fafd0b3b27a477-7fd7094177680e87c0866659091464a5%2Fresources%2Fnormal%2Flogo.png%3F1693318906) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Real+Estate+CRM+Software&product%5Fname=Firepoint&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F3dde11a7673e90ad96fafd0b3b27a477-7fd7094177680e87c0866659091464a5%2Fresources%2Fnormal%2Flogo.png%3F1693318906) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product%5Fname=Firepoint&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F3dde11a7673e90ad96fafd0b3b27a477-7fd7094177680e87c0866659091464a5%2Fresources%2Fnormal%2Flogo.png%3F1693318906&price=3) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product%5Fname=Firepoint&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F3dde11a7673e90ad96fafd0b3b27a477-7fd7094177680e87c0866659091464a5%2Fresources%2Fnormal%2Flogo.png%3F1693318906&price=3) 

[Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Real+Estate+CRM+Software&product%5Fname=Wise%2BAgent&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdf3aebc649f9e3b674eeb790a4da224e-701fd727a086d85ec457f42ce9e22f5c%2Fresources%2Fnormal%2Flogo.png%3F1693318063) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Real+Estate+CRM+Software&product%5Fname=Wise%2BAgent&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdf3aebc649f9e3b674eeb790a4da224e-701fd727a086d85ec457f42ce9e22f5c%2Fresources%2Fnormal%2Flogo.png%3F1693318063) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product%5Fname=Wise%2BAgent&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdf3aebc649f9e3b674eeb790a4da224e-701fd727a086d85ec457f42ce9e22f5c%2Fresources%2Fnormal%2Flogo.png%3F1693318063&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Real+Estate+CRM+Software&product%5Fname=Wise%2BAgent&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdf3aebc649f9e3b674eeb790a4da224e-701fd727a086d85ec457f42ce9e22f5c%2Fresources%2Fnormal%2Flogo.png%3F1693318063&price=2) 

###  Products Insights

 Product Ranking 

## #7

 among all   
 Real Estate CRM Software

## #8

 among all   
 Real Estate CRM Software

[Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=real-estate-crm-software&product%5Fslug=firepoint&category=Real+Estate+CRM+Software) 

 Price Starts From

$175 Monthly 

 Free Trial is unavailable →

$49 Monthly 

[ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Wise Agent&category=Real Estate CRM Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/df3aebc649f9e3b674eeb790a4da224e-701fd727a086d85ec457f42ce9e22f5c/resources/normal/logo.png?1693318063) 

 Pros

 What we like about Firepoint and Wise Agent:

**Ease of Use:** Firepoint is known for its user-friendly interface, making it easy for real estate professionals to adopt, even those who aren't tech-savvy.

**Centralized Communication:** The platform offers a comprehensive communication suite, allowing agents to call, email, and text clients from one place, streamlining communication and keeping all interactions organized.

**Lead Management:** Firepoint helps agents manage their leads effectively with features like lead tracking, activity history, and customizable tags, enabling them to prioritize and nurture leads efficiently.

**Contact Management:** User reviews praise Wise Agent's contact management system for its ease of use and ability to store a large amount of client information, including notes, important dates, and communication history.

**Lead Automation:** The platform's drip campaigns, customizable landing pages, and AI chatbot are valuable for nurturing leads and improving engagement, a crucial aspect of commercial real estate.

**Transaction Management:** User reviews highlight Wise Agent's transaction management features, such as templates, checklists, and property lists, which streamline the often complex commercial real estate transaction process.

**Customer Support:** Wise Agent is recognized for its excellent customer support, including 24/7 availability and a personalized onboarding call, ensuring users can maximize the platform's capabilities.

 Cons

 What we dislike about Firepoint and Wise Agent:

**Lead Quality:** Some users have found that the leads generated by Firepoint are not always high-quality, leading to wasted time and effort.

**Pricing:** Firepoint is considered expensive compared to some other real estate CRM options, particularly for smaller teams or individual agents.

**Lack of Features:** Users have pointed out missing features such as the inability to add client photos, lack of automatic email syncing, and the absence of document storage.

**Website Design Limitations:** The website design templates offered by Firepoint have been described as outdated, with limited options for tracking website metrics.

**Limited Communication on Updates:** User reviews mention a lack of communication regarding feature updates, which could be disruptive for users accustomed to existing functionalities.

**Dated Interface Design:** User reviews highlight that while the platform is functional, the interface appears outdated, which might be a drawback for users who prefer a more modern and visually appealing experience.

**Email Sending Limits:** Some users have expressed frustration with limitations on the number of emails that can be sent at once, impacting their ability to efficiently communicate with a large client base.

###  Our Review

 Is Firepoint the match you've been searching for in the world of CRMs? Firepoint CRM is generally well-regarded for its user-friendly design and robust features, making it a popular choice among real estate professionals. Users consistently praise its intuitive interface, which is easily navigable even for those who aren't tech-savvy. One user, a verified reviewer on Capterra, stated that "even agents who don't like CRMs or technology in general can navigate the system relatively easily." This ease of use is a key differentiating factor for Firepoint, as many competing CRMs are often criticized for their clunky interfaces and steep learning curves. Firepoint also stands out for its extensive customization options, allowing users to tailor the platform to their specific workflows and needs. However, Firepoint is not without its drawbacks. The pricing, starting at $499 per month, is a common concern, particularly for smaller teams or individual agents. Some users have also expressed that the lead generation feature could be further enhanced. While Firepoint offers a comprehensive suite of tools, its strengths lie in its user-friendliness and customization options, making it an ideal choice for larger real estate teams or brokerages seeking a powerful and adaptable CRM solution. For instance, a reviewer on Software Advice noted, "Firepoint monthly fee is on par with their competition. Their product is not." This suggests that while the price is comparable to competitors, the user found Firepoint's features and functionality to be superior. 

 Show more 

 Is Wise Agent a wise choice for managing commercial real estate? User reviews from the past year suggest that Wise Agent is a solid option for real estate professionals, particularly those working in the fast-paced world of commercial real estate. Users consistently praise its user-friendly interface, making it easy to navigate even for those who aren't tech-savvy. The platform's robust contact management system, coupled with its automated email and text drip campaigns, helps agents stay organized and maintain consistent communication with their clients, a crucial aspect of commercial real estate transactions. Moreover, Wise Agent's seamless integration with various platforms, such as Google Calendar and Mailchimp, streamlines daily tasks and enhances productivity. However, some users have pointed out that while Wise Agent frequently updates its features, it sometimes falls short in effectively communicating these changes to its users. This lack of transparency can be frustrating for agents who rely on the platform's consistent functionality. Despite this drawback, Wise Agent's strengths lie in its user-friendliness, comprehensive features, and exceptional customer support, making it a valuable asset for real estate professionals. Wise Agent is best suited for individual agents and teams, especially those who value a user-friendly interface, robust features, and top-notch customer support. Its affordability, coupled with its comprehensive suite of tools, makes it an attractive option for agents looking to streamline their operations and enhance client interactions without breaking the bank. 

 Show more 

###  User Sentiment Summary

 Firepoint has a user sentiment rating of 83 based on 39 reviews. Wise Agent has a user sentiment rating of 88 based on 1066 reviews. 

![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 39 reviews 

![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 1066 reviews 

 Synopsis

 Evaluating all review platforms, our market analysts have compiled the following user sentiment data.

 83%

of users recommend this product

 Firepoint has a 'great' User Satisfaction Rating of 83% when considering 39 user reviews from 2 recognized software review sites.

 88%

of users recommend this product

 Wise Agent has a 'great' User Satisfaction Rating of 88% when considering 1066 user reviews from 2 recognized software review sites.

 User Review Scores

**G2.com, Inc** 

**3.9** (14) 

n/a 

**Software Advice, Inc** 

n/a 

**4.43** (533) 

**Capterra Inc** 

**4.3** (25) 

**4.4** (533) 

###  Product Assistance

 Training Resources

Documentation

In Person

Live Online

Videos

Webinars

Documentation

In Person

Live Online

Videos

Webinars

 Support

Email

Phone

Chat

FAQ

Forum

Knowledge Base

24/7 Live Support

Email

Phone

Chat

FAQ

Forum

Knowledge Base

24/7 Live Support

###  Product Basics

 Company Size 

 i

Small

Medium

Large

Small

Medium

Large

 Platforms Supported

Windows

Mac

Linux

Android

Chromebook

Windows

Mac

Linux

Android

Chromebook

 Deployment Supported

Cloud

On-Premise

Mobile

Cloud

On-Premise

Mobile

 Comparison of Top Alternatives

[ Firepoint Alternatives](https://www.selecthub.com/real-estate-crm-software/firepoint/alternatives/) 

[ Wise Agent Alternatives](https://www.selecthub.com/real-estate-crm-software/wise-agent/alternatives/) 

###  Screenshots

![Screenshots]()![Screenshots]()![Screenshots]() 

![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() 

###  Key Features

* **Integrations:** Leverage integrations with Google Tag Manager, Facebook, Zapier, Zendesk Chat, Mojo, Trulia and more.
* **Lead Management:** Utilize time more efficiently by tracking information through individual agent dashboards, checking recent lead activities and recognizing new and active leads. Organize leads by status or custom tags and create personalized search results for leads.
* **Lead Ponds:** Utilize an intuitive CRM module to group unassigned leads so that agents and teams can immediately identify and invest in the most promising ones. Reach leads faster with instant notifications.
* **Facebook Ad Tool:** Create Facebook ads in less than 60 seconds and use professionally written, tested and proven ads to attract more customers.
* **Reporting and Analytics:** In-depth reports analyze crucial data like point of entry and conversion time, and help track costs to understand actual ROI. Monitor team activities, call recordings, emails and texts; track transaction dates and deadlines, and receive insights on company overview, revenue and GCI. Check reports on lead sources, ROI and cash conversion cycles.

 read more... 

* **Contact Management:** Efficiently organize and track client interactions with detailed contact profiles and activity logs.
* **Email Marketing:** Create and send personalized email campaigns with customizable templates and automated follow-ups.
* **Lead Automation:** Automatically capture and distribute leads from various sources, ensuring timely follow-up and engagement.
* **Transaction Management:** Streamline deal processes with task lists, document storage, and deadline tracking for each transaction.
* **Calendar Integration:** Sync appointments and tasks with popular calendar apps to keep your schedule organized and up-to-date.

 read more... 

###  Top Alternatives in Real Estate CRM Software 

[  AscendixRE ](https://www.selecthub.com/p/real-estate-crm-software/ascendixre/) [  Big Purple Dot ](https://www.selecthub.com/p/real-estate-crm-software/big-purple-dot/) [  Chime CRM ](https://www.selecthub.com/p/real-estate-crm-software/chime-crm/) [  ClientLook ](https://www.selecthub.com/p/real-estate-crm-software/clientlook/) [  Cloze ](https://www.selecthub.com/p/real-estate-crm-software/cloze/) [  Crexi Pro ](https://www.selecthub.com/p/real-estate-crm-software/crexi-pro/) [  Follow Up Boss ](https://www.selecthub.com/p/real-estate-crm-software/follow-up-boss/) [  iHomefinder ](https://www.selecthub.com/p/real-estate-crm-software/ihomefinder/) [  IXACT Contact ](https://www.selecthub.com/p/real-estate-crm-software/ixact-contact/) [  kvCORE ](https://www.selecthub.com/p/real-estate-crm-software/kvcore/) [  Lone Wolf Relationships ](https://www.selecthub.com/p/real-estate-crm-software/lone-wolf-relationships/) [  Propertybase ](https://www.selecthub.com/p/real-estate-crm-software/propertybase/) [  RealtyJuggler ](https://www.selecthub.com/p/real-estate-crm-software/realtyjuggler/) [  Realvolve ](https://www.selecthub.com/p/real-estate-crm-software/realvolve/) [  Referral Maker ](https://www.selecthub.com/p/real-estate-crm-software/referral-maker/) [  Rethink CRM ](https://www.selecthub.com/p/real-estate-crm-software/rethink-crm/) [  SharpLaunch ](https://www.selecthub.com/p/real-estate-crm-software/sharplaunch/) [  Top Producer ](https://www.selecthub.com/p/real-estate-crm-software/top-producer/) [  Wise Agent ](https://www.selecthub.com/p/real-estate-crm-software/wise-agent/) [  zBuyer ](https://www.selecthub.com/p/real-estate-crm-software/zbuyer/) 

###  Related Categories

 Firepoint and Wise Agent can also be found with other leading products in these categories:

[ CRM Software ](https://www.selecthub.com/c/crm-software/) 

 Show more 

[ CRM Software ](https://www.selecthub.com/c/crm-software/) 

 Show more 

###  Head-to-Head Comparison

![Firepoint Software Tool]() 

![Chime CRM Software Tool]() 

[Firepoint VS Chime CRM](https://www.selecthub.com/real-estate-crm-software/firepoint-vs-chime-crm/) 

![Firepoint Software Tool]() 

![ClientLook Software Tool]() 

[Firepoint VS ClientLook](https://www.selecthub.com/real-estate-crm-software/firepoint-vs-clientlook/) 

![Firepoint Software Tool]() 

![Cloze Software Tool]() 

[Firepoint VS Cloze](https://www.selecthub.com/real-estate-crm-software/cloze-vs-firepoint/) 

![Firepoint Software Tool]() 

![Follow Up Boss Software Tool]() 

[Firepoint VS Follow Up Boss](https://www.selecthub.com/real-estate-crm-software/follow-up-boss-vs-firepoint/) 

![Firepoint Software Tool]() 

![iHomefinder Software Tool]() 

[Firepoint VS iHomefinder](https://www.selecthub.com/real-estate-crm-software/firepoint-vs-ihomefinder/) 

![Firepoint Software Tool]() 

![IXACT Contact Software Tool]() 

[Firepoint VS IXACT Contact](https://www.selecthub.com/real-estate-crm-software/firepoint-vs-ixact-contact/) 

![Firepoint Software Tool]() 

![kvCORE Software Tool]() 

[Firepoint VS kvCORE](https://www.selecthub.com/real-estate-crm-software/kvcore-vs-firepoint/) 

![Firepoint Software Tool]() 

![Lone Wolf Relationships Software Tool]() 

[Firepoint VS Lone Wolf Relationships](https://www.selecthub.com/real-estate-crm-software/lone-wolf-relationships-vs-firepoint/) 

![Firepoint Software Tool]() 

![Realvolve Software Tool]() 

[Firepoint VS Realvolve](https://www.selecthub.com/real-estate-crm-software/realvolve-vs-firepoint/) 

![Firepoint Software Tool]() 

![Referral Maker Software Tool]() 

[Firepoint VS Referral Maker](https://www.selecthub.com/real-estate-crm-software/firepoint-vs-referral-maker/) 

![Firepoint Software Tool]() 

![Top Producer Software Tool]() 

[Firepoint VS Top Producer](https://www.selecthub.com/real-estate-crm-software/top-producer-vs-firepoint/) 

![Firepoint Software Tool]() 

![Wise Agent Software Tool]() 

[Firepoint VS Wise Agent](https://www.selecthub.com/real-estate-crm-software/firepoint-vs-wise-agent/) 

**About SelectHub (and our data)** 

We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies.

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

![SelectHub Products Reporting and Analytics]() 

![SelectHub Products Cost and Pricing Guide]() 

**Tier 1:**  
 Fully/moderately supported out-of-the-box allowing for quick and easy deployment.  
Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. 

**Tier 2:**  
 Supported with workarounds or add-ons that may require additional costs.  
Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. 

**Tier 3:**  
 Requires partner integrations or custom development that is often at an additional cost.  
Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 

[Close](#) 

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