[Home](https://www.selecthub.com/) \> [Customer Experience](https://www.selecthub.com/category/customer-experience/) \> [Product Analytics Software](https://www.selecthub.com/c/product-analytics-software/) \> [Mixpanel](https://www.selecthub.com/p/product-analytics-software/mixpanel/) \> Mixpanel vs Heap # Mixpanel vs Heap Last Updated: May 11th, 2026 Our analysts compared [Mixpanel](https://www.selecthub.com/p/product-analytics-software/mixpanel/) vs [Heap](https://www.selecthub.com/p/product-analytics-software/heap-analytics/) based on data from our 400+ point analysis of [Product Analytics Software](https://www.selecthub.com/c/product-analytics-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Product Analytics Software&cta=product-analytics-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) Remove Add to Compare [![Mixpanel Software Tool](https://cdn.selecthub.com/products/08eac1d7ee7ce0f8c4a4d22ba0c72f03-bfbce56bb4ba8c155757c56e7f391524/resources/normal/logo.png?1700689583)](https://www.selecthub.com/p/product-analytics-software/mixpanel/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) Remove Add to Compare [![Heap Software Tool](https://cdn.selecthub.com/products/95cc7ef498e141173576365264fc5fba-f7137cea184f0907812ca0275ecc17a8/resources/normal/logo.png?1749587771)](https://www.selecthub.com/p/product-analytics-software/heap-analytics/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Product+Analytics+Software&product%5Fname=Mixpanel&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F08eac1d7ee7ce0f8c4a4d22ba0c72f03-bfbce56bb4ba8c155757c56e7f391524%2Fresources%2Fnormal%2Flogo.png%3F1700689583) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Product+Analytics+Software&product%5Fname=Mixpanel&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F08eac1d7ee7ce0f8c4a4d22ba0c72f03-bfbce56bb4ba8c155757c56e7f391524%2Fresources%2Fnormal%2Flogo.png%3F1700689583) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Product+Analytics+Software&product%5Fname=Mixpanel&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F08eac1d7ee7ce0f8c4a4d22ba0c72f03-bfbce56bb4ba8c155757c56e7f391524%2Fresources%2Fnormal%2Flogo.png%3F1700689583&price=1) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Product+Analytics+Software&product%5Fname=Mixpanel&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F08eac1d7ee7ce0f8c4a4d22ba0c72f03-bfbce56bb4ba8c155757c56e7f391524%2Fresources%2Fnormal%2Flogo.png%3F1700689583&price=1) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Product+Analytics+Software&product%5Fname=Heap&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F95cc7ef498e141173576365264fc5fba-f7137cea184f0907812ca0275ecc17a8%2Fresources%2Fnormal%2Flogo.png%3F1749587771) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Product+Analytics+Software&product%5Fname=Heap&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F95cc7ef498e141173576365264fc5fba-f7137cea184f0907812ca0275ecc17a8%2Fresources%2Fnormal%2Flogo.png%3F1749587771) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Product+Analytics+Software&product%5Fname=Heap&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F95cc7ef498e141173576365264fc5fba-f7137cea184f0907812ca0275ecc17a8%2Fresources%2Fnormal%2Flogo.png%3F1749587771&price=5) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Product+Analytics+Software&product%5Fname=Heap&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F95cc7ef498e141173576365264fc5fba-f7137cea184f0907812ca0275ecc17a8%2Fresources%2Fnormal%2Flogo.png%3F1749587771&price=5) ### Products Insights Product Ranking ## #1 among all Product Analytics Software ## #4 among all Product Analytics Software [Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=product-analytics-software&product%5Fslug=mixpanel&category=Product+Analytics+Software) Price Starts From $9 Monthly [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Mixpanel&category=Product Analytics Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/08eac1d7ee7ce0f8c4a4d22ba0c72f03-bfbce56bb4ba8c155757c56e7f391524/resources/normal/logo.png?1700689583) Custom Quote i [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Heap&category=Product Analytics Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/95cc7ef498e141173576365264fc5fba-f7137cea184f0907812ca0275ecc17a8/resources/normal/logo.png?1749587771) Pros What we like about Mixpanel and Heap: **Easy to use:** Mixpanel's interface is user-friendly and easy to navigate, making it simple for users to analyze and understand their data. **Powerful analytics:** Mixpanel offers advanced analytics tools that allow users to track and analyze complex user behaviors and patterns. **Customizable:** Mixpanel allows users to customize their dashboards and reports to fit their specific needs and goals. **Real-time data:** Mixpanel provides real-time data tracking, enabling users to see up-to-the-minute information about their users and products. **Automatic Event Tracking:** User reviews highlight Heap's ability to automatically track user interactions, reducing the manual effort required to set up and manage event tracking. This allows teams to focus on analyzing data rather than tagging events. **Retroactive Analysis:** Heap's capacity for retroactive analysis is a major advantage. Users can define events and conversions after data has been collected, enabling them to glean insights from past user behavior without having to predefine tracking parameters. **Ease of Use:** User reviews consistently praise Heap's intuitive interface, making it easy for both technical and non-technical users to navigate the platform and extract meaningful insights. This ease of use lowers the barrier to entry for utilizing product analytics effectively. Cons What we dislike about Mixpanel and Heap: **Limited data visualization options:** Some users have reported that Mixpanel's data visualization options are limited, making it difficult to view and analyze data in the way they want. **Steep learning curve:** Mixpanel's powerful analytics capabilities can come with a steep learning curve, which can be overwhelming for some users, especially those without prior experience with analytics tools. **Expensive:** Mixpanel's pricing plans can be expensive, especially for businesses that don't need all of its advanced features, which can make it difficult for them to justify the cost. **Limited integration with certain tools:** Mixpanel doesn't integrate with all tools and platforms, which can make it difficult for some businesses to use it in conjunction with their existing software stack. **Complex Implementation:** User reviews show Heap can be difficult to set up, especially for mobile apps and websites with intricate structures involving microsites or multiple client integrations. **Limited Onboarding and Support:** Some users express frustration with the steep learning curve and lack of comprehensive onboarding and ongoing support, despite Heap's intuitive design. **Inconsistent Auto-capture:** While lauded in principle, Heap's auto-capture functionality, particularly for events, can be unreliable, with code changes sometimes disrupting event tracking. ### Our Review Mixpanel is a powerful analytics tool that offers a wide range of features and capabilities. According to user experiences, Mixpanel's strengths include its ability to track and analyze complex user behaviors, its customizable dashboards, and its seamless integration with other tools and platforms. One user noted, "Mixpanel has a steeper learning curve than Google Analytics, but it offers much more detailed and insightful data." Another user agreed, stating, "Mixpanel is more powerful than Google Analytics, but it can be a bit overwhelming at first." When compared to Amplitude, Mixpanel offers more customization options, but may not be as intuitive to use. One user noted, "Mixpanel has more customization options than Amplitude, but it can be a bit more difficult to set up and use." Another user agreed, stating, "Amplitude is easier to use than Mixpanel, but Mixpanel offers more advanced analytics capabilities." However, some users have reported issues with Mixpanel's data accuracy and customer support. One user noted, "Mixpanel's data accuracy can be a bit off at times, which can be frustrating for businesses relying on accurate data." Another user agreed, stating, "Mixpanel's customer support can be a bit slow to respond and resolve issues." Overall, Mixpanel is best suited for businesses looking for a powerful and customizable analytics tool. While it may have a steeper learning curve and some issues with data accuracy, its advanced features and seamless integrations make it a valuable asset for businesses looking to gain a deeper understanding of their users' behaviors. As one user noted, "Mixpanel is a great tool for businesses looking to take their analytics to the next level." Show more Is Heap really the whole kit and caboodle when it comes to product analytics? User reviews from the last year suggest that Heap is a powerful tool with a lot to offer, particularly for its intuitive user interface and robust data analysis capabilities. Users consistently highlight Heap's ability to capture and analyze user behavior in depth, providing valuable insights that drive informed decision-making. For instance, one user praised Heap's "heat map and user journey features," stating that they "allow you to see insights that are very hard to capture and visualize compared to other data analytics and visualization software." This emphasis on user-friendliness and comprehensive data analysis makes Heap a favorite among product managers and data analysts alike.However, no tool is without its drawbacks. Some users point out that Heap lacks certain basic features, such as calculating bounce rates for all users, a feature readily available in competing products. This omission, while seemingly minor, can be a significant inconvenience for some users. Despite this shortcoming, Heap's strengths lie in its intuitive design and powerful analytics, making it a valuable asset for teams seeking to understand and optimize their users' digital journeys. Heap is best suited for businesses that prioritize ease of use and comprehensive user behavior analysis, even if it means potentially missing out on a few niche features. Show more ### User Sentiment Summary Mixpanel has a user sentiment rating of 91 based on 1399 reviews. Heap has a user sentiment rating of 87 based on 1528 reviews. ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 1399 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 1528 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 91% of users recommend this product Mixpanel has a 'excellent' User Satisfaction Rating of 91% when considering 1399 user reviews from 4 recognized software review sites. 87% of users recommend this product Heap has a 'great' User Satisfaction Rating of 87% when considering 1528 user reviews from 4 recognized software review sites. User Review Scores **G2.com, Inc** **4.6** (1126) **4.4** (1087) **Capterra Inc** **4.5** (138) **4.5** (40) **Gartner, Inc** **4.4** (114) **4.2** (21) **TrustRadius** **4.4** (21) **4.1** (380) ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. Mixpanel stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]() No awards. ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives we're gathering data [ Heap Alternatives](https://www.selecthub.com/product-analytics-software/heap-analytics/alternatives/) ### Screenshots ![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features * **User Analytics:** Track user interactions with web and mobile applications to understand engagement and behavior. * **Event Tracking:** Capture any user action and analyze it through custom events and properties. * **Funnel Analysis:** Analyze the steps a user takes to complete a task or action, identifying where users drop off. * **Cohort Analysis:** Group users based on shared characteristics or behaviors over a specified period to track retention and engagement. * **Retention Analysis:** Measure how often users return and engage with the application to understand what keeps users coming back. read more... * **Engagement Metrics:** Track and improve engagement metrics, including active users, usage frequency, repeat usage, spending and more. Identify profitable users and calibrate changes to boost engagement. Engage users with emails and other customer success touchpoints to provide a seamless experience. * **Data Dictionary:** Ensure the data is clean, organized and understandable. Centralize definitions, standardize naming conventions and categorize events for quick identification. * **Event Visualizer:** Find, name and manage user events through the event visualizer. Locate auto-captured events or create new events, assign labels or apply definitions and add custom context to events with clicks. * **Data Governance:** Grant control permissions to view, modify and report data. Ensure data access with role-based projects. Categorize events, segments, personal sandboxes, reports and staging environments to keep the account clean and organized. * **Capture Data:** Capture all user interactions and behavioral data on the website in the form of a click, swipe, pageview, tap and fill without relying on manual tracking. It helps explore user data and uncover useful insights. read more... ### Top Alternatives in Product Analytics Software [ Amplitude ](https://www.selecthub.com/p/product-analytics-software/amplitude-analytics/) [ baremetrics ](https://www.selecthub.com/p/product-analytics-software/baremetrics/) [ Countly ](https://www.selecthub.com/p/product-analytics-software/countly/) [ Flywheel ](https://www.selecthub.com/p/product-analytics-software/flywheel-analytics/) [ Gainsight PX ](https://www.selecthub.com/p/product-analytics-software/gainsight-px/) [ Heap ](https://www.selecthub.com/p/product-analytics-software/heap-analytics/) [ LogRocket ](https://www.selecthub.com/p/product-analytics-software/logrocket/) [ Quantum Metric ](https://www.selecthub.com/p/product-analytics-software/quantum-metric/) [ Rakam ](https://www.selecthub.com/p/product-analytics-software/rakam/) [ SmartLook ](https://www.selecthub.com/p/product-analytics-software/smartlook/) ### Head-to-Head Comparison ![Mixpanel Software Tool]() ![Amplitude Software Tool]() [Mixpanel VS Amplitude](https://www.selecthub.com/product-analytics-software/mixpanel-vs-amplitude-analytics/) ![Mixpanel Software Tool]() ![baremetrics Software Tool]() [Mixpanel VS baremetrics](https://www.selecthub.com/product-analytics-software/mixpanel-vs-baremetrics/) ![Mixpanel Software Tool]() ![Countly Software Tool]() [Mixpanel VS Countly](https://www.selecthub.com/product-analytics-software/mixpanel-vs-countly/) ![Mixpanel Software Tool]() ![Gainsight PX Software Tool]() [Mixpanel VS Gainsight PX](https://www.selecthub.com/product-analytics-software/mixpanel-vs-gainsight-px/) ![Mixpanel Software Tool]() ![Heap Software Tool]() [Mixpanel VS Heap](https://www.selecthub.com/product-analytics-software/mixpanel-vs-heap-analytics/) ![Mixpanel Software Tool]() ![LogRocket Software Tool]() [Mixpanel VS LogRocket](https://www.selecthub.com/product-analytics-software/mixpanel-vs-logrocket/) ![Mixpanel Software Tool]() ![Quantum Metric Software Tool]() [Mixpanel VS Quantum Metric](https://www.selecthub.com/product-analytics-software/mixpanel-vs-quantum-metric/) ![Mixpanel Software Tool]() ![SmartLook Software Tool]() [Mixpanel VS SmartLook](https://www.selecthub.com/product-analytics-software/mixpanel-vs-smartlook/) ![Mixpanel Software Tool]() ![Userpilot Software Tool]() [Mixpanel VS Userpilot](https://www.selecthub.com/product-analytics-software/mixpanel-vs-userpilot/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() ![SelectHub Products Cost and Pricing Guide]() **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. [Close](#) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Customer Experience", "item": "https://www.selecthub.com/category/customer-experience/" }, { "@type": "ListItem", "position": 3, "name": "Product Analytics Software", "item": "https://www.selecthub.com/c/product-analytics-software/" }, { "@type": "ListItem", "position": 4, "name": "Mixpanel", "item": "https://www.selecthub.com/p/product-analytics-software/mixpanel/" }, { "@type": "ListItem", "position": 5, "name": "Mixpanel Vs Heap" } ] } ```