--- description: "Mixpanel vs Heap: Which solution wins in 2026? Compare pricing, features, and analyst ratings side-by-side to find the best Product Analytics Software for your business." --- [Home](https://www.selecthub.com/) > [Customer Experience](https://www.selecthub.com/category/customer-experience/) > [Product Analytics Software](https://www.selecthub.com/c/product-analytics-software/) > [Mixpanel](https://www.selecthub.com/p/product-analytics-software/mixpanel/) > Mixpanel vs Heap # Mixpanel vs Heap Last Updated: October 19th, 2026 We compared **[Mixpanel](https://www.selecthub.com/p/product-analytics-software/mixpanel/)** vs. **[Heap](https://www.selecthub.com/p/product-analytics-software/heap-analytics/)** to help you decide which product makes more sense for you. Our comparison of these **[Product Analytics Software](https://www.selecthub.com/c/product-analytics-software/)** solutions is based on user reviews and publicly available information about each product’s features and pricing. [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) Remove Add to Compare [![Mixpanel Software Tool](https://cdn.selecthub.com/products/08eac1d7ee7ce0f8c4a4d22ba0c72f03-bfbce56bb4ba8c155757c56e7f391524/resources/normal/logo.png?1700689583)](https://www.selecthub.com/p/product-analytics-software/mixpanel/) [![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg)](#awards-section) Remove Add to Compare [![Heap Software Tool](https://cdn.selecthub.com/products/95cc7ef498e141173576365264fc5fba-f7137cea184f0907812ca0275ecc17a8/resources/normal/logo.png?1749587771)](https://www.selecthub.com/p/product-analytics-software/heap-analytics/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Product+Analytics+Software&product_name=Mixpanel&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F08eac1d7ee7ce0f8c4a4d22ba0c72f03-bfbce56bb4ba8c155757c56e7f391524%2Fresources%2Fnormal%2Flogo.png%3F1700689583) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Product+Analytics+Software&product_name=Mixpanel&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F08eac1d7ee7ce0f8c4a4d22ba0c72f03-bfbce56bb4ba8c155757c56e7f391524%2Fresources%2Fnormal%2Flogo.png%3F1700689583)    [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Product+Analytics+Software&product_name=Mixpanel&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F08eac1d7ee7ce0f8c4a4d22ba0c72f03-bfbce56bb4ba8c155757c56e7f391524%2Fresources%2Fnormal%2Flogo.png%3F1700689583&price=1) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Product+Analytics+Software&product_name=Mixpanel&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F08eac1d7ee7ce0f8c4a4d22ba0c72f03-bfbce56bb4ba8c155757c56e7f391524%2Fresources%2Fnormal%2Flogo.png%3F1700689583&price=1) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Product+Analytics+Software&product_name=Heap&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F95cc7ef498e141173576365264fc5fba-f7137cea184f0907812ca0275ecc17a8%2Fresources%2Fnormal%2Flogo.png%3F1749587771) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Product+Analytics+Software&product_name=Heap&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F95cc7ef498e141173576365264fc5fba-f7137cea184f0907812ca0275ecc17a8%2Fresources%2Fnormal%2Flogo.png%3F1749587771)    [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Product+Analytics+Software&product_name=Heap&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F95cc7ef498e141173576365264fc5fba-f7137cea184f0907812ca0275ecc17a8%2Fresources%2Fnormal%2Flogo.png%3F1749587771&price=5) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Product+Analytics+Software&product_name=Heap&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F95cc7ef498e141173576365264fc5fba-f7137cea184f0907812ca0275ecc17a8%2Fresources%2Fnormal%2Flogo.png%3F1749587771&price=5) ### Products Insights Product Ranking ## #1 among all Product Analytics Software ## #4 among all Product Analytics Software [Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post_type=auto_vs_article&category_slug=product-analytics-software&product_slug=mixpanel&category=Product+Analytics+Software) Price Starts From $9 Monthly [Free Trial is available →]() Custom Quote  i [Free Trial is available →]() Pros What we like about Mixpanel and Heap: - Detailed event tracking and funnel analysis help you dig into specific user actions - Customizable dashboards let you shape reports around the metrics your team cares about - Real-time data lets you see user behavior as it happens instead of waiting on processing - Wide range of integrations connects with tools like Google Analytics, Salesforce and Excel - Automatic event capture removes the need to tag every interaction by hand upfront - Retroactive analysis lets you define events after data is collected and explore past behavior - Intuitive interface makes the platform approachable for both technical and non-technical users - Built-in user journey and heat map views help you see paths that are hard to visualize elsewhere Cons What we dislike about Mixpanel and Heap: - Steep learning curve can overwhelm users who are new to analytics tools - Users report data accuracy issues with tracking and reporting in some cases - Segmentation options feel limited when you want granular cuts of user data - Funnel visualization caps at five steps, which is tight for complex journeys - Implementation can get complicated for mobile apps and sites with microsites or many integrations - Onboarding and ongoing support feel thin, which slows down new users despite the clean design - Auto-capture for events can be inconsistent, and code changes sometimes break tracking - Some basic reporting gaps exist, like calculating bounce rates across all users ### Our Review **Bottom line:** Mixpanel and Heap Analytics both dig into product usage, but they take different routes. Pick Mixpanel if you want hands-on control over events and funnels and you're fine doing the tagging work. Pick Heap if you'd rather skip manual tracking and let the tool capture everything automatically. Mixpanel works well when your team already knows which user actions matter. You define events, build funnels and run cohort analysis to see where users drop off or stick around. Users say the platform is powerful but takes time to learn, and the customization runs deeper than most alternatives. Heap takes a different path. It captures every click, tap, swipe and page view on your site or app without you tagging anything in advance. That means you can define events after the fact and analyze past behavior you never planned to track. Users find the interface easy to pick up, and non-technical teammates can run their own queries without leaning on engineering. Pricing splits the two clearly. Mixpanel starts at $9 per month on its lowest tier, with a free plan for smaller usage. Heap uses a quote-based annual model, so you'll need to talk to sales for a number tied to your data volume and seats. If you have specific KPIs and want fine-grained event design, Mixpanel rewards the setup work. If your team is still figuring out which behaviors to track, or you want analysts and product managers exploring data without engineering help, Heap's automatic capture is the easier path forward. ### User Sentiment Summary Mixpanel has a user sentiment rating of 91 based on 1399 reviews. Heap has a user sentiment rating of 87 based on 1528 reviews. ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 1399 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 1528 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 91% *of users recommend this product* Mixpanel has a 'excellent' User Satisfaction Rating of 91% when considering 1399 user reviews from 4 recognized software review sites. 87% *of users recommend this product* Heap has a 'great' User Satisfaction Rating of 87% when considering 1528 user reviews from 4 recognized software review sites. User Review Scores**G2.com, Inc** **4.6** (1126) **4.4** (1087) **Capterra Inc** **4.5** (138) **4.5** (40) **Gartner, Inc** **4.4** (114) **4.2** (21) **TrustRadius** **4.4** (21) **4.1** (380) ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. Mixpanel stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award](<> "User Favorite Award") No awards. ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives we're gathering data [Heap Alternatives](https://www.selecthub.com/product-analytics-software/heap-analytics/alternatives/) ### Screenshots ![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features - **Event tracking** – Capture any user action as a custom event with defined properties so you can analyze specific behaviors you've decided matter. - **Funnel analysis** – Map the steps users take toward a goal and spot where they fall off, with support for up to five steps per funnel. - **Cohort analysis** – Group users by shared traits or actions over a set period to track how retention and engagement shift across segments. - **A/B testing** – Run experiments on different user segments to see how product changes affect behavior before a full rollout. - **Custom dashboards** – Build personalized views of key metrics with a flexible layout so each team sees what's relevant to its work. - **Automatic data capture** – Record every click, tap, swipe, page view and form fill on your site or app without any manual event tagging needed. - **Retroactive event definitions** – Name and define events after data is already collected, so you can analyze past behavior you didn't plan to track. - **User segmentation** – Slice users by behavior, demographics or custom criteria to tailor experiences and target specific groups. - **Event visualizer** – Find, label and manage auto-captured events through a visual tool, adding context with a few clicks instead of code. - **Data governance** – Control who can view, edit and report on data with role-based projects, sandboxes and staging environments. ### Top Alternatives in Product Analytics Software [![Amplitude Software Tool]()--- Amplitude](https://www.selecthub.com/p/product-analytics-software/amplitude-analytics/) [![baremetrics Software Tool]()--- baremetrics](https://www.selecthub.com/p/product-analytics-software/baremetrics/) [![Countly Software Tool]()--- Countly](https://www.selecthub.com/p/product-analytics-software/countly/) [![Flywheel Software Tool]()--- Flywheel](https://www.selecthub.com/p/product-analytics-software/flywheel-analytics/) [![Gainsight PX Software Tool]()--- Gainsight PX](https://www.selecthub.com/p/product-analytics-software/gainsight-px/) [![Heap Software Tool]()--- Heap](https://www.selecthub.com/p/product-analytics-software/heap-analytics/) [![LogRocket Software Tool]()--- LogRocket](https://www.selecthub.com/p/product-analytics-software/logrocket/) [![Quantum Metric Software Tool]()--- Quantum Metric](https://www.selecthub.com/p/product-analytics-software/quantum-metric/) [![Rakam Software Tool]()--- Rakam](https://www.selecthub.com/p/product-analytics-software/rakam/) [![SmartLook Software Tool]()--- SmartLook](https://www.selecthub.com/p/product-analytics-software/smartlook/) ### Head-to-Head Comparison ![Mixpanel Software Tool]() ![Amplitude Software Tool]() [Mixpanel VS Amplitude](https://www.selecthub.com/product-analytics-software/mixpanel-vs-amplitude-analytics/) ![Mixpanel Software Tool]() ![baremetrics Software Tool]() [Mixpanel VS baremetrics](https://www.selecthub.com/product-analytics-software/mixpanel-vs-baremetrics/) ![Mixpanel Software Tool]() ![Countly Software Tool]() [Mixpanel VS Countly](https://www.selecthub.com/product-analytics-software/mixpanel-vs-countly/) ![Mixpanel Software Tool]() ![Gainsight PX Software Tool]() [Mixpanel VS Gainsight PX](https://www.selecthub.com/product-analytics-software/mixpanel-vs-gainsight-px/) ![Mixpanel Software Tool]() ![Heap Software Tool]() [Mixpanel VS Heap](https://www.selecthub.com/product-analytics-software/mixpanel-vs-heap-analytics/) ![Mixpanel Software Tool]() ![LogRocket Software Tool]() [Mixpanel VS LogRocket](https://www.selecthub.com/product-analytics-software/mixpanel-vs-logrocket/) ![Mixpanel Software Tool]() ![Quantum Metric Software Tool]() [Mixpanel VS Quantum Metric](https://www.selecthub.com/product-analytics-software/mixpanel-vs-quantum-metric/) ![Mixpanel Software Tool]() ![SmartLook Software Tool]() [Mixpanel VS SmartLook](https://www.selecthub.com/product-analytics-software/mixpanel-vs-smartlook/) ![Mixpanel Software Tool]() ![Userpilot Software Tool]() [Mixpanel VS Userpilot](https://www.selecthub.com/product-analytics-software/mixpanel-vs-userpilot/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() ![SelectHub Products Cost and Pricing Guide]() **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. Close ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Customer Experience", "item": "https://www.selecthub.com/category/customer-experience/" }, { "@type": "ListItem", "position": 3, "name": "Product Analytics Software", "item": "https://www.selecthub.com/c/product-analytics-software/" }, { "@type": "ListItem", "position": 4, "name": "Mixpanel", "item": "https://www.selecthub.com/p/product-analytics-software/mixpanel/" }, { "@type": "ListItem", "position": 5, "name": "Mixpanel Vs Heap" } ] } ```