--- description: "Heap vs Amplitude: Which solution wins in 2026? Compare pricing, features, and analyst ratings side-by-side to find the best Product Analytics Software for your business." --- [Home](https://www.selecthub.com/) > [Customer Experience](https://www.selecthub.com/category/customer-experience/) > [Product Analytics Software](https://www.selecthub.com/c/product-analytics-software/) > [Heap](https://www.selecthub.com/p/product-analytics-software/heap-analytics/) > Heap vs Amplitude # Heap vs Amplitude Last Updated: October 5th, 2026 We compared **[Heap](https://www.selecthub.com/p/product-analytics-software/heap-analytics/)** vs. **[Amplitude](https://www.selecthub.com/p/product-analytics-software/amplitude-analytics/)** to help you decide which product makes more sense for you. Our comparison of these **[Product Analytics Software](https://www.selecthub.com/c/product-analytics-software/)** solutions is based on user reviews and publicly available information about each product’s features and pricing. [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) Remove Add to Compare [![Heap Software Tool](https://cdn.selecthub.com/products/95cc7ef498e141173576365264fc5fba-f7137cea184f0907812ca0275ecc17a8/resources/normal/logo.png?1749587771)](https://www.selecthub.com/p/product-analytics-software/heap-analytics/) Remove Add to Compare [![Amplitude Software Tool](https://cdn.selecthub.com/products/afcf99a084ec63c94f1cf5094ba2b133-ecdd2253ac4b523b904d56a55abee833/resources/normal/logo.png?1747071593)](https://www.selecthub.com/p/product-analytics-software/amplitude-analytics/) [![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg)](#awards-section) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Product+Analytics+Software&product_name=Heap&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F95cc7ef498e141173576365264fc5fba-f7137cea184f0907812ca0275ecc17a8%2Fresources%2Fnormal%2Flogo.png%3F1749587771) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Product+Analytics+Software&product_name=Heap&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F95cc7ef498e141173576365264fc5fba-f7137cea184f0907812ca0275ecc17a8%2Fresources%2Fnormal%2Flogo.png%3F1749587771)    [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Product+Analytics+Software&product_name=Heap&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F95cc7ef498e141173576365264fc5fba-f7137cea184f0907812ca0275ecc17a8%2Fresources%2Fnormal%2Flogo.png%3F1749587771&price=5) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Product+Analytics+Software&product_name=Heap&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F95cc7ef498e141173576365264fc5fba-f7137cea184f0907812ca0275ecc17a8%2Fresources%2Fnormal%2Flogo.png%3F1749587771&price=5) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Product+Analytics+Software&product_name=Amplitude&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fafcf99a084ec63c94f1cf5094ba2b133-ecdd2253ac4b523b904d56a55abee833%2Fresources%2Fnormal%2Flogo.png%3F1747071593) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Product+Analytics+Software&product_name=Amplitude&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fafcf99a084ec63c94f1cf5094ba2b133-ecdd2253ac4b523b904d56a55abee833%2Fresources%2Fnormal%2Flogo.png%3F1747071593)    [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Product+Analytics+Software&product_name=Amplitude&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fafcf99a084ec63c94f1cf5094ba2b133-ecdd2253ac4b523b904d56a55abee833%2Fresources%2Fnormal%2Flogo.png%3F1747071593&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Product+Analytics+Software&product_name=Amplitude&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fafcf99a084ec63c94f1cf5094ba2b133-ecdd2253ac4b523b904d56a55abee833%2Fresources%2Fnormal%2Flogo.png%3F1747071593&price=2) ### Products Insights Product Ranking ## #4 among all Product Analytics Software ## #5 among all Product Analytics Software [Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post_type=auto_vs_article&category_slug=product-analytics-software&product_slug=heap-analytics&category=Product+Analytics+Software) Price Starts From Custom Quote  i [Free Trial is available →]() $61 Monthly, Freemium [Free Trial is available →]() Pros What we like about Heap and Amplitude: **Automatic Event Tracking:** User reviews highlight Heap's ability to automatically track user interactions, reducing the manual effort required to set up and manage event tracking. This allows teams to focus on analyzing data rather than tagging events. **Retroactive Analysis:** Heap's capacity for retroactive analysis is a major advantage. Users can define events and conversions after data has been collected, enabling them to glean insights from past user behavior without having to predefine tracking parameters. **Ease of Use:** User reviews consistently praise Heap's intuitive interface, making it easy for both technical and non-technical users to navigate the platform and extract meaningful insights. This ease of use lowers the barrier to entry for utilizing product analytics effectively. **Powerful Analytics:** User reviews consistently highlight Amplitude's robust analytics features, enabling in-depth analysis of user behavior, identification of user patterns, and the facilitation of data-driven product decisions. **User-Friendly Interface:** Amplitude is praised for its intuitive interface, which makes it easy for users to navigate the platform, create visualizations, and understand complex data, even without extensive technical expertise. **Actionable Insights:** Users value Amplitude's ability to go beyond surface-level metrics and provide actionable insights into user behavior, allowing them to optimize user journeys, improve product features, and drive business growth. **Cohort Analysis:** Amplitude's cohort analysis capabilities are highly regarded, allowing businesses to group users based on shared characteristics and track their behavior over time, leading to more targeted and effective strategies. Cons What we dislike about Heap and Amplitude: **Complex Implementation:** User reviews show Heap can be difficult to set up, especially for mobile apps and websites with intricate structures involving microsites or multiple client integrations. **Limited Onboarding and Support:** Some users express frustration with the steep learning curve and lack of comprehensive onboarding and ongoing support, despite Heap's intuitive design. **Inconsistent Auto-capture:** While lauded in principle, Heap's auto-capture functionality, particularly for events, can be unreliable, with code changes sometimes disrupting event tracking. **Cost:** Amplitude can be expensive, especially for small to medium-sized businesses or those with large user bases and high event volumes. User reviews mention unexpected expenses due to event budget limitations. **Complexity:** The platform's extensive features and customization options can overwhelm new users without prior data analytics experience. User reviews highlight a steep learning curve, particularly with event tracking setup. **Limited Qualitative Analysis:** Amplitude may not fully support analyzing qualitative data like user feedback or customer sentiment, focusing primarily on quantitative behavioral data. **Lack of Engagement Features:** User reviews point out that Amplitude primarily focuses on analytics without built-in features to act on the insights gained, such as user engagement tools. ### Our Review Is Heap really the whole kit and caboodle when it comes to product analytics? User reviews from the last year suggest that Heap is a powerful tool with a lot to offer, particularly for its intuitive user interface and robust data analysis capabilities. Users consistently highlight Heap's ability to capture and analyze user behavior in depth, providing valuable insights that drive informed decision-making. For instance, one user praised Heap's "heat map and user journey features," stating that they "allow you to see insights that are very hard to capture and visualize compared to other data analytics and visualization software." This emphasis on user-friendliness and comprehensive data analysis makes Heap a favorite among product managers and data analysts alike.However, no tool is without its drawbacks. Some users point out that Heap lacks certain basic features, such as calculating bounce rates for all users, a feature readily available in competing products. This omission, while seemingly minor, can be a significant inconvenience for some users. Despite this shortcoming, Heap's strengths lie in its intuitive design and powerful analytics, making it a valuable asset for teams seeking to understand and optimize their users' digital journeys. Heap is best suited for businesses that prioritize ease of use and comprehensive user behavior analysis, even if it means potentially missing out on a few niche features. Show more Is Amplitude truly "amplified" when it comes to user reviews, or does it fall flat? User reviews on Amplitude are generally quite positive, praising its robust analytics capabilities and user-friendly interface. Amplitude's strengths lie in its ability to provide deep insights into user behavior, enabling businesses to make data-driven decisions. For example, its cohort analysis feature allows companies to track groups of users over time, identifying patterns and trends that inform product development and marketing strategies. However, some users have pointed out that Amplitude can be complex for smaller teams or startups, requiring a certain level of technical expertise to fully utilize its features. Additionally, integration with other data systems has been cited as a challenge by some users. Despite these drawbacks, Amplitude is highly recommended for its unique features and positive impact on business objectives, particularly for medium to large-sized companies with dedicated product and growth teams seeking to leverage data for enhanced decision-making and improved product experiences. Show more ### User Sentiment Summary Heap has a user sentiment rating of 87 based on 1528 reviews. Amplitude has a user sentiment rating of 90 based on 2735 reviews. ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 1528 reviews ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 2735 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 87% *of users recommend this product* Heap has a 'great' User Satisfaction Rating of 87% when considering 1528 user reviews from 4 recognized software review sites. 90% *of users recommend this product* Amplitude has a 'excellent' User Satisfaction Rating of 90% when considering 2735 user reviews from 4 recognized software review sites. User Review Scores**G2.com, Inc** **4.4** (1087) **4.5** (2465) **Software Advice, Inc** n/a **4.6** (68) **Capterra Inc** **4.5** (40) n/a **Gartner, Inc** **4.2** (21) **4.2** (51) **TrustRadius** **4.1** (380) **4.7** (151) ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. No awards. Amplitude stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award](<> "User Favorite Award") ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [Heap Alternatives](https://www.selecthub.com/product-analytics-software/heap-analytics/alternatives/) [Amplitude Alternatives](https://www.selecthub.com/product-analytics-software/amplitude-analytics/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]() ### Key Features - **Engagement Metrics:** Track and improve engagement metrics, including active users, usage frequency, repeat usage, spending and more. Identify profitable users and calibrate changes to boost engagement. Engage users with emails and other customer success touchpoints to provide a seamless experience.  - **Data Dictionary:** Ensure the data is clean, organized and understandable. Centralize definitions, standardize naming conventions and categorize events for quick identification.  - **Event Visualizer:** Find, name and manage user events through the event visualizer. Locate auto-captured events or create new events, assign labels or apply definitions and add custom context to events with clicks.  - **Data Governance:** Grant control permissions to view, modify and report data. Ensure data access with role-based projects. Categorize events, segments, personal sandboxes, reports and staging environments to keep the account clean and organized.  - **Capture Data:** Capture all user interactions and behavioral data on the website in the form of a click, swipe, pageview, tap and fill without relying on manual tracking. It helps explore user data and uncover useful insights.  Show More - **Event Tracking:** Capture and analyze user interactions with your product in real-time, allowing for detailed insights into user behavior. - **Segmentation:** Break down your user base into specific groups based on demographics, behavior, or custom criteria to better understand different user journeys. - **Funnel Analysis:** Visualize and analyze the steps users take to complete a task, helping identify where drop-offs occur and optimize conversion rates. - **Cohort Analysis:** Track and compare the behavior of different user groups over time to understand retention and engagement trends. - **Retention Analysis:** Measure how often users return to your product over a specific period, providing insights into user loyalty and product stickiness. Show More ### Top Alternatives in Product Analytics Software [![Amplitude Software Tool]()--- Amplitude](https://www.selecthub.com/p/product-analytics-software/amplitude-analytics/) [![baremetrics Software Tool]()--- baremetrics](https://www.selecthub.com/p/product-analytics-software/baremetrics/) [![Countly Software Tool]()--- Countly](https://www.selecthub.com/p/product-analytics-software/countly/) [![Flywheel Software Tool]()--- Flywheel](https://www.selecthub.com/p/product-analytics-software/flywheel-analytics/) [![Gainsight PX Software Tool]()--- Gainsight PX](https://www.selecthub.com/p/product-analytics-software/gainsight-px/) [![LogRocket Software Tool]()--- LogRocket](https://www.selecthub.com/p/product-analytics-software/logrocket/) [![Mixpanel Software Tool]()--- Mixpanel](https://www.selecthub.com/p/product-analytics-software/mixpanel/) [![Quantum Metric Software Tool]()--- Quantum Metric](https://www.selecthub.com/p/product-analytics-software/quantum-metric/) [![Rakam Software Tool]()--- Rakam](https://www.selecthub.com/p/product-analytics-software/rakam/) [![SmartLook Software Tool]()--- SmartLook](https://www.selecthub.com/p/product-analytics-software/smartlook/) ### Head-to-Head Comparison ![Heap Software Tool]() ![Amplitude Software Tool]() [Heap VS Amplitude](https://www.selecthub.com/product-analytics-software/heap-analytics-vs-amplitude-analytics/) ![Heap Software Tool]() ![baremetrics Software Tool]() [Heap VS baremetrics](https://www.selecthub.com/product-analytics-software/heap-analytics-vs-baremetrics/) ![Heap Software Tool]() ![Countly Software Tool]() [Heap VS Countly](https://www.selecthub.com/product-analytics-software/heap-analytics-vs-countly/) ![Heap Software Tool]() ![Gainsight PX Software Tool]() [Heap VS Gainsight PX](https://www.selecthub.com/product-analytics-software/heap-analytics-vs-gainsight-px/) ![Heap Software Tool]() ![LogRocket Software Tool]() [Heap VS LogRocket](https://www.selecthub.com/product-analytics-software/logrocket-vs-heap-analytics/) ![Heap Software Tool]() ![Mixpanel Software Tool]() [Heap VS Mixpanel](https://www.selecthub.com/product-analytics-software/mixpanel-vs-heap-analytics/) ![Heap Software Tool]() ![Quantum Metric Software Tool]() [Heap VS Quantum Metric](https://www.selecthub.com/product-analytics-software/quantum-metric-vs-heap-analytics/) ![Heap Software Tool]() ![SmartLook Software Tool]() [Heap VS SmartLook](https://www.selecthub.com/product-analytics-software/heap-analytics-vs-smartlook/) ![Heap Software Tool]() ![Userpilot Software Tool]() [Heap VS Userpilot](https://www.selecthub.com/product-analytics-software/heap-analytics-vs-userpilot/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() ![SelectHub Products Cost and Pricing Guide]() **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. Close ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Customer Experience", "item": "https://www.selecthub.com/category/customer-experience/" }, { "@type": "ListItem", "position": 3, "name": "Product Analytics Software", "item": "https://www.selecthub.com/c/product-analytics-software/" }, { "@type": "ListItem", "position": 4, "name": "Heap", "item": "https://www.selecthub.com/p/product-analytics-software/heap-analytics/" }, { "@type": "ListItem", "position": 5, "name": "Heap Vs Amplitude" } ] } ```