[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Social Media Marketing Software](https://www.selecthub.com/c/social-media-marketing-software/) \> Meltwater Categories: * [Social Media Marketing Software](https://www.selecthub.com/c/social-media-marketing-software/) * [...](#) ## What Is Meltwater? **Industry Specialties:** Technology, Sales, Marketing, Research. Meltwater offers a sophisticated software solution designed to streamline tasks such as social media management and influencer marketing. It is particularly well-suited for businesses and organizations across various industries, including marketing, public relations, and media. The platform provides unique benefits like real-time analytics, comprehensive media monitoring, and the ability to track brand sentiment. Users appreciate its powerful features, such as the ability to identify and engage with key influencers, and its intuitive interface that simplifies campaign management. Compared to similar products, Meltwater is often praised for its robust data insights and user-friendly design. Pricing details are not readily available, so it is recommended to contact SelectHub for a personalized quote based on specific needs. Meltwater's ability to provide actionable insights and enhance brand visibility makes it a valuable tool for businesses aiming to optimize their social media and influencer marketing strategies. PRICE $ $ $ $ $ COMPANY SIZE S M L DEPLOYMENT PLATFORM [ Try Before You Buy. Request a Free Demo Today! Request Demo It's completely free! ](https://pmo.selecthub.com/get-product-demo/?category=Social+Media+Marketing+Software&product%5Fname=Meltwater&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fsocial-media-marketing-software%2Fmeltwater%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F87019fb492fe6f03c3bdb29cf2ffb6eb-9a3f41e165a86ea2ac150c79853e7a2c%2Fresources%2Fnormal%2Flogo.png%3F1741152877) [Contributors](#view-contributors) ![Hunter Lowe]() Written by Hunter Lowe Technical Content Writer [ Read Bio](https://www.selecthub.com/author/hunter-lowe/) ![Shweta Joshi]() Written by Shweta Joshi Technical Content Writer [ Read Bio](https://www.selecthub.com/author/shweta-joshi/) User Sentiment i ![User satisfaction level icon: great]() Based on 2602 reviews: Add your rating: ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() Product Screenshots and Videos ## #4 Meltwater is ranked #4 in the Social Media Marketing Software product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report. [ Get the Report Now](https://pmo.selecthub.com/request-custom-scorecard?category%5Fslug=social-media-marketing-software&product%5Fslug=meltwater&slug=meltwater&product%5Fname=Meltwater&category=Social+Media+Marketing+Software&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fsocial-media-marketing-software%2Fmeltwater%2F) ## Meltwater Pricing Based on our most recent analysis, Meltwater pricing starts in the range of $500 - $1,000. [Get Price Quote](https://pmo.selecthub.com/get-product-pricing/?category=Social+Media+Marketing+Software&product%5Fname=Meltwater&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fsocial-media-marketing-software%2Fmeltwater%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F87019fb492fe6f03c3bdb29cf2ffb6eb-9a3f41e165a86ea2ac150c79853e7a2c%2Fresources%2Fnormal%2Flogo.png%3F1741152877&price=4) Price $ $ $ $ $ i Starting From Custom Quote i Pricing Model Annually, Quote-Based Free Trial Yes ([Request for Free](https://pmo.selecthub.com/free-trial/?product%5Fname=Meltwater&category=Social+Media+Marketing+Software&product%5Flogo=https://cdn.selecthub.com/products/87019fb492fe6f03c3bdb29cf2ffb6eb-9a3f41e165a86ea2ac150c79853e7a2c/resources/normal/logo.png?1741152877)) ## Training Resources Meltwater is supported with the following types of training: Documentation In Person Live Online Videos Webinars ## Support The following support services are available for Meltwater: Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ## Meltwater Benefits and Insights Why use Meltwater? ### Key differentiators & advantages of Meltwater * **Enhanced Social Listening:** Meltwater allows businesses to monitor social media platforms for mentions of their brand, competitors, and industry trends, enabling them to respond quickly to customer feedback and emerging issues. * **Data-Driven Decision Making:** By providing comprehensive analytics and insights, Meltwater helps organizations make informed decisions based on real-time data rather than assumptions or outdated information. * **Improved Influencer Engagement:** Meltwater's influencer marketing tools help identify and connect with key influencers in your industry, fostering authentic partnerships that can amplify your brand's reach and credibility. * **Streamlined Content Management:** The platform offers tools to schedule, publish, and manage content across multiple social media channels, saving time and ensuring consistent messaging. * **Competitive Benchmarking:** Meltwater provides insights into competitors' strategies and performance, allowing businesses to benchmark their efforts and identify areas for improvement. * **Comprehensive Media Monitoring:** Beyond social media, Meltwater tracks news outlets, blogs, and other online sources, offering a holistic view of your brand's media presence and public perception. * **Customizable Reporting:** Users can create tailored reports that highlight the metrics most relevant to their goals, facilitating clear communication of results to stakeholders. * **Enhanced Crisis Management:** With real-time alerts and sentiment analysis, Meltwater helps businesses quickly identify and address potential PR crises before they escalate. * **Global Reach and Localization:** Meltwater supports multiple languages and regions, enabling businesses to monitor and engage with audiences worldwide while respecting local nuances. * **Efficient Collaboration:** The platform's collaborative features allow teams to work together seamlessly, sharing insights and strategies to enhance overall marketing efforts. * **Audience Insights:** Meltwater provides detailed demographic and psychographic data, helping businesses understand their audience better and tailor their messaging accordingly. * **ROI Measurement:** By tracking the performance of social media campaigns and influencer partnerships, Meltwater helps businesses measure the return on investment and optimize future strategies. * **Brand Sentiment Analysis:** The software analyzes the tone of online conversations about your brand, providing insights into public sentiment and helping guide communication strategies. * **Time-Saving Automation:** Meltwater automates routine tasks such as data collection and reporting, freeing up time for teams to focus on strategic initiatives. * **Scalable Solutions:** Whether you're a small business or a large enterprise, Meltwater's flexible tools can scale to meet your needs, growing alongside your organization. ### Industry Expertise Meltwater is known for its robust media monitoring and analytics tools, making it a powerful solution for large brands and PR teams seeking a comprehensive understanding of public perception and social mentions. Its strength lies in providing in-depth insights and reporting, particularly valuable for organizations with complex marketing, sales, and data analysis needs. ## Meltwater Reviews Based on our most recent analysis, Meltwater reviews indicate a 'great' User Satisfaction Rating of 80% based on 2602 user reviews from 4 recognized software review sites. ![User satisfaction level icon: great]() 2602 reviews 80% of users would recommend this product ### Synopsis of User Ratings and Reviews Based on an aggregate of Meltwater reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst. #### Pros * **Robust Data and Analytics:** User reviews frequently praise Meltwater's robust data sources and analytics tools, enabling businesses to monitor billions of online conversations, track relevant keywords, and analyze sentiment. This data-driven approach empowers users to understand consumer behavior and make informed decisions. * **Effective Influencer Marketing:** Meltwater streamlines influencer marketing campaigns with features like influencer tagging, campaign reporting, and ROI tracking. These tools simplify influencer management and provide valuable insights into campaign performance. * **Comprehensive Media Monitoring:** Users appreciate Meltwater's ability to monitor a wide range of media channels, including social media, news outlets, and online forums. This comprehensive coverage ensures businesses stay informed about brand mentions and industry trends. * **Customizable Reporting and Insights:** Meltwater allows users to create custom reports and dashboards tailored to their specific needs. This flexibility enables businesses to track key metrics, measure campaign effectiveness, and gain actionable insights from data. #### Cons * **Pricing:** User reviews indicate that Meltwater can be expensive, potentially impacting its suitability for businesses with budget constraints. * **Contract Transparency:** Some user reviews mention concerns about the clarity and transparency of Meltwater's contracts, which could pose potential challenges for businesses seeking straightforward agreements. #### Researcher's Summary: Is Meltwater all it's cracked up to be, or does it just melt under pressure? User reviews from the past year reveal a mixed bag. While Meltwater is praised for its user-friendly interface, making it easy for teams of all technical abilities to schedule posts and manage social media accounts, and its robust media monitoring tools, which are particularly useful for PR teams tracking global media mentions, some users have expressed concerns regarding contract transparency and customer service. For example, one user reported being locked into a contract for a whole year, even after attempting to cancel months before the renewal date. This lack of flexibility can be a dealbreaker for companies with evolving needs or budget constraints. Meltwater's strengths lie in its comprehensive media monitoring and social listening capabilities. Users rave about its intuitive search functionality and in-depth analytics, which allow them to track brand mentions, analyze audience sentiment, and gain valuable insights into market positioning. However, the platform's high cost is a recurring concern, with some users feeling that the price outweighs the benefits. This is especially true when compared to competitors like Agorapulse, which offer similar features at a more competitive price point. In conclusion, Meltwater is best suited for large enterprises that require a robust and scalable platform for media monitoring and social listening. Its comprehensive feature set and user-friendly interface make it a powerful tool for managing brand reputation and tracking media coverage. However, smaller businesses or those with tighter budgets may find better value in more affordable alternatives. ## Key Features Notable Meltwater features include: * **Media Monitoring:** Track and analyze media coverage across online, print, and broadcast channels to stay informed about your brand's presence. * **Social Listening:** Gain insights into consumer sentiment and trends by monitoring conversations across social media platforms in real-time. * **Influencer Identification:** Discover and evaluate potential influencers based on their reach, engagement, and relevance to your brand. * **Content Analysis:** Assess the performance of your content by examining metrics such as engagement rates, shares, and audience demographics. * **Competitive Benchmarking:** Compare your brand's performance against competitors to identify strengths and areas for improvement. * **Customizable Dashboards:** Create personalized dashboards to visualize key metrics and insights tailored to your specific needs. * **Automated Reporting:** Generate comprehensive reports with ease, saving time and ensuring consistent data presentation. * **Sentiment Analysis:** Understand public perception by analyzing the sentiment of mentions and discussions related to your brand. * **Trend Analysis:** Identify emerging trends and topics within your industry to stay ahead of the curve. * **API Integration:** Seamlessly integrate Meltwater with other tools and platforms to enhance your existing workflows. * **Global Reach:** Access media data from over 200 countries, ensuring a comprehensive view of your brand's global impact. * **Advanced Search Filters:** Refine your searches with detailed filters to pinpoint the most relevant information quickly. * **Real-Time Alerts:** Receive instant notifications about critical mentions or changes in sentiment to respond promptly. * **Collaboration Tools:** Facilitate teamwork by sharing insights and reports with colleagues directly within the platform. * **Historical Data Access:** Analyze past media coverage and social media activity to identify long-term trends and patterns. * **Influencer Campaign Management:** Plan, execute, and measure the success of influencer marketing campaigns from start to finish. * **Audience Insights:** Gain a deeper understanding of your audience's demographics, interests, and behaviors to tailor your strategies effectively. * **Media Contact Database:** Access a comprehensive database of journalists and media contacts to enhance your PR efforts. * **Custom Newsfeeds:** Create tailored newsfeeds to keep track of specific topics or industries relevant to your business. * **Data Visualization Tools:** Utilize charts and graphs to present data in an easily digestible format for stakeholders. ## Head-to-Head Comparison ![Meltwater Software Tool]() vs * [Flock Social](https://www.selecthub.com/social-media-marketing-software/meltwater-vs-flock-social/) * [Inflact](https://www.selecthub.com/social-media-marketing-software/inflact-vs-meltwater/) * [ManyChat](https://www.selecthub.com/social-media-marketing-software/manychat-vs-meltwater/) * [Missinglettr](https://www.selecthub.com/social-media-marketing-software/meltwater-vs-missinglettr/) * [NoxInfluencer](https://www.selecthub.com/social-media-marketing-software/meltwater-vs-noxinfluencer/) * [Predis.ai](https://www.selecthub.com/social-media-marketing-software/meltwater-vs-predis-ai/) * [Ripl](https://www.selecthub.com/social-media-marketing-software/meltwater-vs-ripl/) * [SocialDog](https://www.selecthub.com/social-media-marketing-software/meltwater-vs-socialdog/) * [Sprout Social](https://www.selecthub.com/social-media-marketing-software/sprout-social-vs-meltwater/) * [ToneDen](https://www.selecthub.com/social-media-marketing-software/meltwater-vs-toneden/) * [Tweepi](https://www.selecthub.com/social-media-marketing-software/meltwater-vs-tweepi/) * [Whappext](https://www.selecthub.com/social-media-marketing-software/meltwater-vs-whappext/) ## Similar Products Here are the most similar products to Meltwater. [ TubeRanker ](https://www.selecthub.com/p/social-media-marketing-software/tuberanker/) [ Hy.page ](https://www.selecthub.com/p/social-media-marketing-software/hy-page/) [ Social Jazz ](https://www.selecthub.com/p/social-media-marketing-software/social-jazz/) [ OneAll ](https://www.selecthub.com/p/social-media-marketing-software/oneall/) [ Socialit ](https://www.selecthub.com/p/social-media-marketing-software/socialit/) [ SocialDog ](https://www.selecthub.com/p/social-media-marketing-software/socialdog/) [ Missinglettr ](https://www.selecthub.com/p/social-media-marketing-software/missinglettr/) [ Flock Social ](https://www.selecthub.com/p/social-media-marketing-software/flock-social/) [ Whappext ](https://www.selecthub.com/p/social-media-marketing-software/whappext/) [ Tweepi ](https://www.selecthub.com/p/social-media-marketing-software/tweepi/) ## About the Contributors The following expert team members are responsible for creating, reviewing, and fact checking the accuracy of this content. [ ](https://www.selecthub.com/author/hunter-lowe/) Written by [Hunter Lowe](https://www.selecthub.com/author/hunter-lowe/) Technical Content Writer Hunter Lowe is a Content Editor, Writer and Market Analyst at SelectHub. His team covers categories that range from ERP and business intelligence to transportation and supply chain management. Hunter is an avid reader and Dungeons and Dragons addict who studied English and Creative Writing through college. In his free time, you'll likely find him devising new dungeons for his players to explore, checking out the latest video games, writing his next horror story or running around with his daughter. [See Full Bio](https://www.selecthub.com/author/hunter-lowe/) [ ](https://www.selecthub.com/author/shweta-joshi/) Written by [Shweta Joshi](https://www.selecthub.com/author/shweta-joshi/) Technical Content Writer Shweta Joshi is a Market Analyst at SelectHub. She writes content for Warehouse Management, Distribution and CRM. In her free time, she pursues her myriad interests in reading, writing, sketching, traveling, learning about new languages, cultures and cuisines, and occasionally playing the uke completely out of tune. [See Full Bio](https://www.selecthub.com/author/shweta-joshi/) Your review has been submitted and should be visible within 24 hours. Review Title Pros Cons Overall feedback Your name Your job title Industry [ Choose your main industry](javascript:void%28%29) * [Accounting / CPA](javascript:void%28%29) * [Advertising](javascript:void%28%29) * [Aerospace & Defense](javascript:void%28%29) * [Agriculture](javascript:void%28%29) * [Apparel](javascript:void%28%29) * [Architecture](javascript:void%28%29) * [Auto Dealership](javascript:void%28%29) * [Automotive](javascript:void%28%29) * [Banking & Financial Services](javascript:void%28%29) * [Banking & Mortgage](javascript:void%28%29) * [Chemicals](javascript:void%28%29) * [Construction & Engineering](javascript:void%28%29) * [Construction / Contracting](javascript:void%28%29) * [Consulting](javascript:void%28%29) * [Consumer Products](javascript:void%28%29) * [Distribution](javascript:void%28%29) * [E-commerce](javascript:void%28%29) * [Education](javascript:void%28%29) * [Electronics](javascript:void%28%29) * [Energy & Utilities](javascript:void%28%29) * [Federal Government](javascript:void%28%29) * [Field Maintenance](javascript:void%28%29) * [Food & Beverage](javascript:void%28%29) * [Healthcare / Social Services](javascript:void%28%29) * [Hospitality / Gaming / Travel](javascript:void%28%29) * [Human Resources](javascript:void%28%29) * [Industrial Machinery](javascript:void%28%29) * [Information Technology & High Tech](javascript:void%28%29) * [Insurance](javascript:void%28%29) * [Legal](javascript:void%28%29) * [Maintenance / Field Service](javascript:void%28%29) * [Manufacturing](javascript:void%28%29) * [Marketing Services](javascript:void%28%29) * [Media & Communications / Entertainment](javascript:void%28%29) * [Mill Products](javascript:void%28%29) * [Mining / Metals](javascript:void%28%29) * [Mortgage](javascript:void%28%29) * [Non-Profit](javascript:void%28%29) * [Not Available](javascript:void%28%29) * [Oil & Gas](javascript:void%28%29) * [Other](javascript:void%28%29) * [Other Services](javascript:void%28%29) * [Payroll Provider](javascript:void%28%29) * [Pharmaceuticals](javascript:void%28%29) * [Professional Employer Organization](javascript:void%28%29) * [Professional Services](javascript:void%28%29) * [Property Management](javascript:void%28%29) * [Public Sector](javascript:void%28%29) * [Real Estate](javascript:void%28%29) * [Recruiting Agency](javascript:void%28%29) * [Religious Institutions](javascript:void%28%29) * [Retail](javascript:void%28%29) * [Sales & Marketing](javascript:void%28%29) * [Semiconductors](javascript:void%28%29) * [Software / IT](javascript:void%28%29) * [Sports and Recreation](javascript:void%28%29) * [Staffing Agency](javascript:void%28%29) * [State & Local Government](javascript:void%28%29) * [Telecommunications](javascript:void%28%29) * [Third-Party Administrator](javascript:void%28%29) * [Transportation & Logistics](javascript:void%28%29) * [Wholesale Distribution](javascript:void%28%29) Company Size [ Choose your company size](javascript:void%28%29) * [1 employee](javascript:void%28%29) * [2 to 9 employees](javascript:void%28%29) * [10 - 19 employees](javascript:void%28%29) * [20 - 49 employees](javascript:void%28%29) * [50 - 99 employees](javascript:void%28%29) * [100 - 499 employee](javascript:void%28%29) * [500 - 999 employees](javascript:void%28%29) * [1,000 - 2,499 employees](javascript:void%28%29) * [2,500 - 4,999 employees](javascript:void%28%29) * [5,000 - 9,999 employees](javascript:void%28%29) * [10,000 - 24,999 employees](javascript:void%28%29) * [25,000 - 49,999 employees](javascript:void%28%29) * [50,000 + employees](javascript:void%28%29) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Marketing Automation", "item": "https://www.selecthub.com/category/marketing-automation/" }, { "@type": "ListItem", "position": 3, "name": "Social Media Marketing Software", "item": "https://www.selecthub.com/c/social-media-marketing-software/" }, { "@type": "ListItem", "position": 4, "name": "Meltwater" } ] } { "@context": "http://schema.org", "@type": "SoftwareApplication", "name": "Meltwater", "description": " Meltwater offers a sophisticated software solution designed to streamline tasks such as social media management and influencer marketing. It is particularly well-suited for businesses and organizations across various industries, including marketing, public relations, and media. The platform provides unique benefits like real-time analytics, comprehensive media monitoring, and the ability to track brand sentiment. Users appreciate its powerful features, such as the ability to identify and engage with key influencers, and its intuitive interface that simplifies campaign management. Compared to similar products, Meltwater is often praised for its robust data insights and user-friendly design. Pricing details are not readily available, so it is recommended to contact SelectHub for a personalized quote based on specific needs. Meltwater's ability to provide actionable insights and enhance brand visibility makes it a valuable tool for businesses aiming to optimize their social media and influencer marketing strategies. ", "review": { "@type": "Review", "author": { "@type": "Person", "name": "Shweta Joshi", "reviewBody": "Is Meltwater all it's cracked up to be, or does it just melt under pressure? User reviews from the past year reveal a mixed bag. While Meltwater is praised for its user-friendly interface, making it easy for teams of all technical abilities to schedule posts and manage social media accounts, and its robust media monitoring tools, which are particularly useful for PR teams tracking global media mentions, some users have expressed concerns regarding contract transparency and customer service. For example, one user reported being locked into a contract for a whole year, even after attempting to cancel months before the renewal date. This lack of flexibility can be a dealbreaker for companies with evolving needs or budget constraints. Meltwater's strengths lie in its comprehensive media monitoring and social listening capabilities. Users rave about its intuitive search functionality and in-depth analytics, which allow them to track brand mentions, analyze audience sentiment, and gain valuable insights into market positioning. However, the platform's high cost is a recurring concern, with some users feeling that the price outweighs the benefits. This is especially true when compared to competitors like Agorapulse, which offer similar features at a more competitive price point. In conclusion, Meltwater is best suited for large enterprises that require a robust and scalable platform for media monitoring and social listening. Its comprehensive feature set and user-friendly interface make it a powerful tool for managing brand reputation and tracking media coverage. 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