[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Social Media Analytics Software](https://www.selecthub.com/c/social-media-analytics-software/) \> BuzzSumo Categories: * [Social Media Analytics Software](https://www.selecthub.com/c/social-media-analytics-software/) * [AI Marketing Tools](https://www.selecthub.com/c/ai-marketing-tools/) * [...](#) ## What Is BuzzSumo? **Industry Specialties:** Marketing and Advertising, Digital Publishing, E-commerce. BuzzSumo is a powerful tool designed to help users dive deep into social media analytics. It allows you to discover which content resonates most with your audience by tracking engagement across various platforms. Whether you're a small business owner, a marketing professional, or part of a large enterprise, BuzzSumo caters to a wide range of needs, especially in industries like digital marketing, media, and e-commerce. One of the standout benefits of BuzzSumo is its ability to provide actionable insights that can shape your content strategy. Its intuitive interface makes it easy to find trending topics, analyze competitor performance, and identify key influencers in your niche. Unlike some other tools, BuzzSumo offers robust content discovery features that help you stay ahead of the curve. Popular features include content analysis, influencer tracking, and comprehensive reporting. Users appreciate how these features integrate seamlessly to provide a holistic view of their social media landscape. Pricing is flexible, typically ranging from around $99 to $499 per month, depending on the level of access and the size of your team. Overall, BuzzSumo stands out for its reliability and depth, making it a favorite choice for those serious about mastering social media analytics. PRICE $ $ $ $ $ COMPANY SIZE S M L DEPLOYMENT PLATFORM [ Try Before You Buy. Request a Free Demo Today! Request Demo It's completely free! ](https://pmo.selecthub.com/get-product-demo/?category=Social+Media+Analytics+Software&product%5Fname=BuzzSumo&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fsocial-media-analytics-software%2Fbuzzsumo%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F504736d29d3917fc9ec39099737571da-2e2723a637955c0854a811375310f8df%2Fresources%2Fnormal%2Flogo.png%3F1758317213) User Sentiment i ![User satisfaction level icon: excellent]() Based on 251 reviews: Add your rating: ![Screenshots]()![Screenshots]() Product Screenshots and Videos ## #2 BuzzSumo is ranked #2 in the Social Media Analytics Software product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report. [ Get the Report Now](https://pmo.selecthub.com/request-custom-scorecard?category%5Fslug=social-media-analytics-software&product%5Fslug=buzzsumo&slug=buzzsumo&product%5Fname=BuzzSumo&category=Social+Media+Analytics+Software&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fsocial-media-analytics-software%2Fbuzzsumo%2F) ## BuzzSumo Pricing Based on our most recent analysis, BuzzSumo pricing starts at $95 (Monthly). [Get Price Quote](https://pmo.selecthub.com/get-product-pricing/?category=Social+Media+Analytics+Software&product%5Fname=BuzzSumo&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fsocial-media-analytics-software%2Fbuzzsumo%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F504736d29d3917fc9ec39099737571da-2e2723a637955c0854a811375310f8df%2Fresources%2Fnormal%2Flogo.png%3F1758317213&price=2) Price $ $ $ $ $ i Starting From $95 Pricing Model Monthly Free Trial Yes ([Request for Free](https://pmo.selecthub.com/free-trial/?product%5Fname=BuzzSumo&category=Social+Media+Analytics+Software&product%5Flogo=https://cdn.selecthub.com/products/504736d29d3917fc9ec39099737571da-2e2723a637955c0854a811375310f8df/resources/normal/logo.png?1758317213)) ## Training Resources BuzzSumo is supported with the following types of training: Documentation In Person Live Online Videos Webinars ## Support The following support services are available for BuzzSumo: Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ## BuzzSumo Benefits and Insights Why use BuzzSumo? ### Key differentiators & advantages of BuzzSumo * **Enhanced Content Strategy:** BuzzSumo provides insights into trending topics and content performance, enabling marketers to craft data-driven content strategies that resonate with their audience. * **Competitor Analysis:** By analyzing competitors' content, BuzzSumo helps businesses identify gaps and opportunities, allowing them to stay ahead in the competitive landscape. * **Influencer Identification:** The platform aids in discovering key influencers within specific niches, facilitating partnerships that can amplify brand reach and credibility. * **Improved Engagement:** With detailed analytics on social media interactions, BuzzSumo helps optimize content for better audience engagement and interaction. * **Content Performance Tracking:** Users can monitor how their content performs across various platforms, enabling them to make informed decisions on future content investments. * **Trend Spotting:** BuzzSumo's ability to identify emerging trends allows businesses to capitalize on new opportunities and stay relevant in their industry. * **Backlink Analysis:** The tool provides insights into backlink profiles, helping improve SEO strategies and increase organic search visibility. * **Time-Saving Research:** By aggregating data from multiple sources, BuzzSumo streamlines the research process, saving valuable time for marketing teams. * **Content Alerts:** Real-time alerts on specific topics or competitors ensure that users are always informed of the latest developments in their field. * **Audience Insights:** Understanding audience preferences and behaviors through BuzzSumo's analytics helps tailor content to meet audience expectations effectively. * **Comprehensive Reporting:** Detailed reports provide actionable insights, making it easier to communicate results and strategies to stakeholders. * **Enhanced Collaboration:** Teams can collaborate more effectively with shared insights and data, ensuring alignment on content strategies and goals. * **Cost Efficiency:** By optimizing content strategies and improving engagement, BuzzSumo can contribute to a more efficient allocation of marketing budgets. * **Global Reach:** The platform's ability to analyze content performance across different regions helps businesses tailor their strategies for diverse markets. * **Data-Driven Decisions:** With access to comprehensive analytics, businesses can make informed decisions that are backed by concrete data rather than assumptions. ### Industry Expertise BuzzSumo, developed by BuzzSumo Ltd., has established expertise in social media strategy, content marketing, and digital analytics. It leverages data-driven insights to help professionals understand trending content, audience engagement, and competitive benchmarking. This expertise makes BuzzSumo particularly valuable for marketing agencies, content creators, digital strategists, and businesses looking to optimize their online presence and enhance their social media impact effectively. ## BuzzSumo Reviews Based on our most recent analysis, BuzzSumo reviews indicate a 'excellent' User Satisfaction Rating of 90% based on 251 user reviews from 2 recognized software review sites. ![User satisfaction level icon: excellent]() 251 reviews 90% of users would recommend this product ### Synopsis of User Ratings and Reviews Based on an aggregate of BuzzSumo reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst. #### Pros * **Detailed Performance Data:** Offers in-depth metrics to evaluate the success of your content, enabling informed decision-making. * **Comprehensive Search Capabilities:** Efficiently locate trending content across various platforms, streamlining your research process. * **Trend Identification:** Pinpoints emerging topics, helping to shape your content strategy around what’s currently popular. * **Engagement Metrics Analysis:** Provides detailed insights into how audiences interact with your content, allowing for targeted optimizations. * **Content Research Excellence:** Excels in facilitating thorough content research, making it easier to develop effective and relevant material. * **Scalable for Agencies and Companies:** Ideal for businesses with substantial content production needs, supporting large-scale operations effectively. #### Cons * **High Cost:** BuzzSumo's pricing is considered steep, making it less accessible for smaller businesses or startups with limited budgets. * **Lack of Pricing Transparency:** Users have reported difficulty in finding clear and detailed pricing information, complicating the decision-making process. * **Limited Mobile Support:** The platform offers restricted functionality on mobile devices, hindering users who need on-the-go access. * **Steep Learning Curve:** Some users find BuzzSumo less intuitive, requiring significant time to master its comprehensive features. * **Workflow Automation Issues:** Users have encountered challenges with automating workflows, impacting efficiency and productivity. #### Researcher's Summary: Looking to create a buzz with your content? Users rave about BuzzSumo's ability to shine a spotlight on what works best in the social media landscape. Over the past year, BuzzSumo has maintained its reputation as a top-tier tool for social media analytics and content marketing, consistently earning high marks from its user base. Reviewers particularly commend its detailed performance data, which helps them track engagement and refine their strategies effectively. The content discovery features are another standout, enabling users to uncover trending topics and stay ahead of the curve. Compared to similar tools like Hootsuite and Sprout Social, BuzzSumo excels in identifying viral content, though some users point out that its pricing can be a bit steep, especially for smaller teams or individual marketers. Additionally, the lack of workflow automation and limited mobile support are common criticisms, making it less convenient for those who prefer managing tasks on the go. Despite these drawbacks, the platform’s strengths in content analysis and trend identification make it a valuable asset for those serious about their content marketing efforts. Users have noted that while the investment is higher, the insights gained often justify the expense by driving more effective and targeted campaigns. This makes BuzzSumo particularly well-suited for content developers and social media managers who need robust analytics to inform their content strategies. If you're willing to invest in a comprehensive tool and can work around some usability limitations, BuzzSumo offers unparalleled depth in social media insights, ensuring your content remains relevant and impactful in a fast-paced digital world. ## Key Features Notable BuzzSumo features include: * **Content Discovery:** Quickly find the most shared content across social media platforms by entering keywords or domains, helping you identify trending topics and popular content formats. * **Influencer Identification:** Locate key influencers in your niche by analyzing their social media presence and engagement metrics, allowing you to build strategic partnerships. * **Content Analysis:** Examine the performance of specific content pieces with detailed metrics such as social shares, backlinks, and engagement rates to understand what resonates with audiences. * **Competitor Analysis:** Monitor your competitors' content strategies by tracking their most shared content and identifying gaps in your own approach. * **Backlink Analysis:** Discover which websites are linking to your content and your competitors' content, providing insights into potential link-building opportunities. * **Alerts and Notifications:** Set up real-time alerts for specific keywords, brand mentions, or competitor activities to stay informed and react promptly to new developments. * **Content Curation:** Use BuzzSumo's curated lists of trending content to inspire your own content creation and ensure you are covering relevant topics. * **Social Media Engagement Metrics:** Access detailed engagement data for content shared on platforms like Facebook, Twitter, and Pinterest to gauge audience interaction. * **Advanced Filtering Options:** Refine your searches with filters such as date range, content type, language, and country to tailor results to your specific needs. * **API Access:** Integrate BuzzSumo's data into your own applications or dashboards for customized reporting and analysis. * **Content Performance Reports:** Generate comprehensive reports that summarize content performance metrics, making it easier to communicate insights to stakeholders. * **Question Analyzer:** Discover the questions people are asking about your industry or products, providing valuable insights for content creation and customer engagement. * **Facebook Analyzer:** Analyze Facebook pages and posts to understand what content performs best on the platform, helping you optimize your social media strategy. * **Trending Now:** Stay ahead of the curve by identifying emerging trends and viral content in real-time, allowing you to capitalize on timely opportunities. * **Chrome Extension:** Use the BuzzSumo Chrome extension to access content insights directly from your browser, streamlining your research process. ## Head-to-Head Comparison ![BuzzSumo Software Tool]() vs * [Not Just Analytics](https://www.selecthub.com/social-media-analytics-software/buzzsumo-vs-not-just-analytics/) * [Quid](https://www.selecthub.com/social-media-analytics-software/buzzsumo-vs-quid/) * [rise global](https://www.selecthub.com/social-media-analytics-software/buzzsumo-vs-rise-global/) * [Rival IQ](https://www.selecthub.com/social-media-analytics-software/buzzsumo-vs-rival-iq/) * [Social Blade](https://www.selecthub.com/social-media-analytics-software/social-blade-vs-buzzsumo/) * [Twitonomy](https://www.selecthub.com/social-media-analytics-software/buzzsumo-vs-twitonomy/) ## Awards BuzzSumo stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]() ## Similar Products Here are the most similar products to BuzzSumo. [ Sotrender ](https://www.selecthub.com/p/social-media-analytics-software/sotrender/) [ rise global ](https://www.selecthub.com/p/social-media-analytics-software/rise-global/) [ Twitonomy ](https://www.selecthub.com/p/social-media-analytics-software/twitonomy/) [ Not Just Analytics ](https://www.selecthub.com/p/social-media-analytics-software/not-just-analytics/) [ Rival IQ ](https://www.selecthub.com/p/social-media-analytics-software/rival-iq/) [ Quid ](https://www.selecthub.com/p/social-media-analytics-software/quid/) [ Social Blade ](https://www.selecthub.com/p/social-media-analytics-software/social-blade/) Your review has been submitted and should be visible within 24 hours. Review Title Pros Cons Overall feedback Your name Your job title Industry [ Choose your main industry](javascript:void%28%29) * [Accounting / CPA](javascript:void%28%29) * [Advertising](javascript:void%28%29) * [Aerospace & Defense](javascript:void%28%29) * [Agriculture](javascript:void%28%29) * [Apparel](javascript:void%28%29) * [Architecture](javascript:void%28%29) * [Auto Dealership](javascript:void%28%29) * [Automotive](javascript:void%28%29) * [Banking & Financial Services](javascript:void%28%29) * [Banking & Mortgage](javascript:void%28%29) * [Chemicals](javascript:void%28%29) * [Construction & Engineering](javascript:void%28%29) * [Construction / Contracting](javascript:void%28%29) * [Consulting](javascript:void%28%29) * [Consumer Products](javascript:void%28%29) * [Distribution](javascript:void%28%29) * [E-commerce](javascript:void%28%29) * [Education](javascript:void%28%29) * [Electronics](javascript:void%28%29) * [Energy & Utilities](javascript:void%28%29) * [Federal Government](javascript:void%28%29) * [Field Maintenance](javascript:void%28%29) * [Food & Beverage](javascript:void%28%29) * [Healthcare / Social Services](javascript:void%28%29) * [Hospitality / Gaming / Travel](javascript:void%28%29) * [Human Resources](javascript:void%28%29) * [Industrial Machinery](javascript:void%28%29) * [Information Technology & High Tech](javascript:void%28%29) * [Insurance](javascript:void%28%29) * [Legal](javascript:void%28%29) * [Maintenance / Field Service](javascript:void%28%29) * [Manufacturing](javascript:void%28%29) * [Marketing Services](javascript:void%28%29) * [Media & Communications / Entertainment](javascript:void%28%29) * [Mill Products](javascript:void%28%29) * [Mining / Metals](javascript:void%28%29) * [Mortgage](javascript:void%28%29) * [Non-Profit](javascript:void%28%29) * [Not Available](javascript:void%28%29) * [Oil & Gas](javascript:void%28%29) * [Other](javascript:void%28%29) * [Other Services](javascript:void%28%29) * [Payroll Provider](javascript:void%28%29) * [Pharmaceuticals](javascript:void%28%29) * [Professional Employer Organization](javascript:void%28%29) * [Professional Services](javascript:void%28%29) * [Property Management](javascript:void%28%29) * [Public Sector](javascript:void%28%29) * [Real Estate](javascript:void%28%29) * [Recruiting Agency](javascript:void%28%29) * [Religious Institutions](javascript:void%28%29) * [Retail](javascript:void%28%29) * [Sales & Marketing](javascript:void%28%29) * [Semiconductors](javascript:void%28%29) * [Software / IT](javascript:void%28%29) * [Sports and Recreation](javascript:void%28%29) * [Staffing Agency](javascript:void%28%29) * [State & Local Government](javascript:void%28%29) * [Telecommunications](javascript:void%28%29) * [Third-Party Administrator](javascript:void%28%29) * [Transportation & Logistics](javascript:void%28%29) * [Wholesale Distribution](javascript:void%28%29) Company Size [ Choose your company size](javascript:void%28%29) * [1 employee](javascript:void%28%29) * [2 to 9 employees](javascript:void%28%29) * [10 - 19 employees](javascript:void%28%29) * [20 - 49 employees](javascript:void%28%29) * [50 - 99 employees](javascript:void%28%29) * [100 - 499 employee](javascript:void%28%29) * [500 - 999 employees](javascript:void%28%29) * [1,000 - 2,499 employees](javascript:void%28%29) * [2,500 - 4,999 employees](javascript:void%28%29) * [5,000 - 9,999 employees](javascript:void%28%29) * [10,000 - 24,999 employees](javascript:void%28%29) * [25,000 - 49,999 employees](javascript:void%28%29) * [50,000 + employees](javascript:void%28%29) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Marketing Automation", "item": "https://www.selecthub.com/category/marketing-automation/" }, { "@type": "ListItem", "position": 3, "name": "Social Media Analytics Software", "item": "https://www.selecthub.com/c/social-media-analytics-software/" }, { "@type": "ListItem", "position": 4, "name": "BuzzSumo" } ] } { "@context": "http://schema.org", "@type": "SoftwareApplication", "name": "BuzzSumo", "description": " BuzzSumo is a powerful tool designed to help users dive deep into social media analytics. It allows you to discover which content resonates most with your audience by tracking engagement across various platforms. Whether you're a small business owner, a marketing professional, or part of a large enterprise, BuzzSumo caters to a wide range of needs, especially in industries like digital marketing, media, and e-commerce. One of the standout benefits of BuzzSumo is its ability to provide actionable insights that can shape your content strategy. Its intuitive interface makes it easy to find trending topics, analyze competitor performance, and identify key influencers in your niche. Unlike some other tools, BuzzSumo offers robust content discovery features that help you stay ahead of the curve. Popular features include content analysis, influencer tracking, and comprehensive reporting. Users appreciate how these features integrate seamlessly to provide a holistic view of their social media landscape. Pricing is flexible, typically ranging from around $99 to $499 per month, depending on the level of access and the size of your team. Overall, BuzzSumo stands out for its reliability and depth, making it a favorite choice for those serious about mastering social media analytics. ", "review": { "@type": "Review", "author": { "@type": "Person", "name": "Hayleigh Breeze", "reviewBody": "Looking to create a buzz with your content? Users rave about BuzzSumo's ability to shine a spotlight on what works best in the social media landscape. Over the past year, BuzzSumo has maintained its reputation as a top-tier tool for social media analytics and content marketing, consistently earning high marks from its user base. Reviewers particularly commend its detailed performance data, which helps them track engagement and refine their strategies effectively. The content discovery features are another standout, enabling users to uncover trending topics and stay ahead of the curve. Compared to similar tools like Hootsuite and Sprout Social, BuzzSumo excels in identifying viral content, though some users point out that its pricing can be a bit steep, especially for smaller teams or individual marketers. Additionally, the lack of workflow automation and limited mobile support are common criticisms, making it less convenient for those who prefer managing tasks on the go. Despite these drawbacks, the platform’s strengths in content analysis and trend identification make it a valuable asset for those serious about their content marketing efforts. Users have noted that while the investment is higher, the insights gained often justify the expense by driving more effective and targeted campaigns. This makes BuzzSumo particularly well-suited for content developers and social media managers who need robust analytics to inform their content strategies. If you're willing to invest in a comprehensive tool and can work around some usability limitations, BuzzSumo offers unparalleled depth in social media insights, ensuring your content remains relevant and impactful in a fast-paced digital world." } }, "image": "https://cdn.selecthub.com/products/504736d29d3917fc9ec39099737571da-2e2723a637955c0854a811375310f8df/resources/normal/logo.png?1758317213", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "90", "bestRating": "100", "worstRating": "1", "ratingCount": "251" }, "offers": { "@type": "Offer", "priceSpecification": { "@type": "priceSpecification", "price": "95", "priceCurrency": "USD" } }, "positiveNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Detailed Performance Data: Offers in-depth metrics to evaluate the success of your content, enabling informed decision-making." }, { "@type": "ListItem", "position": 2, "name": "Comprehensive Search Capabilities: Efficiently locate trending content across various platforms, streamlining your research process." }, { "@type": "ListItem", "position": 3, "name": "Trend Identification: Pinpoints emerging topics, helping to shape your content strategy around what’s currently popular." } ] }, "negativeNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "High Cost: BuzzSumo's pricing is considered steep, making it less accessible for smaller businesses or startups with limited budgets." }, { "@type": "ListItem", "position": 2, "name": "Lack of Pricing Transparency: Users have reported difficulty in finding clear and detailed pricing information, complicating the decision-making process." }, { "@type": "ListItem", "position": 3, "name": "Limited Mobile Support: The platform offers restricted functionality on mobile devices, hindering users who need on-the-go access." } ] }, "applicationCategory": "Social Media Analytics Software" } ```