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## What Is Airtable?

**Industry Specialties:** Serves all industries 

Airtable is a cloud-based tool that combines a spreadsheet format and relational database structure for enhanced project control and organization. Go beyond basic project management with capabilities that will help your organization accomplish everything in the pipeline, from bug trackers and expense management to full-fledged product launches.

Create bases and blocks with unique layouts and workflows using templates, either from scratch or with the help of AI. Build your own forms to insert into web pages and automatically upload responses. Boost extensibility with over 1,000 integrations and pre-built Airtable apps from their marketplace.

Our analysts did hours of research and reviewed hundreds of data points to score Airtable an 84 based on our project management feature requirements, putting it in sixth place on our leaderboard. It was best-in-class for platform security.

Though some users noted challenges with the initial set up and a steep learning curve, they loved Airtable once they got into the swing of things. They mentioned a great user experience, customization, automation and API documentation. However, they also noted that the free features are limited and AI and paid plans can get expensive. For reference, Airtable pricing starts at $24 a head, per month.

**Our Research Process for Airtable**

The first step in my research process was getting ahold of a free trial. Although Airtable offers a freemium version, multiple reviews said the paid plan unlocks its true potential.

Armed with a 14-day trial of the team plan, I got to work. I posed as a mid-sized team of 20 to 50 users and applied the project management template. I set up workflows, added automations, created tasks and customized views. I also used our analyst scores to see where Airtable excelled compared to [Asana](https://www.selecthub.com/p/project-management-software/asana/), [Smartsheet](https://www.selecthub.com/p/project-management-software/smartsheet/), [Teamwork](https://www.selecthub.com/p/project-management-software/teamwork/) and [Jira](https://www.selecthub.com/p/project-management-software/jira/).

There is a bit of a learning curve for the setup, so I headed over to the help center and watched a couple of YouTube videos to make sure I was well-prepared. Additionally, I relied on user insights by reaching out to users and browsing software review sites and Reddit threads to zero in on use cases, pros and cons.

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[ Try Before You Buy. Request a Free Demo Today! Request Demo It's completely free! ](https://pmo.selecthub.com/get-product-demo/?category=Project+Management+Software&product%5Fname=Airtable&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fproject-management-software%2Fairtable%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F78631a4bb5303be54fa1cfdcb958c00a-9a5532bb5bde5a96e7f072c3abc12fde%2Fresources%2Fnormal%2Flogo.png%3F1737459145) 

[Contributors](#view-contributors) 

![Christina George]() Written by Christina George Technical Content Writer [Read Bio ](https://www.selecthub.com/author/christina-george/) 

![Dianna Dragonetti]() Written by Dianna Dragonetti Technical Content Writer [Read Bio ](https://www.selecthub.com/author/dianna-dragonetti/) 

User Sentiment i 

![User satisfaction level icon: excellent]() 

Based on 5985 reviews:

Add your rating: 

![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() 

Product Screenshots and Videos 

## #6

Airtable is ranked #6 on the top 10 Project Management Software leaderboard based on a comprehensive analysis performed by SelectHub research analysts. Compare the leaders with our In-Depth Report. 

[Get the Report Now ](https://pmo.selecthub.com/request-custom-scorecard?category%5Fslug=project-management-software&product%5Fslug=airtable&page%5Ftype=product&slug=airtable&product%5Fname=Airtable&category=Project+Management+Software&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fproject-management-software%2Fairtable%2F) 

## Airtable Pricing

Based on our most recent analysis, Airtable pricing starts at $20 (Per Seat, Monthly, Freemium).

[Get Price Quote](https://pmo.selecthub.com/get-product-pricing/?category=Project+Management+Software&product%5Fname=Airtable&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fproject-management-software%2Fairtable%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F78631a4bb5303be54fa1cfdcb958c00a-9a5532bb5bde5a96e7f072c3abc12fde%2Fresources%2Fnormal%2Flogo.png%3F1737459145&price=2) 

Price

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Starting From

$20

Pricing Model

Per Seat, Monthly, Freemium

Free Trial

 14 Days - [Request for Free](https://pmo.selecthub.com/free-trial/?product%5Fname=Airtable&category=Project+Management+Software&product%5Flogo=https://cdn.selecthub.com/products/78631a4bb5303be54fa1cfdcb958c00a-9a5532bb5bde5a96e7f072c3abc12fde/resources/normal/logo.png?1737459145) 

## Training Resources

Airtable is supported with the following types of training: 

Documentation

In Person

Live Online

Videos

Webinars

## Support

The following support services are available for Airtable: 

Email

Phone

Chat

FAQ

Forum

Help Desk

Knowledge Base

Tickets

Training

24/7 Live Support

## Airtable Benefits and Insights

Why use Airtable?

### Key differentiators & advantages of Airtable

* **Boost Your Security:** Our analysts scored Airtable 100 for platform security beating out Jira (91), Asana (87), Teamwork (84) and Smartsheet (75). Standout features for me were field-level editing permission for owners of bases (so you won’t have external users — or an intern — accidentally changing something) and IP range restrictions to keep hackers out.
* **Build Tables With Rich Fields:** Create different layouts within each table using unique field types, including single-line text, attachments, checkboxes, links to records, multiple selection dates and more to help configure a table that fits each project’s needs.
* **Enhance Collaboration:** Tired of switching between project tabs and tables? Airtable allows you to link records between tables. Eliminate duplicate data entry and create. intelligent relationships among items. Its native apps for desktop and mobile (iOS and Android) facilitate on-the-go work. All changes sync across every team member’s device, keeping everyone updated in real time.

### Industry Expertise

Airtable meets the needs of all business sizes and a vast array of industries, including but not limited to product design, marketing, governance, operations and education.

## Airtable Reviews

Based on our most recent analysis, Airtable reviews indicate a 'excellent' User Satisfaction Rating of 92% based on 5985 user reviews from 5 recognized software review sites.

![User satisfaction level icon: excellent]() 

5985 reviews

92%

of users would recommend this product

### Synopsis of User Ratings and Reviews 

Based on an aggregate of Airtable reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

#### Pros

* **User Friendly:** The system is easy to use and intuitive, as noted by approximately 90% of users who mention the system’s usability.
* **Functionality:** Airtable offers a robust suite of successful business management tools, as reported by 88% of the users who mention the product’s functionality.
* **Customizations:** About 90% of users who referred to customization noted that this system is easy to customize as per their business’s needs.
* **Collaborative:** About 100% of users who mentioned the platform’s collaborative capabilities noted that it facilitates and encourages team interactions.

**What Users Like**

* **Flexibility:** “Airtable doesn't force you into someone else's idea of project management. I built an automated content pipeline where every blog idea was tagged, scored based on engagement data, sorted by priority, auto-assigned to writers and adjusted deadlines. It cut editorial planning time by 40% and eliminated the need for three spreadsheets.” - [Chris Donald](https://www.linkedin.com/in/inboxgroup), Co-Founder and Advisor of Inboxarmy
* **Collaboration:** “We connected customer records with their roof scans and estimates, which meant that for every job, we had a full history of prior work, drone images and material costs all in one place. That saved an estimated 15 hours per week that used to be wasted searching through emails and shared drives.” [Nathan Matthews](https://www.linkedin.com/in/nathanmathewss), Founder and CEO at Roofer.com
* **Custom Views:** “My team used Airtable’s custom views to manage SEO campaigns by creating a table for clients, a table for keyword rankings, and linking them together so we could track progress in real time. The ability to view everything in different formats helped keep things clear for different stakeholders.” - [David Hunter](https://www.linkedin.com/in/davidhuntererie), Founder of Local Falcon

#### Cons

* **Limited Project Management Features:** Airtable lacks native Gantt charts and other robust project visualization tools, making it less suitable for complex projects.
* **Learning Curve:** The interface, while flexible, can be overwhelming for new users due to its unique spreadsheet-database hybrid approach.
* **Customization Challenges:** Extensive customization often requires familiarity with formulas and scripting, potentially hindering users with limited technical expertise.
* **Mobile App Limitations:** The mobile app offers reduced functionality compared to the desktop version, which can impact on-the-go project management.

**What Users Dislike**

* **Lack of Structure:** “Airtable gives you a blank slate. If you're not careful, it turns into a Wild West of duplicated records, inconsistent tagging, and automations stepping on each other's toes. I've had projects where a simple "fix" in one table caused a cascading nightmare in ten others. Not fun.” - Chris Donald, Co-Founder and Advisor of Inboxarmy
* **Report Exporting:** “Lots of clients, especially insurance companies, still wanted physical copies of reports, and Airtable’s print formatting was a mess. A five-page report could randomly stretch into 12 pages because tables did not scale properly and fixing it manually took way too much time.” - Nathan Matthews, Founder and CEO at Roofer.com
* **Automations:** “Setting up automated notifications for follow-ups took more time than expected, as we had to create multiple linked tables instead of simply having a straightforward notification feature.” - [John Wilson](https://www.linkedin.com/in/john-wilson-698a19205), Owner and CEO of Wilson Plumbing and Heating

#### Researcher's Summary:

Airtable is a no-code platform that allows users to combine the powers of spreadsheets, databases, automation and integration to build and manage projects and portfolios.

Right off the bat, I liked the options to customize your project on the onboarding screens based on industry, company size, use case and even your favorite color. You can’t fully preview the template you're going to use before you apply it, but I don’t think that matters too much as you’re basically going to build everything (and I mean everything) in your bases to meet your unique requirements.

The project management template is very in-depth. Some are more basic like the content creation template. Once you apply the template, you go straight into the work interface. I got to work fiddling around with tasks and views.

However, with a little help from YouTube videos, I realized that was, in fact, not where I needed to be to set things up properly. After course correcting, I went back to the home page and into the template base where I could see the grid view and custom field additions I was hunting down. So, not exactly an intuitive setup.

I like that you can import data from Excel, Sheets or CSV files — it definitely speeds up the implementation process. Once I got through the onboarding steps in the bases, moving to the interface and managing multiple projects and tasks while adding dependencies, assignees, comments and links was a breeze.

It was extremely simple to customize the views in the base. For example, to sort tasks by priority or assignee instead of status. Of course, you have access to all the usual suspects — Kanban, Gantt (schedule) or roadmap — and I liked that you can toggle between those views (including your custom views) quickly with the side panel. The roadmap view is like a high-level portfolio view, which I thought was great for larger organizations and multiple projects.

Insights are a great dashboard view of status breakdown, workload and utilization. I liked that you can filter by some projects, all projects, some assignees or one assignee. On the other hand, automations, although robust, are quite complicated without context from YouTube tutorial videos. I definitely couldn’t have winged a simple automation for say, status change notifications without a little training.

Overall, Airtable is an excellent project and work management system that is extremely customizable and flexible, especially if you have multiple complex projects and the resources to spend on training and paid plans.

## Key Features

* **Bases:** Based on databases that are similar to spreadsheets, each base supports multiple tables. You can view the information in each table in several ways to create content calendars, product roadmaps and event plans, among others.
* **Blocks:** Blocks add functionality to bases, letting users build workflows that fit your team’s needs. The WYSIWYG editor lets users create a host of layouts and interactive interfaces, such as timelines, charts, time trackers, pivot tables, 3D model explorers, page designers and countdown clocks. It also gives you the ability to send group SMS messages or connect via video chat.
* **Templates:** Out-of-the-box templates cover the gamut of project types and are suitable for different departments and use-cases. Choose from categories like content production, creative, event planning, marketing, project management and more.
* **Layout Configurations:** Visualize project details using four different views: Kanban, grid, calendar or gallery. The grid layout provides an overview of different tasks that include priority level, department, deadline and other elements. Kanban and gallery views have similar functionality but are more visual and less detailed. Calendars display tasks based on deadlines for a visual overview.
* **Integrations & Extensions:** Integrate with popular apps, including other project management tools like Asana and Trello and connect natively with Zendesk, Box, Evernote, G-Suite tools, GitHub, Dropbox and others. Use Zapier for extended capabilities to configure integrations with more than 1,000 apps and websites.
* **View Data:** Create different views for different cases. Grouping, sorting and power filtering gives you the right view for your content that you can then save for easy access.
* **Airtable Apps:** Airtable marketplace has over 50 pre-built apps. For example, the Gantt app helps users tackle project dependencies and visualize progress and the Page Designer app helps users pull data to create slides, catalogs and invoices.
  
## See It In Action: Build a Workspace With AI

Sometimes, getting started on building a workspace from scratch requires as much nerve as finally sending that email asking your mean boss for two weeks’ PTO.

  
Now, Airtable promises AI is gonna do the grunt work for you by building your very own custom app — if you just said, “What? Really?” you’re not alone. I was in the same boat. So of course I had to try it out for myself.

  
I started off by clicking the **Create** button and selecting **Build an app with AI**.

  
![Airtable welcome screen asking to build an app with AI or start from scratch.](https://www.selecthub.com/wp-content/uploads/2025/04/Airtable-Workspace.jpg)

  
My new AI pal spent a little time getting to know about me, my company and what I wanted to use the app for. Here, you can add additional documents or tweak the description of the app if you’re not completely happy with how the AI interprets your needs. For example, I changed it from “software selection projects” to “the progress of content.”

  
![Airtable Cobuilder interface for building an app.](https://www.selecthub.com/wp-content/uploads/2025/04/Airtable-Workspace-2.jpg)

  
After a couple of minutes of virtual cogs a-turning, a wild content monitoring app appeared, complete with statuses, workflows and a dashboard. Missing something? Fear not — you can add additional workflows as needed. I added Graphics and Publishing and selected monitor project timelines.

  
![Cobuilder preview in Airtable displaying the layout of the content monitoring application.](https://www.selecthub.com/wp-content/uploads/2025/04/Airtable-Workspace-3.jpg)

  
It was time to take my AI brainchild on a test run. I created the content monitoring app and put on my critical lens to comb through it for faults. For starters, I didn’t like that the approval tab had a gallery visualization. But it was surprisingly easy to hop to the edit section and change that to a Kanban view.

  
![Kanban visualization of content approvals within the Airtable app.](https://www.selecthub.com/wp-content/uploads/2025/04/Airtable-Workspace-4.jpg)

  
The only other thing I didn’t like is that you can’t remove the uncategorized column — which I sadly confirmed after scouring Reddit and the answers on the community channel. You can collapse it, though, so it isn’t as prominent.

  
![Content approval process visualized as a Kanban board in the Airtable app.](https://www.selecthub.com/wp-content/uploads/2025/04/Airtable-Workspace-5.jpg)

  
All in all, I thought it saved a lot of time you might spend on conceptualization, even if it wasn’t perfect. You can also always go right into the base and change something if you’re not happy with the views, automations or status workflows.

  
## Limitations

At the time of this review, these are the limitations according to user feedback:

  
* Desktop app lags occasionally.
* Limited features with the free plan.
* Learning curve.
  
## Cost of Ownership

Frequently asked questions regarding Airtable pricing include:

  
**Q: What pricing plans does Airtable offer?**

A: Airtable has four different plans: Free, Team, Business and Enterprise Scale. Pricing for the Team plan starts at $24 per user per month and Business is priced at $54 per user per month. Pricing for the Enterprise Scale plan is available on request. Note: Airtable AI is an add-on feature, not included in the pricing tiers that starts at $6 per user, per month.

  
**Q: Is there a free version of Airtable?**

A: Yes, Airtable has a free plan with unlimited bases, 1,000 records per base, up to five editors, one GB of attachments and 100 automation runs.

  
**Q: Are there any discounts available for Airtable?**

A: Yes, Airtable offers a 50% discount on the Teams plan for eligible nonprofits and educational institutions. Additionally, if you bill annually instead of monthly, you can get $4 off per user per month on the Teams plan and $9 off on the Business plan.

  
## Training Resources

* **Airtable Community:** Join user groups, ask your peers questions when you’re stuck, attend community events and share your wins.
* **Airtable Academy:** Enroll in a free eLearning and certification program with role-based learning paths.
* **Resource Center:** Get into the swing of things with intro articles, demos, eBooks and on-demand webinars.

![Banner of Pricing guide for Airtable]() 

## Pricing & Cost Details

Includes Price/User and Minimum Commitment Terms for Airtable

See Airtable Pricing Details 

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## Awards

SelectHub research analysts have evaluated Airtable and concluded it earns best-in-class honors for Platform Security. Airtable stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. 

![User Favorite Award]()

![Platform Security Award]()

## Pricing for Project Management Software

![Banner of Pricing guide for Project Management Software]() 

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## About the Contributors

The following expert team members are responsible for creating, reviewing, and fact checking the accuracy of this content. 

[ ](https://www.selecthub.com/author/christina-george/) 

Written by  
[Christina George](https://www.selecthub.com/author/christina-george/) 

Technical Content Writer

An Associate Editor at SelectHub, Christina George creates and edits articles spanning project management, CPQ, CRM, marketing automation and home health software. As a Bachelor of Arts graduate with a triple major in Economics, Political Science and Sociology, her aim is to bring an integrated and simplified approach to long-form technical content. Formerly a food writer, copywriter, and social media sleuth, she has a soft spot for a quality pun. When not crafting articles and editing buyer's guides, you can find her attempting to score goals on the football field, binge-watching Curb Your Enthusiasm, or re-reading Pride and Prejudice for the nth time.

[See Full Bio](https://www.selecthub.com/author/christina-george/)

[ ](https://www.selecthub.com/author/dianna-dragonetti/) 

Written by  
[Dianna Dragonetti](https://www.selecthub.com/author/dianna-dragonetti/) 

Technical Content Writer

As an editor, Dianna Dragonetti leads a team of five writers in writing about a variety of software, with an emphasis on how these tools empower businesses. Categories include accounting, learning management systems, content management systems, supply chain management, and electronic data interchange.

[See Full Bio](https://www.selecthub.com/author/dianna-dragonetti/)

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* [Education](javascript:void%28%29)
* [Electronics](javascript:void%28%29)
* [Energy & Utilities](javascript:void%28%29)
* [Federal Government](javascript:void%28%29)
* [Field Maintenance](javascript:void%28%29)
* [Food & Beverage](javascript:void%28%29)
* [Healthcare / Social Services](javascript:void%28%29)
* [Hospitality / Gaming / Travel](javascript:void%28%29)
* [Human Resources](javascript:void%28%29)
* [Industrial Machinery](javascript:void%28%29)
* [Information Technology & High Tech](javascript:void%28%29)
* [Insurance](javascript:void%28%29)
* [Legal](javascript:void%28%29)
* [Maintenance / Field Service](javascript:void%28%29)
* [Manufacturing](javascript:void%28%29)
* [Marketing Services](javascript:void%28%29)
* [Media & Communications / Entertainment](javascript:void%28%29)
* [Mill Products](javascript:void%28%29)
* [Mining / Metals](javascript:void%28%29)
* [Mortgage](javascript:void%28%29)
* [Non-Profit](javascript:void%28%29)
* [Not Available](javascript:void%28%29)
* [Oil & Gas](javascript:void%28%29)
* [Other](javascript:void%28%29)
* [Other Services](javascript:void%28%29)
* [Payroll Provider](javascript:void%28%29)
* [Pharmaceuticals](javascript:void%28%29)
* [Professional Employer Organization](javascript:void%28%29)
* [Professional Services](javascript:void%28%29)
* [Property Management](javascript:void%28%29)
* [Public Sector](javascript:void%28%29)
* [Real Estate](javascript:void%28%29)
* [Recruiting Agency](javascript:void%28%29)
* [Religious Institutions](javascript:void%28%29)
* [Retail](javascript:void%28%29)
* [Sales & Marketing](javascript:void%28%29)
* [Semiconductors](javascript:void%28%29)
* [Software / IT](javascript:void%28%29)
* [Sports and Recreation](javascript:void%28%29)
* [Staffing Agency](javascript:void%28%29)
* [State & Local Government](javascript:void%28%29)
* [Telecommunications](javascript:void%28%29)
* [Third-Party Administrator](javascript:void%28%29)
* [Transportation & Logistics](javascript:void%28%29)
* [Wholesale Distribution](javascript:void%28%29)

Company Size

[Choose your company size ](javascript:void%28%29) 

* [1 employee](javascript:void%28%29)
* [2 to 9 employees](javascript:void%28%29)
* [10 - 19 employees](javascript:void%28%29)
* [20 - 49 employees](javascript:void%28%29)
* [50 - 99 employees](javascript:void%28%29)
* [100 - 499 employee](javascript:void%28%29)
* [500 - 999 employees](javascript:void%28%29)
* [1,000 - 2,499 employees](javascript:void%28%29)
* [2,500 - 4,999 employees](javascript:void%28%29)
* [5,000 - 9,999 employees](javascript:void%28%29)
* [10,000 - 24,999 employees](javascript:void%28%29)
* [25,000 - 49,999 employees](javascript:void%28%29)
* [50,000 + employees](javascript:void%28%29)

```json
{
              "@context": "https://schema.org",
              "@type": "BreadcrumbList",
              "itemListElement": [
              {
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                "position": 1,
                "name": "Home",
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                "position": 2,
                "name": "Project Management",
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              }, 
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                "position": 3,
                "name": "Project Management Software",
                "item": "https://www.selecthub.com/c/project-management-software/"
              }, 
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                "position": 4,
                "name": "Airtable"
              }
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          }
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          "@context": "http://schema.org",
          "@type": "SoftwareApplication",
          "name": "Airtable",
          "description": "Airtable is a cloud-based tool that combines a spreadsheet format and relational database structure for enhanced project control and organization. Go beyond basic project management with capabilities that will help your organization accomplish everything in the pipeline, from bug trackers and expense management to full-fledged product launches.Create bases and blocks with unique layouts and workflows using templates, either from scratch or with the help of AI. Build your own forms to insert into web pages and automatically upload responses. Boost extensibility with over 1,000 integrations and pre-built Airtable apps from their marketplace.Our analysts did hours of research and reviewed hundreds of data points to score Airtable an 84 based on our project management feature requirements, putting it in sixth place on our leaderboard. It was best-in-class for platform security.Though some users noted challenges with the initial set up and a steep learning curve, they loved Airtable once they got into the swing of things. They mentioned a great user experience, customization, automation and API documentation. However, they also noted that the free features are limited and AI and paid plans can get expensive. For reference, Airtable pricing starts at $24 a head, per month.Our Research Process for AirtableThe first step in my research process was getting ahold of a free trial. Although Airtable offers a freemium version, multiple reviews said the paid plan unlocks its true potential.Armed with a 14-day trial of the team plan, I got to work. I posed as a mid-sized team of 20 to 50 users and applied the project management template. I set up workflows, added automations, created tasks and customized views. I also used our analyst scores to see where Airtable excelled compared to Asana, Smartsheet, Teamwork and Jira.There is a bit of a learning curve for the setup, so I headed over to the help center and watched a couple of YouTube videos to make sure I was well-prepared. Additionally, I relied on user insights by reaching out to users and browsing software review sites and Reddit threads to zero in on use cases, pros and cons.", 
          "review": {
            "@type": "Review","reviewRating": {
            "@type": "Rating",
            "ratingValue": 84,
            "bestRating": 100
          },
            "author": {
              "@type": "Person",
              "name": "Christina George",
              "reviewBody": "Airtable is a no-code platform that allows users to combine the powers of spreadsheets, databases, automation and integration to build and manage projects and portfolios.Right off the bat, I liked the options to customize your project on the onboarding screens based on industry, company size, use case and even your favorite color. You can’t fully preview the template you're going to use before you apply it, but I don’t think that matters too much as you’re basically going to build everything (and I mean everything) in your bases to meet your unique requirements.The project management template is very in-depth. Some are more basic like the content creation template. Once you apply the template, you go straight into the work interface. I got to work fiddling around with tasks and views.However, with a little help from YouTube videos, I realized that was, in fact, not where I needed to be to set things up properly. After course correcting, I went back to the home page and into the template base where I could see the grid view and custom field additions I was hunting down. So, not exactly an intuitive setup.I like that you can import data from Excel, Sheets or CSV files — it definitely speeds up the implementation process. Once I got through the onboarding steps in the bases, moving to the interface and managing multiple projects and tasks while adding dependencies, assignees, comments and links was a breeze.It was extremely simple to customize the views in the base. For example, to sort tasks by priority or assignee instead of status. Of course, you have access to all the usual suspects — Kanban, Gantt (schedule) or roadmap — and I liked that you can toggle between those views (including your custom views) quickly with the side panel. The roadmap view is like a high-level portfolio view, which I thought was great for larger organizations and multiple projects.Insights are a great dashboard view of status breakdown, workload and utilization. I liked that you can filter by some projects, all projects, some assignees or one assignee. On the other hand, automations, although robust, are quite complicated without context from YouTube tutorial videos. I definitely couldn’t have winged a simple automation for say, status change notifications without a little training.Overall, Airtable is an excellent project and work management system that is extremely customizable and flexible, especially if you have multiple complex projects and the resources to spend on training and paid plans."
            }
          },
              
            "image": "https://cdn.selecthub.com/products/78631a4bb5303be54fa1cfdcb958c00a-9a5532bb5bde5a96e7f072c3abc12fde/resources/normal/logo.png?1737459145",
            "aggregateRating": {
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              "worstRating": "1",
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            }, 
              "offers": {
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                  "price": "20",
                  "priceCurrency": "USD"
                }
              },
                "positiveNotes": {
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                  "itemListElement": [  
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "User Friendly: The system is easy to use and intuitive, as noted by approximately 90% of users who mention the system’s usability."
                      },
                       
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Functionality: Airtable offers a robust suite of successful business management tools, as reported by 88% of the users who mention the product’s functionality."
                      },
                       
                    {
                        "@type": "ListItem",
                        "position": 3,
                        "name": "Customizations: About 90% of users who referred to customization noted that this system is easy to customize as per their business’s needs."
                      }
                ]
              },
              "negativeNotes": {
                "@type": "ItemList",
                "itemListElement": [  
                  {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Limited Project Management Features: Airtable lacks native Gantt charts and other robust project visualization tools, making it less suitable for complex projects."
                    },
                     
                  {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Learning Curve: The interface, while flexible, can be overwhelming for new users due to its unique spreadsheet-database hybrid approach."
                    },
                     
                  {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Customization Challenges: Extensive customization often requires familiarity with formulas and scripting, potentially hindering users with limited technical expertise."
                    }
                ]
              },
          "applicationCategory": "Project Management Software"
        }
```
