--- description: Is Klaviyo the right solution for you? See where it's ranked among all Marketing Automation Software. Read expert reviews, compare 2026 pricing, and explore top-rated features. --- [Home](https://www.selecthub.com/) > [Marketing Automation](https://www.selecthub.com/research/marketing-automation/) > [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) > Klaviyo Categories: - [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) - [Email Marketing Software](https://www.selecthub.com/c/email-marketing-software/) - [Marketing Analytics Software](https://www.selecthub.com/c/marketing-analytics-software/) - ... ## What Is Klaviyo? **Industry Specialties:** Serves all industries Klaviyo is a cloud-based marketing automation platform that empowers e-commerce businesses to elevate their marketing strategies through targeted email and SMS campaigns. It's particularly well-suited for businesses aiming to enhance customer engagement and drive sales by delivering personalized messages based on customer behavior and preferences. Key benefits include increased customer engagement, improved sales, and enhanced customer retention. Popular features encompass email segmentation, pre-built reports, email automation, and drip campaigns. Users often highlight its ease of use and robust features as standout qualities. Klaviyo offers transparent pricing with various plans to accommodate different business needs, typically based on the size of your contact list and desired features. PRICE $ $ $ $ $ COMPANY SIZE S M L DEPLOYMENT PLATFORM [Try Before You Buy. Request a Free Demo Today!Request Demo It's completely free!](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product_name=Klaviyo&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fmarketing-automation-software%2Fklaviyo%2F&product_logo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F5db30d43f3791ae82e8f09070647e4cb-1470a4e22dd148fd3161b1d9f0572f0c%2Fresources%2Fnormal%2Flogo.png%3F1693318295) [Contributors](#view-contributors) ![Ritika Dixit]() Written by Ritika Dixit Technical Content Writer [Read Bio](https://www.selecthub.com/author/ritika-dixit/) ![Zachary Totah]() Edited by Zachary Totah Content Editor [Read Bio](https://www.selecthub.com/author/zachary-totah/) User Sentiment i ![User satisfaction level icon: excellent]() Based on 1001 reviews: Add your rating: ![Videos]() ![Screenshots]()![Screenshots]()![Screenshots]() Product Screenshots and Videos ## #3 Klaviyo is ranked #3 in the Marketing Automation Software product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report. [Get the Report Now](https://pmo.selecthub.com/marketing-automation-analyst-report-site-vers?category_slug=marketing-automation-software&product_slug=klaviyo&page_type=product&slug=klaviyo&product_name=Klaviyo&category=Marketing+Automation+Software&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fmarketing-automation-software%2Fklaviyo%2F) ## Klaviyo Pricing Based on our most recent analysis, Klaviyo pricing starts at $45 (Monthly, Freemium). [Get Price Quote](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product_name=Klaviyo&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fmarketing-automation-software%2Fklaviyo%2F&product_logo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F5db30d43f3791ae82e8f09070647e4cb-1470a4e22dd148fd3161b1d9f0572f0c%2Fresources%2Fnormal%2Flogo.png%3F1693318295&price=2)
Price
$ $ $ $ $ i
Starting From
$45
Pricing Model
Monthly, Freemium
Free Trial
Yes - Request for Free
## Training Resources Klaviyo is supported with the following types of training:
Documentation
In Person
Live Online
Videos
Webinars
## Support The following support services are available for Klaviyo:
Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support
## Klaviyo Benefits and Insights Why use Klaviyo? ### Key differentiators & advantages of Klaviyo - **Prebuilt Autoresponders** Save time and generate more revenue by using prebuilt email flows for quick response to customers and an increase in reach.  - **Email Personalization:** Tailor emails for customers according to business requirements. Automate target emails based on real-time behavior and insert content through custom web feeds.  - **More Sales:** Drive more revenue through built-in, automated welcome emails and abandoned cart email flows.  - **Automated Lists:** Import lists of subscribers from form capture tools or other ESPs automatically.  - **Custom Profiles:** Understand and analyze customers from website visit to purchase with a 360-degree view of their buying behavior.  - **SMS Marketing:** Personalize every text message with an easy set up. Store and track customer consent on their profile. Also, measure how much revenue a message generates.  - **Data Science:** Analyzes and predicts customer behavior and market conditions using machine learning and AI. Determines VIP customers to target with offers. Shows the right time to send emails to generate more clicks.  - **Ultra-Specific Segments:** Use as many conditions as desired to build detailed segments, making it easier to create personalized email or text message campaigns.  ### Industry Expertise Leveraged by businesses in a variety of industries with marketing automation tools and features for growth and revenue increase. Assists new businesses in getting off the ground as well. ## Klaviyo Reviews Based on our most recent analysis, Klaviyo reviews indicate a 'excellent' User Satisfaction Rating of 93% based on 1001 user reviews from 4 recognized software review sites. ![User satisfaction level icon: excellent]() 1001 reviews 93% of users would recommend this product ### Synopsis of User Ratings and Reviews Based on an aggregate of Klaviyo reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst. #### Pros - **Analytics:** The product offers robust analysis capabilities, according to all reviews about analytics. - **Ease of Use:** A user-friendly interface and email templates are noted by 96% of users who leverage the product. - **Segmentation:** More than 90% of user feedback on this feature suggests that segmentation is a key benefit. #### Cons - **Training:** All users who mention setup and implementation indicated the lack of training resources as a drawback. - **Cost:** It’s not cost-effective for the functionality offered, according to 79% of users who mention this aspect. #### Researcher's Summary: With an easy-to-use design and email templates, Klaviyo simplifies marketing efforts. Vigorous monitoring and analytics were other strong points according to user feedback. Users also leverage it for market segmentation, which provides useful market insights according to the segments chosen. However, getting started with the product may take some time due to the lack of training resources for implementation, and the capabilities may not justify the price tag for smaller companies according to user feedback. All in all, it’s a good choice for companies with a larger budget that require strong automation and segmentation capabilities. ## Key Features - **Customer Relationships:** Attend to customers, collect and store important customer information, and use it according to their consent.  - **Analysis:** Understand customer trends through segmented market data, using data science and AI, which provides business insights to speed up growth.  - **Integrations:** Offers unlimited real-time data with robust, ready-to-go integrations for more audience insights and personalization. Connects with Shopify, WooCommerce, Magento and more. An open API provides the flexibility to create direct integrations with custom e-commerce platforms.  - **Reporting:** Run reports from a single screen and export data with ease. Understand flow performance, campaign performance and signup form performance quickly. Custom analytics assesses the performance of emails and identifies opportunities.  - **Social Media Advertising:** Transfer data to Facebook and Instagram to create relevant messages and deliver consistent experiences. Sync data dynamically and generate more sales to automatically updated target groups with product-specific ads.  ## Limitations These product limitations are based on user feedback and are accurate at the time of this review: -  Steep learning curve for advanced functionality.  -  Pricey for what it offers.  -  Slow automatic import of products.  ## Suite Support *mail\_outline*Email: Not specified. Live chat option available. *phone*Phone: Not specified. *school*Training: Webinars, live on-demand training, blogs and guides available on the website. *local\_offer*Tickets: Submit a request on the Contact Us page. ![Banner of Pricing guide for Klaviyo]() ## Pricing & Cost Details See the Price/User for the top marketing automation software… plus the most important considerations and questions to ask when shopping. See Pricing Details ## Compare Marketing Automation Software These are the top products most often compared. Generating Scorecard... Compare to Klaviyo You can choose 4 products to compare [![HubSpot Marketing Hub product logo]() HubSpot Marketing Hub](https://www.selecthub.com/p/marketing-automation-software/hubspot-marketing-hub/) [![Mailchimp product logo]() Mailchimp](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) [![Constant Contact product logo]() Constant Contact](https://www.selecthub.com/p/email-marketing-software/constant-contact/) [![GetResponse product logo]() GetResponse](https://www.selecthub.com/p/email-marketing-software/getresponse/) [![Zoho Marketing Automation product logo]() Zoho Marketing Automation](https://www.selecthub.com/p/marketing-automation-software/zoho-marketing-automation/) [![ActiveCampaign product logo]() ActiveCampaign](https://www.selecthub.com/p/marketing-automation-software/activecampaign/) [![Eloqua product logo]() Eloqua](https://www.selecthub.com/p/marketing-automation-software/eloqua/) [![Omnisend product logo]() Omnisend](https://www.selecthub.com/p/email-marketing-software/omnisend/) [![Constant Contact Lead Gen \& CRM product logo]() Constant Contact Lead Gen & CRM](https://www.selecthub.com/p/marketing-automation-software/constant-contact-lead-gen-crm/) [![Marketo product logo]() Marketo](https://www.selecthub.com/p/marketing-automation-software/marketo/) Generating Scorecard... Compare to Klaviyo ## Head-to-Head
Comparison ![Klaviyo Software Tool](<> "Klaviyo") vs - [Act-On](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-act-on/) - [ActiveCampaign](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-activecampaign/) - [Adobe Campaign](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-adobe-campaign/) - [Adobe Marketing Cloud](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-adobe-marketing-cloud/) - [Albert AI](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-albert-ai/) - [Ansira](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-ansira/) - [AWeber](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-aweber/) - [Blitzen](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-blitzen/) - [Bloomreach](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-bloomreach/) - [Brevo](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-brevo/) - [ClickDimensions](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-clickdimensions/) - [Constant Contact](https://www.selecthub.com/email-marketing-software/constant-contact-vs-klaviyo/) - [Constant Contact Lead Gen & CRM](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-constant-contact-lead-gen-crm/) - [Drip](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-drip/) - [Dynamics 365 For Marketing](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-dynamics-365-marketing/) - [Eloqua](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-eloqua/) - [emfluence](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-emfluence/) - [Encharge](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-encharge/) - [eTrigue](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-etrigue/) - [GetResponse](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-getresponse/) - [HubSpot Marketing Hub](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-hubspot-marketing-hub/) - [iContact](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-icontact/) - [Kartra](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-kartra/) - [Mailchimp](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-klaviyo/) - [MailerLite](https://www.selecthub.com/email-marketing-software/mailerlite-vs-klaviyo/) - [Mapp](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-mapp/) - [Marketing Cloud Account Engagement](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-marketing-cloud-account-engagement/) - [Marketo](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-marketo/) - [Mautic](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-mautic/) - [Mindbox](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-mindbox/) - [Nielsen Marketing Cloud](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-nielsen-marketing-cloud/) - [Omnisend](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-omnisend/) - [Ontraport](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-ontraport/) - [Oracle CX Marketing](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-oracle-cx-marketing/) - [Ortto](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-ortto/) - [RD Station](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-rd-station/) - [Remarkety](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-remarkety/) - [Sailthru](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-sailthru/) - [Salesforce Marketing Cloud](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-salesforce-marketing-cloud/) - [Sendinblue](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-sendinblue/) - [SendPulse](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-sendpulse/) - [SnapRetail](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-snapretail/) - [springbig](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-springbig/) - [Sugar Market](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-sugar-market/) - [Tabrasa](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-tabrasa/) - [Thryv](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-thryv/) - [VBOUT](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-vbout/) - [Volly](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-volly/) - [Wishpond](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-wishpond/) - [Zoho Marketing Automation](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-zoho-marketing-automation/) ## Awards Klaviyo stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award](<> "User Favorite Award") ## Pricing for Marketing Automation Software ![Banner of Pricing guide for Marketing Automation Software]() ## Similar Products Here are the most similar products to Klaviyo. 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[![Ritika Dixit]()](https://www.selecthub.com/author/ritika-dixit/) Written by [Ritika Dixit](https://www.selecthub.com/author/ritika-dixit/) Technical Content Writer   As a Market Analyst and Technical Content Writer at SelectHub, Ritika Dixit researches the market for multiple categories, and develops content primarily for the site's HR Management category. After working hours, she cherishes long walks, strong coffee and poetry by Mirza Ghalib. [See Full Bio](https://www.selecthub.com/author/ritika-dixit/) [![Zachary Totah]()](https://www.selecthub.com/author/zachary-totah/) Edited by [Zachary Totah](https://www.selecthub.com/author/zachary-totah/) Content Editor   As SelectHub's Content Manager, Zac is in charge of content across diverse categories including CRM, ERP, HR, medical and project management. He has over 6 years of experience writing and editing for B2B tech and holds a B.A. in communications. His work is driven by his goal of making it less overwhelming for people to find software for their business. [See Full Bio](https://www.selecthub.com/author/zachary-totah/) Your review has been submitted and should be visible within 24 hours. Review Title Pros Cons Overall feedback Your name Your job title Industry Choose your main industry - Accounting / CPA - Advertising - Aerospace & Defense - Agriculture - Apparel - Architecture - Auto Dealership - Automotive - Banking & Financial Services - Banking & Mortgage - Chemicals - Construction & Engineering - Construction / Contracting - Consulting - Consumer Products - Distribution - E-commerce - Education - Electronics - Energy & Utilities - Federal Government - Field Maintenance - Food & Beverage - Healthcare / Social Services - Hospitality / Gaming / Travel - Human Resources - Industrial Machinery - Information Technology & High Tech - Insurance - Legal - Maintenance / Field Service - Manufacturing - Marketing Services - Media & Communications / Entertainment - Mill Products - Mining / Metals - Mortgage - Non-Profit - Not Available - Oil & Gas - Other - Other Services - Payroll Provider - Pharmaceuticals - Professional Employer Organization - Professional Services - Property Management - Public Sector - Real Estate - Recruiting Agency - Religious Institutions - Retail - Sales & Marketing - Semiconductors - Software / IT - Sports and Recreation - Staffing Agency - State & Local Government - Telecommunications - Third-Party Administrator - Transportation & Logistics - Wholesale Distribution Company Size Choose your company size - 1 employee - 2 to 9 employees - 10 - 19 employees - 20 - 49 employees - 50 - 99 employees - 100 - 499 employee - 500 - 999 employees - 1,000 - 2,499 employees - 2,500 - 4,999 employees - 5,000 - 9,999 employees - 10,000 - 24,999 employees - 25,000 - 49,999 employees - 50,000 + employees ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Marketing Automation", "item": "https://www.selecthub.com/research/marketing-automation/" }, { "@type": "ListItem", "position": 3, "name": "Marketing Automation Software", "item": "https://www.selecthub.com/c/marketing-automation-software/" }, { "@type": "ListItem", "position": 4, "name": "Klaviyo" } ] } { "@context": "http://schema.org", "@type": "SoftwareApplication", "name": "Klaviyo", "description": " Klaviyo is a cloud-based marketing automation platform that empowers e-commerce businesses to elevate their marketing strategies through targeted email and SMS campaigns. 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