--- description: Is emfluence the right solution for you? See where it's ranked among all Marketing Automation Software. Read expert reviews, compare 2026 pricing, and explore top-rated features. --- [Home](https://www.selecthub.com/) > [Marketing Automation](https://www.selecthub.com/research/marketing-automation/) > [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) > emfluence Categories: - [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) - ... ## What Is emfluence? **Industry Specialties:** Serves all industries emfluence is a marketing automation platform designed to handle multichannel email and marketing campaigns. It caters to businesses of all sizes, particularly those seeking to optimize lead generation, nurture leads, and drive sales.emfluence offers a range of features, including email automation, SMS marketing, landing pages, social media management, lead scoring, website tracking and automated reporting. Some of the key benefits of using emfluence include increased marketing efficiency, improved lead conversion rates, and enhanced customer engagement. Additionally, users often find emfluence's intuitive interface and robust reporting features to be valuable assets. In comparison to other marketing automation platforms, emfluence is often praised for its ease of use and affordability. However, some users have noted that its features may not be as comprehensive as some of the more expensive solutions on the market. Pricing for emfluence is based on contact list size and generally falls within the mid-range pricing spectrum for marketing automation solutions. All plans include access to the full range of features, with monthly or annual billing.  | **Pros** | **Cons** | | --- | --- | PRICE $ $ $ $ $ COMPANY SIZE S M L DEPLOYMENT PLATFORM [Try Before You Buy. Request a Free Demo Today!Request Demo It's completely free!](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product_name=emfluence&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fmarketing-automation-software%2Femfluence%2F&product_logo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F1b90614883e606d5621b45c14f4f2963-de9606f4738ee38d853f0a6bfdd8194e%2Fresources%2Fnormal%2Flogo.png%3F1750788383) [Contributors](#view-contributors) ![Pritha Basu]() Written by Pritha Basu Technical Content Writer [Read Bio](https://www.selecthub.com/author/pritha-basu/) ![Zachary Totah]() Edited by Zachary Totah Content Editor [Read Bio](https://www.selecthub.com/author/zachary-totah/) User Sentiment i ![User satisfaction level icon: great]() Based on 171 reviews: Add your rating: ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() Product Screenshots and Videos ## #34 emfluence is ranked #34 in the Marketing Automation Software product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report. [Get the Report Now](https://pmo.selecthub.com/marketing-automation-analyst-report-site-vers?category_slug=marketing-automation-software&product_slug=emfluence&page_type=product&slug=emfluence&product_name=emfluence&category=Marketing+Automation+Software&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fmarketing-automation-software%2Femfluence%2F) ## emfluence Pricing Based on our most recent analysis, emfluence pricing starts at $1,000 (Monthly). [Get Price Quote](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product_name=emfluence&origin_url=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fmarketing-automation-software%2Femfluence%2F&product_logo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F1b90614883e606d5621b45c14f4f2963-de9606f4738ee38d853f0a6bfdd8194e%2Fresources%2Fnormal%2Flogo.png%3F1750788383&price=4)
Price
$ $ $ $ $ i
Starting From
$1,000
Pricing Model
Monthly
Free Trial
14 Days - Request for Free
## Training Resources emfluence is supported with the following types of training:
Documentation
In Person
Live Online
Videos
Webinars
## Support The following support services are available for emfluence:
Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support
## emfluence Benefits and Insights Why use emfluence? ### Key differentiators & advantages of emfluence - **Email Marketing:** Build and automate personalized email campaigns with dynamic content, advanced segmentation, and behavior-based workflows. Boost deliverability with SPAM checks, previews, and automated lead nurturing sequences. - **Expert Services: **emfluence offers a wide range of professional services including email strategy, SEO, PPC, paid media, content marketing, and website development. - **Personalized Nurture Campaigns:** It’s possible to ensure personalized responses by designing multi-step email campaigns for chosen groups, sending interaction-based messages, sharing tailored marketing paths and creating download responses. The Workflow Decisions feature lets you send contacts from a single source group into branches based on email views, clicks or custom queries.  - **Advanced Reporting:** Track your efforts through detailed reports and a central dashboard. You can keep tabs on social media, email, website visitors and campaigns. emfluence offers Google Analytics tracking via UTMs and conversion data to measure ROI.  - **Easy Integration:** emfluence integrates with a wide range of systems including Microsoft Dynamics 365, Salesforce, Zapier, Nifty Images, Validity, Email on Acid, TapClicks and ESPC. The software also supports API and custom integrations, and it offers WordPress plugins.  - **Personalized Onboarding:** You'll receive guidance with setup, integrations and best practices tailored to your needs. ### Industry Expertise emfluence is suitable for businesses across industries such as finance, healthcare, manufacturing, retail, eCommerce and professional services. ## emfluence Reviews Based on our most recent analysis, emfluence reviews indicate a 'great' User Satisfaction Rating of 89% based on 171 user reviews from 4 recognized software review sites. ![User satisfaction level icon: great]() 171 reviews 89% of users would recommend this product ### Synopsis of User Ratings and Reviews Based on an aggregate of emfluence reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst. #### Pros - **Easy to Use:** Intuitive interface and drag-and-drop functionality simplify campaign creation and management for users of all technical backgrounds. - **Powerful Automation:** Automate repetitive tasks like lead nurturing and email marketing, freeing up time for more strategic activities. - **Comprehensive Reporting:** Gain valuable insights into campaign performance with detailed reports and analytics, enabling data-driven decision making. - **Scalable Platform:** Grows with your business, accommodating increasing contact lists and campaign complexity. - **Excellent Support:** Dedicated customer support team is available to answer questions and provide assistance. #### Cons - **Limited Reporting Customization:** While reporting is comprehensive, some users find it difficult to customize reports to their specific needs. - **Learning Curve:** The platform offers a wide range of features, which can be overwhelming for new users and require some time to learn. - **Limited Integrations:** While emfluence offers integrations with popular CRM platforms, some users may find the selection of available integrations to be limited. - **Pricing:** While emfluence offers a free trial, the monthly subscription cost can be prohibitive for some small businesses. #### Researcher's Summary: User reviews for emfluence paint a mixed picture, highlighting both its strengths and weaknesses. On the one hand, many users laud its ease of use and powerful automation features. "The drag-and-drop functionality makes campaign creation a breeze," one user said, while another commented, "The automated lead nurturing workflows have saved me countless hours." This ease of use is often contrasted with platforms like HubSpot, which some users find overwhelming and complex. However, some users express frustration with emfluence's limited reporting customization options. "I wish I could tailor the reports to my specific needs more easily," one user lamented. This lack of customization can be a significant drawback for businesses with unique reporting requirements, especially when compared to platforms like Marketo, which offer more robust reporting capabilities. Another recurring theme in user reviews is emfluence's limited integrations. While it seamlessly integrates with popular CRMs like Salesforce, some users find the available integrations insufficient for their needs. "I rely on several specific tools that don't integrate with emfluence, which creates a bit of a workflow bottleneck," one user commented. This lack of integrations can be a significant deterrent for businesses that rely on a diverse ecosystem of marketing tools. Despite these drawbacks, many users find emfluence's strengths outweigh its weaknesses. They value its affordability, user-friendly interface, and effective automation capabilities. "For the price, you simply can't find another platform that offers this level of functionality," one user commented, summarizing the sentiment of many. Ultimately, whether emfluence is the right fit for your business depends on your specific needs and priorities. ## Key Features - **Drag-and-Drop Builder:** Build reusable and responsive email templates based on requirements and nurture campaigns by setting conditions and permissions. - **Automated Split Testing:** You can create up to five variations of an email, with a provision to modify subject lines, names, email content, CTAs and more. Choose the time frame, winning criteria and percentage of the list to be tested in order to receive the winning version automatically on completion of the test.  - **Marketing Automation:** Workflow Canvas lets you create, visualize and automate marketing campaigns. You can create dynamic groups to trigger emails, plan customer journeys and send automated emails on birthdays. It’s also possible to run the same campaigns with edited messages.  - **Form Builder:** Create and implement unique and customized forms for event registrations and lead generation. No-code tools make it easy to set up and deploy forms on websites, capture contact information from prospects and leads, and grow email lists. It’s possible to use the forms in integrated online campaigns, preload drip campaigns, notify support teams, send out instant responses and improve ROI.  - **Landing Pages:** You can create personalized, interactive and customizable webpages for campaigns by leveraging variable data. It supports paid search landing pages and PURLs, with the flexibility to import iFrame landing page content into an existing URL or host customized URLs. Landing page reporting offers insights into CTRs, conversions and traffic.  - **Marketing Calendar:** Plan and manage all email marketing and social media campaigns with tools for content scheduling, campaign tagging, and keyword or timeframe search across your campaigns. Use the calendar to create, schedule and track social media posts across your connected channels. - **SMS Marketing:** Built-in tools let you send targeted texts for promotions, reminders, and updates. Use automation triggers, personalization, and performance reports to manage standalone or integrated SMS campaigns. - **Social Media Marketing:** Plan, post and analyze content across platforms from a single dashboard. Tools include a marketing calendar, link shortener, image tools and engagement tracking to measure social performance. - **Surveys:** Create multi-page, multi-question surveys with customizable logic and automated follow-ups. The Skip Logic lets you build tailored question paths to collect meaningful feedback from customers, employees or prospects. - **Website Tracking:** emfluence helps you monitor visitor behavior with page views, click paths, and referral data. Track individual user activity, score leads based on engagement and trigger automated follow-ups based on web activity. ## Approach to Common Challenges - **Limited Data Visibility and Reporting:** emfluence's comprehensive reporting suite provides a unified view of marketing campaign performance across all channels, allowing for data-driven decision making. - **Inefficient Lead Nurturing and Conversion:** The platform's lead scoring and automation features enable personalized engagement based on prospect behavior, facilitating efficient lead nurturing and conversion. - **Disjointed Marketing and Sales Operations:** emfluence's CRM integration facilitates seamless collaboration between marketing and sales teams, ensuring alignment and efficient lead follow-up. - **Lack of Personalization and Omnichannel Engagement:** The platform offers powerful automation tools for creating personalized content and delivering targeted messages across multiple channels, creating a consistent brand experience. - **Inflexible Platform and Limited Scalability:** emfluence's cloud-based platform is highly scalable and adaptable, allowing businesses to grow and evolve their marketing strategies without technical limitations. ## Cost Of Ownership Frequently asked questions regarding emfluence pricing include: - **Q: What is the starting price for emfluence?** A: emfluence offers month-to-month pricing based on the number of active contacts in your system. For up to 30,000 contacts, the starting price is $1,000 per month. This includes unlimited email sends, landing pages, and support, as well as up to 30 users and two hours of 1:1 training. - **Q: Are there any additional fees beyond the monthly subscription?** A: Yes, emfluence charges a one-time setup fee starting at $3,100. This fee varies based on your list size and covers the initial onboarding and configuration of your account. Additionally, there are optional add-ons available for purchase, such as dedicated account management and advanced reporting features. - **Q: How does emfluence compare to other marketing automation platforms in terms of cost?** A: emfluence is generally considered to be a more affordable option compared to some of the larger players in the marketing automation space, such as HubSpot and Marketo. However, the exact cost will vary depending on your specific needs and the number of contacts you have. It's important to carefully evaluate your requirements and compare emfluence to other solutions to find the best fit for your budget. ## Limitations At the time of this review, these are some of the limitations of emfluence according to user feedback: -  Doesn’t allow users to create folders for emails and other content, making it difficult to keep them organized.  -  Social media posting needs to be streamlined, as users have to set up one post at a time for individual channels.  -  Editing content, specifically photos, in emails isn't easy.  ## FAQ Frequently asked questions regarding emfluence include: - **Q: How does emfluence integrate with existing CRM systems?** A: emfluence offers out-of-the-box integrations with popular CRM platforms like Salesforce and Microsoft Dynamics, along with an open API. This enables seamless data exchange and synchronization between marketing and sales activities, ensuring a unified customer experience. - **Q: What level of support and training does emfluence provide?** A: emfluence offers a variety of support resources, including online knowledge base articles, live chat support, and dedicated account managers. They also provide comprehensive training programs to help users get the most out of the platform. ![Banner of Pricing guide for emfluence]() ## Pricing & Cost Details See the Price/User for the top marketing automation software… plus the most important considerations and questions to ask when shopping. See Pricing Details ## Head-to-Head
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[![Pritha Basu]()](https://www.selecthub.com/author/pritha-basu/) Written by [Pritha Basu](https://www.selecthub.com/author/pritha-basu/) Technical Content Writer   As the Content Marketing Specialist, Pritha is the gatekeeper of SelectHub's articles and buyer's guides, ensuring the highest level of quality. She also previously held a Content Writer role in the team, creating a variety of content types for CRM and marketing automation. Outside work, she is a singer, a passionate reader and a full-time mom. [See Full Bio](https://www.selecthub.com/author/pritha-basu/) [![Zachary Totah]()](https://www.selecthub.com/author/zachary-totah/) Edited by [Zachary Totah](https://www.selecthub.com/author/zachary-totah/) Content Editor   As SelectHub's Content Manager, Zac is in charge of content across diverse categories including CRM, ERP, HR, medical and project management. He has over 6 years of experience writing and editing for B2B tech and holds a B.A. in communications. His work is driven by his goal of making it less overwhelming for people to find software for their business. [See Full Bio](https://www.selecthub.com/author/zachary-totah/) Your review has been submitted and should be visible within 24 hours. Review Title Pros Cons Overall feedback Your name Your job title Industry Choose your main industry - Accounting / CPA - Advertising - Aerospace & Defense - Agriculture - Apparel - Architecture - Auto Dealership - Automotive - Banking & Financial Services - Banking & Mortgage - Chemicals - Construction & Engineering - Construction / Contracting - Consulting - Consumer Products - Distribution - E-commerce - Education - Electronics - Energy & Utilities - Federal Government - Field Maintenance - Food & Beverage - Healthcare / Social Services - Hospitality / Gaming / Travel - Human Resources - Industrial Machinery - Information Technology & High Tech - Insurance - Legal - Maintenance / Field Service - Manufacturing - Marketing Services - Media & Communications / Entertainment - Mill Products - Mining / Metals - Mortgage - Non-Profit - Not Available - Oil & Gas - Other - Other Services - Payroll Provider - Pharmaceuticals - Professional Employer Organization - Professional Services - Property Management - Public Sector - Real Estate - Recruiting Agency - Religious Institutions - Retail - Sales & Marketing - Semiconductors - Software / IT - Sports and Recreation - Staffing Agency - State & Local Government - Telecommunications - Third-Party Administrator - Transportation & Logistics - Wholesale Distribution Company Size Choose your company size - 1 employee - 2 to 9 employees - 10 - 19 employees - 20 - 49 employees - 50 - 99 employees - 100 - 499 employee - 500 - 999 employees - 1,000 - 2,499 employees - 2,500 - 4,999 employees - 5,000 - 9,999 employees - 10,000 - 24,999 employees - 25,000 - 49,999 employees - 50,000 + employees ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Marketing Automation", "item": "https://www.selecthub.com/research/marketing-automation/" }, { "@type": "ListItem", "position": 3, "name": "Marketing Automation Software", "item": "https://www.selecthub.com/c/marketing-automation-software/" }, { "@type": "ListItem", "position": 4, "name": "Emfluence" } ] } { "@context": "http://schema.org", "@type": "SoftwareApplication", "name": "emfluence", "description": " emfluence is a marketing automation platform designed to handle multichannel email and marketing campaigns. It caters to businesses of all sizes, particularly those seeking to optimize lead generation, nurture leads, and drive sales.emfluence offers a range of features, including email automation, SMS marketing, landing pages, social media management, lead scoring, website tracking and automated reporting.Some of the key benefits of using emfluence include increased marketing efficiency, improved lead conversion rates, and enhanced customer engagement. Additionally, users often find emfluence's intuitive interface and robust reporting features to be valuable assets. In comparison to other marketing automation platforms, emfluence is often praised for its ease of use and affordability. However, some users have noted that its features may not be as comprehensive as some of the more expensive solutions on the market.Pricing for emfluence is based on contact list size and generally falls within the mid-range pricing spectrum for marketing automation solutions. All plans include access to the full range of features, with monthly or annual billing. ProsEasy to useAffordableIntuitive interfaceRobust reportingGood customer supportConsLimited featuresNot ideal for large companiesBuggy integrationsLimited customizationAdvanced features require learning", "review": { "@type": "Review", "author": { "@type": "Person", "name": "Pritha Basu", "reviewBody": "User reviews for emfluence paint a mixed picture, highlighting both its strengths and weaknesses. On the one hand, many users laud its ease of use and powerful automation features. \"The drag-and-drop functionality makes campaign creation a breeze,\" one user said, while another commented, \"The automated lead nurturing workflows have saved me countless hours.\" This ease of use is often contrasted with platforms like HubSpot, which some users find overwhelming and complex. However, some users express frustration with emfluence's limited reporting customization options. \"I wish I could tailor the reports to my specific needs more easily,\" one user lamented. This lack of customization can be a significant drawback for businesses with unique reporting requirements, especially when compared to platforms like Marketo, which offer more robust reporting capabilities. Another recurring theme in user reviews is emfluence's limited integrations. While it seamlessly integrates with popular CRMs like Salesforce, some users find the available integrations insufficient for their needs. \"I rely on several specific tools that don't integrate with emfluence, which creates a bit of a workflow bottleneck,\" one user commented. This lack of integrations can be a significant deterrent for businesses that rely on a diverse ecosystem of marketing tools. Despite these drawbacks, many users find emfluence's strengths outweigh its weaknesses. They value its affordability, user-friendly interface, and effective automation capabilities. \"For the price, you simply can't find another platform that offers this level of functionality,\" one user commented, summarizing the sentiment of many. Ultimately, whether emfluence is the right fit for your business depends on your specific needs and priorities." } }, "image": "https://cdn.selecthub.com/products/1b90614883e606d5621b45c14f4f2963-de9606f4738ee38d853f0a6bfdd8194e/resources/normal/logo.png?1750788383", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "89", "bestRating": "100", "worstRating": "1", "ratingCount": "171" }, "offers": { "@type": "Offer", "priceSpecification": { "@type": "priceSpecification", "price": "1000", "priceCurrency": "USD" } }, "positiveNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Easy to Use: Intuitive interface and drag-and-drop functionality simplify campaign creation and management for users of all technical backgrounds." }, { "@type": "ListItem", "position": 2, "name": "Powerful Automation: Automate repetitive tasks like lead nurturing and email marketing, freeing up time for more strategic activities." }, { "@type": "ListItem", "position": 3, "name": "Comprehensive Reporting: Gain valuable insights into campaign performance with detailed reports and analytics, enabling data-driven decision making." } ] }, "negativeNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Limited Reporting Customization: While reporting is comprehensive, some users find it difficult to customize reports to their specific needs." }, { "@type": "ListItem", "position": 2, "name": "Learning Curve: The platform offers a wide range of features, which can be overwhelming for new users and require some time to learn." }, { "@type": "ListItem", "position": 3, "name": "Limited Integrations: While emfluence offers integrations with popular CRM platforms, some users may find the selection of available integrations to be limited." } ] }, "applicationCategory": "Marketing Automation Software" } ```