[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Influencer Marketing Software](https://www.selecthub.com/c/influencer-marketing-software/) \> Traackr Categories: * [Influencer Marketing Software](https://www.selecthub.com/c/influencer-marketing-software/) * [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) * [...](#) ## What Is Traackr? **Industry Specialties:** Beauty & Personal Care, Fashion, Consumer Goods, Travel & Hospitality, Food, Beverage & Spirits, Media & Entertainment, Retail. Traackr is a sophisticated platform designed to streamline influencer marketing efforts by managing relationships, tracking campaign performance, and analyzing audience engagement. It is particularly well-suited for marketing professionals in industries such as fashion, technology, and consumer goods, where influencer partnerships can significantly impact brand visibility and sales. One of its standout benefits is the ability to provide comprehensive insights into influencer effectiveness, enabling users to make data-driven decisions. Key features include extensive influencer discovery, robust analytics, and seamless campaign management tools that facilitate collaboration and monitoring. Users have praised Traackr for its intuitive interface and the depth of its analytical capabilities, which set it apart from other solutions in the market. Pricing details are not publicly available; interested parties are encouraged to contact SelectHub for a customized quote tailored to their specific needs. PRICE $ $ $ $ $ COMPANY SIZE S M L DEPLOYMENT PLATFORM [ Try Before You Buy. Request a Free Demo Today! Request Demo It's completely free! ](https://pmo.selecthub.com/get-product-demo/?category=Influencer+Marketing+Software&product%5Fname=Traackr&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Finfluencer-marketing-software%2Ftraackr%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F5e07b82cfd5b5b726a8b5685ce1a3766-a78d957d0f4fbece695c48768130b8e6%2Fresources%2Fnormal%2Flogo.png%3F1740404325) User Sentiment i ![User satisfaction level icon: great]() Based on 411 reviews: Add your rating: ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() Product Screenshots and Videos ## #8 Traackr is ranked #8 in the Influencer Marketing Software product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report. [Get the Report Now ](https://pmo.selecthub.com/request-custom-scorecard?category%5Fslug=influencer-marketing-software&product%5Fslug=traackr&page%5Ftype=product&slug=traackr&product%5Fname=Traackr&category=Influencer+Marketing+Software&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Finfluencer-marketing-software%2Ftraackr%2F) ## Traackr Pricing Based on our most recent analysis, Traackr pricing starts at $25,000 (Annually). [Get Price Quote](https://pmo.selecthub.com/get-product-pricing/?category=Influencer+Marketing+Software&product%5Fname=Traackr&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Finfluencer-marketing-software%2Ftraackr%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F5e07b82cfd5b5b726a8b5685ce1a3766-a78d957d0f4fbece695c48768130b8e6%2Fresources%2Fnormal%2Flogo.png%3F1740404325&price=5) Price $ $ $ $ $ i Starting From $25,000 Pricing Model Annually Free Trial No ## Training Resources Traackr is supported with the following types of training: Documentation In Person Live Online Videos Webinars ## Support The following support services are available for Traackr: Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ## Traackr Benefits and Insights Why use Traackr? ### Key differentiators & advantages of Traackr * **Enhanced Influencer Discovery:** Traackr provides a comprehensive database of influencers, allowing marketers to identify and connect with individuals who align with their brand values and target audience. * **Streamlined Campaign Management:** The platform offers tools to efficiently manage influencer marketing campaigns from start to finish, reducing administrative overhead and improving coordination. * **Data-Driven Insights:** Traackr delivers actionable analytics on influencer performance, enabling marketers to make informed decisions and optimize their strategies based on real-time data. * **Improved ROI Tracking:** By providing detailed metrics on campaign outcomes, Traackr helps businesses measure the return on investment of their influencer marketing efforts with precision. * **Relationship Building:** The software facilitates long-term relationship management with influencers, fostering authentic partnerships that can lead to more impactful collaborations. * **Audience Analysis:** Traackr offers insights into the demographics and interests of an influencer's audience, ensuring that marketing messages reach the right people. * **Compliance and Risk Management:** The platform includes features to ensure compliance with advertising regulations and mitigate risks associated with influencer partnerships. * **Global Reach:** Traackr supports international campaigns by providing access to influencers across various regions and languages, expanding a brand's global footprint. * **Cost Efficiency:** By optimizing influencer selection and campaign execution, Traackr helps businesses reduce unnecessary expenses and allocate resources more effectively. * **Competitive Benchmarking:** The software allows brands to compare their influencer marketing performance against competitors, identifying areas for improvement and differentiation. * **Scalability:** Traackr is designed to accommodate the needs of both small businesses and large enterprises, making it a versatile solution for growing influencer marketing programs. * **Time Savings:** Automation features in Traackr reduce the time spent on repetitive tasks, allowing marketing teams to focus on strategic planning and creative execution. * **Customizable Reporting:** Users can generate tailored reports that highlight key performance indicators relevant to their specific business goals and objectives. * **Integration Capabilities:** Traackr seamlessly integrates with other marketing tools and platforms, ensuring a cohesive and efficient workflow across different systems. * **Enhanced Collaboration:** The platform supports team collaboration by providing shared access to campaign data and communication tools, improving coordination and productivity. ### Industry Expertise Traackr is particularly well-suited for companies in industries like beauty and personal care, fashion, consumer goods, travel and hospitality, food and beverage, media and entertainment, and retail. It helps these businesses effectively manage influencer marketing programs, ensuring their campaigns reach the right audience and deliver strong results. ## Traackr Reviews Based on our most recent analysis, Traackr reviews indicate a 'great' User Satisfaction Rating of 86% based on 411 user reviews from 3 recognized software review sites. ![User satisfaction level icon: great]() 411 reviews 86% of users would recommend this product ### Synopsis of User Ratings and Reviews Based on an aggregate of Traackr reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst. #### Pros * **Influencer Identification:** User reviews highlight Traackr's robust tools for identifying potential influencers, making it easier for businesses to find the right partners for their campaigns. * **Campaign Management:** The platform streamlines campaign management, enabling businesses to organize and track multiple campaigns, influencers, and related activities efficiently. * **Competitor Analysis:** Traackr provides insights into competitor activities, allowing businesses to benchmark their performance and strategies against industry rivals. * **Data and Analytics:** Users praise Traackr's comprehensive data and analytics capabilities, which offer valuable insights into campaign performance, influencer impact, and return on investment (ROI). * **User-Friendly Interface:** The platform is recognized for its intuitive and user-friendly interface, making it easy for both small and large teams to navigate and utilize its features effectively. #### Cons * **Limited Campaign Scale:** User reviews mention limits on the number of influencers allowed in a single campaign, potentially hindering large-scale outreach. * **Conversion Tracking:** Some users have reported that the platform's conversion tracking features are underdeveloped, making it difficult to directly measure the impact on sales or website traffic. #### Researcher's Summary: Is Traackr the influencer marketing platform that will help you keep "traack" of your campaigns, or will it leave you feeling "traacked" down? User reviews from the last year reveal a mixed bag. Traackr is lauded for its comprehensive data analysis capabilities, particularly its network analysis tool, which helps businesses understand online communities and conversations surrounding their brand and target audience. Its strength lies in providing a historical overview of influencer activity, allowing for informed decisions about collaborations. For instance, one user praised Traackr's ability to track "Stories," a feature some competitors lack, making it easier to monitor influencer activity and measure campaign effectiveness. However, this wouldn't be a balanced review without mentioning the drawbacks. Several users have reported that Traackr can be slow to load and difficult to navigate, particularly for new users. The platform's database, while extensive, has also been criticized for being less comprehensive than some competitors, requiring manual additions and slow data population. This limitation can be particularly frustrating for businesses operating in niche markets. Another significant concern is the lack of price transparency, with many users expressing frustration over the absence of publicly available pricing information and the requirement for long-term contracts. Overall, Traackr emerges as a powerful tool best suited for large enterprises with substantial budgets and a need for in-depth data analysis. Its comprehensive historical data and robust tracking features make it ideal for brands invested in long-term influencer relationships and data-driven campaign strategies. However, smaller businesses or those seeking more agile and budget-friendly solutions might find Traackr's complexity, high cost, and contract terms less appealing. ## Key Features Notable Traackr features include: * **Influencer Discovery:** Identify influencers across various platforms using advanced search filters such as location, language, and audience demographics. * **Relationship Management:** Maintain and nurture influencer relationships with a built-in CRM that tracks interactions and engagement history. * **Campaign Management:** Organize and execute influencer campaigns with tools for collaboration, content approval, and performance tracking. * **Performance Analytics:** Access detailed analytics on influencer performance, including engagement rates, reach, and ROI metrics. * **Audience Insights:** Gain a deeper understanding of influencer audiences with demographic and psychographic data analysis. * **Content Tracking:** Monitor influencer content in real-time to ensure alignment with brand guidelines and campaign objectives. * **Competitive Benchmarking:** Compare your influencer marketing efforts against industry standards and competitors to identify areas for improvement. * **Global Reach:** Support for multi-language and multi-currency campaigns, enabling seamless international influencer marketing initiatives. * **Compliance and Safety:** Ensure compliance with advertising regulations and brand safety standards through automated checks and alerts. * **Custom Reporting:** Generate tailored reports with customizable metrics and visualizations to meet specific business needs. * **API Integration:** Integrate Traackr with existing marketing tools and platforms for a cohesive marketing ecosystem. * **Budget Management:** Track and manage campaign budgets with tools for forecasting and financial reporting. * **Influencer Vetting:** Evaluate potential influencers with detailed profiles that include past performance and brand affiliations. * **Collaboration Tools:** Facilitate seamless communication and collaboration between team members and influencers with integrated messaging and task management features. * **Influencer Segmentation:** Segment influencers into groups based on criteria such as engagement levels, audience size, and content themes for targeted campaigns. ## Head-to-Head Comparison ![Traackr Software Tool]() vs * [AdParlor](https://www.selecthub.com/influencer-marketing-software/traackr-vs-adparlor/) * [AspireIQ](https://www.selecthub.com/influencer-marketing-software/aspireiq-vs-traackr/) * [BrandBacker](https://www.selecthub.com/influencer-marketing-software/traackr-vs-brandbacker/) * [Collabor8](https://www.selecthub.com/influencer-marketing-software/traackr-vs-collabor8/) * [CreatorIQ](https://www.selecthub.com/influencer-marketing-software/creatoriq-vs-traackr/) * [Dovetale](https://www.selecthub.com/influencer-marketing-software/dovetale-vs-traackr/) * [HypeAuditor](https://www.selecthub.com/influencer-marketing-software/hypeauditor-vs-traackr/) * [Influencity](https://www.selecthub.com/influencer-marketing-software/influencity-vs-traackr/) * [Intellifluence](https://www.selecthub.com/influencer-marketing-software/intellifluence-vs-traackr/) * [Izea](https://www.selecthub.com/influencer-marketing-software/traackr-vs-izea/) * [onalytica](https://www.selecthub.com/influencer-marketing-software/traackr-vs-onalytica/) * [Sideqik](https://www.selecthub.com/influencer-marketing-software/traackr-vs-sideqik/) * [Upfluence](https://www.selecthub.com/influencer-marketing-software/upfluence-vs-traackr/) ## Similar Products Here are the most similar products to Traackr. [ CreatorIQ ](https://www.selecthub.com/p/influencer-marketing-software/creatoriq/) [ HypeAuditor ](https://www.selecthub.com/p/influencer-marketing-software/hypeauditor/) [ AspireIQ ](https://www.selecthub.com/p/influencer-marketing-software/aspireiq/) [ Click Analytic ](https://www.selecthub.com/p/influencer-marketing-software/click-analytic/) [ onalytica ](https://www.selecthub.com/p/influencer-marketing-software/onalytica/) [ Collabor8 ](https://www.selecthub.com/p/influencer-marketing-software/collabor8/) [ AdParlor ](https://www.selecthub.com/p/influencer-marketing-software/adparlor/) [ BrandBacker ](https://www.selecthub.com/p/influencer-marketing-software/brandbacker/) [ Izea ](https://www.selecthub.com/p/influencer-marketing-software/izea/) [ Sideqik ](https://www.selecthub.com/p/influencer-marketing-software/sideqik/) Your review has been submitted and should be visible within 24 hours. Review Title Pros Cons Overall feedback Your name Your job title Industry [Choose your main industry ](javascript:void%28%29) * [Accounting / CPA](javascript:void%28%29) * [Advertising](javascript:void%28%29) * [Aerospace & Defense](javascript:void%28%29) * [Agriculture](javascript:void%28%29) * [Apparel](javascript:void%28%29) * [Architecture](javascript:void%28%29) * [Auto Dealership](javascript:void%28%29) * [Automotive](javascript:void%28%29) * [Banking & Financial Services](javascript:void%28%29) * [Banking & Mortgage](javascript:void%28%29) * [Chemicals](javascript:void%28%29) * [Construction & Engineering](javascript:void%28%29) * [Construction / Contracting](javascript:void%28%29) * [Consulting](javascript:void%28%29) * [Consumer Products](javascript:void%28%29) * [Distribution](javascript:void%28%29) * [E-commerce](javascript:void%28%29) * [Education](javascript:void%28%29) * [Electronics](javascript:void%28%29) * [Energy & Utilities](javascript:void%28%29) * [Federal Government](javascript:void%28%29) * [Field Maintenance](javascript:void%28%29) * [Food & Beverage](javascript:void%28%29) * [Healthcare / Social Services](javascript:void%28%29) * [Hospitality / Gaming / Travel](javascript:void%28%29) * [Human Resources](javascript:void%28%29) * [Industrial Machinery](javascript:void%28%29) * [Information Technology & High Tech](javascript:void%28%29) * [Insurance](javascript:void%28%29) * [Legal](javascript:void%28%29) * [Maintenance / Field Service](javascript:void%28%29) * [Manufacturing](javascript:void%28%29) * [Marketing Services](javascript:void%28%29) * [Media & Communications / Entertainment](javascript:void%28%29) * [Mill Products](javascript:void%28%29) * [Mining / Metals](javascript:void%28%29) * [Mortgage](javascript:void%28%29) * [Non-Profit](javascript:void%28%29) * [Not Available](javascript:void%28%29) * [Oil & Gas](javascript:void%28%29) * [Other](javascript:void%28%29) * [Other Services](javascript:void%28%29) * [Payroll Provider](javascript:void%28%29) * [Pharmaceuticals](javascript:void%28%29) * [Professional Employer Organization](javascript:void%28%29) * [Professional Services](javascript:void%28%29) * [Property Management](javascript:void%28%29) * [Public Sector](javascript:void%28%29) * [Real Estate](javascript:void%28%29) * [Recruiting Agency](javascript:void%28%29) * [Religious Institutions](javascript:void%28%29) * [Retail](javascript:void%28%29) * [Sales & Marketing](javascript:void%28%29) * [Semiconductors](javascript:void%28%29) * [Software / IT](javascript:void%28%29) * [Sports and Recreation](javascript:void%28%29) * [Staffing Agency](javascript:void%28%29) * [State & Local Government](javascript:void%28%29) * [Telecommunications](javascript:void%28%29) * [Third-Party Administrator](javascript:void%28%29) * [Transportation & Logistics](javascript:void%28%29) * [Wholesale Distribution](javascript:void%28%29) Company Size [Choose your company size ](javascript:void%28%29) * [1 employee](javascript:void%28%29) * [2 to 9 employees](javascript:void%28%29) * [10 - 19 employees](javascript:void%28%29) * [20 - 49 employees](javascript:void%28%29) * [50 - 99 employees](javascript:void%28%29) * [100 - 499 employee](javascript:void%28%29) * [500 - 999 employees](javascript:void%28%29) * [1,000 - 2,499 employees](javascript:void%28%29) * [2,500 - 4,999 employees](javascript:void%28%29) * [5,000 - 9,999 employees](javascript:void%28%29) * [10,000 - 24,999 employees](javascript:void%28%29) * [25,000 - 49,999 employees](javascript:void%28%29) * [50,000 + employees](javascript:void%28%29) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Marketing Automation", "item": "https://www.selecthub.com/category/marketing-automation/" }, { "@type": "ListItem", "position": 3, "name": "Influencer Marketing Software", "item": "https://www.selecthub.com/c/influencer-marketing-software/" }, { "@type": "ListItem", "position": 4, "name": "Traackr" } ] } { "@context": "http://schema.org", "@type": "SoftwareApplication", "name": "Traackr", "description": " Traackr is a sophisticated platform designed to streamline influencer marketing efforts by managing relationships, tracking campaign performance, and analyzing audience engagement. It is particularly well-suited for marketing professionals in industries such as fashion, technology, and consumer goods, where influencer partnerships can significantly impact brand visibility and sales. One of its standout benefits is the ability to provide comprehensive insights into influencer effectiveness, enabling users to make data-driven decisions. Key features include extensive influencer discovery, robust analytics, and seamless campaign management tools that facilitate collaboration and monitoring. Users have praised Traackr for its intuitive interface and the depth of its analytical capabilities, which set it apart from other solutions in the market. Pricing details are not publicly available; interested parties are encouraged to contact SelectHub for a customized quote tailored to their specific needs. ", "review": { "@type": "Review", "author": { "@type": "Person", "name": "Manogna Chandrika Matta", "reviewBody": "Is Traackr the influencer marketing platform that will help you keep \"traack\" of your campaigns, or will it leave you feeling \"traacked\" down? User reviews from the last year reveal a mixed bag. Traackr is lauded for its comprehensive data analysis capabilities, particularly its network analysis tool, which helps businesses understand online communities and conversations surrounding their brand and target audience. Its strength lies in providing a historical overview of influencer activity, allowing for informed decisions about collaborations. For instance, one user praised Traackr's ability to track \"Stories,\" a feature some competitors lack, making it easier to monitor influencer activity and measure campaign effectiveness. However, this wouldn't be a balanced review without mentioning the drawbacks. Several users have reported that Traackr can be slow to load and difficult to navigate, particularly for new users. The platform's database, while extensive, has also been criticized for being less comprehensive than some competitors, requiring manual additions and slow data population. This limitation can be particularly frustrating for businesses operating in niche markets. Another significant concern is the lack of price transparency, with many users expressing frustration over the absence of publicly available pricing information and the requirement for long-term contracts. Overall, Traackr emerges as a powerful tool best suited for large enterprises with substantial budgets and a need for in-depth data analysis. Its comprehensive historical data and robust tracking features make it ideal for brands invested in long-term influencer relationships and data-driven campaign strategies. However, smaller businesses or those seeking more agile and budget-friendly solutions might find Traackr's complexity, high cost, and contract terms less appealing." } }, "image": "https://cdn.selecthub.com/products/5e07b82cfd5b5b726a8b5685ce1a3766-a78d957d0f4fbece695c48768130b8e6/resources/normal/logo.png?1740404325", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "86", "bestRating": "100", "worstRating": "1", "ratingCount": "411" }, "offers": { "@type": "Offer", "priceSpecification": { "@type": "priceSpecification", "price": "25000", "priceCurrency": "USD" } }, "positiveNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Influencer Identification: User reviews highlight Traackr's robust tools for identifying potential influencers, making it easier for businesses to find the right partners for their campaigns." }, { "@type": "ListItem", "position": 2, "name": "Campaign Management: The platform streamlines campaign management, enabling businesses to organize and track multiple campaigns, influencers, and related activities efficiently." }, { "@type": "ListItem", "position": 3, "name": "Competitor Analysis: Traackr provides insights into competitor activities, allowing businesses to benchmark their performance and strategies against industry rivals." } ] }, "negativeNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Limited Campaign Scale: User reviews mention limits on the number of influencers allowed in a single campaign, potentially hindering large-scale outreach." }, { "@type": "ListItem", "position": 2, "name": "Conversion Tracking: Some users have reported that the platform's conversion tracking features are underdeveloped, making it difficult to directly measure the impact on sales or website traffic." }, { "@type": "ListItem", "position": 3, "name": "" } ] }, "applicationCategory": "Influencer Marketing Software" } ```