[Home](https://www.selecthub.com/) \> [CRM](https://www.selecthub.com/category/customer-relationship-management/) \> [CRM Software](https://www.selecthub.com/c/crm-software/) \> Creatio Categories: * [CRM Software](https://www.selecthub.com/c/crm-software/) * [AI Marketing Tools](https://www.selecthub.com/c/ai-marketing-tools/) * [BPM Software](https://www.selecthub.com/c/business-process-management-software/) * [Customer Service Software](https://www.selecthub.com/c/customer-service-software/) * [Financial Services CRM Software](https://www.selecthub.com/c/financial-services-crm-software/) * [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) * [Nonprofit CRM Software](https://www.selecthub.com/c/non-profit-crm-software/) * [Sales Force Automation Software](https://www.selecthub.com/c/sales-force-automation-software/) * [...](#) ## What Is Creatio? **Industry Specialties:** Banking, Credit Unions, Insurance, Mortgage, Manufacturing, High Tech, Transportation, Business Services, Retail, CPG, Pharma, Telecom, Public Sector, Energy and Utilities, Media and Advertising Creatio is a no-code, AI-powered platform combining agentic workflows with a CRM suite for marketing, sales and service. Creatio stands out with its no-code development platform, [Creatio Studio](https://www.selecthub.com/p/low-code-development-platforms/creatio-studio/), which lets teams build custom apps and AI agents using natural language inputs and visual designers. The system is also great at handling complex sales processes, marketing campaigns and customer service operations. The platform is particularly well-suited for mid-sized to large organizations that need more than just basic CRM functionality. The UI is accessible for everyday users, though some technical expertise is helpful for more advanced customizations. Users like Creatio for its flexibility and vast feature set, including reporting capabilities, lead management tools and customer service features. Some users have noted occasional performance issues, particularly with page load times. New users should be prepared for a learning curve due to the platform's extensive functionality. With over 400 solutions on its Marketplace, Creatio connects with business apps including multiple AI agents, IMAP/SMTP, MS Exchange, Google services, Facebook, WhatsApp and phone connectors. For pricing, Creatio uses a composable structure. The core platform starts at $25/user/month, and the individual sales, marketing and service products cost $15/user/month on top of that, with a 5-user minimum. You can also add a Creatio.ai package, with costs scaling based on AI actions. For example, the Start package includes 25,000 AI actions for $5,000/year. **My Research Process for Creatio** To thoroughly analyze Creatio, I took a multi-faceted approach. First, I signed up for a free trial to test the platform hands-on and explored the mobile app to understand the user experience across devices. For real-world insights, I reached out to current Creatio users and read reviews on sites like Capterra. I also reviewed case studies and watched tutorials to learn and understand the platform's capabilities. Finally, I utilized in-depth research from SelectHub's analysts, who extensively evaluated Creatio's feature depth and technical elements like security and integrations. PRICE $ $ $ $ $ COMPANY SIZE S M L DEPLOYMENT PLATFORM [ Try Before You Buy. Request a Free Demo Today! Request Demo It's completely free! ](https://pmo.selecthub.com/get-product-demo/?category=CRM+Software&product%5Fname=Creatio&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fcrm-software%2Fcreatio%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F34ffeb359a192eb8174b6854643cc046-3ff23217e9593cf66b4076afb697cb4f%2Fresources%2Fnormal%2Flogo.png%3F1732542629) [Contributors](#view-contributors) ![Anjali Krishna]() Written by Anjali Krishna Technical Content Writer [ Read Bio](https://www.selecthub.com/author/anjali-krishna/) ![Pooja Verma]() Edited by Pooja Verma Content Editor [ Read Bio](https://www.selecthub.com/author/pooja-verma/) User Sentiment i ![User satisfaction level icon: excellent]() Based on 523 reviews: Add your rating: ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() Product Screenshots and Videos ## #8 Creatio is ranked #8 on the top 10 CRM Software leaderboard based on a comprehensive analysis performed by SelectHub research analysts. Compare the leaders with our In-Depth Report. [ Get the Report Now](https://pmo.selecthub.com/top-crm-analyst-report-site-vers?category%5Fslug=crm-software&product%5Fslug=creatio&slug=creatio&product%5Fname=Creatio&category=CRM+Software&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fcrm-software%2Fcreatio%2F) ## Creatio Pricing Based on our most recent analysis, Creatio pricing starts at $25 (Per User, Monthly). [Get Price Quote](https://pmo.selecthub.com/get-product-pricing/?category=CRM+Software&product%5Fname=Creatio&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fcrm-software%2Fcreatio%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F34ffeb359a192eb8174b6854643cc046-3ff23217e9593cf66b4076afb697cb4f%2Fresources%2Fnormal%2Flogo.png%3F1732542629&price=2) Price $ $ $ $ $ i Starting From $25 Pricing Model Per User, Monthly Free Trial 14 Days ([Request for Free](https://pmo.selecthub.com/free-trial/?product%5Fname=Creatio&category=CRM+Software&product%5Flogo=https://cdn.selecthub.com/products/34ffeb359a192eb8174b6854643cc046-3ff23217e9593cf66b4076afb697cb4f/resources/normal/logo.png?1732542629)) ## Training Resources Creatio is supported with the following types of training: Documentation In Person Live Online Videos Webinars ## Support The following support services are available for Creatio: Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ## Creatio Benefits and Insights Why use Creatio? ### Key differentiators & advantages of Creatio * **Comprehensive Lead Management:** With a score of 100 from our analysts, the platform lets you generate leads in multiple ways. You can manually enter details, import from Excel or let the system automatically create leads when contacts reach a high conversion score. The machine learning model automatically identifies promising leads when they reach a score of 80 or higher. * **Best-in-Class Dashboards & Reports:** Scoring a 100 from SelectHub’s analysts, Creatio lets you build custom reports that show exactly what your business needs to see, from sales metrics to customer insights. Your team can set up personalized homepages for different departments like sales, marketing and service, making sure everyone has quick access to their most important data. * **Embedded AI Agents:** Creatio includes built-in AI agents across its Marketing, Sales and Service products, designed to automate tasks and support decision-making within each function. * **Email-to-Lead Conversion:** Convert incoming emails into actionable leads without manual data entry. The system automatically creates new leads or updates existing ones when emails are forwarded to the parser, while also adding new contacts from unknown senders and filling in their details. ### Industry Expertise Creatio works well for industries including financial services, professional services, retail, media and advertising, telecom, manufacturing and more, with purpose-built workflows across 15+ verticals. In addition to its general CRM offering, Creatio provides a dedicated Financial Services CRM platform built for the specific needs of that industry. ## Creatio Reviews Based on our most recent analysis, Creatio reviews indicate a 'excellent' User Satisfaction Rating of 93% based on 523 user reviews from 5 recognized software review sites. ![User satisfaction level icon: excellent]() 523 reviews 93% of users would recommend this product ### Synopsis of User Ratings and Reviews Based on an aggregate of Creatio reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst. #### Pros * **Intuitive Design:** The clean, intuitive interface makes daily tasks simple and helps users quickly find what they need. * **Responsive Customer Support:** The support team provides comprehensive assistance through multiple channels whenever you need help. * **Low-Code Platform:** Creatio Studio enables you to create custom workflows and apps without extensive programming knowledge. **What Users Like** * **Easy Customization:** “Evaluating Creatio as a whole, it stands out as more than just a CRM. Its pros are its best-in-class business process management capabilities and its extensive configuration options. Creatio offers detailed settings for design, actions, customization and user experience.” - [Pranshu Basak](https://www.linkedin.com/in/pranshubasak/), Creatio Developer #### Cons * **Performance Issues:** Pages and functions can take longer to load compared to simpler CRM systems, which might slow down your work pace. **What Users Dislike** * **Not Beginner-Friendly:** The extensive feature set can overwhelm new users who might need extra time to learn and understand all available tools. “One con is the steep learning curve, especially for developers, due to its depth of functionality and customization features. Also, it has very little to no UI options.” - Pranshu Basak, Creatio Developer #### Researcher's Summary: After testing Creatio, I've discovered it's much more than just another CRM platform. It's an advanced Business Process Management (BPM) system with CRM capabilities baked in. I especially appreciated the modern, next-generation UI. From a customization standpoint, I found the no-code tools surprisingly intuitive. I was able to learn how to customize the solution myself without constantly needing technical support, which was a huge plus. That said, for more complex applications, you'll still want an IT team on standby. [Namu Travel Group](https://www.creatio.com/page/customer-success/namutravel), Central America's leading online travel agency with 24 years in business, has been using Creatio's no-code platform since 2015 to improve how they work. After the travel industry recovered from the pandemic, Namu Travel needed to move quickly to meet growing customer demand. They switched most of their processes from code-based to no-code, which helped teams work better together and respond faster to customers. The platform lets them automatically sort leads, send reminders, process sales opportunities and generate reports without needing developers. Namu Travel's marketing team uses the system to manage leads across different channels and personalize messages, which has helped them stay ahead of competitors and serve over 25,000 travelers yearly. The system's flexibility is visible in how it handles business processes. I was impressed with the campaign features — even complex marketing campaigns were surprisingly manageable. The bi-weekly updates from the vendor kept things running smoothly, quickly addressing the few minor bugs I encountered along the way. However, I did face some challenges worth noting. Load times were occasionally frustrating, with some pages taking longer than expected. I also ran into some reliability issues with the scheduled emails feature, which sometimes failed to send as planned. These might not be deal-breakers for many, but they're worth keeping in mind. The platform's depth is a striking aspect. While everyday users might pick up the basic interface quickly, I found myself occasionally overwhelmed by the sheer number of features and customization options available. The tools are incredibly useful but potentially daunting if you're new to it. Creatio's commitment to user feedback is commendable. Their continuous platform improvements based on user suggestions show how they're serious about evolving with their customers' needs. The extensive third-party integration options were impressive, though I noticed most of them required additional providers to set up. In general, Creatio is a strong yet flexible platform that might be overkill for simple CRM needs but really shines when you need comprehensive business process management with CRM capabilities. While there's definitely a learning curve, the payoff in terms of functionality and customization options makes it worth considering for organizations ready to invest the time. ## Key Features * **Opportunity Management:** You can track deals from initial interest to final closure, with automated opportunity creation from converted leads. The system fills in important details like contact information and product lists while also allowing the manual creation of opportunities when needed. * **Product Management:** Keep track of all your products and services in one central location, complete with photos, codes and pricing details. Creatio calculates total contract values when products are added to opportunities, making it easier to forecast potential revenue. * **Sales Documentation:** You can manage all your sales paperwork, from quotes to contracts and invoices, in one place and generate invoice numbers. The platform lets you track every document related to your sales deals, making it simple to keep everything organized. * **Workflow Management:** You can create multiple automated workflows using simple drag-and-drop tools without needing technical expertise. The CRM lets you set up specific rules that automatically respond to events or data changes, keeping your business processes running smoothly. * **Self-Service Portal:** Customers Give your customers control through a comprehensive self-service portal. They can search the knowledge base for answers, submit and monitor support cases, and maintain direct communication with your support team through the portal's feed feature. * **Mobile Access:** Stay connected to your customer data through native iOS and Android apps. You can view and edit records, make calls directly from the app and even access customer information when you're offline. * **Caller Identification:** Track and recognize phone numbers for both incoming and outgoing calls on mobile devices. When someone calls or is called, Creatio automatically displays their name if they're in your database. If a number is linked to multiple contacts, you'll see a clear list of all possible matches. * **Comprehensive Knowledge Base:** Build an electronic library that stores all your important company documents, from FAQs to document templates and advertising materials. Your team can easily add files by dragging and dropping them into the system and even link specific articles to customer cases for quick problem-solving. ## See It in Action: Building a Custom App in Creatio I wanted to test how easy it really is to build an app without coding, so I decided to create one from scratch in Creatio. 1\. First, I navigated to the settings button on the top right corner of the home page. This is where all the system configuration options live. ![](https://www.selecthub.com/wp-content/uploads/2024/11/Creatio-11.jpg) 2\. In the settings menu, I selected **Application Hub** under **Application Management**. ![](https://www.selecthub.com/wp-content/uploads/2024/11/Creatio-1.jpg) The interface opened up to show me my bundle name displayed in the top right corner, along with several built-in apps that are already available. ![](https://www.selecthub.com/wp-content/uploads/2024/11/Creatio-2.jpg) 3\. To start fresh, I selected **Custom** to create a **New Application**. ![](https://www.selecthub.com/wp-content/uploads/2024/11/Creatio-4.jpg) I decided to name my app "Tickets." Within seconds, Creatio generated my application shell, ready for customization. ![](https://www.selecthub.com/wp-content/uploads/2024/11/Creatio-5.jpg) ![](https://www.selecthub.com/wp-content/uploads/2024/11/Creatio-6.jpg) 4\. The next step was creating a section within my app. Under **Navigation and Sections**, I clicked on **New Freedom UI Section** and gave it a name. ![](https://www.selecthub.com/wp-content/uploads/2024/11/Creatio-7.jpg) ![](https://www.selecthub.com/wp-content/uploads/2024/11/Creatio-8.jpg) What I particularly liked was how easy it was to personalize the section right away by choosing its color scheme and icons. These small touches make the app feel polished and professional. After creating the section, I could see its icon appear on my screen, along with the available pages inside. It was satisfying to see my app taking shape so quickly. ![](https://www.selecthub.com/wp-content/uploads/2024/11/Creatio-9.jpg) 5\. To test how accessible my new app was, I returned to the home page and tried searching for it in the global search bar. Sure enough, it appeared instantly — the integration with the main system was seamless. ![](https://www.selecthub.com/wp-content/uploads/2024/11/Creatio-12.jpg) 6\. To customize my app further, I clicked the small settings icon in the top right corner. ![](https://www.selecthub.com/wp-content/uploads/2024/11/Creatio-13.jpg) The customization page that appeared offered everything I needed to build out the app's functionality — widgets, components, layout elements and input fields were all available through simple drag-and-drop actions. I could choose different data fields and adjust their layouts without touching a line of code. ![](https://www.selecthub.com/wp-content/uploads/2024/11/Creatio-14.jpg) The entire process felt natural and intuitive, proving that Creatio's no-code platform lives up to its promise of making app development accessible to everyone. ## Approach to Common CRM Challenges * **No-Code Development:** Creatio helps users customize the platform to their specific needs without extensive programming, increasing user adoption and engagement. * **Straightforward Interface:** The platform's user-friendly interface makes it easy to navigate and use, reducing the learning curve. * **Customer Support:** They offer timely customer support, ensuring users can efficiently utilize the platform and address any issues promptly. ## Cost of Ownership Frequently asked questions regarding Creatio pricing include: **Q: What are the different pricing tiers for Creatio CRM?** A: Creatio offers three primary pricing tiers: * **Growth:** Priced at $25 per user per month, this tier is designed for small and medium-sized businesses and focuses on providing basic automation capabilities. * **Enterprise:** At $55 per user per month, this tier offers full-scale automation capabilities for corporate and enterprise-level businesses. * **Unlimited:** At $85 per user per month, this tier delivers limitless automation for advanced enterprise scenarios. **Q: How does Creatio pricing work?** A: Creatio's pricing model is based on the platform plan selected, the number of users, and additional products and services required. * **Platform Plan:** Choose the plan that best suits your business needs, considering factors like user count and automation requirements. * **Add-on Products:** You can add additional products like marketing automation, service management or industry-specific solutions to your plan. **Q: Are there any additional costs or hidden fees associated with Creatio?** A: While the base pricing is straightforward, it's important to consider potential additional costs such as: * **Implementation Costs:** These may include professional services fees for customization, migration and training. * **Third-Party Integrations:** Depending on the specific integrations required, there might be additional costs involved. ## Limitations At the time of this review, these are the limitations according to user feedback: * There's no built-in system to automatically score and prioritize sales opportunities based on their potential value. * The system doesn't offer private messaging features for direct communication between team members. * Most important integrations (like [accounting](https://www.selecthub.com/c/accounting-software/), cloud storage, [CMS](https://www.selecthub.com/c/cms-software/), [email marketing](https://www.selecthub.com/c/email-marketing-software/), [ERP](https://www.selecthub.com/c/erp-software/) and social media) require third-party providers. * The platform doesn't automatically adjust to different screen sizes, which might affect the user experience on various devices. * You can't create hierarchical relationships between campaigns or organize them in parent-child structures. * You can't directly link marketing campaigns to sales opportunities, making it harder to track which campaigns influence specific deals. ## Demo Resources * **Free Trial:** You can request a live demo directly from the website or sign up for a free trial to assess the CRM. * **YouTube:** Creatio's official channel offers a variety of product demos, tutorials and webinars. * **Creatio Academy:** This platform provides access to training materials, tutorials and documentation on Creatio. ## FAQs Frequently asked questions regarding Creatio include: **Q: Is Creatio a CRM?** A: Yes, Creatio is a no-code platform that includes a CRM suite. It offers a comprehensive set of tools for sales, marketing and service teams to manage customer relationships. **Q: How many customers does Creatio have?** A: Creatio has a global customer base, with thousands of customers and millions of users across various industries. The company has a significant market presence, particularly in regions like North America, Europe and Asia-Pacific. ## Customers * ![Coca Cola Software Tools]() * ![City of Boston Software Tools]() * ![BSN Sports Software Tools]() * ![Colgate Palmolive Software Tools]() * ![Nasdaq Software Tools]() ![Banner of Pricing guide for Creatio]() ## Pricing & Cost Details Includes Price/User and Minimum Commitment Terms for Creatio See Creatio Pricing Details ## Compare CRM Software These are the top products most often compared. Generating Scorecard... Compare to Creatio You can choose 4 products to compare [ Pipeliner CRM ](https://www.selecthub.com/p/crm-software/pipeliner/) [ Zoho CRM ](https://www.selecthub.com/p/crm-software/zoho-crm/) [ Salesforce Sales Cloud ](https://www.selecthub.com/p/crm-software/salesforce-sales-cloud/) [ HubSpot Sales ](https://www.selecthub.com/p/sales-force-automation-software/hubspot-sales/) [ NetSuite CRM ](https://www.selecthub.com/p/crm-software/netsuite-crm/) [ Oracle Sales Cloud ](https://www.selecthub.com/p/crm-software/oracle-sales-cloud/) [ Dynamics 365 Sales ](https://www.selecthub.com/p/sales-force-automation-software/dynamics-365-sales/) [ Pega CRM ](https://www.selecthub.com/p/crm-software/pega-crm/) [ monday CRM ](https://www.selecthub.com/p/crm-software/monday-crm/) Generating Scorecard... Compare to Creatio ## Head-to-Head Comparison ![Creatio Software Tool]() vs * [Act! 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Creatio stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]() ![Lead Management Award]() ![Partner Relationship Management Award]() ## Relevant Articles [ CRM Email Integration: Top 7 Tools For 2024](https://www.selecthub.com/customer-relationship-management/crm-email-integration/) ## Pricing for CRM Software ![Banner of Pricing guide for CRM Software]() ## Testimonials Creatio became our strategic partner to automate key sales processes and ensure foundation for business growth. We have seen tremendous improvements in all key areas of our revenue function including field sales, account management, inside sales and order processing. \- Jim Slomka CRO at BSN Sports ## Product Case Studies [ pdf Baltimore Life Insurance ](https://cdn.selecthub.com/product%5Fcase%5Fstudies/758/study.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAJBPSG65OJTMJV3TQ%2F20260418%2Fus-east-1%2Fs3%2Faws4%5Frequest&X-Amz-Date=20260418T040131Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=008c2566ee79ee26f8ed6585913720ab598667dedc20c28d187263352649b212) [ pdf City of Boston ](https://cdn.selecthub.com/product%5Fcase%5Fstudies/759/study.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAJBPSG65OJTMJV3TQ%2F20260418%2Fus-east-1%2Fs3%2Faws4%5Frequest&X-Amz-Date=20260418T040131Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=2304ef8b02b7a65058958dc3d8c3a8de18bfd74895135f8b7e2d81ce38a48ec0) [ pdf Ent Credit Union ](https://cdn.selecthub.com/product%5Fcase%5Fstudies/760/study.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAJBPSG65OJTMJV3TQ%2F20260418%2Fus-east-1%2Fs3%2Faws4%5Frequest&X-Amz-Date=20260418T040131Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=13bb8da58495836962573ead4fdfd89730671a1d0ba9ec1728706814169d6c73) [ pdf Vetoquinol ](https://cdn.selecthub.com/product%5Fcase%5Fstudies/761/study.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAJBPSG65OJTMJV3TQ%2F20260418%2Fus-east-1%2Fs3%2Faws4%5Frequest&X-Amz-Date=20260418T040131Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=d2548d729ba079630bdb4095a2334ad43070872d830ed9b334dabb8900d74ac2) ## Product Publications [ pdf Creatio Nucleus Research Report ](https://cdn.selecthub.com/product%5Fpublications/893/publication.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAJBPSG65OJTMJV3TQ%2F20260418%2Fus-east-1%2Fs3%2Faws4%5Frequest&X-Amz-Date=20260418T040131Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=d42cb11f1d85035d221b58909fe51b5fc1df7d385d065fef1c903ab43584eb1f) [ pdf No Code Playbook: The Age of AI ](https://cdn.selecthub.com/product%5Fpublications/894/publication.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAJBPSG65OJTMJV3TQ%2F20260418%2Fus-east-1%2Fs3%2Faws4%5Frequest&X-Amz-Date=20260418T040131Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=c0503bf5d396511bedbb028146224503fae857381218cf5d1ad6e8b5732610ba) [ pdf Staying Human in the Age of AI ](https://cdn.selecthub.com/product%5Fpublications/895/publication.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAJBPSG65OJTMJV3TQ%2F20260418%2Fus-east-1%2Fs3%2Faws4%5Frequest&X-Amz-Date=20260418T040131Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=ff2b7daf3cba912b3b8a6cf3735affda01d2cd5d9e6a8f030bf376fc0ae8c770) [ pdf The State of AI for Insurance ](https://cdn.selecthub.com/product%5Fpublications/896/publication.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAJBPSG65OJTMJV3TQ%2F20260418%2Fus-east-1%2Fs3%2Faws4%5Frequest&X-Amz-Date=20260418T040131Z&X-Amz-Expires=604800&X-Amz-SignedHeaders=host&X-Amz-Signature=c86d0302da63a1723264899048d6fe553a19e1ffb1996867fb2cd1a77c16d27a) ## Similar Products Here are the most similar products to Creatio. [ CBS CRM ](https://www.selecthub.com/p/crm-software/cbs-crm/) [ OroCommerce CRM ](https://www.selecthub.com/p/crm-software/orocommerce-crm/) [ Corelogic Restoration CRM ](https://www.selecthub.com/p/crm-software/carelogic-restoration-crm/) [ Starter Suite ](https://www.selecthub.com/p/crm-software/starter-suite/) [ Spotler CRM ](https://www.selecthub.com/p/crm-software/spotler-crm/) [ PulseCRM ](https://www.selecthub.com/p/crm-software/pulsecrm/) [ Rolldog ](https://www.selecthub.com/p/crm-software/rolldog/) [ Ploomes ](https://www.selecthub.com/p/crm-software/ploomes/) [ SmartMatchApp ](https://www.selecthub.com/p/crm-software/smartmatchapp/) [ Continuum CRM ](https://www.selecthub.com/p/crm-software/continuum-crm/) ## About the Contributors The following expert team members are responsible for creating, reviewing, and fact checking the accuracy of this content. [ ](https://www.selecthub.com/author/anjali-krishna/) Written by [Anjali Krishna](https://www.selecthub.com/author/anjali-krishna/) Technical Content Writer Anjali is a former Technical Content Writer at SelectHub who specialized in software categories including CRM, fundraising, and sales force automation. Drawing on her IT engineering background and 5 years of experience as a writer helped her translate technical topics into engaging content to educate software buyers. [See Full Bio](https://www.selecthub.com/author/anjali-krishna/) [ ](https://www.selecthub.com/author/pooja-verma/) Edited by [Pooja Verma](https://www.selecthub.com/author/pooja-verma/) Content Editor Pooja Verma is a Content Editor and Technical Content Writer at SelectHub. She has over 5 years of experience covering software categories like CRM, marketing automation, supply chain management and endpoint security. Pooja earned a literature degree from Miranda House, DU and also holds a Master’s in Journalism from Symbiosis Institute of Media and Communication in India. [See Full Bio](https://www.selecthub.com/author/pooja-verma/) Your review has been submitted and should be visible within 24 hours. Review Title Pros Cons Overall feedback Your name Your job title Industry [ Choose your main industry](javascript:void%28%29) * [Accounting / CPA](javascript:void%28%29) * [Advertising](javascript:void%28%29) * [Aerospace & Defense](javascript:void%28%29) * [Agriculture](javascript:void%28%29) * [Apparel](javascript:void%28%29) * [Architecture](javascript:void%28%29) * [Auto Dealership](javascript:void%28%29) * [Automotive](javascript:void%28%29) * [Banking & Financial Services](javascript:void%28%29) * [Banking & Mortgage](javascript:void%28%29) * [Chemicals](javascript:void%28%29) * [Construction & Engineering](javascript:void%28%29) * [Construction / Contracting](javascript:void%28%29) * [Consulting](javascript:void%28%29) * [Consumer Products](javascript:void%28%29) * [Distribution](javascript:void%28%29) * [E-commerce](javascript:void%28%29) * [Education](javascript:void%28%29) * [Electronics](javascript:void%28%29) * [Energy & Utilities](javascript:void%28%29) * [Federal Government](javascript:void%28%29) * [Field Maintenance](javascript:void%28%29) * [Food & Beverage](javascript:void%28%29) * [Healthcare / Social Services](javascript:void%28%29) * [Hospitality / Gaming / Travel](javascript:void%28%29) * [Human Resources](javascript:void%28%29) * [Industrial Machinery](javascript:void%28%29) * [Information Technology & High Tech](javascript:void%28%29) * [Insurance](javascript:void%28%29) * [Legal](javascript:void%28%29) * [Maintenance / Field Service](javascript:void%28%29) * [Manufacturing](javascript:void%28%29) * [Marketing Services](javascript:void%28%29) * [Media & Communications / Entertainment](javascript:void%28%29) * [Mill Products](javascript:void%28%29) * [Mining / Metals](javascript:void%28%29) * [Mortgage](javascript:void%28%29) * [Non-Profit](javascript:void%28%29) * [Not Available](javascript:void%28%29) * [Oil & Gas](javascript:void%28%29) * [Other](javascript:void%28%29) * [Other Services](javascript:void%28%29) * [Payroll Provider](javascript:void%28%29) * [Pharmaceuticals](javascript:void%28%29) * [Professional Employer Organization](javascript:void%28%29) * [Professional Services](javascript:void%28%29) * [Property Management](javascript:void%28%29) * [Public Sector](javascript:void%28%29) * [Real Estate](javascript:void%28%29) * [Recruiting Agency](javascript:void%28%29) * [Religious Institutions](javascript:void%28%29) * [Retail](javascript:void%28%29) * [Sales & Marketing](javascript:void%28%29) * [Semiconductors](javascript:void%28%29) * [Software / IT](javascript:void%28%29) * [Sports and Recreation](javascript:void%28%29) * [Staffing Agency](javascript:void%28%29) * [State & Local Government](javascript:void%28%29) * [Telecommunications](javascript:void%28%29) * [Third-Party Administrator](javascript:void%28%29) * [Transportation & Logistics](javascript:void%28%29) * [Wholesale Distribution](javascript:void%28%29) Company Size [ Choose your company size](javascript:void%28%29) * [1 employee](javascript:void%28%29) * [2 to 9 employees](javascript:void%28%29) * [10 - 19 employees](javascript:void%28%29) * [20 - 49 employees](javascript:void%28%29) * [50 - 99 employees](javascript:void%28%29) * [100 - 499 employee](javascript:void%28%29) * [500 - 999 employees](javascript:void%28%29) * [1,000 - 2,499 employees](javascript:void%28%29) * [2,500 - 4,999 employees](javascript:void%28%29) * [5,000 - 9,999 employees](javascript:void%28%29) * [10,000 - 24,999 employees](javascript:void%28%29) * [25,000 - 49,999 employees](javascript:void%28%29) * [50,000 + employees](javascript:void%28%29) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "CRM", "item": "https://www.selecthub.com/category/customer-relationship-management/" }, { "@type": "ListItem", "position": 3, "name": "CRM Software", "item": "https://www.selecthub.com/c/crm-software/" }, { "@type": "ListItem", "position": 4, "name": "Creatio" } ] } { "@context": "http://schema.org", "@type": "SoftwareApplication", "name": "Creatio", "description": "Creatio is a no-code, AI-powered platform combining agentic workflows with a CRM suite for marketing, sales and service.Creatio stands out with its no-code development platform, Creatio Studio, which lets teams build custom apps and AI agents using natural language inputs and visual designers. The system is also great at handling complex sales processes, marketing campaigns and customer service operations.The platform is particularly well-suited for mid-sized to large organizations that need more than just basic CRM functionality. The UI is accessible for everyday users, though some technical expertise is helpful for more advanced customizations.Users like Creatio for its flexibility and vast feature set, including reporting capabilities, lead management tools and customer service features. Some users have noted occasional performance issues, particularly with page load times. New users should be prepared for a learning curve due to the platform's extensive functionality.With over 400 solutions on its Marketplace, Creatio connects with business apps including multiple AI agents, IMAP/SMTP, MS Exchange, Google services, Facebook, WhatsApp and phone connectors.For pricing, Creatio uses a composable structure. The core platform starts at $25/user/month, and the individual sales, marketing and service products cost $15/user/month on top of that, with a 5-user minimum. You can also add a Creatio.ai package, with costs scaling based on AI actions. For example, the Start package includes 25,000 AI actions for $5,000/year.My Research Process for CreatioTo thoroughly analyze Creatio, I took a multi-faceted approach. First, I signed up for a free trial to test the platform hands-on and explored the mobile app to understand the user experience across devices. For real-world insights, I reached out to current Creatio users and read reviews on sites like Capterra.I also reviewed case studies and watched tutorials to learn and understand the platform's capabilities. Finally, I utilized in-depth research from SelectHub's analysts, who extensively evaluated Creatio's feature depth and technical elements like security and integrations.", "review": { "@type": "Review","reviewRating": { "@type": "Rating", "ratingValue": 81, "bestRating": 100 }, "author": { "@type": "Person", "name": "Anjali Krishna", "reviewBody": "After testing Creatio, I've discovered it's much more than just another CRM platform. It's an advanced Business Process Management (BPM) system with CRM capabilities baked in. I especially appreciated the modern, next-generation UI. From a customization standpoint, I found the no-code tools surprisingly intuitive. I was able to learn how to customize the solution myself without constantly needing technical support, which was a huge plus. That said, for more complex applications, you'll still want an IT team on standby. Namu Travel Group, Central America's leading online travel agency with 24 years in business, has been using Creatio's no-code platform since 2015 to improve how they work. After the travel industry recovered from the pandemic, Namu Travel needed to move quickly to meet growing customer demand. They switched most of their processes from code-based to no-code, which helped teams work better together and respond faster to customers. The platform lets them automatically sort leads, send reminders, process sales opportunities and generate reports without needing developers. Namu Travel's marketing team uses the system to manage leads across different channels and personalize messages, which has helped them stay ahead of competitors and serve over 25,000 travelers yearly. The system's flexibility is visible in how it handles business processes. I was impressed with the campaign features — even complex marketing campaigns were surprisingly manageable. The bi-weekly updates from the vendor kept things running smoothly, quickly addressing the few minor bugs I encountered along the way. However, I did face some challenges worth noting. Load times were occasionally frustrating, with some pages taking longer than expected. I also ran into some reliability issues with the scheduled emails feature, which sometimes failed to send as planned. These might not be deal-breakers for many, but they're worth keeping in mind. The platform's depth is a striking aspect. While everyday users might pick up the basic interface quickly, I found myself occasionally overwhelmed by the sheer number of features and customization options available. The tools are incredibly useful but potentially daunting if you're new to it. Creatio's commitment to user feedback is commendable. Their continuous platform improvements based on user suggestions show how they're serious about evolving with their customers' needs. The extensive third-party integration options were impressive, though I noticed most of them required additional providers to set up. In general, Creatio is a strong yet flexible platform that might be overkill for simple CRM needs but really shines when you need comprehensive business process management with CRM capabilities. While there's definitely a learning curve, the payoff in terms of functionality and customization options makes it worth considering for organizations ready to invest the time." } }, "image": "https://cdn.selecthub.com/products/34ffeb359a192eb8174b6854643cc046-3ff23217e9593cf66b4076afb697cb4f/resources/normal/logo.png?1732542629", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "93", "bestRating": "100", "worstRating": "1", "ratingCount": "523" }, "offers": { "@type": "Offer", "priceSpecification": { "@type": "priceSpecification", "price": "25", "priceCurrency": "USD" } }, "positiveNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Intuitive Design: The clean, intuitive interface makes daily tasks simple and helps users quickly find what they need." }, { "@type": "ListItem", "position": 2, "name": "Responsive Customer Support: The support team provides comprehensive assistance through multiple channels whenever you need help." }, { "@type": "ListItem", "position": 3, "name": "Low-Code Platform: Creatio Studio enables you to create custom workflows and apps without extensive programming knowledge." } ] }, "negativeNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Performance Issues: Pages and functions can take longer to load compared to simpler CRM systems, which might slow down your work pace." }, { "@type": "ListItem", "position": 2, "name": "What Users Dislike Not Beginner-Friendly: The extensive feature set can overwhelm new users who might need extra time to learn and understand all available tools. “One con is the steep learning curve, especially for developers, due to its depth of functionality and customization features. Also, it has very little to no UI options.” - Pranshu Basak, Creatio Developer" }, { "@type": "ListItem", "position": 3, "name": "" } ] }, "applicationCategory": "CRM Software" } ```