[Home](https://www.selecthub.com/) \> [Call Center Management](https://www.selecthub.com/category/call-center/) \> [Call Tracking Software](https://www.selecthub.com/c/call-tracking-software/) \> Invoca Categories: * [Call Tracking Software](https://www.selecthub.com/c/call-tracking-software/) * [Conversation Intelligence Software](https://www.selecthub.com/c/conversation-intelligence-software/) * [...](#) ## What Is Invoca? **Industry Specialties:** Automotive, Financial Services, Healthcare, Home Services, Insurance, Retail, Telecom, Travel and Hospitality. Invoca offers a sophisticated inbound call tracking solution designed to help businesses accurately attribute phone calls to their marketing efforts. This software is particularly well-suited for industries such as finance, automotive, healthcare, and home services, where phone interactions play a critical role in customer engagement and conversions. One of its standout benefits is the integration of AI-driven analytics, which provides real-time insights and enhances the precision of campaign performance measurement. Users appreciate its robust features, including detailed call attribution, dynamic number insertion, and seamless integration with various CRM and marketing platforms. Compared to similar tools, Invoca is often praised for its comprehensive analytics and ability to deliver actionable data that drives better marketing decisions. Pricing details are not publicly available, so interested parties are encouraged to contact SelectHub for a customized quote based on their specific requirements. PRICE $ $ $ $ $ COMPANY SIZE S M L DEPLOYMENT PLATFORM [ Try Before You Buy. Request a Free Demo Today! Request Demo It's completely free! ](https://pmo.selecthub.com/get-product-demo/?category=Call+Tracking+Software&product%5Fname=Invoca&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fcall-tracking-software%2Finvoca%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F542907b161d7afd16500fb0b7dac5329-6d676224269c76ded6304ffc3d7fbed8%2Fresources%2Fnormal%2Flogo.png%3F1736272391) User Sentiment i ![User satisfaction level icon: excellent]() Based on 36 reviews: Add your rating: ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() Product Screenshots and Videos ## #2 Invoca is ranked #2 in the Call Tracking Software product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report. [ Get the Report Now](https://pmo.selecthub.com/request-custom-scorecard?category%5Fslug=call-tracking-software&product%5Fslug=invoca&slug=invoca&product%5Fname=Invoca&category=Call+Tracking+Software&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fcall-tracking-software%2Finvoca%2F) ## Invoca Pricing Based on our most recent analysis, Invoca pricing starts in the range of $100 - $500. [Get Price Quote](https://pmo.selecthub.com/get-product-pricing/?category=Call+Tracking+Software&product%5Fname=Invoca&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fcall-tracking-software%2Finvoca%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F542907b161d7afd16500fb0b7dac5329-6d676224269c76ded6304ffc3d7fbed8%2Fresources%2Fnormal%2Flogo.png%3F1736272391&price=3) Price $ $ $ $ $ i Starting From Custom Quote i Pricing Model Quote-Based Free Trial No ## Training Resources Invoca is supported with the following types of training: Documentation In Person Live Online Videos Webinars ## Support The following support services are available for Invoca: Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ## Invoca Benefits and Insights Why use Invoca? ### Key differentiators & advantages of Invoca * **Enhanced Customer Insights:** Invoca provides detailed analytics on customer interactions, allowing businesses to understand caller intent and preferences, leading to more personalized marketing strategies. * **Improved Marketing ROI:** By tracking inbound calls, Invoca helps businesses attribute phone conversions to specific marketing campaigns, optimizing ad spend and increasing return on investment. * **Real-Time Call Data:** Access to live call data enables businesses to make immediate adjustments to marketing strategies, ensuring they capitalize on current trends and customer needs. * **Increased Sales Conversions:** With insights into call interactions, sales teams can tailor their approach to meet customer needs more effectively, boosting conversion rates. * **Seamless Integration:** Invoca integrates with popular CRM and marketing platforms, ensuring that call data is easily accessible and actionable within existing workflows. * **Enhanced Customer Experience:** By understanding the context of each call, businesses can provide a more personalized and efficient customer service experience. * **Data-Driven Decision Making:** Invoca's analytics empower businesses to make informed decisions based on concrete data rather than assumptions, leading to more effective strategies. * **Reduced Operational Costs:** By automating call tracking and analysis, Invoca reduces the need for manual data entry and analysis, saving time and resources. * **Compliance and Security:** Invoca ensures that call data is handled in compliance with industry regulations, providing peace of mind regarding data privacy and security. * **Scalable Solutions:** Whether a small business or a large enterprise, Invoca's solutions can scale to meet the needs of any organization, ensuring flexibility and growth potential. ### Industry Expertise Invoca's expertise lies in helping businesses improve their customer experience through inbound call management. Their software is particularly well-suited for businesses that rely heavily on phone calls for customer interactions, such as call centers, sales teams, and customer service departments. ## Invoca Reviews Based on our most recent analysis, Invoca reviews indicate a 'excellent' User Satisfaction Rating of 96% based on 36 user reviews from 2 recognized software review sites. ![User satisfaction level icon: excellent]() 36 reviews 96% of users would recommend this product ### Synopsis of User Ratings and Reviews Based on an aggregate of Invoca reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst. #### Pros * **Effective AI Tracking:** User reviews highlight Invoca's AI-powered tracking capabilities, which effectively capture and analyze call data to provide valuable insights. * **User-Friendly Interface:** Invoca is praised for its intuitive and easy-to-use interface, making it simple for businesses to navigate and utilize its features. * **Comprehensive Analytics:** The software provides comprehensive analytics on call data, enabling businesses to track marketing campaigns, measure ROI, and optimize their contact center operations. * **Customizable Routing:** Invoca allows businesses to set up custom call routing rules based on various criteria, ensuring that calls are directed to the most appropriate agents or departments. * **Call Recording:** The call recording feature enables businesses to review customer interactions, improve agent training, and ensure quality assurance. #### Cons * **Pricey Solution:** User reviews mention that Invoca's cost can be a barrier, especially when compared to other call tracking options in the market. * **Reporting Could Be Deeper:** Some users expressed a desire for more advanced reporting features in Invoca to gain more granular insights from their call data. * **Occasional Integration Headaches:** Setting up number pooling and integrating with external platforms like Zapier has proven complex for some, impacting user experience. * **Customer Support Needs Improvement:** A few user reviews indicated that Invoca's customer support could be more responsive and helpful in addressing their issues. #### Researcher's Summary: Is Invoca truly the voice of the customer? Invoca's platform receives high praise for its conversation intelligence, which reveals what happens on calls, empowering marketing teams to improve campaigns and boost ROI. Users rave about the platform's ease of use, setup, and comprehensive reporting. For example, one user, a marketing manager at a Fortune 500 company, raved about how Invoca's AI-powered speech analytics helped them identify that customers who asked about a specific product feature during a call were 30% more likely to convert. This allowed them to create targeted campaigns that resulted in a significant increase in sales. However, some users wish for more advanced reporting features and find the pricing structure a bit steep compared to competitors like CallRail. What sets Invoca apart is its robust integration with major marketing platforms like Google Ads and Salesforce, providing a holistic view of the customer journey. This level of integration is unmatched by many competitors and is crucial for businesses seeking to connect online and offline customer interactions. Invoca is best suited for medium to large businesses with sophisticated marketing operations that rely heavily on phone calls to drive conversions. Its advanced features and integrations justify the higher price point for these businesses, providing a substantial competitive edge. ## Key Features Notable Invoca features include: * **AI-Powered Call Tracking:** Leverages artificial intelligence to analyze call data, providing insights into customer behavior and preferences. * **Dynamic Number Insertion:** Automatically swaps phone numbers on your website to track the source of inbound calls, ensuring accurate attribution. * **Real-Time Call Scoring:** Evaluates calls as they happen, allowing businesses to prioritize high-value leads and improve sales strategies. * **Integrations with CRM and Marketing Platforms:** Seamlessly connects with tools like Salesforce, Google Ads, and Adobe Experience Cloud to unify data and streamline workflows. * **Customizable Call Routing:** Directs calls to the appropriate department or agent based on predefined criteria, enhancing customer experience and operational efficiency. * **Keyword Spotting:** Identifies specific words or phrases during calls to trigger actions or alerts, aiding in compliance and quality assurance. * **Detailed Call Analytics:** Provides comprehensive reports on call volume, duration, and outcomes, helping businesses make data-driven decisions. * **Call Recording and Transcription:** Records and transcribes calls for training, compliance, and performance evaluation purposes. * **Visitor Tracking:** Monitors website visitor behavior before, during, and after calls to better understand the customer journey. * **Multi-Location Support:** Manages call tracking across various locations, ensuring consistent performance metrics and insights. * **Custom Tagging:** Allows users to tag calls with specific labels for easier categorization and analysis. * **IVR (Interactive Voice Response) Integration:** Enhances call handling by integrating with existing IVR systems to streamline customer interactions. * **Lead Management:** Captures and organizes lead information from calls, facilitating follow-up and conversion efforts. * **Call Attribution Models:** Offers various models to attribute calls to marketing campaigns, enabling precise ROI measurement. * **Security and Compliance:** Ensures data protection with robust security measures and compliance with industry standards like GDPR and CCPA. * **Customizable Dashboards:** Provides users with the ability to create personalized dashboards for quick access to key metrics and insights. * **Call Outcome Tracking:** Tracks the results of calls, such as sales or appointments, to measure campaign effectiveness. * **API Access:** Offers API access for custom integrations and advanced data manipulation, catering to specific business needs. * **Mobile App Support:** Enables tracking and management of calls on-the-go with a dedicated mobile application. * **Call Whispering:** Provides agents with real-time information about the caller or campaign before they answer, improving call handling efficiency. ## Head-to-Head Comparison ![Invoca Software Tool]() vs * [800.com](https://www.selecthub.com/call-tracking-software/invoca-vs-800-com/) * [800response](https://www.selecthub.com/call-tracking-software/invoca-vs-800response/) * [Analytic Call Tracking](https://www.selecthub.com/call-tracking-software/invoca-vs-analytic-call-tracking/) * [Call Box](https://www.selecthub.com/call-tracking-software/invoca-vs-call-box/) * [Callcap](https://www.selecthub.com/call-tracking-software/invoca-vs-callcap/) * [CallRail](https://www.selecthub.com/call-tracking-software/callrail-vs-invoca/) * [CallTrackingMetrics](https://www.selecthub.com/call-tracking-software/invoca-vs-calltrackingmetrics/) * [Convirza](https://www.selecthub.com/call-tracking-software/invoca-vs-convirza/) * [Kixie](https://www.selecthub.com/call-tracking-software/invoca-vs-kixie/) * [Marchex](https://www.selecthub.com/call-tracking-software/invoca-vs-marchex/) * [Phonexa](https://www.selecthub.com/call-tracking-software/invoca-vs-phonexa/) * [Retreaver](https://www.selecthub.com/call-tracking-software/invoca-vs-retreaver/) * [Ringba](https://www.selecthub.com/call-tracking-software/invoca-vs-ringba/) * [Yobi](https://www.selecthub.com/call-tracking-software/invoca-vs-yobi/) ## Awards Invoca stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]() ## Similar Products Here are the most similar products to Invoca. [ Infinity Call Tracking ](https://www.selecthub.com/p/call-tracking-software/infinity-call-tracking/) [ 800response ](https://www.selecthub.com/p/call-tracking-software/800response/) [ Phonexa ](https://www.selecthub.com/p/call-tracking-software/phonexa/) [ Ringba ](https://www.selecthub.com/p/call-tracking-software/ringba/) [ Marchex ](https://www.selecthub.com/p/call-tracking-software/marchex/) [ Nimbata ](https://www.selecthub.com/p/call-tracking-software/nimbata/) [ Hot Prospector ](https://www.selecthub.com/p/call-tracking-software/hot-prospector/) [ MyOperator ](https://www.selecthub.com/p/call-tracking-software/myoperator/) [ Analytic Call Tracking ](https://www.selecthub.com/p/call-tracking-software/analytic-call-tracking/) [ Retreaver ](https://www.selecthub.com/p/call-tracking-software/retreaver/) Your review has been submitted and should be visible within 24 hours. Review Title Pros Cons Overall feedback Your name Your job title Industry [ Choose your main industry](javascript:void%28%29) * [Accounting / CPA](javascript:void%28%29) * [Advertising](javascript:void%28%29) * [Aerospace & Defense](javascript:void%28%29) * [Agriculture](javascript:void%28%29) * [Apparel](javascript:void%28%29) * [Architecture](javascript:void%28%29) * [Auto Dealership](javascript:void%28%29) * [Automotive](javascript:void%28%29) * [Banking & Financial Services](javascript:void%28%29) * [Banking & Mortgage](javascript:void%28%29) * [Chemicals](javascript:void%28%29) * [Construction & Engineering](javascript:void%28%29) * [Construction / Contracting](javascript:void%28%29) * [Consulting](javascript:void%28%29) * [Consumer Products](javascript:void%28%29) * [Distribution](javascript:void%28%29) * [E-commerce](javascript:void%28%29) * [Education](javascript:void%28%29) * [Electronics](javascript:void%28%29) * [Energy & Utilities](javascript:void%28%29) * [Federal Government](javascript:void%28%29) * [Field Maintenance](javascript:void%28%29) * [Food & Beverage](javascript:void%28%29) * [Healthcare / Social Services](javascript:void%28%29) * [Hospitality / Gaming / Travel](javascript:void%28%29) * [Human Resources](javascript:void%28%29) * [Industrial Machinery](javascript:void%28%29) * [Information Technology & High Tech](javascript:void%28%29) * [Insurance](javascript:void%28%29) * [Legal](javascript:void%28%29) * [Maintenance / Field Service](javascript:void%28%29) * [Manufacturing](javascript:void%28%29) * [Marketing Services](javascript:void%28%29) * [Media & Communications / Entertainment](javascript:void%28%29) * [Mill Products](javascript:void%28%29) * [Mining / Metals](javascript:void%28%29) * [Mortgage](javascript:void%28%29) * [Non-Profit](javascript:void%28%29) * [Not Available](javascript:void%28%29) * [Oil & Gas](javascript:void%28%29) * [Other](javascript:void%28%29) * [Other Services](javascript:void%28%29) * [Payroll Provider](javascript:void%28%29) * [Pharmaceuticals](javascript:void%28%29) * [Professional Employer Organization](javascript:void%28%29) * [Professional Services](javascript:void%28%29) * [Property Management](javascript:void%28%29) * [Public Sector](javascript:void%28%29) * [Real Estate](javascript:void%28%29) * [Recruiting Agency](javascript:void%28%29) * [Religious Institutions](javascript:void%28%29) * [Retail](javascript:void%28%29) * [Sales & Marketing](javascript:void%28%29) * [Semiconductors](javascript:void%28%29) * [Software / IT](javascript:void%28%29) * [Sports and Recreation](javascript:void%28%29) * [Staffing Agency](javascript:void%28%29) * [State & Local Government](javascript:void%28%29) * [Telecommunications](javascript:void%28%29) * [Third-Party Administrator](javascript:void%28%29) * [Transportation & Logistics](javascript:void%28%29) * [Wholesale Distribution](javascript:void%28%29) Company Size [ Choose your company size](javascript:void%28%29) * [1 employee](javascript:void%28%29) * [2 to 9 employees](javascript:void%28%29) * [10 - 19 employees](javascript:void%28%29) * [20 - 49 employees](javascript:void%28%29) * [50 - 99 employees](javascript:void%28%29) * [100 - 499 employee](javascript:void%28%29) * [500 - 999 employees](javascript:void%28%29) * [1,000 - 2,499 employees](javascript:void%28%29) * [2,500 - 4,999 employees](javascript:void%28%29) * [5,000 - 9,999 employees](javascript:void%28%29) * [10,000 - 24,999 employees](javascript:void%28%29) * [25,000 - 49,999 employees](javascript:void%28%29) * [50,000 + employees](javascript:void%28%29) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Call Center Management", "item": "https://www.selecthub.com/category/call-center/" }, { "@type": "ListItem", "position": 3, "name": "Call Tracking Software", "item": "https://www.selecthub.com/c/call-tracking-software/" }, { "@type": "ListItem", "position": 4, "name": "Invoca" } ] } { "@context": "http://schema.org", "@type": "SoftwareApplication", "name": "Invoca", "description": " Invoca offers a sophisticated inbound call tracking solution designed to help businesses accurately attribute phone calls to their marketing efforts. This software is particularly well-suited for industries such as finance, automotive, healthcare, and home services, where phone interactions play a critical role in customer engagement and conversions. One of its standout benefits is the integration of AI-driven analytics, which provides real-time insights and enhances the precision of campaign performance measurement. Users appreciate its robust features, including detailed call attribution, dynamic number insertion, and seamless integration with various CRM and marketing platforms. Compared to similar tools, Invoca is often praised for its comprehensive analytics and ability to deliver actionable data that drives better marketing decisions. Pricing details are not publicly available, so interested parties are encouraged to contact SelectHub for a customized quote based on their specific requirements. ", "review": { "@type": "Review", "author": { "@type": "Person", "name": "Ashita Ahuja", "reviewBody": "Is Invoca truly the voice of the customer? Invoca's platform receives high praise for its conversation intelligence, which reveals what happens on calls, empowering marketing teams to improve campaigns and boost ROI. Users rave about the platform's ease of use, setup, and comprehensive reporting. For example, one user, a marketing manager at a Fortune 500 company, raved about how Invoca's AI-powered speech analytics helped them identify that customers who asked about a specific product feature during a call were 30% more likely to convert. This allowed them to create targeted campaigns that resulted in a significant increase in sales. However, some users wish for more advanced reporting features and find the pricing structure a bit steep compared to competitors like CallRail. 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