[Home](https://www.selecthub.com/) \> [Call Center Management](https://www.selecthub.com/category/call-center/) \> [Call Tracking Software](https://www.selecthub.com/c/call-tracking-software/) \> CallRail Categories: * [Call Tracking Software](https://www.selecthub.com/c/call-tracking-software/) * [Call Center Software](https://www.selecthub.com/c/call-center-software/) * [...](#) ## What Is CallRail? **Industry Specialties:** Real Estate, Home Services, Automotive, Healthcare, Legal Services, HVAC, Plumbing, Pest Control, Electrical. CallRail is a sophisticated software platform that excels in call tracking and marketing analytics, allowing businesses to meticulously monitor and assess their phone interactions. It is ideally suited for small to medium-sized enterprises across diverse sectors such as legal, healthcare, and retail, where understanding customer calls is vital. The tool offers distinctive advantages like detailed call recording, dynamic keyword tracking, and seamless integration with various marketing applications, providing valuable insights to refine marketing efforts. Users commend its user-friendly interface and powerful reporting features, which distinguish it from other similar solutions. Additionally, CallRail facilitates multi-channel attribution, enabling businesses to pinpoint the most effective marketing channels accurately. Pricing structures are tailored to individual needs, so it is recommended to contact SelectHub for a customized quote based on specific requirements. PRICE $ $ $ $ $ COMPANY SIZE S M L DEPLOYMENT PLATFORM [ Try Before You Buy. Request a Free Demo Today! Request Demo It's completely free! ](https://pmo.selecthub.com/get-product-demo/?category=Call+Tracking+Software&product%5Fname=CallRail&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fcall-tracking-software%2Fcallrail%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F37aa5dfc44dddd0d19d4311e2c7a0240-95da93685d27b268862dc3c84dcef4de%2Fresources%2Fnormal%2Flogo.png%3F1735121178) [Contributors](#view-contributors) ![Ashita Ahuja]() Written by Ashita Ahuja Technical Content Writer [ Read Bio](https://www.selecthub.com/author/ashita-ahuja/) ![Hunter Lowe]() Edited by Hunter Lowe Content Editor [ Read Bio](https://www.selecthub.com/author/hunter-lowe/) User Sentiment i ![User satisfaction level icon: excellent]() Based on 854 reviews: Add your rating: ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() Product Screenshots and Videos ## #1 CallRail is ranked #1 in the Call Tracking Software product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report. [ Get the Report Now](https://pmo.selecthub.com/request-custom-scorecard?category%5Fslug=call-tracking-software&product%5Fslug=callrail&slug=callrail&product%5Fname=CallRail&category=Call+Tracking+Software&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fcall-tracking-software%2Fcallrail%2F) ## CallRail Pricing Based on our most recent analysis, CallRail pricing starts at $50 (Monthly). [Get Price Quote](https://pmo.selecthub.com/get-product-pricing/?category=Call+Tracking+Software&product%5Fname=CallRail&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fcall-tracking-software%2Fcallrail%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F37aa5dfc44dddd0d19d4311e2c7a0240-95da93685d27b268862dc3c84dcef4de%2Fresources%2Fnormal%2Flogo.png%3F1735121178&price=2) Price $ $ $ $ $ i Starting From $50 Pricing Model Monthly Free Trial Yes ([Request for Free](https://pmo.selecthub.com/free-trial/?product%5Fname=CallRail&category=Call+Tracking+Software&product%5Flogo=https://cdn.selecthub.com/products/37aa5dfc44dddd0d19d4311e2c7a0240-95da93685d27b268862dc3c84dcef4de/resources/normal/logo.png?1735121178)) ## Training Resources CallRail is supported with the following types of training: Documentation In Person Live Online Videos Webinars ## Support The following support services are available for CallRail: Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ## CallRail Benefits and Insights Why use CallRail? ### Key differentiators & advantages of CallRail * **Enhanced Marketing ROI:** CallRail provides detailed insights into which marketing channels are driving phone calls, allowing businesses to allocate their budget more effectively and maximize return on investment. * **Improved Customer Insights:** By tracking call data, businesses gain a deeper understanding of customer behavior and preferences, enabling more personalized and effective marketing strategies. * **Increased Sales Opportunities:** With call tracking, sales teams can identify high-value leads and prioritize follow-ups, leading to increased conversion rates and revenue growth. * **Streamlined Communication:** CallRail integrates with CRM systems, ensuring that all customer interactions are logged and accessible, which enhances team collaboration and customer service. * **Data-Driven Decision Making:** The software provides comprehensive analytics and reporting tools, empowering businesses to make informed decisions based on real-time data rather than assumptions. * **Enhanced Call Quality:** Call recording and monitoring features allow businesses to assess and improve the quality of customer interactions, leading to better customer satisfaction and loyalty. * **Optimized Marketing Campaigns:** By understanding which keywords and ads generate the most calls, marketers can refine their campaigns for better performance and cost efficiency. * **Reduced Missed Opportunities:** CallRail's call tracking ensures that no lead is overlooked, as all calls are logged and can be followed up promptly, reducing the risk of missed sales opportunities. * **Improved Lead Attribution:** The software accurately attributes phone calls to specific marketing efforts, providing clarity on which strategies are most effective in driving engagement. * **Enhanced Customer Experience:** With detailed call analytics, businesses can tailor their customer service approach to meet the specific needs and expectations of their audience. * **Scalable Solutions:** CallRail's flexible platform can grow with your business, accommodating increased call volumes and expanding marketing efforts without sacrificing performance. * **Cost Efficiency:** By identifying underperforming marketing channels, businesses can reallocate resources to more successful strategies, reducing waste and improving overall cost efficiency. * **Competitive Advantage:** Access to detailed call data and insights gives businesses an edge over competitors who may not be leveraging such comprehensive analytics. * **Enhanced Compliance:** CallRail helps businesses maintain compliance with industry regulations by providing secure call recording and data storage solutions. * **Seamless Integration:** The software easily integrates with existing marketing and sales tools, ensuring a smooth workflow and consistent data across platforms. ### Industry Expertise CallRail is particularly well-suited for businesses that rely heavily on inbound phone calls, such as those in the legal, healthcare, and automotive industries. It's also a good fit for marketing agencies and data-driven marketers who need to track and analyze the effectiveness of their campaigns. ## CallRail Reviews Based on our most recent analysis, CallRail reviews indicate a 'excellent' User Satisfaction Rating of 92% based on 854 user reviews from 4 recognized software review sites. ![User satisfaction level icon: excellent]() 854 reviews 92% of users would recommend this product ### Synopsis of User Ratings and Reviews Based on an aggregate of CallRail reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst. #### Pros * **Strong Call Tracking:** Description: User reviews praise CallRail for its comprehensive call tracking, allowing businesses to track calls from various sources like online and offline campaigns. This helps determine which marketing efforts are driving the most leads. * **User-Friendly Interface:** Description: CallRail is frequently commended for its intuitive and easy-to-use interface. Users find it straightforward to navigate the platform, manage multiple clients, and generate reports without extensive training or technical expertise. * **Detailed Analytics and Reporting:** Description: Users highlight CallRail's robust analytics and reporting features as major advantages. The software provides valuable insights into call data, including call duration, caller demographics, and call outcomes, enabling data-driven decisions for marketing optimization. #### Cons * **Pricing Concerns:** User reviews frequently mention concerns about CallRail's pricing structure, particularly regarding unexpected price increases and potentially lower value for the money compared to competitors. * **Integration Challenges:** Some users have reported difficulties integrating CallRail with other platforms like Google Ads and ZOHO, encountering issues such as missing conversions, duplicate entries, and data synchronization problems. * **Customer Support Issues:** A subset of user reviews expresses dissatisfaction with CallRail's customer support, citing slow response times, unhelpful or inaccurate information provided by support staff, and a perceived lack of attentiveness to their needs. #### Researcher's Summary: Is CallRail all it's tracked up to be? User reviews from the past year paint a somewhat mixed picture of this call tracking and marketing analytics platform. While many appreciate its user-friendly interface and robust call tracking features, some have raised concerns about aspects like customer support and pricing. CallRail shines in its ability to provide granular insights into call sources, allowing businesses to see which campaigns and keywords are driving calls, a feature often highlighted as superior to competitors. Users rave about the platform's intuitive design, making it easy to set up tracking numbers, analyze call data, and integrate with other marketing tools. However, some users have reported issues with customer support, citing slow response times and unhelpful advice. Additionally, while CallRail is generally considered affordable, some users feel the value for money has decreased with recent price increases. Overall, CallRail seems best suited for small to medium-sized businesses that rely heavily on phone calls for lead generation and need a user-friendly platform to track the effectiveness of their marketing campaigns. Larger enterprises or those with complex sales funnels might require a more feature-rich solution, particularly in terms of reporting and integrations. ## Key Features * **Call Tracking:** Discover which marketing tools successfully drive the most calls. Integrate call tracking data into marketing platforms. View call conversions, and. access contact details with every call. Record calls and listen to all customer interactions. * **Call Recording:** Capture every meaningful conversation between employees and respondents. Assess the quality of current campaigns by getting information about what customers want. Set up a pre-call announcement informing customers that the call will be recorded for training purposes. Analyze recordings automatically and access transcriptions. * **Call Notifications:** Respond to every inbound call with notifications. Access important caller information through messages. Get real-time email and browser notifications. Customize alerts as per requirements. Take advantage of unlimited team reports. * **Text Messaging:** Allow leads to respond to campaigns through messages. Equip every purchased tracking number with text messaging. Keep a history of all conversations. Close deals faster and get notifications on mobile home screens. Send messaging data to marketing platforms. Create templates to reduce time spent sending standard replies. * **Operational Reporting:** Use available insights to understand when teams should be available for callers. Get a lowdown of daily call volumes and figure out when you receive most calls. Obtain a missed call report over a chosen duration, including percentages. * **Agent Settings:** Add members to the main account. Get detailed reports of agent productivity and activity logs. Allow agents to keep or remove their number for receiving calls. * **Source-Level Call Tracking:** Use one tracking number for every campaign, and track online and offline sources. Receive in-depth caller information, and access a visitor timeline that provides details of inbound and outbound calls of each respondent. * **Conversation Intelligence:** Analyze calls automatically and obtain metrics to improve customer service and train employees. Get automated recordings and call transcriptions instantly. * **Form Tracking:** Discover which advertisement or keyword made customers submit a form. Get alerts when a high-value lead is interested along with combined metrics, making it easy to allocate money. * **Lead Center:** Message, call and chat from one inbox. Organize contacts and keep them accessible. Keep track of team performance and improve customer service. ## Limitations At the time of this review, these are the limitations according to user feedback: * Poor customer service. * Integration feature is weak. * Onboarding process is clumsy. * Setting up phone numbers is difficult. ## Suite Support _mail\_outline_Email: Not given. _phone_Phone: (888) 219-2787. _school_Training: No information is available. _local\_offer_Tickets: Access it on the website. ## Head-to-Head Comparison ![CallRail Software Tool]() vs * [800.com](https://www.selecthub.com/call-tracking-software/callrail-vs-800-com/) * [800response](https://www.selecthub.com/call-tracking-software/callrail-vs-800response/) * [Analytic Call Tracking](https://www.selecthub.com/call-tracking-software/callrail-vs-analytic-call-tracking/) * [Call Box](https://www.selecthub.com/call-tracking-software/callrail-vs-call-box/) * [Callcap](https://www.selecthub.com/call-tracking-software/callrail-vs-callcap/) * [CallTrackingMetrics](https://www.selecthub.com/call-tracking-software/callrail-vs-calltrackingmetrics/) * [Convirza](https://www.selecthub.com/call-tracking-software/callrail-vs-convirza/) * [Invoca](https://www.selecthub.com/call-tracking-software/callrail-vs-invoca/) * [Kixie](https://www.selecthub.com/call-tracking-software/callrail-vs-kixie/) * [Marchex](https://www.selecthub.com/call-tracking-software/callrail-vs-marchex/) * [Phonexa](https://www.selecthub.com/call-tracking-software/callrail-vs-phonexa/) * [Retreaver](https://www.selecthub.com/call-tracking-software/callrail-vs-retreaver/) * [Ringba](https://www.selecthub.com/call-tracking-software/callrail-vs-ringba/) * [Yobi](https://www.selecthub.com/call-tracking-software/callrail-vs-yobi/) ## Awards CallRail stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]() ## Similar Products Here are the most similar products to CallRail. [ Nimbata ](https://www.selecthub.com/p/call-tracking-software/nimbata/) [ Hot Prospector ](https://www.selecthub.com/p/call-tracking-software/hot-prospector/) [ Analytic Call Tracking ](https://www.selecthub.com/p/call-tracking-software/analytic-call-tracking/) [ Retreaver ](https://www.selecthub.com/p/call-tracking-software/retreaver/) [ Convirza ](https://www.selecthub.com/p/call-tracking-software/convirza/) [ 800.com ](https://www.selecthub.com/p/call-tracking-software/800-com/) [ Callcap ](https://www.selecthub.com/p/call-tracking-software/callcap/) [ CallRevu ](https://www.selecthub.com/p/call-tracking-software/callrevu/) [ Yobi ](https://www.selecthub.com/p/call-tracking-software/yobi/) [ Kixie ](https://www.selecthub.com/p/call-tracking-software/kixie/) ## About the Contributors The following expert team members are responsible for creating, reviewing, and fact checking the accuracy of this content. [ ](https://www.selecthub.com/author/ashita-ahuja/) Written by [Ashita Ahuja](https://www.selecthub.com/author/ashita-ahuja/) Technical Content Writer Ashita works as a Technical Writer at SelectHub specializing in VOIP, Business Phones, LMS, CMS and more. She is also a published author. When not writing articles, she enjoys watching rom-coms, listening to music and cooking. She loves collecting stationery, cannot still get the hang of riding a bicycle and suffers from acrophobia. [See Full Bio](https://www.selecthub.com/author/ashita-ahuja/) [ ](https://www.selecthub.com/author/hunter-lowe/) Edited by [Hunter Lowe](https://www.selecthub.com/author/hunter-lowe/) Content Editor Hunter Lowe is a Content Editor, Writer and Market Analyst at SelectHub. His team covers categories that range from ERP and business intelligence to transportation and supply chain management. Hunter is an avid reader and Dungeons and Dragons addict who studied English and Creative Writing through college. In his free time, you'll likely find him devising new dungeons for his players to explore, checking out the latest video games, writing his next horror story or running around with his daughter. [See Full Bio](https://www.selecthub.com/author/hunter-lowe/) Your review has been submitted and should be visible within 24 hours. Review Title Pros Cons Overall feedback Your name Your job title Industry [ Choose your main industry](javascript:void%28%29) * [Accounting / CPA](javascript:void%28%29) * [Advertising](javascript:void%28%29) * [Aerospace & Defense](javascript:void%28%29) * [Agriculture](javascript:void%28%29) * [Apparel](javascript:void%28%29) * [Architecture](javascript:void%28%29) * [Auto Dealership](javascript:void%28%29) * [Automotive](javascript:void%28%29) * [Banking & Financial Services](javascript:void%28%29) * [Banking & Mortgage](javascript:void%28%29) * [Chemicals](javascript:void%28%29) * [Construction & Engineering](javascript:void%28%29) * [Construction / Contracting](javascript:void%28%29) * [Consulting](javascript:void%28%29) * [Consumer Products](javascript:void%28%29) * [Distribution](javascript:void%28%29) * [E-commerce](javascript:void%28%29) * [Education](javascript:void%28%29) * [Electronics](javascript:void%28%29) * [Energy & Utilities](javascript:void%28%29) * [Federal Government](javascript:void%28%29) * [Field Maintenance](javascript:void%28%29) * [Food & Beverage](javascript:void%28%29) * [Healthcare / Social Services](javascript:void%28%29) * [Hospitality / Gaming / Travel](javascript:void%28%29) * [Human Resources](javascript:void%28%29) * [Industrial Machinery](javascript:void%28%29) * [Information Technology & High Tech](javascript:void%28%29) * [Insurance](javascript:void%28%29) * [Legal](javascript:void%28%29) * [Maintenance / Field Service](javascript:void%28%29) * [Manufacturing](javascript:void%28%29) * [Marketing Services](javascript:void%28%29) * [Media & Communications / Entertainment](javascript:void%28%29) * [Mill Products](javascript:void%28%29) * [Mining / Metals](javascript:void%28%29) * [Mortgage](javascript:void%28%29) * [Non-Profit](javascript:void%28%29) * [Not Available](javascript:void%28%29) * [Oil & Gas](javascript:void%28%29) * [Other](javascript:void%28%29) * [Other Services](javascript:void%28%29) * [Payroll Provider](javascript:void%28%29) * [Pharmaceuticals](javascript:void%28%29) * [Professional Employer Organization](javascript:void%28%29) * [Professional Services](javascript:void%28%29) * [Property Management](javascript:void%28%29) * [Public Sector](javascript:void%28%29) * [Real Estate](javascript:void%28%29) * [Recruiting Agency](javascript:void%28%29) * [Religious Institutions](javascript:void%28%29) * [Retail](javascript:void%28%29) * [Sales & Marketing](javascript:void%28%29) * [Semiconductors](javascript:void%28%29) * [Software / IT](javascript:void%28%29) * [Sports and Recreation](javascript:void%28%29) * [Staffing Agency](javascript:void%28%29) * [State & Local Government](javascript:void%28%29) * [Telecommunications](javascript:void%28%29) * [Third-Party Administrator](javascript:void%28%29) * [Transportation & Logistics](javascript:void%28%29) * [Wholesale Distribution](javascript:void%28%29) Company Size [ Choose your company size](javascript:void%28%29) * [1 employee](javascript:void%28%29) * [2 to 9 employees](javascript:void%28%29) * [10 - 19 employees](javascript:void%28%29) * [20 - 49 employees](javascript:void%28%29) * [50 - 99 employees](javascript:void%28%29) * [100 - 499 employee](javascript:void%28%29) * [500 - 999 employees](javascript:void%28%29) * [1,000 - 2,499 employees](javascript:void%28%29) * [2,500 - 4,999 employees](javascript:void%28%29) * [5,000 - 9,999 employees](javascript:void%28%29) * [10,000 - 24,999 employees](javascript:void%28%29) * [25,000 - 49,999 employees](javascript:void%28%29) * [50,000 + employees](javascript:void%28%29) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Call Center Management", "item": "https://www.selecthub.com/category/call-center/" }, { "@type": "ListItem", "position": 3, "name": "Call Tracking Software", "item": "https://www.selecthub.com/c/call-tracking-software/" }, { "@type": "ListItem", "position": 4, "name": "CallRail" } ] } { "@context": "http://schema.org", "@type": "SoftwareApplication", "name": "CallRail", "description": " CallRail is a sophisticated software platform that excels in call tracking and marketing analytics, allowing businesses to meticulously monitor and assess their phone interactions. It is ideally suited for small to medium-sized enterprises across diverse sectors such as legal, healthcare, and retail, where understanding customer calls is vital. The tool offers distinctive advantages like detailed call recording, dynamic keyword tracking, and seamless integration with various marketing applications, providing valuable insights to refine marketing efforts. Users commend its user-friendly interface and powerful reporting features, which distinguish it from other similar solutions. Additionally, CallRail facilitates multi-channel attribution, enabling businesses to pinpoint the most effective marketing channels accurately. Pricing structures are tailored to individual needs, so it is recommended to contact SelectHub for a customized quote based on specific requirements. ", "review": { "@type": "Review", "author": { "@type": "Person", "name": "Ashita Ahuja", "reviewBody": "Is CallRail all it's tracked up to be? User reviews from the past year paint a somewhat mixed picture of this call tracking and marketing analytics platform. While many appreciate its user-friendly interface and robust call tracking features, some have raised concerns about aspects like customer support and pricing. CallRail shines in its ability to provide granular insights into call sources, allowing businesses to see which campaigns and keywords are driving calls, a feature often highlighted as superior to competitors. Users rave about the platform's intuitive design, making it easy to set up tracking numbers, analyze call data, and integrate with other marketing tools. However, some users have reported issues with customer support, citing slow response times and unhelpful advice. Additionally, while CallRail is generally considered affordable, some users feel the value for money has decreased with recent price increases. Overall, CallRail seems best suited for small to medium-sized businesses that rely heavily on phone calls for lead generation and need a user-friendly platform to track the effectiveness of their marketing campaigns. Larger enterprises or those with complex sales funnels might require a more feature-rich solution, particularly in terms of reporting and integrations." } }, "image": "https://cdn.selecthub.com/products/37aa5dfc44dddd0d19d4311e2c7a0240-95da93685d27b268862dc3c84dcef4de/resources/normal/logo.png?1735121178", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "92", "bestRating": "100", "worstRating": "1", "ratingCount": "854" }, "offers": { "@type": "Offer", "priceSpecification": { "@type": "priceSpecification", "price": "50", "priceCurrency": "USD" } }, "positiveNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Strong Call Tracking: Description: User reviews praise CallRail for its comprehensive call tracking, allowing businesses to track calls from various sources like online and offline campaigns. 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