[Home](https://www.selecthub.com/) \> [Business Intelligence](https://www.selecthub.com/category/business-intelligence/) \> [Business Intelligence Tools](https://www.selecthub.com/c/business-intelligence-tools/) \> Domo Categories: * [Business Intelligence Tools](https://www.selecthub.com/c/business-intelligence-tools/) * [Big Data Analytics Tools](https://www.selecthub.com/c/big-data-analytics-tools/) * [Business Analytics Tools](https://www.selecthub.com/c/business-analytics-tools/) * [Dashboard Software](https://www.selecthub.com/c/dashboard-software/) * [Data Governance Tools](https://www.selecthub.com/c/data-governance-tools/) * [Data Integration Tools](https://www.selecthub.com/c/data-integration-tools/) * [Enterprise Reporting Software](https://www.selecthub.com/c/enterprise-reporting-system/) * [ETL Tools](https://www.selecthub.com/c/etl-tools/) * [Predictive Analytics Software](https://www.selecthub.com/c/predictive-analytics-software/) * [Statistical Analysis Software](https://www.selecthub.com/c/statistical-analysis-software/) * [...](#) ## What Is Domo? **Industry Specialties:** Serves all industries Domo is a cloud-based analytics platform that integrates end-to-end data management into one solution. Being SaaS, it’s available from anywhere with an internet connection. The vendor offers the best of both worlds — self-serve ease of use and legit data science. Domo supports 87% of necessary BI functionality out of the box, on par with Power BI and not far behind the top tools on our leaderboard, MicroStrategy (89%) and Oracle Analytics (87%). The platform connects to Google Analytics, Salesforce, [Magento eCommerce](https://www.selecthub.com/p/ecommerce-platforms/magento/), Twitter, Facebook, [Box](https://www.selecthub.com/p/cms-software/box-content-cloud/) and LinkedIn. It also integrates with [Marketo](https://www.selecthub.com/p/marketing-automation-software/marketo/), [SharePoint](https://www.selecthub.com/p/collaboration-software-tools/sharepoint/), Adobe Analytics, [JIRA](https://www.selecthub.com/p/project-management-software/jira/), Google Drive, [Mailchimp](https://www.selecthub.com/p/marketing-automation-software/mailchimp/), YouTube, [HubSpot](https://www.selecthub.com/p/marketing-automation-software/hubspot/), Azure, Google Sheets and Snowflake. Our analysts give the platform a score of 96 for source connectivity. Domo has an inviting, friendly interface — I’m personally a fan of breadcrumb trails for easy navigation. It’s performant, with a scalable warehouse and in-memory data processing. Domo Buzz is an instant messaging option like [Slack](https://www.selecthub.com/p/project-management-software/slack/) with file sharing and is available on the mobile app also. Annotation options allowed me to add comments to my chart and mark data points of interest. If you want something more than what it offers, you can build your own apps within Domo. It’s our analysts’ pick and a user favorite in its category for these and more features. [Domo Everywhere](https://www.selecthub.com/p/embedded-analytics-tools/domo-everywhere/) is the embedded version, though it doesn’t offer as many options to design views as some other platforms, such as [Dundas BI](https://www.selecthub.com/p/business-intelligence-tools/dundas-bi/). You can use Domo dashboards and reports for several critical tasks. Decide where to reduce spending and identify the factors that affect your business. Forecast demand for your services and products. Predict how unexpected events can impact the economy and your business and do much more. There’s a 30-day free trial after which you can upgrade to the Standard or Enterprise pricing model. Pricing starts at $15 per user monthly. The Business Critical edition gives you a private AWS link that promises watertight security and reduces latency. Some users mention performance limitations, which could be caused by shared cloud resources. **Our Research Process for Domo** As part of the free trial, I tested the Analyzer, dashboards and visualizations, alerts, Domo Buzz, and Domo Mobile. I read the vendor’s technical documentation and watched demo videos and tutorials. Alongside, I read product reviews on Gartner, Capterra, G2 and Reddit forums to form an informed assessment. Our analyst research was invaluable in providing an in-depth look at Domo’s features in comparison to other products in its category. We compile this data from buyer information, RFIs, product manuals, technical documentation and user reviews. PRICE $ $ $ $ $ COMPANY SIZE S M L DEPLOYMENT PLATFORM [ Try Before You Buy. Request a Free Demo Today! Request Demo It's completely free! ](https://pmo.selecthub.com/get-product-demo/?category=Business+Intelligence+Tools&product%5Fname=Domo&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fbusiness-intelligence-tools%2Fdomo%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2Fa11f9e533f28593768ebf87075ab34f2-9f0513c99308f0cec6cd326a9a5e3ee4%2Fresources%2Fnormal%2Flogo.png%3F1726157232) [Contributors](#view-contributors) ![Ritinder Kaur]() Written by Ritinder Kaur Senior Technical Content Writer [ Read Bio](https://www.selecthub.com/author/ritinder-kaur/) ![Dianna Dragonetti]() Edited by Dianna Dragonetti Content Editor [ Read Bio](https://www.selecthub.com/author/dianna-dragonetti/) User Sentiment i ![User satisfaction level icon: great]() Based on 1907 reviews: Add your rating: ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() Product Screenshots and Videos ## #4 Domo is ranked #4 on the top 10 Business Intelligence Tools leaderboard based on a comprehensive analysis performed by SelectHub research analysts. Compare the leaders with our In-Depth Report. [ Get the Report Now](https://pmo.selecthub.com/bi-report-pd-vers?category%5Fslug=business-intelligence-tools&product%5Fslug=domo&slug=domo&product%5Fname=Domo&category=Business+Intelligence+Tools&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fbusiness-intelligence-tools%2Fdomo%2F) ## Domo Pricing Based on our most recent analysis, Domo pricing starts in the range of $10 - $100. [Get Price Quote](https://pmo.selecthub.com/get-product-pricing/?category=Business+Intelligence+Tools&product%5Fname=Domo&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fbusiness-intelligence-tools%2Fdomo%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2Fa11f9e533f28593768ebf87075ab34f2-9f0513c99308f0cec6cd326a9a5e3ee4%2Fresources%2Fnormal%2Flogo.png%3F1726157232&price=2) Price $ $ $ $ $ i Starting From Custom Quote i Pricing Model Usage-Based, Quote-Based Free Trial 30 Days ([Request for Free](https://pmo.selecthub.com/free-trial/?product%5Fname=Domo&category=Business+Intelligence+Tools&product%5Flogo=https://cdn.selecthub.com/products/a11f9e533f28593768ebf87075ab34f2-9f0513c99308f0cec6cd326a9a5e3ee4/resources/normal/logo.png?1726157232)) ## Training Resources Domo is supported with the following types of training: Documentation In Person Live Online Videos Webinars ## Support The following support services are available for Domo: Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ## Domo Benefits and Insights Why use Domo? ### Key differentiators & advantages of Domo * **Perform Complex Calculations:** Blend and transform data, and create calculated columns with Domo Analyzer and Magic ETL. Target specific buyer segments with behavioral, store and sales data. Domo gets 91 for advanced analytics in our assessment, putting it ahead of [Power BI](https://www.selecthub.com/p/business-intelligence-tools/power-bi/) and [Qlik Sense](https://www.selecthub.com/p/business-intelligence-tools/qlik-sense/). * **Manage Data:** Combine, aggregate, pivot and filter datasets with Magic ETL. A handy checklist on the screen guides you through the steps. Domo is intelligent — it shows green dots if two datasets have common fields while blending. We give it a 100 for data management. * **Acquire IoT Insights:** Domo differentiates itself with full support for IoT technologies, scoring a 100 in our analysis. It integrates with AWS IoT systems for edge analytics. Writebacks are super helpful for updating remote systems. * **Gain ML Insights:** Check if you’re spending wisely — create accurate cash flow models with machine learning. Boost your chances of closing customers by calculating the lifetime value for each buyer. Domo scores 100 in our analysis for built-in data science capabilities and its constant emphasis on AI/ML. ### Industry Expertise With Domo, organizations can not only bring in the required data but also convert it into the desired format and use it for analysis. Everyone from floor executives to the C-suite can use it. Your teams can act to improve critical KPIs by drilling down into data. Domo drives operations, workforce management and product development in software, consumer goods and life sciences. Plus, Domo dashboards deliver information to financial services, media and entertainment, and education and travel companies. ## Domo Reviews Based on our most recent analysis, Domo reviews indicate a 'great' User Satisfaction Rating of 87% based on 1907 user reviews from 5 recognized software review sites. ![User satisfaction level icon: great]() 1907 reviews 87% of users would recommend this product ### Synopsis of User Ratings and Reviews Based on an aggregate of Domo reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst. #### Pros * **Source Connectivity:** About 86% of users citing data integration said they could connect to their preferred sources easily. * **Ease of Use:** Around 82% of users discussing the interface said options and tabs were straightforward and intuitive. * **Data Visualization:** About 74% of people who reviewed Domo for graphics appreciated the ease of creating and sharing data stories. * **Functionality:** Around 73% of users who mentioned features said Domo performed as expected. * **Support Services:** About 71% of reviews discussing assistance praised the support team for being helpful and responsive. #### Cons * **Speed:** About 78% of users discussing speed said the platform lagged sometimes. * **Cost:** Around 89% of users discussing price termed the platform as expensive. #### Researcher's Summary: Domo has everything data teams could wish for — self-service ETL, advanced analytics and data science. Its rich set of connectors makes users happy as they praise its robust integration APIs. Domo helps [Emerson](https://www.domo.com/customers/emerson), a supply chain business, keep ice cream solid, frozen food fresh and vaccines viable from the lab to the pharmacy. The Emerson team uses Domo dashboards to track equipment performance and translate complex engineering concepts into easy-to-understand information for clients. Tracking package temperature and freshness on demand means they can stop the perishables from, well, perishing. Domo’s scripting language is similar to Power BI, and knowing SQL will shorten your team's learning curve. The vendor offers daily refreshes, currently capping them at 48. On the flip side, the interface seemed a bit clunky to me. Dashboards don’t display in the edit mode by default, which was a tad annoying. The Getting Started documentation is dated and doesn’t match the new interface. I could find my way around with help from user forums. While the vendor earns praise for releasing frequent updates, quite a few users say some much-needed features lack depth. According to our research, Domo offers only 87% of the required functionality out of the box, which is much less than what Power BI and Tableau provide. It also underperforms in data querying, scoring only 53 in our analysis. Some reviews mention bugs and that performance can lag when handling anything complex than simple visualizations. The slowness could be due to the multitenant SaaS model that provides shared computing. As for the mobile app, it didn’t work in the offline mode for me. I should mention here that I had opted for the trial version. A proof-of-concept will help you check if the issue persists in the paid edition. Domo’s pay-as-you-go model is great for estimating usage but be prepared to pay more for workload spikes. According to our research, about 89% of users who reviewed the price found Domo’s consumption model expensive. Small organizations working with a lean team might find it challenging to handle billing. Here’s what’s great about subscribing to Domo. You can create as many reports and dashboards as required — there’s no limit or additional cost. Plus, Domo allows adding an unlimited number of users. Domo accepts external data models from OpenAI, Amazon Bedrock, Hugging Face, Databricks and Jupyter Workspaces. Despite a competitive market, Domo is an excellent product for organizations seeking data visualization and strong integration. Its flexible pricing model and recent AI updates make it a strong challenger to leading data platforms. ## Key Features * **Domo App Studio:** Design custom apps for needs Domo might not address out of the box. Build your own functionality without coding knowledge. Create branded visualizations with your trademark colors, logos and fonts. ESPN enhances the fan experience by capturing and analyzing customer data using a Domo Studio app. * **Analyzer:** Save time spent cleaning data manually. Use a special editor to set up checks for data inputs. Keep tabs on which charts and dataflows use a specific dataset with the lineage option. You can choose the best chart to present your data and annotate it. Use the Beast Mode for complex math. * **DomoGPT:** Get answers to data queries using AI Chat (currently in beta). Convert text to SQL or calculations and understand your data using text summaries. Use Domo.AI in a safe, governed space. * **Personalized Data Permissions:** Create custom data views for your users and hide sensitive data. Your regional managers get exclusive views specific to their roles, while senior management can switch between full and filtered views. * **Domo Mobile:** View cards and text summaries on the mobile app. Cards fit within the small screen, giving a great user experience. Domo Buzz allows sharing files to WhatsApp, Gmail, QuickShare and Google Drive. You can even save a screenshot to your phone gallery. * **Alerts:** Stay informed about KPIs that matter to you. Set new alerts and share them with selected users or subscribe to existing ones. Choose where you want to receive the notifications — email, mobile app or SMS. ## See It In Action: Marketing and Sales Analysis Matching website impressions, clicks and user sessions with lead conversion metrics can tell me whether my marketing efforts paid off. For a Domo tryout, my CSV file included these fields and more, such as Most Qualified Leads (MQLs), Sales Qualified Leads (SQLs) and Sales Accepted Leads (SALs). Besides, I had data on successful and unsuccessful closed leads, marketing spending, orders placed and revenue. I wanted to view the total revenue, spending and profit with a geographical map of revenue by country. Once I had uploaded the file, the Analyzer mode gave me an editor with the Data to Visualize tabs. I could define chart properties and filter and sort the data according to a specific column. I could also define the color rules, annotate the chart or customize the tooltips from the ribbon. That wasn’t all. The Lineage view in the top menu ribbon showed me which reports were using this CSV file. ![](https://www.selecthub.com/wp-content/uploads/2024/09/Domo-Detailed-Table-with-Calculated-Measures.jpg) To calculate columns, Domo provides Beast Mode. A Validate button on the top right audited my formulas. Scripts are guided, so you’re not totally lost even if you aren’t well-versed in SQL, but having advanced knowledge would help your team get started quicker. ![](https://www.selecthub.com/wp-content/uploads/2024/09/Domo-Beast-Mode.jpg) Conditional formatting has to be everyone’s favorite, hands down, and it’s mine too. I could highlight gross profit and detect the most profitable quarters at a glance. ![](https://www.selecthub.com/wp-content/uploads/2024/09/Domo-Heatmap.jpg) Creating detailed geographical maps is great for location-based insights. The cherry on the cake is when you can zoom in and out easily, and Domo does it well. The map was responsive, and clicking on a region highlighted its revenue while the rest of the map faded into the background. Here’s a view of the dashboard — right-clicking any tile opened up a popup. I could open the Analyzer, schedule reports or send them directly, and sign up for alerts. ![](https://www.selecthub.com/wp-content/uploads/2024/09/Domo-Card-Options.jpg) For creating a slideshow, Domo allowed easy card searches and additions. I could drag and arrange them in any order and share them using a private link or publish them publicly. ![](https://www.selecthub.com/wp-content/uploads/2024/09/Slideshow-Domo.jpg) Here’s a video of how my end users could view the revenue, spend and profit for selected companies and countries. ## Approach to Common Challenges * **Data Integration Challenges:** Many organizations struggle with collecting the right data at the right time. Domo has connectors and the Workbench to ingest data from files, cloud systems and databases. The Cloud Amplifier pulls data from connected networks and systems. * **Data Access and Complexity Issues:** Lack of visibility into data can isolate teams and delay projects. The Analyzer converts long-winded tables into charts and graphs that are easy to read. Domo Buzz keeps teams connected without switching to another messaging app. Magic ETL has quick transforms for people who don't know SQL. Domo supports writeback connectors to keep data up-to-date. * **Adoption Issues:** Onboarding issues arise from a confusing interface, scanty documentation and inadequate support. The vendor preempts these issues with an interface that anyone can learn from in a few days. Its documentation is generally helpful, and support is at hand. ## Limitations Some of the product limitations include: * Can’t function without internet connectivity. * Lags behind competitors in geospatial analysis. * Lacks support for automated model generation and key driver analysis. ## Training Resources * **Domo University:** Sign up for self-paced, virtual or in-person training and get certified as a trained Domo analyst. * **Domo Central:** Read product release notes and knowledge base articles to learn about the product. Get the tools to build custom apps with access to developer tools, APIs and SDKs. * **Resources:** Access demos, reports and articles from the Resources tab at the bottom of the homepage. Fill out a form to watch feature demos. Go through reports, whitepapers and infographics, and watch webinars on how Domo addresses business needs. Refer to an extensive glossary of data terms. * **Events:** Sign up for Domopalooza, an annual event that brings together data experts, industry innovators and Domo customers. It includes keynote addresses, feature launch announcements and breakout sessions. You can also explore other online and in-person events on the vendor’s website. ## FAQs Frequently asked questions regarding Domo include: **Q: Which is better — Power BI or Domo?** A: Our research places Power BI ahead of Domo with an overall score of 90. Both products get 94 for data visualization, but Power BI surges ahead with better reporting capabilities. It also leads in augmented and embedded analytics and has superior mobile capabilities. A perpetually free version makes Power BI an attractive option. You’ll need at least a Pro license to share content, but it’s reasonably priced at $10 per user monthly. Read our [comparison article](https://www.selecthub.com/business-intelligence-tools/power-bi-vs-domo/) to see how the two fare side-by-side. **Q: How does Domo fare in comparison to Looker?** A: Domo surpasses Looker in our analysis with an overall score of 73 for enterprises with over 10K employees. Head over to our [JumpStart platform](https://pmo.selecthub.com/bi-software-analyst-report-site-vers/) to tweak the organization size and see how the two compare for your business size. Domo scores better than Looker for advanced and augmented analytics, IoT, embedded analytics and reporting. It leads in data management, dashboarding and visualization, embedded and IoT analytics, and mobile insights. That said, Looker has LookML for complex calculations and works great with Google products, but it can be a tad too technical for CEOs and non-data workers. However, it does give users greater control over their data. Check out [this page](https://www.selecthub.com/business-intelligence-tools/domo-vs-looker/) for an apples-to-apples comparison of the two. **Q: What is the role of social users in Domo?** A: Social users are usually external clients and partners with limited Domo access. They can interact with Domo users via Buzz chat and view reports shared with them. But they don’t have permission to create content or drill into cards. Domo users can invite them using their email addresses. Domo allows five user types: administrator, privileged, editor, participant and social. * Administrators and privileged users can create content, manage roles, export data and invite users. * Editors can create and modify content but don’t have user management permissions. * Participants form the largest group — they’re report consumers and can’t create or edit content. You don’t need to acquire separate licenses for the various user types. **Q: How well does Domo perform with large datasets?** A: Domo can handle large datasets, but just as every business has unique needs, every system has its limits. Here are some questions to ask when planning for scalability. How often do you need professional dashboards and reports? On average, how many queries do you expect the system to handle daily, weekly or monthly? Is your internet connection stable and do you have a backup connection? If your organization's data is massive, it would be wise to invest in intelligent techniques that make good use of Domo’s cloud technology. Consider purchasing access to Domo’s warehouse, Adrenaline, to improve performance. **Q: Can Domo handle complex data analysis and modeling?** A: Domo has a data science module within Magic ETL that includes AI modeling, classification and clustering. Classification is a supervised ML method to assign labels to new data based on a training dataset. Clustering is an unsupervised method that sorts similar data points into groups. Besides these straightforward grouping methods, you need outlier detection. Domo allows you to upload your dataset and identify values that deviate from the overall pattern. Domo has AutoML and integrates with Jupyter Notebooks to train and deploy machine learning. You can even prepare data in R and Python and upload it to Domo. With text insights, you can save precious time analyzing data that can run into millions of rows. **Q: How robust is Domo's data security and compliance?** A: Domo boasts industry-standard security protocols and certifications, including ISO 27001 and SOC 2 Type II. It secures data in motion and at rest with TLS certificates. Plus, it logs system and network events for security audits. Domo supports SSO and MFA (multifactor authentication). Customers can set up their own encryption keys. ## Cost of Ownership Frequently asked questions regarding Domo pricing include: **Q: Is Domo a cost-effective solution for small businesses?** A: Yes, a consumption model avoids spending on features you won’t use. Plus, it helps anticipate costs once you establish a usage pattern. To calculate what it’ll cost, carefully note your data volume, user seats and requirements carefully. Use these numbers to compare Domo with other alternatives. **Q: Are there any hidden costs associated with Domo?** The Cloud Amplifier will enhance Domo services in the cloud but will come with a price tag. Other cost centers can be: * Domo Everywhere * Writeback connectors * Data egress fees from cloud data providers during data export/import * Training * Advanced support Data science features are freely available with the paid package. However, using them will consume credits from your allotted quota. | Category | Description | Price/Details | | ----------------- | --------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | Domo Standard | Tier 1 support Shared account team Training resources App Studio Security User passwords Admin console 2-factor authentication/single sign-on | [Request Price Quote](https://pmo.selecthub.com/get-product-pricing?category=Business+Intelligence+Tools&product%5Fname=Domo&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fbusiness-intelligence-tools%2Fdomo%2F) | | Enterprise | Everything in the Standard tier Personalized data permissions Dedicated account team Volume discounts Preferred support packages | [Request Price Quote](https://pmo.selecthub.com/get-product-pricing?category=Business+Intelligence+Tools&product%5Fname=Domo&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fbusiness-intelligence-tools%2Fdomo%2F) | | Business Critical | All Enterprise features Volume discounts HIPAA Compliance Private AWS link | [Request Price Quote](https://pmo.selecthub.com/get-product-pricing?category=Business+Intelligence+Tools&product%5Fname=Domo&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fbusiness-intelligence-tools%2Fdomo%2F) | ![Banner of Pricing guide for Domo]() ## Pricing & Cost Details Includes Price/User and Minimum Commitment Terms for Domo See Domo Pricing Details ## Compare Business Intelligence Tools These are the top products most often compared. Generating Scorecard... Compare to Domo You can choose 4 products to compare [ Strategy One ](https://www.selecthub.com/p/business-intelligence-tools/strategy-one/) [ Oracle Analytics Cloud ](https://www.selecthub.com/p/data-analytics-software/oracle-analytics-cloud/) [ Qlik Sense ](https://www.selecthub.com/p/business-intelligence-tools/qlik-sense/) [ Power BI ](https://www.selecthub.com/p/business-intelligence-tools/power-bi/) [ SAP Analytics Cloud ](https://www.selecthub.com/p/business-intelligence-tools/sap-analytics-cloud/) [ Tableau ](https://www.selecthub.com/p/business-intelligence-tools/tableau/) [ Spotfire ](https://www.selecthub.com/p/data-visualization-tools/spotfire/) [ SAS Visual Analytics ](https://www.selecthub.com/p/data-visualization-tools/sas-visual-analytics/) [ Cognos Analytics ](https://www.selecthub.com/p/business-intelligence-tools/cognos-analytics/) Generating Scorecard... Compare to Domo ## Head-to-Head Comparison ![Domo Software Tool]() vs * [BusinessObjects](https://www.selecthub.com/business-intelligence-tools/domo-vs-businessobjects/) * [Clear Analytics](https://www.selecthub.com/business-intelligence-tools/domo-vs-clear-analytics/) * [Cognos Analytics](https://www.selecthub.com/business-intelligence-tools/domo-vs-cognos-analytics/) * [CRM Analytics](https://www.selecthub.com/business-intelligence-tools/domo-vs-crm-analytics/) * [datacube](https://www.selecthub.com/business-intelligence-tools/domo-vs-datacube/) * [Datameer](https://www.selecthub.com/business-intelligence-tools/domo-vs-datameer/) * [Dundas BI](https://www.selecthub.com/business-intelligence-tools/domo-vs-dundas-bi/) * [eazyBI](https://www.selecthub.com/business-intelligence-tools/domo-vs-eazybi/) * [Fractal](https://www.selecthub.com/business-intelligence-tools/domo-vs-fractal-analytics/) * [GoodData](https://www.selecthub.com/business-intelligence-tools/domo-vs-gooddata/) * [IBM Watson Analytics](https://www.selecthub.com/business-intelligence-tools/domo-vs-ibm-watson-analytics/) * [Infor Birst](https://www.selecthub.com/business-intelligence-tools/domo-vs-birst/) * [InfoZoom](https://www.selecthub.com/business-intelligence-tools/domo-vs-infozoom/) * [KNIME](https://www.selecthub.com/business-intelligence-tools/domo-vs-knime/) * [Knowi](https://www.selecthub.com/business-intelligence-tools/domo-vs-knowi/) * [Looker](https://www.selecthub.com/business-intelligence-tools/domo-vs-looker/) * [Mathematica](https://www.selecthub.com/business-intelligence-tools/domo-vs-mathematica/) * [Metabase](https://www.selecthub.com/business-intelligence-tools/domo-vs-metabase/) * [Mode](https://www.selecthub.com/business-intelligence-tools/domo-vs-mode-analytics/) * [Oracle Business Intelligence](https://www.selecthub.com/business-intelligence-tools/domo-vs-oracle-bi/) * [Panintelligence](https://www.selecthub.com/business-intelligence-tools/domo-vs-panintelligence/) * [Phocas](https://www.selecthub.com/business-intelligence-tools/domo-vs-phocas/) * [Power BI](https://www.selecthub.com/business-intelligence-tools/power-bi-vs-domo/) * [Pyramid Analytics](https://www.selecthub.com/business-intelligence-tools/domo-vs-pyramid-analytics/) * [Qlik Sense](https://www.selecthub.com/business-intelligence-tools/domo-vs-qlik-sense/) * [QuickSight](https://www.selecthub.com/business-intelligence-tools/domo-vs-quicksight/) * [SAP Analytics Cloud](https://www.selecthub.com/business-intelligence-tools/domo-vs-sap-analytics-cloud/) * [SAP Business Data Cloud](https://www.selecthub.com/business-intelligence-tools/domo-vs-sap-business-data-cloud/) * [SAS Business Analytics](https://www.selecthub.com/business-intelligence-tools/domo-vs-sas-business-analytics/) * [Sigma Computing](https://www.selecthub.com/business-intelligence-tools/domo-vs-sigma-computing/) * [Strategy One](https://www.selecthub.com/business-intelligence-tools/domo-vs-strategy-one/) * [Tableau](https://www.selecthub.com/business-intelligence-tools/tableau-vs-domo/) * [TARGIT](https://www.selecthub.com/business-intelligence-tools/domo-vs-targit/) * [Yellowfin BI](https://www.selecthub.com/business-intelligence-tools/domo-vs-yellowfin-bi/) * [Zoho Analytics](https://www.selecthub.com/business-intelligence-tools/domo-vs-zoho-analytics/) ## Awards SelectHub research analysts have evaluated Domo and concluded it earns best-in-class honors for Platform Capabilities and Integrations and Extensibility. ![Platform Capabilities Award]() ![Integrations and Extensibility Award]() ## Relevant Articles [ Tableau vs Domo](https://www.selecthub.com/business-intelligence/tableau-vs-domo/) [ Power BI vs Domo](https://www.selecthub.com/business-intelligence-tools/domo-vs-power-bi/) ## Pricing for Business Intelligence Tools ![Banner of Pricing guide for Business Intelligence Tools]() ## Similar Products Here are the most similar products to Domo. [ Gyana ](https://www.selecthub.com/p/business-intelligence-tools/gyana-bi/) [ White Cup BI ](https://www.selecthub.com/p/business-intelligence-tools/white-cup-bi/) [ bipp ](https://www.selecthub.com/p/business-intelligence-tools/bipp-io/) [ DeltaMaster ](https://www.selecthub.com/p/business-intelligence-tools/deltamaster/) [ Quick BI ](https://www.selecthub.com/p/business-intelligence-tools/quick-bi/) [ Lumenore ](https://www.selecthub.com/p/business-intelligence-tools/lumenore/) [ Slemma ](https://www.selecthub.com/p/business-intelligence-tools/slemma/) [ Halo BI ](https://www.selecthub.com/p/business-intelligence-tools/halo-bi/) [ Omniscope ](https://www.selecthub.com/p/business-intelligence-tools/omniscope/) [ Intellicus ](https://www.selecthub.com/p/business-intelligence-tools/intellicus/) A note from Domo We all have data. In 2024, data isn’t the novelty. But what you do with your data is. What you create with your data is what really matters—and that is Domo’s specialty. Domo is a complete data platform that empowers you to do more and build more with your data. Our customers tell our story best. One customer, a regional grocery chain, uses Domo to forecast hourly staffing needs, so no store is ever under-resourced. Another customer partners with Domo to give construction contractors AI-powered dashboards. Instead of having to click through filters, they can speak directly to this app, asking questions whose answers will help keep their workers safe. Still another customer, a hospital system, built a tool that connects its electronic medical system with its clinical operations data to better understand why harm events happen. Domo illuminated what’s happening so that the hospital staff could better coach staff and better serve patients. In short, Domo helps customers of all kinds make the most of their data—all while keeping the sensitive information safe. \- ., . ## About the Contributors The following expert team members are responsible for creating, reviewing, and fact checking the accuracy of this content. [ ](https://www.selecthub.com/author/ritinder-kaur/) Written by [Ritinder Kaur](https://www.selecthub.com/author/ritinder-kaur/) Senior Technical Content Writer Ritinder Kaur is a Senior Technical Content Writer at SelectHub and has ten years of experience writing about B2B software and quality assurance. She has a Masters degree in English language and literature and writes about Business Intelligence and Data Science. Her articles on software testing have been published on Stickyminds. [See Full Bio](https://www.selecthub.com/author/ritinder-kaur/) [ ](https://www.selecthub.com/author/dianna-dragonetti/) Edited by [Dianna Dragonetti](https://www.selecthub.com/author/dianna-dragonetti/) Content Editor As an editor, Dianna Dragonetti leads a team of five writers in writing about a variety of software, with an emphasis on how these tools empower businesses. Categories include accounting, learning management systems, content management systems, supply chain management, and electronic data interchange. [See Full Bio](https://www.selecthub.com/author/dianna-dragonetti/) Your review has been submitted and should be visible within 24 hours. Review Title Pros Cons Overall feedback Your name Your job title Industry [ Choose your main industry](javascript:void%28%29) * [Accounting / CPA](javascript:void%28%29) * [Advertising](javascript:void%28%29) * [Aerospace & Defense](javascript:void%28%29) * [Agriculture](javascript:void%28%29) * [Apparel](javascript:void%28%29) * [Architecture](javascript:void%28%29) * [Auto Dealership](javascript:void%28%29) * [Automotive](javascript:void%28%29) * [Banking & Financial Services](javascript:void%28%29) * [Banking & Mortgage](javascript:void%28%29) * [Chemicals](javascript:void%28%29) * [Construction & Engineering](javascript:void%28%29) * [Construction / Contracting](javascript:void%28%29) * [Consulting](javascript:void%28%29) * [Consumer Products](javascript:void%28%29) * [Distribution](javascript:void%28%29) * [E-commerce](javascript:void%28%29) * [Education](javascript:void%28%29) * [Electronics](javascript:void%28%29) * [Energy & Utilities](javascript:void%28%29) * [Federal Government](javascript:void%28%29) * [Field Maintenance](javascript:void%28%29) * [Food & Beverage](javascript:void%28%29) * [Healthcare / Social Services](javascript:void%28%29) * [Hospitality / Gaming / Travel](javascript:void%28%29) * [Human Resources](javascript:void%28%29) * [Industrial Machinery](javascript:void%28%29) * [Information Technology & High Tech](javascript:void%28%29) * [Insurance](javascript:void%28%29) * [Legal](javascript:void%28%29) * [Maintenance / Field Service](javascript:void%28%29) * [Manufacturing](javascript:void%28%29) * [Marketing Services](javascript:void%28%29) * [Media & Communications / Entertainment](javascript:void%28%29) * [Mill Products](javascript:void%28%29) * [Mining / Metals](javascript:void%28%29) * [Mortgage](javascript:void%28%29) * [Non-Profit](javascript:void%28%29) * [Not Available](javascript:void%28%29) * [Oil & Gas](javascript:void%28%29) * [Other](javascript:void%28%29) * [Other Services](javascript:void%28%29) * [Payroll Provider](javascript:void%28%29) * [Pharmaceuticals](javascript:void%28%29) * [Professional Employer Organization](javascript:void%28%29) * [Professional Services](javascript:void%28%29) * [Property Management](javascript:void%28%29) * [Public Sector](javascript:void%28%29) * [Real Estate](javascript:void%28%29) * [Recruiting Agency](javascript:void%28%29) * [Religious Institutions](javascript:void%28%29) * [Retail](javascript:void%28%29) * [Sales & Marketing](javascript:void%28%29) * [Semiconductors](javascript:void%28%29) * [Software / IT](javascript:void%28%29) * [Sports and Recreation](javascript:void%28%29) * [Staffing Agency](javascript:void%28%29) * [State & Local Government](javascript:void%28%29) * [Telecommunications](javascript:void%28%29) * [Third-Party Administrator](javascript:void%28%29) * [Transportation & Logistics](javascript:void%28%29) * [Wholesale Distribution](javascript:void%28%29) Company Size [ Choose your company size](javascript:void%28%29) * [1 employee](javascript:void%28%29) * [2 to 9 employees](javascript:void%28%29) * [10 - 19 employees](javascript:void%28%29) * [20 - 49 employees](javascript:void%28%29) * [50 - 99 employees](javascript:void%28%29) * [100 - 499 employee](javascript:void%28%29) * [500 - 999 employees](javascript:void%28%29) * [1,000 - 2,499 employees](javascript:void%28%29) * [2,500 - 4,999 employees](javascript:void%28%29) * [5,000 - 9,999 employees](javascript:void%28%29) * [10,000 - 24,999 employees](javascript:void%28%29) * [25,000 - 49,999 employees](javascript:void%28%29) * [50,000 + employees](javascript:void%28%29) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Business Intelligence", "item": "https://www.selecthub.com/category/business-intelligence/" }, { "@type": "ListItem", "position": 3, "name": "Business Intelligence Tools", "item": "https://www.selecthub.com/c/business-intelligence-tools/" }, { "@type": "ListItem", "position": 4, "name": "Domo" } ] } { "@context": "http://schema.org", "@type": "SoftwareApplication", "name": "Domo", "description": "Domo is a cloud-based analytics platform that integrates end-to-end data management into one solution. Being SaaS, it’s available from anywhere with an internet connection. The vendor offers the best of both worlds — self-serve ease of use and legit data science. Domo supports 87% of necessary BI functionality out of the box, on par with Power BI and not far behind the top tools on our leaderboard, MicroStrategy (89%) and Oracle Analytics (87%). The platform connects to Google Analytics, Salesforce, Magento eCommerce, Twitter, Facebook, Box and LinkedIn. It also integrates with Marketo, SharePoint, Adobe Analytics, JIRA, Google Drive, Mailchimp, YouTube, HubSpot, Azure, Google Sheets and Snowflake. Our analysts give the platform a score of 96 for source connectivity. Domo has an inviting, friendly interface — I’m personally a fan of breadcrumb trails for easy navigation. It’s performant, with a scalable warehouse and in-memory data processing. Domo Buzz is an instant messaging option like Slack with file sharing and is available on the mobile app also. Annotation options allowed me to add comments to my chart and mark data points of interest. If you want something more than what it offers, you can build your own apps within Domo. It’s our analysts’ pick and a user favorite in its category for these and more features. Domo Everywhere is the embedded version, though it doesn’t offer as many options to design views as some other platforms, such as Dundas BI. You can use Domo dashboards and reports for several critical tasks. Decide where to reduce spending and identify the factors that affect your business. Forecast demand for your services and products. Predict how unexpected events can impact the economy and your business and do much more. There’s a 30-day free trial after which you can upgrade to the Standard or Enterprise pricing model. Pricing starts at $15 per user monthly. The Business Critical edition gives you a private AWS link that promises watertight security and reduces latency. Some users mention performance limitations, which could be caused by shared cloud resources. Our Research Process for Domo As part of the free trial, I tested the Analyzer, dashboards and visualizations, alerts, Domo Buzz, and Domo Mobile. I read the vendor’s technical documentation and watched demo videos and tutorials. Alongside, I read product reviews on Gartner, Capterra, G2 and Reddit forums to form an informed assessment. Our analyst research was invaluable in providing an in-depth look at Domo’s features in comparison to other products in its category. We compile this data from buyer information, RFIs, product manuals, technical documentation and user reviews.", "review": { "@type": "Review","reviewRating": { "@type": "Rating", "ratingValue": 87, "bestRating": 100 }, "author": { "@type": "Person", "name": "SelectHub", "reviewBody": "Domo has everything data teams could wish for — self-service ETL, advanced analytics and data science. Its rich set of connectors makes users happy as they praise its robust integration APIs.Domo helps Emerson, a supply chain business, keep ice cream solid, frozen food fresh and vaccines viable from the lab to the pharmacy.The Emerson team uses Domo dashboards to track equipment performance and translate complex engineering concepts into easy-to-understand information for clients. Tracking package temperature and freshness on demand means they can stop the perishables from, well, perishing.Domo’s scripting language is similar to Power BI, and knowing SQL will shorten your team's learning curve. The vendor offers daily refreshes, currently capping them at 48.On the flip side, the interface seemed a bit clunky to me. Dashboards don’t display in the edit mode by default, which was a tad annoying. The Getting Started documentation is dated and doesn’t match the new interface. I could find my way around with help from user forums.While the vendor earns praise for releasing frequent updates, quite a few users say some much-needed features lack depth. According to our research, Domo offers only 87% of the required functionality out of the box, which is much less than what Power BI and Tableau provide. It also underperforms in data querying, scoring only 53 in our analysis.Some reviews mention bugs and that performance can lag when handling anything complex than simple visualizations. The slowness could be due to the multitenant SaaS model that provides shared computing. As for the mobile app, it didn’t work in the offline mode for me. I should mention here that I had opted for the trial version. A proof-of-concept will help you check if the issue persists in the paid edition.Domo’s pay-as-you-go model is great for estimating usage but be prepared to pay more for workload spikes. According to our research, about 89% of users who reviewed the price found Domo’s consumption model expensive. Small organizations working with a lean team might find it challenging to handle billing.Here’s what’s great about subscribing to Domo. You can create as many reports and dashboards as required — there’s no limit or additional cost. Plus, Domo allows adding an unlimited number of users. Domo accepts external data models from OpenAI, Amazon Bedrock, Hugging Face, Databricks and Jupyter Workspaces.Despite a competitive market, Domo is an excellent product for organizations seeking data visualization and strong integration. Its flexible pricing model and recent AI updates make it a strong challenger to leading data platforms." } }, "image": "https://cdn.selecthub.com/products/a11f9e533f28593768ebf87075ab34f2-9f0513c99308f0cec6cd326a9a5e3ee4/resources/normal/logo.png?1726157232", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "87", "bestRating": "100", "worstRating": "1", "ratingCount": "1907" }, "positiveNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Source Connectivity: About 86% of users citing data integration said they could connect to their preferred sources easily." }, { "@type": "ListItem", "position": 2, "name": "Ease of Use: Around 82% of users discussing the interface said options and tabs were straightforward and intuitive." }, { "@type": "ListItem", "position": 3, "name": "Data Visualization: About 74% of people who reviewed Domo for graphics appreciated the ease of creating and sharing data stories." } ] }, "negativeNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Speed: About 78% of users discussing speed said the platform lagged sometimes." }, { "@type": "ListItem", "position": 2, "name": "Cost: Around 89% of users discussing price termed the platform as expensive." }, { "@type": "ListItem", "position": 3, "name": "" } ] }, "applicationCategory": "Business Intelligence Tools" } ```