[Home](https://www.selecthub.com/) \> [Business Analytics](https://www.selecthub.com/category/business-analytics/) \> [Business Analytics Tools](https://www.selecthub.com/c/business-analytics-tools/) \> CRM Analytics Categories: * [Business Analytics Tools](https://www.selecthub.com/c/business-analytics-tools/) * [Business Intelligence Tools](https://www.selecthub.com/c/business-intelligence-tools/) * [...](#) ## What Is CRM Analytics? **Industry Specialties:** Serves all industries. CRM Analytics (formerly Einstein Analytics) is a suite of analytics applications that use artificial intelligence to supply insights. With predictive, tailored analytics, it can build AI data visualizations and deliver recommendations to help companies accomplish their business goals. Developed by Salesforce, it integrates natively with their CRM to boost understanding of sales pipelines and customer satisfaction. It offers three editions: Predictions, Analytics Growth and Analytics Plus. Until 2017, it was known as Salesforce Analytics Cloud or Wave. PRICE $ $ $ $ $ COMPANY SIZE S M L DEPLOYMENT PLATFORM [ Try Before You Buy. Request a Free Demo Today! Request Demo It's completely free! ](https://pmo.selecthub.com/get-product-demo/?category=Business+Analytics+Tools&product%5Fname=CRM%2BAnalytics&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fbusiness-analytics-tools%2Fcrm-analytics%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2Fe07bceab69529b0f0b43625953fbf2a0-c3e42228b4a0751d6bcd91ac25ad0f93%2Fresources%2Fnormal%2Flogo.png%3F1746576781) [Contributors](#view-contributors) ![Ritinder Kaur]() Written by Ritinder Kaur Technical Content Writer [ Read Bio](https://www.selecthub.com/author/ritinder-kaur/) ![Hsing Tseng]() Edited by Hsing Tseng Content Editor [ Read Bio](https://www.selecthub.com/author/hsing-tseng/) User Sentiment i ![User satisfaction level icon: great]() Based on 1161 reviews: Add your rating: ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() Product Screenshots and Videos ## #2 CRM Analytics is ranked #2 in the Business Analytics Tools product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report. [ Get the Report Now](https://pmo.selecthub.com/request-custom-scorecard?category%5Fslug=business-analytics-tools&product%5Fslug=crm-analytics&slug=crm-analytics&product%5Fname=CRM+Analytics&category=Business+Analytics+Tools&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fbusiness-analytics-tools%2Fcrm-analytics%2F) ## CRM Analytics Pricing Based on our most recent analysis, CRM Analytics pricing starts at $75 (Per User, Monthly). [Get Price Quote](https://pmo.selecthub.com/get-product-pricing/?category=Business+Analytics+Tools&product%5Fname=CRM%2BAnalytics&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fbusiness-analytics-tools%2Fcrm-analytics%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2Fe07bceab69529b0f0b43625953fbf2a0-c3e42228b4a0751d6bcd91ac25ad0f93%2Fresources%2Fnormal%2Flogo.png%3F1746576781&price=2) Price $ $ $ $ $ i Starting From $75 Pricing Model Per User, Monthly Free Trial Yes ([Request for Free](https://pmo.selecthub.com/free-trial/?product%5Fname=CRM+Analytics&category=Business+Analytics+Tools&product%5Flogo=https://cdn.selecthub.com/products/e07bceab69529b0f0b43625953fbf2a0-c3e42228b4a0751d6bcd91ac25ad0f93/resources/normal/logo.png?1746576781)) ## Training Resources CRM Analytics is supported with the following types of training: Documentation In Person Live Online Videos Webinars ## Support The following support services are available for CRM Analytics: Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ## CRM Analytics Benefits and Insights Why use CRM Analytics? ### Key differentiators & advantages of CRM Analytics * Predictive Analytics: Automatically generates models and precise recommendations based on insights gleaned from relevant data, with the power of artificial intelligence. * Achieve Faster ROI: Spend less time cleaning up data and more time selling products and converting leads. * Native Salesforce Integration: Connects seamlessly with Salesforce, supplementing the CRM platform with crucial BI. * Unify Your Systems: Bring all data onto one screen to get the complete picture with data connectors to any platform, including external systems. * Simplicity of Use: Create data visualizations that make sense with ready-to-use customizable templates that eliminate the need to have coding knowledge. * Free Trial: Sign up for a free 30-day trial on the vendor’s website. ### Industry Expertise CRM Analytics works especially well in fields that deal with customer relationships, particularly financial services, manufacturing, healthcare, the public sector, and retail and consumer goods. Enterprises across all industries leverage its no-code AI and augmented analytics capabilities to engage with proprietary data via self-serve data analysis. ## CRM Analytics Reviews Based on our most recent analysis, CRM Analytics reviews indicate a 'great' User Satisfaction Rating of 83% based on 1161 user reviews from 4 recognized software review sites. ![User satisfaction level icon: great]() 1161 reviews 83% of users would recommend this product ### Synopsis of User Ratings and Reviews Based on an aggregate of CRM Analytics reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst. #### Pros * **Data Analysis:** Citing its strong AI and machine learning features, all users who discussed the platform’s analytical capabilities said that it helps deliver business intelligence insights. * **Data Visualization:** Reviewing visualization capabilities, approximately 79% of users said that its clear and custom dashboards make business data easy to understand from a KPI point of view. * **Data Integration:** Around 76% of users who discussed data connectivity said that the platform connects easily to a wide range of data sources for advanced analytics. * **Functionality:** Reviewing functionality, around 65% of users said that, supported by regular updates that address user requests, the tool is feature-rich and stable. * **Ease of Use:** Discussing the interface, approximately 61% of users said the software is easy to use and aesthetically elegant. #### Cons * **Cost:** Citing per-user licensing plans and additional fees for on-premise installation, maintenance and add-ons, around 80% of users said that costs can quickly add up. * **Performance:** Around 78% of users who reviewed the solution for performance said that it is slow and prone to infrequent crashes, especially when uploading large amounts of data. * **Setup:** Approximately 67% of users who reviewed ease of deployment said that configuring the platform can be difficult if done without professional support. #### Researcher's Summary: CRM Analytics from Salesforce is a predictive analytics BI tool that uses the power of AI and machine learning to glean insights and create visualizations and reports to drive business decisions. All users who reviewed its analytics capabilities said that it excels at augmented analytics. Many users who reviewed data visualization said that templates and dashboards are easy to customize for deep-dive data exploration. With a range of reporting options and intuitive drag-and-drop functionality, the platform empowers business users to create their own reports without needing to code. Being part of the Salesforce suite, the platform integrates well with other SF offerings, as expected, as well as with external data sources. As for the tool’s data management capabilities, some users said that ETL functions are self-contained in that they replace the need to write code, however others said that data needs to be cleansed before the ETL engine can consume it for data analysis. Commenting on the software’s functionality, around 68% of users said that it is easy to drill down into KPIs with little training in analytics, whereas some users said that the platform is sparse in terms of features and does not have the same reporting capabilities as other Salesforce tools. Mentioning the interface, a majority of users said that it is clean and interactive, though quite a few users said that they preferred the classic version to the new one. A majority of the users who reviewed pricing said that, in addition to expensive per-user licenses, other costs can quickly add up, since implementation is not easy and often requires professional vendor support. Many users who discussed setup said that the platform struggles when processing large amounts of data, and plugins are needed to process heavier data sets, which further compounds costs. Quite a few users said that the platform performs well within the Salesforce ecosystem; however, it does not have the robustness and flexibility of Tableau. Overall, CRM Analytics is a BI tool with strong out of the box ETL and data visualization capabilities that glean deeper insights into business metrics and seems to be suited for organizations with lightweight data analysis needs or those that already implement Salesforce solutions. ## Key Features * **Role-Specific Analytics:** Leverage its prebuilt templates and native apps designed to maximize insights with customizable best-practice KPIs in specific industries, including sales, customer service, financial advising, B2B marketing, fundraising and more. * **Actionable AI:** Build AI-powered applications and models that explore millions of data combinations and trends in minutes, even without knowing code. Generate predictions and what-if scenarios for the business. * **Self-Service BI:** Customize the queries and looks of analytics applications to target the information needed for specific decisions. * **All-Around Insights:** Gather all information in one place by connecting to any external data source, including AWS Redshift, Salesforce CRM, Microsoft Dynamics, Google BigQuery and more. * **Team Collaboration:** Quickly share assets and take action together with colleagues with smart notifications, annotations, presentation mode, downloadable analytics, updates via email subscription and native integration with Salesforce Chatter. * **Mobile Ready:** Download apps compatible with iOS and Android platforms that support many of the available analytics features. * **Continuous Upgrades:** Avail new features and enhancements released by the Salesforce platform three times a year in winter, spring and summer. ## Suite Support All customers can take advantage of free resources, while Premier and Premier Plus plan customers receive additional guidance and support. Find a detailed comparison of the vendor’s Success Plans on their website. Post questions and receive answers and tips through Salesforce’s Trailblazer Community, which also has a Known Issues index, which documents issues and their possible resolutions. _mail\_outline_Email: Email support after signing in to a Salesforce account. _phone_Phone: Phone support is available to Premier and Premier Plus support plan users. _school_Training: Access a robust selection of training options, which include: * Free Learning Map * Trailhead self-paced interactive webinar program * Free two-day hands-on basic and advanced academy workshops in cities around the world * Complete walkthroughs with example files in the Video Academy * Free mini Academy webinars * Personalized work sessions called “Accelerators,” included in Premier and Premier Plus support plans. _local\_offer_Tickets: Submit a ticket under the Help and Training section on the vendor’s website after signing in to a Salesforce account. ![Banner of Pricing guide for CRM Analytics]() ## Pricing & Cost Details See the Price/User for the top business analytics tools… plus the most important considerations and questions to ask when shopping. See Pricing Details ## Head-to-Head Comparison ![CRM Analytics Software Tool]() vs * [BusinessObjects](https://www.selecthub.com/business-intelligence-tools/businessobjects-vs-crm-analytics/) * [Clear Analytics](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-clear-analytics/) * [Cognos Analytics](https://www.selecthub.com/business-intelligence-tools/cognos-analytics-vs-crm-analytics/) * [datacube](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-datacube/) * [Datameer](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-datameer/) * [Domo](https://www.selecthub.com/business-intelligence-tools/domo-vs-crm-analytics/) * [Dundas BI](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-dundas-bi/) * [eazyBI](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-eazybi/) * [Fractal](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-fractal-analytics/) * [GoodData](https://www.selecthub.com/business-intelligence-tools/gooddata-vs-crm-analytics/) * [IBM Watson Analytics](https://www.selecthub.com/business-analytics-tools/ibm-watson-analytics-vs-crm-analytics/) * [Infor Birst](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-birst/) * [InfoZoom](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-infozoom/) * [KNIME](https://www.selecthub.com/business-intelligence-tools/knime-vs-crm-analytics/) * [Knowi](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-knowi/) * [Mathematica](https://www.selecthub.com/business-intelligence-tools/mathematica-vs-crm-analytics/) * [Metabase](https://www.selecthub.com/business-intelligence-tools/metabase-vs-crm-analytics/) * [Mode](https://www.selecthub.com/business-intelligence-tools/mode-analytics-vs-crm-analytics/) * [Oracle Business Intelligence](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-oracle-bi/) * [Panintelligence](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-panintelligence/) * [Phocas](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-phocas/) * [Power BI](https://www.selecthub.com/business-intelligence-tools/power-bi-vs-crm-analytics/) * [Pyramid Analytics](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-pyramid-analytics/) * [Qlik Sense](https://www.selecthub.com/business-intelligence-tools/qlik-sense-vs-crm-analytics/) * [QuickSight](https://www.selecthub.com/business-intelligence-tools/quicksight-vs-crm-analytics/) * [SAP Analytics Cloud](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-sap-analytics-cloud/) * [SAP Business Data Cloud](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-sap-business-data-cloud/) * [SAS Business Analytics](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-sas-business-analytics/) * [Sigma Computing](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-sigma-computing/) * [Strategy One](https://www.selecthub.com/business-intelligence-tools/strategy-one-vs-crm-analytics/) * [Tableau](https://www.selecthub.com/business-intelligence-tools/tableau-vs-crm-analytics/) * [TARGIT](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-targit/) * [Yellowfin BI](https://www.selecthub.com/business-analytics-tools/crm-analytics-vs-yellowfin-bi/) * [Zoho Analytics](https://www.selecthub.com/business-intelligence-tools/zoho-analytics-vs-crm-analytics/) ## Pricing for Business Analytics Tools ![Banner of Pricing guide for Business Analytics Tools]() ## Similar Products Here are the most similar products to CRM Analytics. [ datacube ](https://www.selecthub.com/p/business-analytics-tools/datacube/) [ Qlik Analytics ](https://www.selecthub.com/p/business-analytics-tools/qlik-analytics/) [ SAS Business Analytics ](https://www.selecthub.com/p/business-analytics-tools/sas-business-analytics/) [ Fractal ](https://www.selecthub.com/p/business-analytics-tools/fractal-analytics/) [ Datameer ](https://www.selecthub.com/p/business-analytics-tools/datameer/) [ IBM Watson Analytics ](https://www.selecthub.com/p/business-analytics-tools/ibm-watson-analytics/) ## About the Contributors The following expert team members are responsible for creating, reviewing, and fact checking the accuracy of this content. [ ](https://www.selecthub.com/author/ritinder-kaur/) Written by [Ritinder Kaur](https://www.selecthub.com/author/ritinder-kaur/) Technical Content Writer Ritinder Kaur is a Senior Technical Content Writer at SelectHub and has ten years of experience writing about B2B software and quality assurance. She has a Masters degree in English language and literature and writes about Business Intelligence and Data Science. Her articles on software testing have been published on Stickyminds. [See Full Bio](https://www.selecthub.com/author/ritinder-kaur/) [ ](https://www.selecthub.com/author/hsing-tseng/) Edited by [Hsing Tseng](https://www.selecthub.com/author/hsing-tseng/) Content Editor Hsing Tseng is a Content Editor and Senior Market Analyst at SelectHub who writes content on business intelligence software. A Colorado native, she studied Journalism and Asian Studies from the University of Denver and wrote news as a digital producer for FOX31 Denver before traveling abroad for a few years. In her free time, you can find her playing video games, teaching Korean, sipping on sour beers or petting good dogs. [See Full Bio](https://www.selecthub.com/author/hsing-tseng/) Your review has been submitted and should be visible within 24 hours. Review Title Pros Cons Overall feedback Your name Your job title Industry [ Choose your main industry](javascript:void%28%29) * [Accounting / CPA](javascript:void%28%29) * [Advertising](javascript:void%28%29) * [Aerospace & Defense](javascript:void%28%29) * [Agriculture](javascript:void%28%29) * [Apparel](javascript:void%28%29) * [Architecture](javascript:void%28%29) * [Auto Dealership](javascript:void%28%29) * [Automotive](javascript:void%28%29) * [Banking & Financial Services](javascript:void%28%29) * [Banking & Mortgage](javascript:void%28%29) * [Chemicals](javascript:void%28%29) * [Construction & Engineering](javascript:void%28%29) * [Construction / Contracting](javascript:void%28%29) * [Consulting](javascript:void%28%29) * [Consumer Products](javascript:void%28%29) * [Distribution](javascript:void%28%29) * [E-commerce](javascript:void%28%29) * [Education](javascript:void%28%29) * [Electronics](javascript:void%28%29) * [Energy & Utilities](javascript:void%28%29) * [Federal Government](javascript:void%28%29) * [Field Maintenance](javascript:void%28%29) * [Food & Beverage](javascript:void%28%29) * [Healthcare / Social Services](javascript:void%28%29) * [Hospitality / Gaming / Travel](javascript:void%28%29) * [Human Resources](javascript:void%28%29) * [Industrial Machinery](javascript:void%28%29) * [Information Technology & High Tech](javascript:void%28%29) * [Insurance](javascript:void%28%29) * [Legal](javascript:void%28%29) * [Maintenance / Field Service](javascript:void%28%29) * [Manufacturing](javascript:void%28%29) * [Marketing Services](javascript:void%28%29) * [Media & Communications / Entertainment](javascript:void%28%29) * [Mill Products](javascript:void%28%29) * [Mining / Metals](javascript:void%28%29) * [Mortgage](javascript:void%28%29) * [Non-Profit](javascript:void%28%29) * [Not Available](javascript:void%28%29) * [Oil & Gas](javascript:void%28%29) * [Other](javascript:void%28%29) * [Other Services](javascript:void%28%29) * [Payroll Provider](javascript:void%28%29) * [Pharmaceuticals](javascript:void%28%29) * [Professional Employer Organization](javascript:void%28%29) * [Professional Services](javascript:void%28%29) * [Property Management](javascript:void%28%29) * [Public Sector](javascript:void%28%29) * [Real Estate](javascript:void%28%29) * [Recruiting Agency](javascript:void%28%29) * [Religious Institutions](javascript:void%28%29) * [Retail](javascript:void%28%29) * [Sales & Marketing](javascript:void%28%29) * [Semiconductors](javascript:void%28%29) * [Software / IT](javascript:void%28%29) * [Sports and Recreation](javascript:void%28%29) * [Staffing Agency](javascript:void%28%29) * [State & Local Government](javascript:void%28%29) * [Telecommunications](javascript:void%28%29) * [Third-Party Administrator](javascript:void%28%29) * [Transportation & Logistics](javascript:void%28%29) * [Wholesale Distribution](javascript:void%28%29) Company Size [ Choose your company size](javascript:void%28%29) * [1 employee](javascript:void%28%29) * [2 to 9 employees](javascript:void%28%29) * [10 - 19 employees](javascript:void%28%29) * [20 - 49 employees](javascript:void%28%29) * [50 - 99 employees](javascript:void%28%29) * [100 - 499 employee](javascript:void%28%29) * [500 - 999 employees](javascript:void%28%29) * [1,000 - 2,499 employees](javascript:void%28%29) * [2,500 - 4,999 employees](javascript:void%28%29) * [5,000 - 9,999 employees](javascript:void%28%29) * [10,000 - 24,999 employees](javascript:void%28%29) * [25,000 - 49,999 employees](javascript:void%28%29) * [50,000 + employees](javascript:void%28%29) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Business Analytics", "item": "https://www.selecthub.com/category/business-analytics/" }, { "@type": "ListItem", "position": 3, "name": "Business Analytics Tools", "item": "https://www.selecthub.com/c/business-analytics-tools/" }, { "@type": "ListItem", "position": 4, "name": "CRM Analytics" } ] } { "@context": "http://schema.org", "@type": "SoftwareApplication", "name": "CRM Analytics", "description": "CRM Analytics (formerly Einstein Analytics) is a suite of analytics applications that use artificial intelligence to supply insights. With predictive, tailored analytics, it can build AI data visualizations and deliver recommendations to help companies accomplish their business goals. Developed by Salesforce, it integrates natively with their CRM to boost understanding of sales pipelines and customer satisfaction. It offers three editions: Predictions, Analytics Growth and Analytics Plus. Until 2017, it was known as Salesforce Analytics Cloud or Wave.", "review": { "@type": "Review", "author": { "@type": "Person", "name": "Ritinder Kaur", "reviewBody": "CRM Analytics from Salesforce is a predictive analytics BI tool that uses the power of AI and machine learning to glean insights and create visualizations and reports to drive business decisions. All users who reviewed its analytics capabilities said that it excels at augmented analytics. Many users who reviewed data visualization said that templates and dashboards are easy to customize for deep-dive data exploration. With a range of reporting options and intuitive drag-and-drop functionality, the platform empowers business users to create their own reports without needing to code. Being part of the Salesforce suite, the platform integrates well with other SF offerings, as expected, as well as with external data sources. As for the tool’s data management capabilities, some users said that ETL functions are self-contained in that they replace the need to write code, however others said that data needs to be cleansed before the ETL engine can consume it for data analysis. Commenting on the software’s functionality, around 68% of users said that it is easy to drill down into KPIs with little training in analytics, whereas some users said that the platform is sparse in terms of features and does not have the same reporting capabilities as other Salesforce tools. Mentioning the interface, a majority of users said that it is clean and interactive, though quite a few users said that they preferred the classic version to the new one. A majority of the users who reviewed pricing said that, in addition to expensive per-user licenses, other costs can quickly add up, since implementation is not easy and often requires professional vendor support. Many users who discussed setup said that the platform struggles when processing large amounts of data, and plugins are needed to process heavier data sets, which further compounds costs. Quite a few users said that the platform performs well within the Salesforce ecosystem; however, it does not have the robustness and flexibility of Tableau. Overall, CRM Analytics is a BI tool with strong out of the box ETL and data visualization capabilities that glean deeper insights into business metrics and seems to be suited for organizations with lightweight data analysis needs or those that already implement Salesforce solutions." } }, "image": "https://cdn.selecthub.com/products/e07bceab69529b0f0b43625953fbf2a0-c3e42228b4a0751d6bcd91ac25ad0f93/resources/normal/logo.png?1746576781", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "83", "bestRating": "100", "worstRating": "1", "ratingCount": "1161" }, "offers": { "@type": "Offer", "priceSpecification": { "@type": "priceSpecification", "price": "75", "priceCurrency": "USD" } }, "positiveNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Data Analysis: Citing its strong AI and machine learning features, all users who discussed the platform’s analytical capabilities said that it helps deliver business intelligence insights." }, { "@type": "ListItem", "position": 2, "name": "Data Visualization: Reviewing visualization capabilities, approximately 79% of users said that its clear and custom dashboards make business data easy to understand from a KPI point of view." }, { "@type": "ListItem", "position": 3, "name": "Data Integration: Around 76% of users who discussed data connectivity said that the platform connects easily to a wide range of data sources for advanced analytics." } ] }, "negativeNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Cost: Citing per-user licensing plans and additional fees for on-premise installation, maintenance and add-ons, around 80% of users said that costs can quickly add up." }, { "@type": "ListItem", "position": 2, "name": "Performance: Around 78% of users who reviewed the solution for performance said that it is slow and prone to infrequent crashes, especially when uploading large amounts of data." }, { "@type": "ListItem", "position": 3, "name": "Setup: Approximately 67% of users who reviewed ease of deployment said that configuring the platform can be difficult if done without professional support." } ] }, "applicationCategory": "Business Analytics Tools" } ```