[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Account-Based Marketing Software](https://www.selecthub.com/c/account-based-marketing-software/) \> RollWorks Categories: * [Account-Based Marketing Software](https://www.selecthub.com/c/account-based-marketing-software/) * [...](#) ## What Is RollWorks? **Industry Specialties:** Serves all industries. RollWorks provides a comprehensive platform tailored for Account-Based Marketing (ABM), enabling businesses to identify, engage, and nurture high-value accounts effectively. It is particularly well-suited for B2B companies across industries such as technology, finance, and healthcare, where targeted marketing can drive significant growth. The platform stands out with its robust analytics, precise audience targeting, and seamless integration with existing marketing tools, offering users actionable insights and streamlined campaign management. Users appreciate its intuitive interface and the ability to personalize marketing efforts at scale, which enhances engagement and conversion rates. Compared to similar solutions, RollWorks is often praised for its user-friendly design and reliable performance in executing ABM strategies. Pricing details are not publicly listed, so potential users are encouraged to contact SelectHub for a customized quote based on their specific requirements. PRICE $ $ $ $ $ COMPANY SIZE S M L DEPLOYMENT PLATFORM [ Try Before You Buy. Request a Free Demo Today! Request Demo It's completely free! ](https://pmo.selecthub.com/get-product-demo/?category=Account-Based+Marketing+Software&product%5Fname=RollWorks&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Faccount-based-marketing-software%2Frollworks%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F5ef20b89bab8fed38253e98a12f26316-d6946382c69664b46c2503f1d2f6b19c%2Fresources%2Fnormal%2Flogo.png%3F1740496826) User Sentiment i ![User satisfaction level icon: great]() Based on 648 reviews: Add your rating: ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() Product Screenshots and Videos ## #2 RollWorks is ranked #2 in the Account-Based Marketing Software product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report. [Get the Report Now ](https://pmo.selecthub.com/request-custom-scorecard?category%5Fslug=account-based-marketing-software&product%5Fslug=rollworks&page%5Ftype=product&slug=rollworks&product%5Fname=RollWorks&category=Account-Based+Marketing+Software&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Faccount-based-marketing-software%2Frollworks%2F) ## RollWorks Pricing Based on our most recent analysis, RollWorks pricing starts in the range of $10 - $100. [Get Price Quote](https://pmo.selecthub.com/get-product-pricing/?category=Account-Based+Marketing+Software&product%5Fname=RollWorks&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Faccount-based-marketing-software%2Frollworks%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2F5ef20b89bab8fed38253e98a12f26316-d6946382c69664b46c2503f1d2f6b19c%2Fresources%2Fnormal%2Flogo.png%3F1740496826&price=2) Price $ $ $ $ $ i Starting From Custom Quote i Pricing Model Quote-Based Free Trial No ## Training Resources RollWorks is supported with the following types of training: Documentation In Person Live Online Videos Webinars ## Support The following support services are available for RollWorks: Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ## RollWorks Benefits and Insights Why use RollWorks? ### Key differentiators & advantages of RollWorks * **Enhanced Targeting:** RollWorks allows businesses to precisely target accounts by leveraging data-driven insights, ensuring marketing efforts are directed towards high-value prospects. * **Improved Alignment:** Facilitates better alignment between sales and marketing teams by providing a unified platform for tracking and engaging with target accounts. * **Increased Efficiency:** Automates repetitive tasks and streamlines workflows, freeing up time for teams to focus on strategic initiatives and creative problem-solving. * **Comprehensive Analytics:** Offers robust analytics and reporting tools that provide actionable insights into campaign performance, helping refine strategies for better outcomes. * **Scalable Solutions:** Supports businesses of all sizes with scalable solutions that grow alongside the company, ensuring continued effectiveness as needs evolve. * **Personalized Engagement:** Enables personalized marketing campaigns that resonate with target accounts, increasing the likelihood of conversion and fostering long-term relationships. * **Seamless Integration:** Integrates smoothly with existing CRM and marketing tools, ensuring a cohesive tech stack and minimizing disruptions to current processes. * **Cost-Effective Strategies:** By focusing resources on high-potential accounts, RollWorks helps optimize marketing budgets and improve return on investment. * **Real-Time Adjustments:** Allows for real-time adjustments to campaigns based on performance data, ensuring strategies remain agile and responsive to market changes. * **Enhanced Customer Insights:** Provides deep insights into customer behavior and preferences, enabling more informed decision-making and tailored marketing approaches. * **Cross-Channel Engagement:** Facilitates engagement across multiple channels, ensuring consistent messaging and maximizing reach to target accounts. * **Lead Prioritization:** Helps prioritize leads based on their likelihood to convert, ensuring sales teams focus their efforts on the most promising opportunities. * **Data-Driven Decisions:** Empowers teams to make informed decisions backed by data, reducing guesswork and enhancing strategic planning. * **Improved Conversion Rates:** By targeting the right accounts with the right message, RollWorks helps improve conversion rates and accelerate the sales cycle. * **Enhanced Brand Awareness:** Increases brand visibility among target accounts, helping establish a strong market presence and build trust with potential customers. ### Industry Expertise RollWorks is a software solution that specializes in account-based marketing (ABM) and B2B advertising, making it ideal for companies that want to target specific accounts and audiences to drive revenue growth. It's particularly well-suited for B2B companies in industries like technology, consulting, financial services, and software development. ## RollWorks Reviews Based on our most recent analysis, RollWorks reviews indicate a 'great' User Satisfaction Rating of 86% based on 648 user reviews from 4 recognized software review sites. ![User satisfaction level icon: great]() 648 reviews 86% of users would recommend this product ### Synopsis of User Ratings and Reviews Based on an aggregate of RollWorks reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst. #### Pros * **Ease of Use:** User reviews frequently mention RollWork's intuitive interface and straightforward campaign setup process, making it easy for teams to adopt and use effectively. * **Integration with Existing Marketing Tech Stacks:** RollWorks integrates seamlessly with popular CRMs and marketing automation tools, streamlining workflows and data synchronization for better campaign management. * **Targeted Account Engagement:** The platform excels in helping businesses precisely target and engage specific accounts through features like account identification, intent monitoring, and personalized messaging. * **Improved Sales and Marketing Alignment:** RollWorks acts as a bridge between sales and marketing teams by providing shared buyer insights and campaign performance data, fostering better collaboration and alignment on ABM strategies. #### Cons * **Workflow Glitches:** User reviews mention occasional workflow glitches that hinder marketing operations. * **Data Synchronization Delays:** Some users report delays in data synchronization, impacting real-time decision-making, especially in fast-paced ABM campaigns. #### Researcher's Summary: Is your ABM strategy stuck in neutral? RollWorks Account-Based Marketing (ABM) software has garnered largely favorable feedback from users over the past year, particularly for its user-friendliness and smooth integration with other marketing tools, such as HubSpot. Users rave about its intuitive interface, making it a breeze to create highly targeted account lists and launch campaigns. For example, one user highlighted RollWorks' ability to identify and score leads against their Ideal Client Profile, a critical aspect of effective ABM. This seamless integration empowers businesses to hit the ground running and streamline their ABM efforts. However, like a car with a few minor mechanical issues, some users have pointed out areas for improvement. A recurring theme in user feedback is the desire for more robust reporting features to gain deeper insights into campaign performance. Additionally, occasional workflow glitches have been reported, which, while not overly detrimental, could disrupt the user experience. Despite these minor drawbacks, RollWorks is best suited for small to mid-sized businesses looking for an affordable yet powerful ABM solution. Its intuitive design and robust features make it easy to implement and manage, even for teams with limited ABM experience. ## Key Features Notable RollWorks features include: * **Account Identification:** Leverages machine learning to identify high-value accounts by analyzing firmographic, technographic, and intent data. * **Targeted Advertising:** Facilitates precise ad targeting across multiple channels, including display, social media, and video, to engage specific accounts. * **Account Scoring:** Uses predictive analytics to score accounts based on their likelihood to convert, helping prioritize sales efforts. * **Journey Stages:** Maps out the buyer's journey stages, allowing for tailored messaging and engagement strategies at each phase. * **Engagement Insights:** Provides detailed analytics on account engagement, including ad interactions and website visits, to inform strategy adjustments. * **CRM Integration:** Seamlessly integrates with major CRM platforms like Salesforce and HubSpot, ensuring data consistency and streamlined workflows. * **Orchestration:** Automates multi-channel campaigns, coordinating email, ads, and sales outreach to deliver a cohesive customer experience. * **Audience Segmentation:** Allows for dynamic segmentation of audiences based on behavior, firmographics, and engagement levels. * **Sales Alerts:** Sends real-time notifications to sales teams about significant account activities, enabling timely follow-ups. * **Customizable Dashboards:** Offers flexible reporting dashboards that can be tailored to track key performance indicators relevant to specific business goals. * **ABM Playbooks:** Provides pre-built templates and strategies for common ABM scenarios, helping teams quickly implement effective campaigns. * **Intent Data Integration:** Incorporates third-party intent data to identify accounts showing buying signals, enhancing targeting accuracy. * **Cross-Channel Attribution:** Tracks and attributes conversions across different channels, providing a comprehensive view of campaign effectiveness. * **Budget Management:** Features tools for setting and adjusting budgets at the campaign or account level, optimizing spend efficiency. * **Data Enrichment:** Enhances account profiles with additional data points, improving targeting precision and personalization capabilities. * **Collaboration Tools:** Includes features for team collaboration, such as shared notes and task assignments, to align marketing and sales efforts. * **Lookalike Modeling:** Identifies and targets new accounts that resemble existing high-value customers, expanding reach effectively. * **Compliance Features:** Ensures adherence to data privacy regulations like GDPR and CCPA, safeguarding customer information. * **API Access:** Provides API access for custom integrations and data extraction, allowing for tailored solutions and advanced analytics. * **Onboarding Support:** Offers comprehensive onboarding resources and support to help new users quickly become proficient with the platform. ## Head-to-Head Comparison ![RollWorks Software Tool]() vs * [Foundry ABM](https://www.selecthub.com/account-based-marketing-software/rollworks-vs-foundry-abm/) * [Influ2](https://www.selecthub.com/account-based-marketing-software/rollworks-vs-influ2/) * [Metadata](https://www.selecthub.com/account-based-marketing-software/rollworks-vs-metadata/) * [Priority Engine](https://www.selecthub.com/account-based-marketing-software/rollworks-vs-priority-engine/) * [Terminus](https://www.selecthub.com/account-based-marketing-software/terminus-vs-rollworks/) ## Similar Products Here are the most similar products to RollWorks. [ Priority Engine ](https://www.selecthub.com/p/account-based-marketing-software/priority-engine/) [ Foundry ABM ](https://www.selecthub.com/p/account-based-marketing-software/foundry-abm/) [ Terminus ](https://www.selecthub.com/p/account-based-marketing-software/terminus/) [ Lift AI ](https://www.selecthub.com/p/account-based-marketing-software/lift-ai/) [ Metadata ](https://www.selecthub.com/p/account-based-marketing-software/metadata/) [ Influ2 ](https://www.selecthub.com/p/account-based-marketing-software/influ2/) [ Bizom ](https://www.selecthub.com/p/sales-force-automation-software/bizom/) [ Sales Titan ](https://www.selecthub.com/p/sales-force-automation-software/sales-titan/) [ LinkPoint Connect ](https://www.selecthub.com/p/sales-force-automation-software/linkpoint-connect/) [ Snovio ](https://www.selecthub.com/p/sales-force-automation-software/snovio/) Your review has been submitted and should be visible within 24 hours. Review Title Pros Cons Overall feedback Your name Your job title Industry [Choose your main industry ](javascript:void%28%29) * [Accounting / CPA](javascript:void%28%29) * [Advertising](javascript:void%28%29) * [Aerospace & Defense](javascript:void%28%29) * [Agriculture](javascript:void%28%29) * [Apparel](javascript:void%28%29) * [Architecture](javascript:void%28%29) * [Auto Dealership](javascript:void%28%29) * [Automotive](javascript:void%28%29) * [Banking & Financial Services](javascript:void%28%29) * [Banking & Mortgage](javascript:void%28%29) * [Chemicals](javascript:void%28%29) * [Construction & Engineering](javascript:void%28%29) * [Construction / Contracting](javascript:void%28%29) * [Consulting](javascript:void%28%29) * [Consumer Products](javascript:void%28%29) * [Distribution](javascript:void%28%29) * [E-commerce](javascript:void%28%29) * [Education](javascript:void%28%29) * [Electronics](javascript:void%28%29) * [Energy & Utilities](javascript:void%28%29) * [Federal Government](javascript:void%28%29) * [Field Maintenance](javascript:void%28%29) * [Food & Beverage](javascript:void%28%29) * [Healthcare / Social Services](javascript:void%28%29) * [Hospitality / Gaming / Travel](javascript:void%28%29) * [Human Resources](javascript:void%28%29) * [Industrial Machinery](javascript:void%28%29) * [Information Technology & High Tech](javascript:void%28%29) * [Insurance](javascript:void%28%29) * [Legal](javascript:void%28%29) * [Maintenance / Field Service](javascript:void%28%29) * [Manufacturing](javascript:void%28%29) * [Marketing Services](javascript:void%28%29) * [Media & Communications / Entertainment](javascript:void%28%29) * [Mill Products](javascript:void%28%29) * [Mining / Metals](javascript:void%28%29) * [Mortgage](javascript:void%28%29) * [Non-Profit](javascript:void%28%29) * [Not Available](javascript:void%28%29) * [Oil & Gas](javascript:void%28%29) * [Other](javascript:void%28%29) * [Other Services](javascript:void%28%29) * [Payroll Provider](javascript:void%28%29) * [Pharmaceuticals](javascript:void%28%29) * [Professional Employer Organization](javascript:void%28%29) * [Professional Services](javascript:void%28%29) * [Property Management](javascript:void%28%29) * [Public Sector](javascript:void%28%29) * [Real Estate](javascript:void%28%29) * [Recruiting Agency](javascript:void%28%29) * [Religious Institutions](javascript:void%28%29) * [Retail](javascript:void%28%29) * [Sales & Marketing](javascript:void%28%29) * [Semiconductors](javascript:void%28%29) * [Software / IT](javascript:void%28%29) * [Sports and Recreation](javascript:void%28%29) * [Staffing Agency](javascript:void%28%29) * [State & Local Government](javascript:void%28%29) * [Telecommunications](javascript:void%28%29) * [Third-Party Administrator](javascript:void%28%29) * [Transportation & Logistics](javascript:void%28%29) * [Wholesale Distribution](javascript:void%28%29) Company Size [Choose your company size ](javascript:void%28%29) * [1 employee](javascript:void%28%29) * [2 to 9 employees](javascript:void%28%29) * [10 - 19 employees](javascript:void%28%29) * [20 - 49 employees](javascript:void%28%29) * [50 - 99 employees](javascript:void%28%29) * [100 - 499 employee](javascript:void%28%29) * [500 - 999 employees](javascript:void%28%29) * [1,000 - 2,499 employees](javascript:void%28%29) * [2,500 - 4,999 employees](javascript:void%28%29) * [5,000 - 9,999 employees](javascript:void%28%29) * [10,000 - 24,999 employees](javascript:void%28%29) * [25,000 - 49,999 employees](javascript:void%28%29) * [50,000 + employees](javascript:void%28%29) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Marketing Automation", "item": "https://www.selecthub.com/category/marketing-automation/" }, { "@type": "ListItem", "position": 3, "name": "Account-Based Marketing Software", "item": "https://www.selecthub.com/c/account-based-marketing-software/" }, { "@type": "ListItem", "position": 4, "name": "RollWorks" } ] } { "@context": "http://schema.org", "@type": "SoftwareApplication", "name": "RollWorks", "description": " RollWorks provides a comprehensive platform tailored for Account-Based Marketing (ABM), enabling businesses to identify, engage, and nurture high-value accounts effectively. It is particularly well-suited for B2B companies across industries such as technology, finance, and healthcare, where targeted marketing can drive significant growth. The platform stands out with its robust analytics, precise audience targeting, and seamless integration with existing marketing tools, offering users actionable insights and streamlined campaign management. Users appreciate its intuitive interface and the ability to personalize marketing efforts at scale, which enhances engagement and conversion rates. Compared to similar solutions, RollWorks is often praised for its user-friendly design and reliable performance in executing ABM strategies. Pricing details are not publicly listed, so potential users are encouraged to contact SelectHub for a customized quote based on their specific requirements. ", "review": { "@type": "Review", "author": { "@type": "Person", "name": "Manogna Chandrika Matta", "reviewBody": "Is your ABM strategy stuck in neutral? RollWorks Account-Based Marketing (ABM) software has garnered largely favorable feedback from users over the past year, particularly for its user-friendliness and smooth integration with other marketing tools, such as HubSpot. Users rave about its intuitive interface, making it a breeze to create highly targeted account lists and launch campaigns. For example, one user highlighted RollWorks' ability to identify and score leads against their Ideal Client Profile, a critical aspect of effective ABM. This seamless integration empowers businesses to hit the ground running and streamline their ABM efforts. However, like a car with a few minor mechanical issues, some users have pointed out areas for improvement. A recurring theme in user feedback is the desire for more robust reporting features to gain deeper insights into campaign performance. Additionally, occasional workflow glitches have been reported, which, while not overly detrimental, could disrupt the user experience. 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