What is Bloomerang?
Industry Specialties: Nonprofit
Bloomerang is a complete system allowing nonprofit organizations to manage donor relationships, events and fundraising. Its emphasis on donor engagement and retention supports company growth.
Capabilities include email marketing, online giving, grant tracking, donor surveys, data segmentation, dashboards, reporting and prospect research. Deployment via Amazon Cloud Services provides security and scalability. It’s available to both U.S. and Canadian organizations.
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Benefits and Insights
Why use Bloomerang?
Key differentiators & advantages of Bloomerang
- Features Designed Using Expert Input: Bloomerang partners with fundraising experts to ensure high quality for essential features such as donor engagement surveys, data analysis, written donor communication, social media and email.
- Commitment to Donor Retention: Every product feature and enhancement aims at helping you retain donors so your nonprofit can achieve sustainable growth. The system does this through analytics and dashboards, an engagement meter, an interaction timeline, trend reports, regular data updates (NCOA, birth year, etc.), standard reports and affinity scorecards.
- Improved Giving Results: The system helps you find the best donors through a giving summary. The summary leverages a proprietary algorithm designed by Dr. Adrian Sargeant, a fundraising expert, along with a generosity score, both of which use a rating scale to highlight your strongest supporters.
- Sustainability Scorecard: This feature encourages grant funding by helping your organization become responsible and sustainable so supporters feel confident giving. The scorecard is a quarterly survey that assesses your organization’s health and promotes strategies that lead to sustainability.
- Donor Insights: You can view constituents’ giving capacity, create engagement strategies and pinpoint the best asking amounts by integrating with the DonorSearch platform. Doing so lets you generate wealth reports drawn from more than 20 proprietary and public databases.
- Mobile-Responsive Design: The system adapts to render on mobile devices so you can have full access to information out of the office and be confident that your website’s pages, like giving forms, are formatted correctly.
- Flexible Configurations: The software lets you align settings to your needs so you can record relevant information. It provides custom fields and household fields to capture multiple phone numbers, emails and addresses.
- Ahern Audit: This feature ensures that your emails and letters center on the donor and are easily readable. Its tools draw from best practices developed by donor communications expert Tom Ahern.
- Consultant Directory: Your company can receive additional expert support or access to more tools thanks to Bloomerang’s extensive network of agencies, consultants and software vendors.
Bloomerang provides CRM tools to a wide range of organizations, including higher education, healthcare, social services, hospice, performing arts, environmental, religious and faith-based, Montessori schools, private schools, K-12, STEM organizations, animal welfare and foundations.
- Online Giving: This tool helps you maximize giving while providing strong security and keeping processing fees low. It integrates with any website, supports multiple campaigns and automatically pulls in data captured in giving forms. You can customize it if desired.
- Email Marketing: You can reach the right constituents with the right content from within the platform — no need to integrate with a third-party application like Constant Contact. Features include a user-friendly editor, mobile-responsive format, scheduling, templates, segmenting filters, analytics, receipts and delivery validation.
- Integrations: Connecting Bloomerang with best-of-breed solutions allows you to get all the features you need. Supported integrations provide wealth screening, data stewardship, fund accounting, social fundraising, donation processing, IT assistance and website packages. However, its integrations aren’t as extensive as competitors such as Donor Perfect and Kindful.
- Engagement Meter: This feature enables you to see how engaged your contacts are at any given time so you can pursue the best opportunities. It compiles this information by measuring things like giving frequency, email opens and clicks, website visits, event attendance, giving amounts and social media interactions.
- Social Listening: Using this feature lets you engage more effectively on Twitter. It provides a hub where you can monitor interactions with your account and chosen hashtags as well as find new connections.
- Reports: You can understand your organization’s health and donor base with built-in reports that can be used as-is or customized for greater precision. Drag-and-drop tools and filters make reports easy to manage.
- Surveys: Knowing how donors feel about your organization can encourage long-term relationships with constituents and identify areas of improvement. The surveys, which focus on existing, lapsed and new donors, are science-based, drawing on the research of Dr. Sargeant.
- Grant Tracking: It’s easier to secure funding thanks to capabilities such as custom fields, reports, relationship tracking and task management.
- Volunteer Management: The system’s tools simplify the process of managing volunteers. It gives you the ability to record any necessary information as well as keep track of which donors have volunteered and which volunteers have donated.
- Data Import: Uploading data from a spreadsheet is a quick and simple process, and you can retain information like notes and interactions.
Bloomerang Suite Support
Bloomerang’s support team is based in the U.S. and deeply familiar with the software. Support options in addition to the ones below include implementation consultations and data enhancements (email append, NCOA processing, etc.).
mail_outlineEmail: All customers can receive support via email and chat.
phonePhone: Phone support is available, though customers have to specifically request it using the form on the site’s contact page.
schoolTraining: The Bloomerang Academy provides live video classes for free, where users can learn basic, intermediate and advanced skills. Ask An Expert is a series where people can submit questions that are answered by a fundraising coach in a blog post format. A changelog and product blog keep users updated on new product releases and minor updates. There’s also general information and expert insights available via guides, webinars, industry templates and the Bloomerang blog.
local_offerTickets: Although users have access to a client portal, there’s no information available about a ticketing system.
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