Benefits and Insights

Why use

Key differentiators & advantages of

  • Mobile: The APIs enable you to expose custom REST APIs that simplify mobile client development by aggregating and encapsulating complex, transactional logic within the cloud to enable more efficient and robust communication between the device and your database.
  • Social:'s sophisticated identity and access management capabilities ensure that you can get the right data, to the right people, at the right time, with the right access permissions. 
  • Open: You can access from any language, any platform, and any device through standards-based APIs. More than half of all of the traffic on’s platform and over 20 billion records are processed through the APIs every day, making them the most trusted and successful enterprise APIs in the market.
  • provides a suite of APIs designed for different purposes. Social APIs enable end-user collaboration, Data APIs integrate your data to other tiers of your architecture, and Metadata APIs are used manage the lifecycle of your applications.