--- title: 9 Must-Have Restaurant Marketing Tools In 2026 --- # 9 Must-Have Restaurant Marketing Tools In 2026 Last Reviewed: March 9, 2026 12 min read [No comments](https://www.selecthub.com/marketing-automation/restaurant-marketing-tools/#respond) [ ![Christina George](https://www.selecthub.com/wp-content/uploads/2024/03/cropped-Christina-Headshot-96x96.png) ](https://www.selecthub.com/author/christina-george/) [Written by Christina George](https://www.selecthub.com/author/christina-george/) Technical Content Writer [ ![Dianna Dragonetti](https://www.selecthub.com/wp-content/uploads/2024/02/cropped-Dianna-Headshot-96x96.jpg) ](https://www.selecthub.com/author/dianna-dragonetti/) [Edited by Dianna Dragonetti](https://www.selecthub.com/author/dianna-dragonetti/) Content Editor Table of Contents * [9 Must-Have Restaurant Marketing Tools](#9%5FMust-Have%5FRestaurant%5FMarketing%5FTools) * [Online Ordering and Reservations](#Online%5FOrdering%5Fand%5FReservations) * [Text Marketing](#Text%5FMarketing) * [Website Builder](#Website%5FBuilder) * [Social Media](#Social%5FMedia) * [Email Marketing](#Email%5FMarketing) * [Online Review Management](#Online%5FReview%5FManagement) * [Loyalty Software](#Loyalty%5FSoftware) * [WiFi Marketing](#WiFi%5FMarketing) * [Event Marketing](#Event%5FMarketing) * [FAQs](#FAQs) * [Next Steps](#Next%5FSteps) Being a restaurateur means handling more roles than directors of Marvel films. Sometimes the end product opens to great reviews, and sometimes the response is less than ideal (looking at you “The Eternals”). Regardless of the initial reception, making your restaurant stand out from the crowd is a never-ending battle. Luckily, in the dot.com age, [marketing automation tools](https://www.selecthub.com/c/marketing-automation-software/) make all that responsibility juggling a bit easier. Here are our picks for the best marketing tools you can utilize to boost visibility and bookings. [Compare Top Marketing Automation Software Leaders](https://pmo.selecthub.com/marketing-automation-analyst-report-site-vers/) ![Restaurant Marketing Tools Guide]() ## 9 Must-Have Restaurant Marketing Tools Any restaurateur knows running a restaurant is extremely demanding. Between managing employees, maintaining a kitchen, designing your menu and keeping often perishable ingredients fresh and stocked, the work never ends. Then, on top of that, there’s the matter of filling your restaurant with hungry customers. If that sounds like a monumental task, don’t worry — these nine marketing tools can help you pack the house from open to close. ![Restaurant Marketing Tools to Streamline Operations]() [Compare Top Marketing Automation Software Leaders](https://pmo.selecthub.com/marketing-automation-analyst-report-site-vers/) ### Online Ordering and Reservations Having someone to answer the phone 24/7 isn’t always feasible in a small setup ([millennials hate making phone calls](https://www.forbes.com/sites/briannawiest/2019/11/04/millennials-hate-phone-calls-they-have-a-point/) anyway). An online ordering and reservation system minimizes the cognitive load for both your customers and employees. They’re chef-certified too. [Hari Nayak](https://www.harinayak.com/), Chef and Owner of Gourmet Gurus Hospitality shared his thoughts. ![Hari Nayak]() As a chef, I use tools like Sevenrooms, Gain, Resy, and OpenTable \[that have\] revolutionized the way we manage our restaurant operations. These platforms streamline social media marketing, inventory management, reservations and even help with customer relationship management. The efficiency and accuracy they offer are invaluable, allowing us to focus more on delivering exceptional dining experiences to our guests. Hari Nayak Chef and Owner, Gourmet Gurus Hospitality #### [Resy OS](https://www.selecthub.com/p/pos-software/resy-os/) Resy OS is an online restaurant reservation system that helps users streamline operations and improve guest experience. It offers web and app booking, a mobile waitlist, custom reservations for regulars and auto-confirm texts. ![Custom Reservation Inventory For Regulars in Resy]() Resy’s Custom Reservation Inventory For Regulars. [Source](https://resy.com/resyos/features/service/) #### [Tock](https://www.exploretock.com/join/) Tock is a digital reservation platform designed to increase revenue, covers and guest satisfaction. Users can set up online reservations, curate events and experiences, and manage waitlists. ![Tock Table and Service Management]() Tock’s Table and Service Management. [Source](https://www.exploretock.com/join/) #### [OpenTable](https://restaurant.opentable.com/) OpenTable is an all-in-one restaurant system that helps businesses optimize their operations. You can manage and accept reservations, assign tables to guests and waitstaff, create an in-house waitlist, monitor a real-time reservation inventory and accept online orders for take out. ![OpenTable Reservation Book]() Optimize Seating Flow with OpenTable’s Reservation Book. [Source](https://restaurant.opentable.com/why-opentable/) [Compare Top Marketing Automation Software Leaders](https://pmo.selecthub.com/marketing-automation-analyst-report-site-vers/) ### Text Marketing Smartphones are our constant companions, the emotional support cuddle toy for the grownups of today. According to [SimpleTexting’s survey](https://simpletexting.com/blog/2023-texting-and-sms-marketing-statistics/), 44% of millennials and GenZers check their texts more than ten times a day, with 71% of consumers opting in for texts from businesses in the last year. Creating personalized text campaigns, like auto-confirm texts for reservations and special offers for past customers, helps build customer loyalty and makes the experience more convenient, leading to more bookings. #### [Text-Em-All](https://www.selecthub.com/p/sms-marketing-software/text-em-all/) Text-Em-All is a mass messaging platform that helps businesses send personalized and informative texts. It offers mass texting and calling, contact management, two-way texting, and reports and analytics. ![Text Em All Text Message Management]() Create and Manage Text Conversations. [Source](https://support.text-em-all.com/article/405-start-a-new-conversation) #### [TextMagic](https://www.textmagic.com/sms-solutions/cafes-restaurants/) TextMagic is a business text messaging service that streamlines text marketing and communication. It helps restaurants with templates for opt-in confirmations, special offers, table reservations, polls and surveys, and reminders. ![Text Message Templates in Textmagic]() Use Textmagic’s Templates To Attract Customers and Improve Bookings. [Source](https://www.textmagic.com/sms-solutions/cafes-restaurants/) [Compare Top Marketing Automation Software Leaders](https://pmo.selecthub.com/marketing-automation-analyst-report-site-vers/) ### Website Builder We’re all guilty of hearing of a product or service and then immediately googling the website to benchmark its credibility. Building a website with an intuitive UX boosts your [credibility and customer goodwill](https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4863498/). It also makes it easier to showcase your menu, accept bookings and improve your SEO. #### [Wix](https://www.selecthub.com/p/cms-software/wix/) Wix is a cloud-based website builder that helps users design and manage their websites using templates and visual libraries. Jagshakti Singh, Head Chef and Founder of [Jag My Chef App](https://www.jagmychef.com/blog) relies on Wix to attract leads and boost visibility. ![Jagshakti Singh]() He said, “\[I use\] Wix—for \[building\] my website, driving traffic to my app and getting leads. I also drive traffic to my website from Instagram, which is my main source of leads apart from the website. Jagshakti Singh Head Chef and Founder, Jag My Chef App ![Wix Drag and Drop Website Builder]() Build Your Website Using Wix’s Drag-and-Drop Builder. [Source](https://www.jagmychef.com/contact-4) ### Social Media A prominent social media presence isn’t just for sharing personal updates or catching up with old friends from high school. [37% of diners use social media](https://www.pymnts.com/restaurant-innovation/2023/37-percent-diners-look-restaurants-social-media-discovery/) to access restaurant information. Restaurants like [Urban Tandoor](https://www.instagram.com/urbantandoor/) have turned amateur content creators, boosting visibility with viral reels and TikToks. While most customers don’t expect that level of commitment, posting timely updates with the help of social media management tools can improve your reach. #### [HootSuite](https://www.selecthub.com/p/marketing-automation-software/hootsuite/) HootSuite is a cloud-based social media management system that helps users streamline and optimize their social media strategy. It integrates with all major social media platforms so you can post to multiple platforms at one time. Users can also access real-time social media analytics, insights on organic and paid social media content and customized dashboards. ![Multiple Channel Social Media Management in HootSuite]() Post To Multiple Social Media Platforms with HootSuite. [Compare Top Marketing Automation Software Leaders](https://pmo.selecthub.com/marketing-automation-analyst-report-site-vers/) ### Email Marketing Did you know that the [average email open rates](https://knowledgebase.constantcontact.com/email-digital-marketing/articles/KnowledgeBase/5409-average-industry-rates) for dining and food services are at 38.58%? Email marketing tools help you automate responses for reservations, send out promotions, get feedback and update customers on special events. #### [Constant Contact](https://www.selecthub.com/p/marketing-automation-software/constant-contact/) Constant Contact is a web-based email marketing application best-suited to small businesses. It allows users to import data from spreadsheets, create customer profiles and build emails using templates. ![Constant Contact New Menu Email Template]() Build Custom Emails Using Templates Like This New Menu Update Template. [Source](https://www.constantcontact.com/blog/newsletter-design/) ### Online Review Management Love it or hate it, online reviews and ratings are the sword of Damocles hanging over restaurateurs heads. A [blind survey by Toast](https://pos.toasttab.com/blog/on-the-line/restaurant-reviews-and-ratings-data) discovered 43% of people won’t go to a restaurant if its rating is below three to three and a half stars. Online review and reputation management software can help you track and aggregate reviews, send out requests and respond to reviews. #### [Brand24](https://www.selecthub.com/p/marketing-automation-software/brand24/) Brand24 is a cloud-based reputation management solution that helps users measure brand awareness, protect their brand reputation and track competitors. It allows users to track mentions, analyze sentiment and generate analytics. ![Tracking Brand Mentions and User Sentiments with Brand24]() Track Brand Mentions and User Sentiment via Brand24\. [Source](https://brand24.com/) #### [Nicejob](https://get.nicejob.com/) Nicejob is an online reputation management platform that helps users automate review generation processes. It allows users to create review campaigns, send reminders and share positive reviews via social media. ![Managing Review Campaigns using Text or Email in Nicejob]() Create Review Campaigns Using Text or Email Templates. [Source](https://get.nicejob.com/hospitality-reputation-marketing-software) [Compare Top Marketing Automation Software Leaders](https://pmo.selecthub.com/marketing-automation-analyst-report-site-vers/) ### Loyalty Software Reward and loyalty programs are a great way to turn one-time guests into regulars. Partner up with a loyalty program to reward frequent guests with customized promos, loyalty points and special offers. #### [UpMenu](https://www.selecthub.com/p/pos-software/upmenu/) UpMenu is a digital restaurant loyalty software that helps users boost customer retention with a loyalty program. Users can reward customers with redeemable points and stamps, create custom loyalty program campaigns and automate point distribution. ![UpMenu Loyalty Program]() UpMenu’s Loyalty Program Allows Users To Reward Customers with Points and Stamps. [Source](https://www.upmenu.com/loyalty-program-and-reward-system/) ### WiFi Marketing The cost of mobile data in the States is (in)famously some of[ the highest in the world](https://themarkup.org/2020/09/03/cost-speed-of-mobile-data-by-country). So, it makes sense that guests often ask about WiFi. A WiFi marketing tool helps you collect valuable customer data in exchange for free internet – a Winn-win situation. #### Social WiFi Social WiFi is a cloud-based WiFi marketing solution that helps users capture user data and create campaigns. Users can create a custom captive portal, import contacts to their CRM and decode customer behavior. ![Social WiFi Customer Behaviour Insights]() Access Insights on Customer Behavior. #### Beambox Beambox is a guest WiFi marketing tool that helps users improve brand loyalty. Users can set up a custom WiFi login portal, collect exportable marketing lists and improve reputation management. [Gabriella Mutti](https://www.linkedin.com/in/gabriellamutti), Founder and President at Muse Creative Group uses it to bring diners back. She says, “We employ BeamBox’s wifi system for targeted retargeting campaigns, enticing guests who haven’t visited in a while to return.” ![Beambox Custom WiFi Portal]() Create a Custom WiFi Portal For Guests To Access. [Source](https://beambox.com/) ### Event Marketing Organizing an event means managing multiple moving parts. Event marketing tools can help you streamline communication, build landing pages, manage guest lists and access event insights. #### [Eventbrite](https://www.eventbrite.com/l/event-management-software/) Eventbrite is an event management system that helps users improve engagement, boost engagement and manage events. Users can set up events and a ticketing system and create customizable event pages. ![EventBrite Event Management]() Create Events via Eventbrite.[ Source](https://www.eventbrite.com/l/create-a-workshop/) [Compare Top Marketing Automation Software Leaders](https://pmo.selecthub.com/marketing-automation-analyst-report-site-vers/) ## FAQs [Why can’t I just use my POS system for marketing?](#group%5F507) Adam Stewart, a Digital Marketing Consultant at [Digital Bond](https://digitalbond.com.au/) says, “Opting out of an all-in-one POS system for marketing offers some distinct perks. It provides us with the flexibility to choose best-in-class tools for each specific need, like Mailchimp for email campaigns or Hootsuite for social media management, ensuring we’re using the most effective platform for each aspect of our marketing strategy. This approach allows for greater customization and often results in better integration capabilities with other software, enhancing our ability to create a seamless customer experience. Plus, it avoids the trap of being locked into a single provider’s ecosystem, giving us the agility to adapt and evolve our tech stack as the market changes.” [What are the benefits of using restaurant marketing tools?](#group%5F558) Restaurant marketing tools can benefit your eatery in the following ways: * **Saved Time:** Automate tasks like reservation reminders via email or texts, welcome emails, table assignments and social media posts. * **Improved Insights:** Get real-time insights on key marketing metrics and analytics on customers and competitors to optimize operations. * **Better Customer Experience:** Digitize ordering and reservations, respond to customer inquiries promptly and incentivize regulars. [Compare Top Marketing Automation Software Leaders](https://pmo.selecthub.com/marketing-automation-analyst-report-site-vers/) ## Next Steps Adding to your overheads with new software can be as stressful as hosting a table of “food bloggers” (although with probably a bit more reward). But the right restaurant marketing tools could be the missing ingredients in your recipe for success. Wondering where to start? Try our [free requirements template](https://pmo.selecthub.com/marketing-automation-requirements-template-site-vers/?category=Marketing%20Automation%20Software) to see which marketing solutions match your unique needs best. What marketing tools does your restaurant currently use? What are the main challenges you face when implementing new tools? Let us know in the comments below. ### Trending Topics #### [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) [The Best Campaign Management Software for 2026](https://www.selecthub.com/marketing-automation/crm-campaign-management-software/) [The best campaign management software helps you run engaging marketing campaigns across channels and measure… ](https://www.selecthub.com/marketing-automation/crm-campaign-management-software/) [ ![Pooja Verma](https://secure.gravatar.com/avatar/4f22202f68158fa4b012b18a196e08ea151f6f9427b194cce3330634ff0dd1b2?s=96&d=mm&r=g) Pooja Verma ](https://www.selecthub.com/author/pooja-verma/) Mar 26, 2026 #### [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) [The 5 Best Enterprise Email Marketing Platforms of 2026](https://www.selecthub.com/marketing-automation/best-enterprise-email-marketing-platforms/) [Email marketing is the best tool in marketing automation software’s belt. 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Don’t let hunting… ](https://www.selecthub.com/marketing-automation/marketing-automation-requirements-and-features-list/) [ ![Christina George](https://www.selecthub.com/wp-content/uploads/2024/03/cropped-Christina-Headshot-96x96.png) Christina George ](https://www.selecthub.com/author/christina-george/) Mar 09, 2026 Originally published in May 2021 and last updated in March 2026\. Contributions from Christina George, Dianna Dragonetti, Hari Nayak, and Jagshakti Singh. ## About the Contributors The following SelectHub team members and subject matter experts helped research, create, and review this content. [ ](https://www.selecthub.com/author/christina-george/) Written by [Christina George](https://www.selecthub.com/author/christina-george/) Technical Content Writer An Associate Editor at SelectHub, Christina George creates and edits articles spanning project management, CPQ, CRM, marketing automation and home health software. As a Bachelor of Arts graduate with a triple major in Economics, Political Science and Sociology, her aim is to bring an integrated and simplified approach to long-form technical content. Formerly a food writer, copywriter, and social media sleuth, she has a soft spot for a quality pun. When not crafting articles and editing buyer's guides, you can find her attempting to score goals on the football field, binge-watching Curb Your Enthusiasm, or re-reading Pride and Prejudice for the nth time. [See Full Bio](https://www.selecthub.com/author/christina-george/) [ ](https://www.selecthub.com/author/dianna-dragonetti/) Edited by [Dianna Dragonetti](https://www.selecthub.com/author/dianna-dragonetti/) Content Editor As an editor, Dianna Dragonetti leads a team of five writers in writing about a variety of software, with an emphasis on how these tools empower businesses. Categories include accounting, learning management systems, content management systems, supply chain management, and electronic data interchange. [See Full Bio](https://www.selecthub.com/author/dianna-dragonetti/) [ ](https://www.selecthub.com/author/hari-nayak/) Contributions by [Hari Nayak](https://www.selecthub.com/author/hari-nayak/) Expert User Chef Hari Nayak is a Restauranteur, Cookbook Author, Celebrity Guest Judge and Culinary Consultant. His latest achievement is opening Sona in NYC with Priyanka Chopra Jones. [See Full Bio](https://www.selecthub.com/author/hari-nayak/) [ ](https://www.selecthub.com/author/jagshakti-singh/) Contributions by [Jagshakti Singh](https://www.selecthub.com/author/jagshakti-singh/) Expert User Jagshakti Singh is a Private Chef and Entrepreneur. He is passionate about providing clients with nutritious food in a variety of cuisines, suited to specific dietary needs. [See Full Bio](https://www.selecthub.com/author/jagshakti-singh/) Christina GeorgeThe Top 12 Marketing Automation Features & Requirements * ‹ * › ### Conversation ![Avatar](https://secure.gravatar.com/avatar/281d3616cf761f3582c0d76c23517846?s=32&d=mm&r=g) Write a response [Cancel reply](https://www.selecthub.com/marketing-automation/restaurant-marketing-tools/#respond) Your message Your name \* Your email \* Website Save my name, email, and website in this browser for the next time I comment. Compare **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 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