If you think marketing automation is about automating the marketing process only, then you’d be wrong. But it’s okay. That’s why we’re writing these articles.
A powerful feature of marketing automation software is its analytics suite — the ability to track and monitor users as they complete their journey across your marketing channels. Tracking users and then turning their experiences into meaningful data points can help enrich and inform your entire marketing process. It enables you to locate pain points or places where the customer is underserved. It can also help you identify victories, like high conversion rates, and then dissect them so you can capitalize on them.
But maybe you already know that analytics are good for your business. So how do the two products compare, ultimately?
HubSpot offers the option to track landing page visitors, visitors from emails, blog posts and social media. You can also create a list of contacts and customers via this information and incorporate it into your CRM, or start the automated campaign process and nurture those potential customers.
In the battle that is Infusionsoft vs HubSpot (Keap), we need to give HubSpot’s worthy rival a shot. And we’re not surprised it scored so well. Our analysts scored the product higher than HubSpot in the realms of visitor tracking, lead-to-close tracking and robust web analytics.
So naturally, we gave the point over to Keap. Its reporting and analytics features are, in every sense of the word, robust. We can’t cover them all here (read our comparison report linked below if you want the full run-down), so we’ll give you a short taste.
Keap’s analytics and reporting suite allows you to:
- Track marketing efforts and generate reports
- Track sales efforts and generate reports
- Track orders and billing and generate reports
- Track administrative duties and generate reports
So its abilities extend far beyond just marketing activities, making it a clear winner in this category.