As any good chef will tell you, putting out exquisite food is impossible without the right tools. If you don’t have your knives, cutting boards, and other tools around you, the simplest of tasks become major challenges. The same can be said for inbound marketing. If you don’t have scalable, reliable software, you can’t take your promotional game to the next level.
It’s worth remembering that the nature of marketing has changed dramatically over the last decade. New forms of media are emerging almost every year, making it harder and harder to keep up with what consumers want and how to reach them. In fact, even bigger businesses can struggle with the sheer volumes of data which modern marketing methods produce.
The reality is that you might be excellent at consumer research and putting together promotional strategies. However, it doesn’t mean that you’ll find it similarly easy to implement them in any viable way. This is why you need your marketing toolbox; your high end, high-grade chef’s knives.
Pick the right inbound marketing tools and you’ll put your company on the fast track to success. Whether you invest in a comprehensive suite like ThriveHive or SugarCRM, or a more targeted program such as LeadSquared, automation and scheduling are the key to maximum business intelligence.
It’s time to take a closer look at some of the most popular inbound marketing tools of 2017:
Compare these platforms and many others side-by-side in the Marketing Automation Software Analyst Report
This software is quite unique in that it looks to move beyond traditional customer relationship management. It promises to put the ‘I’ back into CRM and help businesses implement companywide changes, with a view to understanding consumers at the deepest level.
SugarCRM is one of the most popular alternatives for conventional ‘lock in’ proprietary CRM software. It aims to produce data which can contribute to a clearer picture of your target audience. With a greater focus on customer retention, you can learn how to make people stick around for longer.
HubSpot is a very popular inbound marketing tool for small companies. It was one of the first on the scene and it still has a great deal to offer. The biggest strength is its automation and scheduling functions. They can shave weeks off traditional, manual marketing campaigns.
With HubSpot Workflows, you can automate your funnel and use carefully aligned email drives to get leads warmed up quickly. This minimizes risk and ensures that you’re not wasting time on cold customers that aren’t even on the first rung of the conversion ladder yet.
As the most popular choice of CRM solution in the world, there’s no denying the power of SalesForce. The focus here is on cloud-based tools, which every business should be developing as part of their inbound and outbound marketing arsenal.
SalesForce provides everything from call center programs to self-service technology, cross-channel email, mobile, and social media experiences, app building tools, and a comprehensive array of analytics metrics. As everything is based in the cloud, you don’t have to worry about updates, security, or data storage.
When it comes to the best tools for inbound marketing strategy, SharpSpring is a major contender. The beauty of this software is that it builds up lead profiles at the earliest opportunity. With only a small amount of information, it can target visitors and retrace their footsteps and help you completely track your buyer journey.
SharpSpring tells you where leads have been so that you can predict where they’ll go next. This is the secret to constructing targeted lead strategies because it’s a chance to know why a particular user journeyed to your content and whether or not they got what they wanted before you even know their name.
The lesson which iContact wants to teach is that marketing automation can be comprehensive and simple at the same time. This is a very advanced system, but it deliberately keeps its interfaces and functions straightforward and free of fuss.
The aim is to allow businesses of any size to launch successful email marketing campaigns at speed. You log in, select your tool, and get started right away. Yet, individual CRM profiles retain that targeted approach. iContact makes sure that simplicity and productivity are never mutually exclusive.
This next inbound marketing tool offers something which you don’t get with many others. BlabberJax comes with access to real life, live marketing experts. They are there to provide specific and customized insights when you need a fresh eye on complex problems.
It is no more expensive than similarly sized software options, so it promises great value for money. The idea is that you use the advice of qualified experts to develop actionable, successful campaigns and then turn to the scheduling platform for a quick and easy way to automate your entire internet presence.
The ThriveHive system is designed for smaller companies. It helps start-ups and young businesses to set up efficient, effective inbound marketing campaigns. This is a data dominated approach to promotion, so it promises a high degree of business intelligence.
From real-time analytics to chats with live experts, bespoke email campaigns, and advice on improving SEO, ThriveHive is a one-stop shop for building a strong web presence. One of its best features is the website platform, which can help you create a workable DIY framework or find a team of developers who do it for you.
The Financial Benefits of Inbound Marketing
The financial advantages of inbound marketing depend upon your capacity to identify, create, and develop opportunities for conversions. You’ve got to remember though that if you cannot fully close on these leads, they won’t offer any real value.
The beauty of high-quality tools for inbound marketing strategy is that they allow you to automate this process. You don’t have to worry about the optimal time to target visitors because the software uses sophisticated algorithms and metrics to make marketing simple.