What is Silverpop?
Industry Specialties: Serves all industries
Silverpop, a part of IBM Watson since 2014, is a cloud-based tool that provides automated email, campaign tracking, lead management and more to companies. This software has a strong market share in North America, Europe and Australia.
Built around its email automation platform, the solution has since expanded its core features to a bevy of tools and is ideal for small, medium and large businesses, as well as freelancers and marketing professionals.
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Benefits and Insights
Why use Silverpop?
Key differentiators & advantages of Silverpop
- Gain Faster ROI: Silverpop’s automation tools combined with integrations from other data sources enables users to better assess channel performance and tweak campaign variables.
- Automate Marketing: Automated marketing can bring in significant revenue for businesses by taking the lead conversion and nurturing process and making it into an automated task — carried out in the background.
- Uncover New Levels of Insights: The software comes with robust, baked-in analytics engines and analysis platforms, making it easy to compare metrics and surface insights from client data and behaviors.
- Personalized Experiences: By combining automation and sophisticated automation techniques, customers can engage with deeply personalized marketing campaigns, driving them to convert.
Silverpop serves all industries, and see usage in North America, Europe and Australia. Major clients of Silverpop and IBM Watson include Abu Dhabi Islamic Bank, Gavl, Georgia Aquarium and Interactive Investor.
- Email and SMS Automation: Silverpop as built on its email automation features. Now the software includes functionality which allows for sophisticated and personalized email and texting campaigns.
- Mobile Marketing: SMS, email and push notifications allow users to extend their outreach and target potential customers directly on their mobile devices. The software can also utilize AI and location-based data to deeply personalize messaging efforts.
- AI-powered advertising: An AI-powered media bidder helps users spend their ad budget efficiently and effectively. Silverpop integrates easily with leading demand-side platform and data management platforms to inform spending and performance.
- Customer Experience Analytics: AI-powered customer experience tracking shows marketing professionals a holistic view of the customer’s journey. This enables users to deliver on high customer expectations by identifying wins and pain-points.
- Omnichannel Automated Marketing: One-to-one conversions and personalization efforts can be unified with cross-channel marketing tools such as AI-powered solutions, segmentation and drag-and-drop program design.
- Interactive Reporting: Interactive reporting lets users see which campaigns are performing, and which are lagging behind — with all the data needed to understand why.
Silverpop Suite SupportIBM offers a number of support options to its customers, including phone support and training classes.
mail_outlineEmail: Email support is not available for Silverpop.
phonePhone: Customers can contact IBM’s phone support line at any time by visiting their support panel.
schoolTraining: Certifications, training and e-learning are all available from IBM’s support panel.
local_offerTickets: Tickets are not available for this product.
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