[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Email Marketing Software](https://www.selecthub.com/c/email-marketing-software/) \> [Sendinblue](https://www.selecthub.com/p/email-marketing-software/sendinblue/) \> Sendinblue vs Omnisend # Sendinblue vs Omnisend Last Updated: July 27th, 2026 Our analysts compared [Sendinblue](https://www.selecthub.com/p/email-marketing-software/sendinblue/) vs [Omnisend](https://www.selecthub.com/p/email-marketing-software/omnisend/) based on data from our 400+ point analysis of [Email Marketing Software](https://www.selecthub.com/c/email-marketing-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Email Marketing Software&cta=email-marketing-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) Remove Add to Compare [![Sendinblue Software Tool](https://cdn.selecthub.com/products/2ea279ca696946aceb4337fb1ba9b23a-ae8430d9d030d047ece507bc8adfb312/resources/normal/logo.png?1693318077)](https://www.selecthub.com/p/email-marketing-software/sendinblue/) Remove Add to Compare [![Omnisend Software Tool](https://cdn.selecthub.com/products/aad21787ac6487a4c71234ac4141e1a8-6288dbd722249711cebf0ad85c022391/resources/normal/logo.png?1693318078)](https://www.selecthub.com/p/email-marketing-software/omnisend/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Email+Marketing+Software&product%5Fname=Sendinblue&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F2ea279ca696946aceb4337fb1ba9b23a-ae8430d9d030d047ece507bc8adfb312%2Fresources%2Fnormal%2Flogo.png%3F1693318077) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Email+Marketing+Software&product%5Fname=Sendinblue&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F2ea279ca696946aceb4337fb1ba9b23a-ae8430d9d030d047ece507bc8adfb312%2Fresources%2Fnormal%2Flogo.png%3F1693318077) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Email+Marketing+Software&product%5Fname=Sendinblue&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F2ea279ca696946aceb4337fb1ba9b23a-ae8430d9d030d047ece507bc8adfb312%2Fresources%2Fnormal%2Flogo.png%3F1693318077&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Email+Marketing+Software&product%5Fname=Sendinblue&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F2ea279ca696946aceb4337fb1ba9b23a-ae8430d9d030d047ece507bc8adfb312%2Fresources%2Fnormal%2Flogo.png%3F1693318077&price=2) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Email+Marketing+Software&product%5Fname=Omnisend&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Faad21787ac6487a4c71234ac4141e1a8-6288dbd722249711cebf0ad85c022391%2Fresources%2Fnormal%2Flogo.png%3F1693318078) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Email+Marketing+Software&product%5Fname=Omnisend&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Faad21787ac6487a4c71234ac4141e1a8-6288dbd722249711cebf0ad85c022391%2Fresources%2Fnormal%2Flogo.png%3F1693318078) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Email+Marketing+Software&product%5Fname=Omnisend&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Faad21787ac6487a4c71234ac4141e1a8-6288dbd722249711cebf0ad85c022391%2Fresources%2Fnormal%2Flogo.png%3F1693318078&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Email+Marketing+Software&product%5Fname=Omnisend&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Faad21787ac6487a4c71234ac4141e1a8-6288dbd722249711cebf0ad85c022391%2Fresources%2Fnormal%2Flogo.png%3F1693318078&price=2) ### Products Insights Product Ranking ## #8 among all Email Marketing Software ## #10 among all Email Marketing Software [Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=email-marketing-software&product%5Fslug=sendinblue&category=Email+Marketing+Software) Price Starts From $25 Monthly [Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Sendinblue&category=Email Marketing Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/2ea279ca696946aceb4337fb1ba9b23a-ae8430d9d030d047ece507bc8adfb312/resources/normal/logo.png?1693318077) $16 Monthly, Freemium [Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Omnisend&category=Email Marketing Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/aad21787ac6487a4c71234ac4141e1a8-6288dbd722249711cebf0ad85c022391/resources/normal/logo.png?1693318078) Pros What we like about Sendinblue and Omnisend: * Free plan covers unlimited contacts with a 300-email daily limit and core automation tools * Built-in SMS campaigns and transactional email handling round out the channel mix * Users find the interface efficient and pleasant, with quick, helpful support responses * Heat maps and real-time stats give you live visibility into how readers engage with emails * Deep e-commerce focus with one-click integrations for Shopify, WooCommerce and Magento * Multi-channel reach spans email, SMS, push notifications and WhatsApp from one workflow * Users praise the drag-and-drop editor and prebuilt automations for abandoned cart and post-purchase flows * A/B testing and campaign booster let you resend to non-openers with a new subject line Cons What we dislike about Sendinblue and Omnisend: * Users note the design tool is basic and lacks the functions richer editors offer * Can't add new users with limited-access roles, which complicates team permissions * Time-zone-based send scheduling isn't available, so global sends need workarounds * Image embeds are capped at 4 MB, which limits richer creative in emails * Users find segmentation limited when targeting by purchase history or engagement level * Some users report deliverability issues, with messages landing in spam or arriving late * Reporting feels less in-depth than what competing automation platforms provide * Unlimited users and emails only come with the Enterprise plan, gating larger teams ### Our Review **Bottom line:** Sendinblue and Omnisend both target small and midsize teams, but they pull in different directions. Pick Sendinblue if you want a general-purpose communication suite with email, SMS and transactional messaging under one roof. Pick Omnisend if you run an online store and want automation built around carts, products and customer behavior. Sendinblue works across industries and pairs email marketing with a CRM, sign-up forms, chat and transactional sends. The free plan is unusually generous, with unlimited contacts and 300 emails a day, which makes it easy to start without a card. Paid plans start at $25 per month. Omnisend is built for e-commerce. One-click integrations with Shopify, ShopifyPlus, WooCommerce and Magento pull in product and order data, and prebuilt workflows handle abandoned carts, welcome series and post-purchase follow-ups. You also get SMS, push notifications and WhatsApp in the same flows. Paid plans start at $16 per month. Reporting and segmentation tilt toward Omnisend on commerce signals, but users say its segmentation hits limits when you want to slice by deeper purchase or engagement data. Sendinblue's design tool feels basic to many users, so if you need a richer editor or larger image embeds, that's worth a test drive first. If you're a store owner who lives in Shopify or WooCommerce, Omnisend's setup will feel natural. If your needs span service businesses, transactional email and a light CRM, and you want a strong free tier to grow into, Sendinblue is the safer pick. ### User Sentiment Summary Sendinblue has a user sentiment rating of 89 based on 2962 reviews. Omnisend has a user sentiment rating of 92 based on 1574 reviews. ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 2962 reviews ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 1574 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 89% of users recommend this product Sendinblue has a 'great' User Satisfaction Rating of 89% when considering 2962 user reviews from 3 recognized software review sites. 92% of users recommend this product Omnisend has a 'excellent' User Satisfaction Rating of 92% when considering 1574 user reviews from 4 recognized software review sites. User Review Scores **G2.com, Inc** **4.5** (2401) **4.6** (954) **Capterra Inc** **4.4** (492) **4.7** (562) **Gartner, Inc** n/a **4.6** (22) **TrustRadius** **2.7** (69) **3.9** (36) ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. No awards. Omnisend stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]() ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [Sendinblue Alternatives ](https://www.selecthub.com/email-marketing-software/sendinblue/alternatives/) [Omnisend Alternatives ](https://www.selecthub.com/email-marketing-software/omnisend/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features * **Free plan** – Unlimited contacts with a 300-email daily cap, plus core automation for up to 2,000 contacts, real-time reports and SMS marketing. * **SMS campaigns** – Send bulk SMS to a list by writing a message, choosing recipients and scheduling, with API-driven transactional SMS for order and shipping updates. * **Transactional emails** – Build account-creation, order and password-reset emails with dynamic contact attributes like name and address. * **Send-time optimization** – Uses machine learning to pick a likely high-engagement send time for each campaign. * **Retargeting** – Build retargeting audiences from page visits or cart abandonment, then upload ad creative, set budgets and track performance. * **Free plan** – Covers email campaigns, signup forms and reports, plus a campaign booster that resends to non-openers with a new subject line. * **SMS and push** – Integrated SMS automation supports all country codes and runs alongside email, with push notifications wired into the same automated flows. * **Abandoned cart** – Tracks shoppers who leave items behind and sends follow-up emails, picking up carts at email entry or directly from browser cookies. * **A/B testing** – Tests two subject lines or sender names on a slice of recipients, then auto-sends the winning version to the rest of the list. * **E-commerce integrations** – One-click connectors for Shopify, ShopifyPlus, WooCommerce and Magento, with Zapier and a custom API for everything else. ### Top Alternatives in Email Marketing Software [ AWeber ](https://www.selecthub.com/p/email-marketing-software/aweber/) [ Brevo ](https://www.selecthub.com/p/email-marketing-software/brevo/) [ Campaigner ](https://www.selecthub.com/p/email-marketing-software/campaigner/) [ Constant Contact ](https://www.selecthub.com/p/email-marketing-software/constant-contact/) [ Customer.io ](https://www.selecthub.com/p/email-marketing-software/customer-io/) [ Email on Acid ](https://www.selecthub.com/p/email-marketing-software/email-on-acid/) [ GetResponse ](https://www.selecthub.com/p/email-marketing-software/getresponse/) [ iContact ](https://www.selecthub.com/p/email-marketing-software/icontact/) [ iPost ](https://www.selecthub.com/p/email-marketing-software/ipost/) [ MailerLite ](https://www.selecthub.com/p/email-marketing-software/mailerlite/) [ Mailmodo ](https://www.selecthub.com/p/email-marketing-software/mailmodo/) [ Moosend ](https://www.selecthub.com/p/email-marketing-software/moosend/) [ Movable Ink ](https://www.selecthub.com/p/email-marketing-software/movable-ink/) [ Newoldstamp ](https://www.selecthub.com/p/email-marketing-software/newoldstamp/) [ Omnisend ](https://www.selecthub.com/p/email-marketing-software/omnisend/) [ Sender ](https://www.selecthub.com/p/email-marketing-software/sender/) [ Sendlane ](https://www.selecthub.com/p/email-marketing-software/sendlane/) [ Seventh Sense ](https://www.selecthub.com/p/email-marketing-software/seventh-sense/) [ Springbot ](https://www.selecthub.com/p/email-marketing-software/springbot/) [ Yotpo ](https://www.selecthub.com/p/email-marketing-software/yotpo/) ### Related Categories Sendinblue and Omnisend can also be found with other leading products in these categories: [Marketing Automation Software ](https://www.selecthub.com/c/marketing-automation-software/) Show more [AI Email Marketing Tools ](https://www.selecthub.com/c/ai-email-marketing-tools/) [Marketing Automation Software ](https://www.selecthub.com/c/marketing-automation-software/) [SMS Marketing Software ](https://www.selecthub.com/c/sms-marketing-software/) Show more ### Head-to-Head Comparison ![Sendinblue Software Tool]() ![ActiveCampaign Software Tool]() [Sendinblue VS ActiveCampaign](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-sendinblue/) ![Sendinblue Software Tool]() ![Constant Contact Software Tool]() [Sendinblue VS Constant Contact](https://www.selecthub.com/email-marketing-software/constant-contact-vs-sendinblue/) ![Sendinblue Software Tool]() ![Constant Contact Lead Gen & CRM Software Tool]() [Sendinblue VS Constant Contact Lead Gen & CRM](https://www.selecthub.com/email-marketing-software/sendinblue-vs-constant-contact-lead-gen-crm/) ![Sendinblue Software Tool]() ![Eloqua Software Tool]() [Sendinblue VS Eloqua](https://www.selecthub.com/email-marketing-software/sendinblue-vs-eloqua/) ![Sendinblue Software Tool]() ![GetResponse Software Tool]() [Sendinblue VS GetResponse](https://www.selecthub.com/email-marketing-software/getresponse-vs-sendinblue/) ![Sendinblue Software Tool]() ![Klaviyo Software Tool]() [Sendinblue VS Klaviyo](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-sendinblue/) ![Sendinblue Software Tool]() ![Mailchimp Software Tool]() [Sendinblue VS Mailchimp](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-sendinblue/) ![Sendinblue Software Tool]() ![Marketing Cloud Account Engagement Software Tool]() [Sendinblue VS Marketing Cloud Account Engagement](https://www.selecthub.com/email-marketing-software/sendinblue-vs-marketing-cloud-account-engagement/) ![Sendinblue Software Tool]() ![Marketo Software Tool]() [Sendinblue VS Marketo](https://www.selecthub.com/marketing-automation-software/marketo-vs-sendinblue/) ![Sendinblue Software Tool]() ![Omnisend Software Tool]() [Sendinblue VS Omnisend](https://www.selecthub.com/email-marketing-software/sendinblue-vs-omnisend/) ![Sendinblue Software Tool]() ![Ortto Software Tool]() [Sendinblue VS Ortto](https://www.selecthub.com/marketing-automation-software/ortto-vs-sendinblue/) ![Sendinblue Software Tool]() ![Zoho Marketing Automation Software Tool]() [Sendinblue VS Zoho Marketing Automation](https://www.selecthub.com/email-marketing-software/sendinblue-vs-zoho-marketing-automation/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() ![SelectHub Products Cost and Pricing Guide]() **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. [Close](#) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Marketing Automation", "item": "https://www.selecthub.com/category/marketing-automation/" }, { "@type": "ListItem", "position": 3, "name": "Email Marketing Software", "item": "https://www.selecthub.com/c/email-marketing-software/" }, { "@type": "ListItem", "position": 4, "name": "Sendinblue", "item": "https://www.selecthub.com/p/email-marketing-software/sendinblue/" }, { "@type": "ListItem", "position": 5, "name": "Sendinblue Vs Omnisend" } ] } ```