--- description: "Salesforce Marketing Cloud vs HubSpot Marketing Hub: Which solution wins in 2026? Compare pricing, features, and analyst ratings side-by-side to find the best Marketing Automation Software for your business." --- [Home](https://www.selecthub.com/) > [Marketing Automation](https://www.selecthub.com/research/marketing-automation/) > [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) > [Salesforce Marketing Cloud](https://www.selecthub.com/p/marketing-automation-software/salesforce-marketing-cloud/) > Salesforce Marketing Cloud vs HubSpot Marketing Hub # Salesforce Marketing Cloud vs HubSpot Marketing Hub Last Updated: October 26th, 2026 We compared **[Salesforce Marketing Cloud](https://www.selecthub.com/p/marketing-automation-software/salesforce-marketing-cloud/)** vs. **[HubSpot Marketing Hub](https://www.selecthub.com/p/marketing-automation-software/hubspot-marketing-hub/)** to help you decide which product makes more sense for you. Our comparison of these **[Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/)** solutions is based on user reviews and publicly available information about each product’s features and pricing. [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Analyst Ratings](#analyst-rating-section) [Comparison Charts](#product-comparison-charts) [Screenshots](#product-screenshots) Remove Add to Compare [![Salesforce Marketing Cloud Software Tool](https://cdn.selecthub.com/products/b87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f/resources/normal/logo.png?1693317590)](https://www.selecthub.com/p/marketing-automation-software/salesforce-marketing-cloud/) Remove Add to Compare [![HubSpot Marketing Hub Software Tool](https://cdn.selecthub.com/products/a1d053a71264ae005d047b2a7a14efae-714920493f5b6492195f18c9fcdaf30e/resources/normal/logo.png?1726348382)](https://www.selecthub.com/p/marketing-automation-software/hubspot-marketing-hub/) [![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg)](#awards-section) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product_name=Salesforce%2BMarketing%2BCloud&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f%2Fresources%2Fnormal%2Flogo.png%3F1693317590) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product_name=Salesforce%2BMarketing%2BCloud&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f%2Fresources%2Fnormal%2Flogo.png%3F1693317590)    [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product_name=Salesforce%2BMarketing%2BCloud&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f%2Fresources%2Fnormal%2Flogo.png%3F1693317590&price=5) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product_name=Salesforce%2BMarketing%2BCloud&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f%2Fresources%2Fnormal%2Flogo.png%3F1693317590&price=5) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product_name=HubSpot%2BMarketing%2BHub&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fa1d053a71264ae005d047b2a7a14efae-714920493f5b6492195f18c9fcdaf30e%2Fresources%2Fnormal%2Flogo.png%3F1726348382) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product_name=HubSpot%2BMarketing%2BHub&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fa1d053a71264ae005d047b2a7a14efae-714920493f5b6492195f18c9fcdaf30e%2Fresources%2Fnormal%2Flogo.png%3F1726348382)    [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product_name=HubSpot%2BMarketing%2BHub&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fa1d053a71264ae005d047b2a7a14efae-714920493f5b6492195f18c9fcdaf30e%2Fresources%2Fnormal%2Flogo.png%3F1726348382&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product_name=HubSpot%2BMarketing%2BHub&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fa1d053a71264ae005d047b2a7a14efae-714920493f5b6492195f18c9fcdaf30e%2Fresources%2Fnormal%2Flogo.png%3F1726348382&price=2) ### Products Insights Overall Rating Comparison [Analyst Rating we're gathering data](#analyst-rating-section) [User Sentiment![Good User Sentiment](https://www.selecthub.com/display/images/scores/good.svg) (1950 Reviews)](#user-sentiment-section) [Analyst RatingHubSpot Marketing Hub - Analyst Score: 91 out of 100 91 Detailed Analysis](#analyst-rating-section) [User Sentiment![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) (27938 Reviews)](#user-sentiment-section) Price Starts From $1,250 Monthly [30 Day Free Trial is available →]() $50 Monthly, Freemium [14 Day Free Trial is available →]() Pros What we like about Salesforce Marketing Cloud and HubSpot Marketing Hub: - Strong reporting and analytics help you plan and measure cross-channel marketing work - Broad feature set covers email, mobile, social, advertising, and audience data in one stack - Studios like Data Studio and Interaction Studio help you find new audiences and manage live campaigns - Mobile marketing includes geofenced messages and beacon-based proximity promotions - User-friendly interface makes it easy to get going without deep technical help - Centralized platform pulls email, contacts, analytics, and automation into one place - Customer support and training resources are a consistent highlight for users new to automation - Connects smoothly with HubSpot CRM and other tools for a unified marketing and sales view Cons What we dislike about Salesforce Marketing Cloud and HubSpot Marketing Hub: - Users say the platform is complex and often needs outside help to learn all the features - Customer support is slow and issues can sit unresolved for days, per user feedback - Knowledge articles lag behind product releases, which makes self-service harder - You can't assign multiple roles to a single user, which limits team flexibility - Costs climb quickly as your contact list grows, which can sting smaller budgets - Email template customization feels limited when you want a very specific brand look - Support is only offered in English, which can be a barrier for international teams - Built more for inbound marketing, so heavy cross-channel campaigns may feel thinner here ### Our Review **Bottom line:** Salesforce Marketing Cloud fits large companies running complex cross-channel campaigns, while HubSpot Marketing Hub fits small and mid-sized teams that want an easy on-ramp to marketing automation. Pick based on scale and in-house expertise, not feature checklists. Salesforce Marketing Cloud gives you a wide stack of studios for email, mobile, social, advertising, and audience data. Users point to strong reporting and cross-channel reach as the main wins. It's built for marketing teams that can invest the time to learn it and keep it running. HubSpot Marketing Hub leans into ease of use. The interface is simple, the training resources are deep, and support gets praise from reviewers. It works best when you want email, landing pages, social, and automation in one place without stitching tools together. Salesforce Marketing Cloud starts at $1,250 per month, while HubSpot Marketing Hub starts at $50 per month on a freemium plan. Both bill monthly, so the gap is easy to see. Just remember HubSpot's price climbs as your contact list grows, and Salesforce often brings extra costs that users flag in reviews. If you run complex campaigns across many channels and have staff who can manage a dense platform, Salesforce makes sense. If you're newer to automation, work with a tighter budget, or need something your team can use on day one, HubSpot is the safer fit. Watch the tradeoffs at the edges. Salesforce's complexity and slow support can stall smaller teams. HubSpot's template limits and English-only support can frustrate larger or international teams that need tight brand control. ### Analyst Rating Summary Overall Scores Based on the research and analysis by SelectHub's team of research analysts, HubSpot Marketing Hub has an analyst rating of 91. Our analysts are still gathering data for Salesforce Marketing Cloud. we're gathering data HubSpot Marketing Hub - Analyst Score: 91 out of 100 91 Features Comparison **AI-Based Capabilities** Analyze customer behaviors automatically to personalize campaigns, helping you send the perfect message at the right moment for much better results. we're gathering data 79 **Campaign Management** Plan, execute, and monitor all your multi-channel marketing efforts from a single dashboard, ensuring every campaign is streamlined and perfectly coordinated. we're gathering data 100 **Compliance and Data Security** Safeguard all your customer information and automatically meet strict data privacy rules like GDPR, giving you and your clients total peace of mind. we're gathering data 100 Show More [Show More]() ### Analyst Ratings for Functional Requirements Customize This Data [Customize This Data]() How HubSpot Marketing Hub compares against the top 12 functional requirements as defined by SelectHub project data. *Salesforce Marketing CloudHubSpot Marketing Hub + Add Product [+ Add Product]()* AI-Based Capabilities Campaign Management Compliance And DataSecurity Dashboard AndReporting Email CampaignManagement Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media CampaignManagement Text CampaignManagement 79 100 100 100 97 93 95 98 62 95 100 57 0 25 50 75 100 Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Read more **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **AI-Based Capabilities** Analyze customer behaviors automatically to personalize campaigns, helping you send the perfect message at the right moment for much better results. we're gathering data *N/A* we're gathering data *N/A* we're gathering data *N/A* *71%* *0%* *29%* **Campaign Management** Plan, execute, and monitor all your multi-channel marketing efforts from a single dashboard, ensuring every campaign is streamlined and perfectly coordinated. we're gathering data *N/A* we're gathering data *N/A* we're gathering data *N/A* *100%* *0%* *0%* **Compliance And Data Security** Safeguard all your customer information and automatically meet strict data privacy rules like GDPR, giving you and your clients total peace of mind. we're gathering data *N/A* we're gathering data *N/A* we're gathering data *N/A* *100%* *0%* *0%* **Dashboard And Reporting** See exactly what's working and what's not with easy-to-read charts that track your marketing performance in real-time, helping you make smart decisions faster. we're gathering data *N/A* we're gathering data *N/A* we're gathering data *N/A* *100%* *0%* *0%* **Email Campaign Management** Design, test, and send beautiful, targeted emails automatically to your specific customer groups, turning every message into a chance to connect and sell. we're gathering data *N/A* we're gathering data *N/A* we're gathering data *N/A* *95%* *0%* *5%* **Lead Generation** Capture new customer interest from your website, social media, and more using pre-built forms and landing pages that grow your list instantly. we're gathering data *N/A* we're gathering data *N/A* we're gathering data *N/A* *86%* *0%* *14%* **Lead Management** Track every interaction a potential customer has with your brand, automatically scoring their interest so you always know who to follow up with next. we're gathering data *N/A* we're gathering data *N/A* we're gathering data *N/A* *90%* *0%* *10%* **Lead Nurturing** Automate a series of personal follow-up messages based on customer actions, keeping your brand top-of-mind until they are ready to buy. we're gathering data *N/A* we're gathering data *N/A* we're gathering data *N/A* *100%* *0%* *0%* **Mobile Capabilities** Manage your campaigns, check key performance reports, and connect with customers from your phone or tablet, so you are never tied to your desk. we're gathering data *N/A* we're gathering data *N/A* we're gathering data *N/A* *60%* *0%* *40%* **Platform Capabilities** Connect all your existing business tools like your CRM and other apps, creating one central, flexible hub for all your marketing data and efforts. we're gathering data *N/A* we're gathering data *N/A* we're gathering data *N/A* *91%* *0%* *9%* **Social Media Campaign Management** Schedule and publish your posts across all your social channels, track engagement, and manage conversations from one simple spot, saving you valuable time. we're gathering data *N/A* we're gathering data *N/A* we're gathering data *N/A* *100%* *0%* *0%* **Text Campaign Management** Create and send timely, personalized text messages right to your customers' phones, making sure your most important updates are instantly seen. we're gathering data *N/A* we're gathering data *N/A* we're gathering data *N/A* *14%* *0%* *86%* **Customize This Data For Your Unique Needs** and compare feature capabilities head-to-head CUSTOMIZE NOW [CUSTOMIZE NOW]() ### Analyst Ratings for Technical Requirements Customize This Data [Customize This Data]() Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Read more **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **Integrations And Extensibility** Connect seamlessly with all your existing business tools, like your CRM and sales platform, making sure your customer data flows freely everywhere you need it. we're gathering data *N/A* we're gathering data *N/A* we're gathering data *N/A* *81%* *0%* *19%* **Requirements Summary** Of typical requirements, the level of support for Salesforce Marketing Cloud is still being evaluated at this time. HubSpot Marketing Hub supports 85.1% and excels at Campaign Management, Compliance And Data Security and Dashboard And Reporting. Salesforce Marketing Cloud has a user sentiment rating of 'good' based on 1950 reviews, while HubSpot Marketing Hub has an analyst rating of 91 and a user sentiment rating of 'great' based on 27938 reviews. ### User Sentiment Summary Salesforce Marketing Cloud has a user sentiment rating of 79 based on 1950 reviews. HubSpot Marketing Hub has a user sentiment rating of 89 based on 27938 reviews. ![Good User Sentiment](https://www.selecthub.com/display/images/scores/good.svg) 1950 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 27938 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 79% *of users recommend this product* Salesforce Marketing Cloud has a 'good' User Satisfaction Rating of 79% when considering 1950 user reviews from 5 recognized software review sites. 89% *of users recommend this product* HubSpot Marketing Hub has a 'great' User Satisfaction Rating of 89% when considering 27938 user reviews from 5 recognized software review sites. User Review Scores**FinancesOnline** **5.0** (33) n/a **G2.com, Inc** **3.9** (1166) **4.4** (12951) **GetApp** n/a **4.5** (6207) **Capterra Inc** **4.1** (258) **4.5** (6208) **Gartner, Inc** **4.4** (102) **4.5** (341) **TrustRadius** **3.8** (391) **4.4** (2231) ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. No awards. SelectHub research analysts have evaluated HubSpot Marketing Hub and concluded it deserves the award for the Best Overall Marketing Automation Software available today and earns best-in-class honors for Campaign Management, Compliance and Data Security, Dashboard and Reporting and Social Media Campaign Management. ![Analysts' Pick Award](<> "Analysts' Pick Award") ![Campaign Management Award](<> "Campaign Management Award") Show more ![Compliance and Data Security Award](<> "Compliance and Data Security Award") ![Dashboard and Reporting Award](<> "Dashboard and Reporting Award") ![Social Media Campaign Management Award](<> "Social Media Campaign Management Award") ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [Salesforce Marketing Cloud Alternatives](https://www.selecthub.com/marketing-automation-software/salesforce-marketing-cloud/alternatives/) [HubSpot Marketing Hub Alternatives](https://www.selecthub.com/marketing-automation-software/hubspot-marketing-hub/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]() ### Key Features - **Email Marketing** – Includes drag-and-drop segmentation, built-in intelligence, test messages, scheduled automated emails, and campaign targeting for large audiences. - **Mobile Marketing** – Runs personalized, time-sensitive messages, geofenced promotions, in-app mobile reports, and lines up mobile with your other channels. - **Audience Management** – Uses data, machine learning, and AI to read customer behavior and send personalized, relevant messages at scale. - **Interaction Studio** – Lets you visualize, track, and manage customer experiences in real time, control message frequency, and connect online and offline touchpoints. - **Advertising Studio** – Helps you find new prospects like your best customers, line up ads with email, and control spend against current customers. - **Email Marketing** – Lets you build, personalize, and test email campaigns with a drag-and-drop editor and A/B testing, without heavy setup work. - **Marketing Automation** – Handles repetitive workflows like email sequences and lead nurturing, aimed at teams that want results without custom scripting. - **Lead Management** – Tracks leads with detailed contact records, segmentation, and lead scoring, and ties directly into HubSpot CRM. - **Landing Pages and Forms** – Gives you a user-friendly editor for responsive landing pages plus customizable forms and pop-ups to capture leads. - **SEO and Content Tools** – Offers built-in SEO recommendations, a CMS with blogging tools, and content personalization for inbound-focused strategies. ### Top Alternatives in Marketing Automation Software [![ActiveCampaign Software Tool]()--- ActiveCampaign](https://www.selecthub.com/p/marketing-automation-software/activecampaign/) [![AWeber Software Tool]()--- AWeber](https://www.selecthub.com/p/email-marketing-software/aweber/) [![Brevo Software Tool]()--- Brevo](https://www.selecthub.com/p/email-marketing-software/brevo/) [![Constant Contact Software Tool]()--- Constant Contact](https://www.selecthub.com/p/email-marketing-software/constant-contact/) [![Constant Contact Lead Gen \& CRM Software Tool]()--- Constant Contact Lead Gen & CRM](https://www.selecthub.com/p/marketing-automation-software/constant-contact-lead-gen-crm/) [![Eloqua Software Tool]()--- Eloqua](https://www.selecthub.com/p/marketing-automation-software/eloqua/) [![GetResponse Software Tool]()--- GetResponse](https://www.selecthub.com/p/email-marketing-software/getresponse/) [![HubSpot Marketing Hub Software Tool]()--- HubSpot Marketing Hub](https://www.selecthub.com/p/marketing-automation-software/hubspot-marketing-hub/) [![Keap Software Tool]()--- Keap](https://www.selecthub.com/p/crm-software/keap/) [![Klaviyo Software Tool]()--- Klaviyo](https://www.selecthub.com/p/marketing-automation-software/klaviyo/) [![Mailchimp Software Tool]()--- Mailchimp](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) [![Marketing Cloud Account Engagement Software Tool]()--- Marketing Cloud Account Engagement](https://www.selecthub.com/p/marketing-automation-software/marketing-cloud-account-engagement/) [![Marketo Software Tool]()--- Marketo](https://www.selecthub.com/p/marketing-automation-software/marketo/) [![Omnisend Software Tool]()--- Omnisend](https://www.selecthub.com/p/email-marketing-software/omnisend/) [![Ortto Software Tool]()--- Ortto](https://www.selecthub.com/p/marketing-automation-software/ortto/) ### Related Categories Salesforce Marketing Cloud and HubSpot Marketing Hub can also be found with other leading products in these categories: [Lead Management Software](https://www.selecthub.com/c/lead-management-software/) Show more [Email Marketing Software](https://www.selecthub.com/c/email-marketing-software/) [Lead Management Software](https://www.selecthub.com/c/lead-management-software/) Show more ### Head-to-Head Comparison ![Salesforce Marketing Cloud Software Tool]() ![ActiveCampaign Software Tool]() [Salesforce Marketing Cloud VS ActiveCampaign](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-salesforce-marketing-cloud/) ![Salesforce Marketing Cloud Software Tool]() ![Constant Contact Software Tool]() [Salesforce Marketing Cloud VS Constant Contact](https://www.selecthub.com/email-marketing-software/constant-contact-vs-salesforce-marketing-cloud/) ![Salesforce Marketing Cloud Software Tool]() ![Constant Contact Lead Gen \& CRM Software Tool]() [Salesforce Marketing Cloud VS Constant Contact Lead Gen & CRM](https://www.selecthub.com/marketing-automation-software/salesforce-marketing-cloud-vs-constant-contact-lead-gen-crm/) ![Salesforce Marketing Cloud Software Tool]() ![Eloqua Software Tool]() [Salesforce Marketing Cloud VS Eloqua](https://www.selecthub.com/marketing-automation-software/eloqua-vs-salesforce-marketing-cloud/) ![Salesforce Marketing Cloud Software Tool]() ![GetResponse Software Tool]() [Salesforce Marketing Cloud VS GetResponse](https://www.selecthub.com/email-marketing-software/getresponse-vs-salesforce-marketing-cloud/) ![Salesforce Marketing Cloud Software Tool]() ![Klaviyo Software Tool]() [Salesforce Marketing Cloud VS Klaviyo](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-salesforce-marketing-cloud/) ![Salesforce Marketing Cloud Software Tool]() ![Mailchimp Software Tool]() [Salesforce Marketing Cloud VS Mailchimp](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-salesforce-marketing-cloud/) ![Salesforce Marketing Cloud Software Tool]() ![Marketing Cloud Account Engagement Software Tool]() [Salesforce Marketing Cloud VS Marketing Cloud Account Engagement](https://www.selecthub.com/marketing-automation-software/salesforce-marketing-cloud-vs-marketing-cloud-account-engagement/) ![Salesforce Marketing Cloud Software Tool]() ![Marketo Software Tool]() [Salesforce Marketing Cloud VS Marketo](https://www.selecthub.com/marketing-automation-software/marketo-vs-salesforce-marketing-cloud/) ![Salesforce Marketing Cloud Software Tool]() ![Omnisend Software Tool]() [Salesforce Marketing Cloud VS Omnisend](https://www.selecthub.com/marketing-automation-software/salesforce-marketing-cloud-vs-omnisend/) ![Salesforce Marketing Cloud Software Tool]() ![Ortto Software Tool]() [Salesforce Marketing Cloud VS Ortto](https://www.selecthub.com/marketing-automation-software/ortto-vs-salesforce-marketing-cloud/) ![Salesforce Marketing Cloud Software Tool]() ![Sendinblue Software Tool]() [Salesforce Marketing Cloud VS Sendinblue](https://www.selecthub.com/email-marketing-software/sendinblue-vs-salesforce-marketing-cloud/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() [Build Your Requirements](https://pmo.selecthub.com/marketing-automation-software-requiremen/) ![SelectHub Products Cost and Pricing Guide]() [Get Your Free Comparison Report](https://pmo.selecthub.com/request-custom-scorecard/?category=Marketing%20Automation%20Software) **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 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