[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) \> [Salesforce Marketing Cloud](https://www.selecthub.com/p/marketing-automation-software/salesforce-marketing-cloud/) \> Salesforce Marketing Cloud vs Adobe Marketing Cloud # Salesforce Marketing Cloud vs Adobe Marketing Cloud Last Updated: May 4th, 2026 Our analysts compared [Salesforce Marketing Cloud](https://www.selecthub.com/p/marketing-automation-software/salesforce-marketing-cloud/) vs [Adobe Marketing Cloud](https://www.selecthub.com/p/marketing-automation-software/adobe-marketing-cloud/) based on data from our 400+ point analysis of [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Marketing Automation Software&cta=marketing-automation-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) Remove Add to Compare [![Salesforce Marketing Cloud Software Tool](https://cdn.selecthub.com/products/b87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f/resources/normal/logo.png?1693317590)](https://www.selecthub.com/p/marketing-automation-software/salesforce-marketing-cloud/) Remove Add to Compare [![Adobe Marketing Cloud Software Tool](https://cdn.selecthub.com/products/2de5d16682c3c35007e4e92982f1a2ba-a8c5af2cd7fcead866e85475a952b9e6/resources/normal/logo.png?1693316345)](https://www.selecthub.com/p/marketing-automation-software/adobe-marketing-cloud/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Salesforce%2BMarketing%2BCloud&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f%2Fresources%2Fnormal%2Flogo.png%3F1693317590) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Salesforce%2BMarketing%2BCloud&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f%2Fresources%2Fnormal%2Flogo.png%3F1693317590) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Salesforce%2BMarketing%2BCloud&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f%2Fresources%2Fnormal%2Flogo.png%3F1693317590&price=5) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Salesforce%2BMarketing%2BCloud&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f%2Fresources%2Fnormal%2Flogo.png%3F1693317590&price=5) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Adobe%2BMarketing%2BCloud&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F2de5d16682c3c35007e4e92982f1a2ba-a8c5af2cd7fcead866e85475a952b9e6%2Fresources%2Fnormal%2Flogo.png%3F1693316345) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Adobe%2BMarketing%2BCloud&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F2de5d16682c3c35007e4e92982f1a2ba-a8c5af2cd7fcead866e85475a952b9e6%2Fresources%2Fnormal%2Flogo.png%3F1693316345) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Adobe%2BMarketing%2BCloud&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F2de5d16682c3c35007e4e92982f1a2ba-a8c5af2cd7fcead866e85475a952b9e6%2Fresources%2Fnormal%2Flogo.png%3F1693316345&price=5) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Adobe%2BMarketing%2BCloud&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F2de5d16682c3c35007e4e92982f1a2ba-a8c5af2cd7fcead866e85475a952b9e6%2Fresources%2Fnormal%2Flogo.png%3F1693316345&price=5) ### Products Insights Product Ranking ## #17 among all Marketing Automation Software ## #26 among all Marketing Automation Software [Find out who the leaders are](https://pmo.selecthub.com/marketing-automation-analyst-report-site-vers?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=marketing-automation-software&product%5Fslug=salesforce-marketing-cloud&category=Marketing+Automation+Software) Price Starts From $1,250 Monthly [ 30 Day Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Salesforce Marketing Cloud&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/b87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f/resources/normal/logo.png?1693317590) $20,000 Annually [ 14 Day Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Adobe Marketing Cloud&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/2de5d16682c3c35007e4e92982f1a2ba-a8c5af2cd7fcead866e85475a952b9e6/resources/normal/logo.png?1693316345) Pros What we like about Salesforce Marketing Cloud and Adobe Marketing Cloud: * Reporting and analytics get consistent praise from users who cover that area * Cross-channel features work well across email, mobile, social, and advertising * AppExchange adds free and paid apps to extend the core platform * Ties tightly into Adobe Analytics and Creative Cloud for shared data and assets * Personalization tools tailor campaigns to individual preferences with AI-driven recommendations * Real-time analytics give you actionable insight into campaigns and customer behavior Cons What we dislike about Salesforce Marketing Cloud and Adobe Marketing Cloud: * Users point to added costs beyond the base price as a recurring concern * Complexity means most users need outside help to learn the full feature set * Customer support can leave issues unresolved for days, per user feedback * Third-party integration outside Adobe's ecosystem can need extra connectors or workarounds * The interface and deep feature set create a steep learning curve for new users * Customization options feel limited when you need to fit specific business workflows ### Our Review **Bottom line:** Salesforce Marketing Cloud fits large marketing teams that want a broad cross-channel toolkit with deep reporting, while Adobe Marketing Cloud makes more sense if your team already lives inside Adobe Analytics, Experience Manager, and Creative Cloud. Salesforce leans into multi-channel execution. You get email, mobile, social, advertising, and B2B automation through Pardot, plus Datorama for unified analytics. Reporting is a standout, and users point to it repeatedly as a reason to stick with the platform. Adobe leans into content and experience. Experience Manager handles sites, assets, and forms, Target runs A/B and multivariate tests, and Campaign orchestrates cross-channel sends. If creative production is a core part of your workflow, the Creative Cloud tie-in is hard to match elsewhere. Pricing sits at the premium end for both. Salesforce Marketing Cloud starts at $1,250 per month, and Adobe Marketing Cloud starts at $20,000 per year. Both are quoted on different intervals, so don't compare the figures directly. Users of both platforms flag extra costs and complexity, so budget for onboarding help either way. Pick Salesforce if reporting depth, AppExchange extensions, and mobile outreach matter most. Pick Adobe if your content stack already runs on Adobe and you want that integration without bolting on extra tools. Smaller teams with tight budgets will struggle with either one. ### User Sentiment Summary Salesforce Marketing Cloud has a user sentiment rating of 79 based on 1950 reviews. Adobe Marketing Cloud has a user sentiment rating of 88 based on 141 reviews. ![Good User Sentiment](https://www.selecthub.com/display/images/scores/good.svg) 1950 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 141 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 79% of users recommend this product Salesforce Marketing Cloud has a 'good' User Satisfaction Rating of 79% when considering 1950 user reviews from 5 recognized software review sites. 88% of users recommend this product Adobe Marketing Cloud has a 'great' User Satisfaction Rating of 88% when considering 141 user reviews from 1 recognized software review sites. User Review Scores **FinancesOnline** **5.0** (33) n/a **G2.com, Inc** **3.9** (1166) n/a **Capterra Inc** **4.1** (258) n/a **Gartner, Inc** **4.4** (102) n/a **TrustRadius** **3.8** (391) **4.4** (141) ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [ Salesforce Marketing Cloud Alternatives](https://www.selecthub.com/marketing-automation-software/salesforce-marketing-cloud/alternatives/) [ Adobe Marketing Cloud Alternatives](https://www.selecthub.com/marketing-automation-software/adobe-marketing-cloud/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features * **Cross-channel execution** – Runs email, mobile, social, and advertising campaigns from one platform, with Pardot handling B2B automation and Datorama pulling analytics together. * **Audience and data studio** – Uses machine learning and AI to build audience insights, and lets you share data with partners or monetize it through Data Studio. * **Mobile marketing** – Sends geofenced offers and Bluetooth beacon messages tied to customer location, and aligns mobile sends with other channels. * **Automation Studio** – Handles multi-step marketing and data tasks with a status overview and error details to help you recover from failures. * **AppExchange extensions** – Adds free and paid apps from the marketplace so you can extend the platform without waiting on custom builds. * **Experience Manager** – Builds sites, manages assets, and runs forms through AEM Sites, AEM Assets, and AEM Forms, with AI helping summarize and structure content. * **Creative Cloud integration** – Pulls assets directly from Photoshop, Illustrator, and InDesign so designers and marketers work off the same templates and files. * **Adobe Target** – Runs A/B, multivariate, and multi-armed bandit tests across web, mobile, and email, with AI picking the best-performing experience per visitor. * **Adobe Campaign** – Orchestrates cross-channel campaigns, unifies customer data into one profile, and uses AI to predict open rates and optimal send times. * **AI-driven insights** – Predicts customer behavior, scores likely responders, and measures campaign impact to help you focus spend on higher-return activities. ### Top Alternatives in Marketing Automation Software [ ActiveCampaign ](https://www.selecthub.com/p/marketing-automation-software/activecampaign/) [ AWeber ](https://www.selecthub.com/p/email-marketing-software/aweber/) [ Brevo ](https://www.selecthub.com/p/email-marketing-software/brevo/) [ Constant Contact ](https://www.selecthub.com/p/email-marketing-software/constant-contact/) [ Eloqua ](https://www.selecthub.com/p/marketing-automation-software/eloqua/) [ GetResponse ](https://www.selecthub.com/p/email-marketing-software/getresponse/) [ HubSpot Marketing Hub ](https://www.selecthub.com/p/marketing-automation-software/hubspot-marketing-hub/) [ Keap ](https://www.selecthub.com/p/crm-software/keap/) [ Klaviyo ](https://www.selecthub.com/p/marketing-automation-software/klaviyo/) [ Mailchimp ](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) [ Marketing Cloud Account Engagement ](https://www.selecthub.com/p/marketing-automation-software/marketing-cloud-account-engagement/) [ Marketo ](https://www.selecthub.com/p/marketing-automation-software/marketo/) [ Omnisend ](https://www.selecthub.com/p/email-marketing-software/omnisend/) [ Ortto ](https://www.selecthub.com/p/marketing-automation-software/ortto/) [ Sendinblue ](https://www.selecthub.com/p/email-marketing-software/sendinblue/) ### Head-to-Head Comparison ![Salesforce Marketing Cloud Software Tool]() ![ActiveCampaign Software Tool]() [Salesforce Marketing Cloud VS ActiveCampaign](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-salesforce-marketing-cloud/) ![Salesforce Marketing Cloud Software Tool]() ![Constant Contact Software Tool]() [Salesforce Marketing Cloud VS Constant Contact](https://www.selecthub.com/email-marketing-software/constant-contact-vs-salesforce-marketing-cloud/) ![Salesforce Marketing Cloud Software Tool]() ![Eloqua Software Tool]() [Salesforce Marketing Cloud VS Eloqua](https://www.selecthub.com/marketing-automation-software/eloqua-vs-salesforce-marketing-cloud/) ![Salesforce Marketing Cloud Software Tool]() ![GetResponse Software Tool]() [Salesforce Marketing Cloud VS GetResponse](https://www.selecthub.com/email-marketing-software/getresponse-vs-salesforce-marketing-cloud/) ![Salesforce Marketing Cloud Software Tool]() ![Klaviyo Software Tool]() [Salesforce Marketing Cloud VS Klaviyo](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-salesforce-marketing-cloud/) ![Salesforce Marketing Cloud Software Tool]() ![Mailchimp Software Tool]() [Salesforce Marketing Cloud VS Mailchimp](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-salesforce-marketing-cloud/) ![Salesforce Marketing Cloud Software Tool]() ![Marketing Cloud Account Engagement Software Tool]() [Salesforce Marketing Cloud VS Marketing Cloud Account Engagement](https://www.selecthub.com/marketing-automation-software/salesforce-marketing-cloud-vs-marketing-cloud-account-engagement/) ![Salesforce Marketing Cloud Software Tool]() ![Marketo Software Tool]() [Salesforce Marketing Cloud VS Marketo](https://www.selecthub.com/marketing-automation-software/marketo-vs-salesforce-marketing-cloud/) ![Salesforce Marketing Cloud Software Tool]() ![Omnisend Software Tool]() [Salesforce Marketing Cloud VS Omnisend](https://www.selecthub.com/marketing-automation-software/salesforce-marketing-cloud-vs-omnisend/) ![Salesforce Marketing Cloud Software Tool]() ![Ortto Software Tool]() [Salesforce Marketing Cloud VS Ortto](https://www.selecthub.com/marketing-automation-software/ortto-vs-salesforce-marketing-cloud/) ![Salesforce Marketing Cloud Software Tool]() ![Sendinblue Software Tool]() [Salesforce Marketing Cloud VS Sendinblue](https://www.selecthub.com/email-marketing-software/sendinblue-vs-salesforce-marketing-cloud/) ![Salesforce Marketing Cloud Software Tool]() ![SharpSpring Software Tool]() [Salesforce Marketing Cloud VS SharpSpring](https://www.selecthub.com/marketing-automation-software/sharpspring-vs-salesforce-marketing-cloud/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() [ Build Your Requirements](https://pmo.selecthub.com/marketing-automation-software-requiremen/) ![SelectHub Products Cost and Pricing Guide]() [ Get Your Free Comparison Report](https://pmo.selecthub.com/request-custom-scorecard/?category=Marketing%20Automation%20Software) **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 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