What is Pardot?
Industry Specialties: Serves all industries
Benefits and Insights
Key differentiators & advantages of Pardot
- Generate Leads: Ensure pipelines which are fully stocked with leads using automation, smart forms, landing pages and more.
- Customizable Dashboards: Access a bird’s-eye view of the marketing workflow and reports with custom views and shareable insights.
- Enable Re-Engagement: Re-engage dormant leads by sending automated emails based on triggers such as time, interactions and other custom parameters.
- Improve Analysis: Associate webinars and live events with revenue and analyze customer interactions across channels. Leverage Google AdWords to track prospects for paid search.
- Streamline Lead Management: Find the right leads and deliver targeted messaging for seamless digital marketing.
- Align Sales and Marketing: Unify the efforts of marketing and sales teams using engaging campaigns, CRM integration and real-time alerts.
- ROI Reporting: Track, evaluate and measure campaign performance to tweak variables on the fly and meet KPIs.
- Lifecycle Reporting: Analyze a sales funnel, identify stuck opportunities and adapt marketing efforts according to requirements.
- Improve Marketing Performance: Discover insights quickly with campaign health metrics and then make adjustments in real time.
- Visualize Campaigns: Visual tools make it easy to see where intervention might be needed or how customers travel through the sales funnel.
- Campaign Visualizer: Tracks marketing and sales efforts as customers move through the sales funnel and provides a high-level overview of a campaign.
- Dynamic Content: Improve lead generation and customer experiences with dynamic and useful content specifically tailored to a target audience’s needs, wants and interests.
- Landing Page Builder: Standard, easy-to-use and customizable templates enable better customer service and increase lead counts.
- Smart Forms: Collect information at every interaction and enrich data pools with a simple drag-and-drop form builder.
- Organic and Paid Search Tools: Integrate with Google AdWords to determine ROI and then analyze keywords to improve performance.
- Social Posting: Track prospects and leads in social platforms. Schedule posts at optimal times for the greatest impact.
- Email Builder: The email builder is simple to use, yet powerful, and can be attached to any number of automated tools and tracking measures.
- Pardot Einstein: Gain insights on campaigns to optimize marketing assets and find new audiences using machine learning.
- Email Reporting: Track metrics like clicks, opens and more. Provides SPAM analysis and preview services to extend email reporting.
- Auto Segmentation: Deliver a personalized experience with dynamic content by leveraging automatic contact segmentation.
- Activity Tracking: Track prospect activities and maintain an activity history from a CRM, Gmail or smartphones.
- No undo button in the email editor.
- Limited built-in connectors.
- Unhelpful customer support.
- Infrequent updates.
Cost of Ownership
|Data Migration Cost/Change Management/Upfront Switching Cost||
Average customer reviews & user sentiment summary:
of users would recommend this product
Synopsis of User Ratings and Reviews
Based on an aggregate of reviews taken from the sources above, the following pros and cons have been curated by a Selecthub Market Analyst.
Pardot is liked among users for the seamless integration it offers with Salesforce, leading to stronger marketing capabilities. It also offers various functionalities to make email marketing more powerful and is relied upon for lead generation. However, the cost of the product might be too much for smaller companies, especially given the lack of reporting options. The complexities of the platform also make it difficult to get used to according to the majority of reviews. Overall, the product is a good pick for larger enterprises seeking robust marketing automation, particularly those already using Salesforce that can leverage the tight integration for enhanced marketing.