Benefits and Insights

Why use Pardot?

Key differentiators & advantages of Pardot

  • Generate Leads: Ensure pipelines which are fully stocked with leads using automation, smart forms, landing pages and more. 
  • Customizable Dashboards: Access a bird’s-eye view of the marketing workflow and reports with custom views and shareable insights. 
  • Enable Re-Engagement: Re-engage dormant leads by sending automated emails based on triggers such as time, interactions and other custom parameters. 
  • Improve Analysis: Associate webinars and live events with revenue and analyze customer interactions across channels. Leverage Google AdWords to track prospects for paid search. 
  • Streamline Lead Management: Find the right leads and deliver targeted messaging for seamless digital marketing. 
  • Align Sales and Marketing: Unify the efforts of marketing and sales teams using engaging campaigns, CRM integration and real-time alerts. 
  • ROI Reporting: Track, evaluate and measure campaign performance to tweak variables on the fly and meet KPIs. 
  • Lifecycle Reporting: Analyze a sales funnel, identify stuck opportunities and adapt marketing efforts according to requirements. 
  • Improve Marketing Performance: Discover insights quickly with campaign health metrics and then make adjustments in real time. 
  • Visualize Campaigns: Visual tools make it easy to see where intervention might be needed or how customers travel through the sales funnel. 

Industry Expertise

Leveraged by larger outfits from industries like financial services, healthcare, life sciences, and manufacturing.

Key Features

  • Campaign Visualizer: Tracks marketing and sales efforts as customers move through the sales funnel and provides a high-level overview of a campaign. 
  • Dynamic Content: Improve lead generation and customer experiences with dynamic and useful content specifically tailored to a target audience’s needs, wants and interests. 
  • Landing Page Builder: Standard, easy-to-use and customizable templates enable better customer service and increase lead counts. 
  • Smart Forms: Collect information at every interaction and enrich data pools with a simple drag-and-drop form builder. 
  • Organic and Paid Search Tools: Integrate with Google AdWords to determine ROI and then analyze keywords to improve performance. 
  • Social Posting: Track prospects and leads in social platforms. Schedule posts at optimal times for the greatest impact. 
  • Email Builder: The email builder is simple to use, yet powerful, and can be attached to any number of automated tools and tracking measures. 
  • Pardot Einstein: Gain insights on campaigns to optimize marketing assets and find new audiences using machine learning. 
  • Email Reporting: Track metrics like clicks, opens and more. Provides SPAM analysis and preview services to extend email reporting. 
  • Auto Segmentation: Deliver a personalized experience with dynamic content by leveraging automatic contact segmentation. 
  • Activity Tracking: Track prospect activities and maintain an activity history from a CRM, Gmail or smartphones. 


User feedback cites the following limitations at the time of this review:

  •  No undo button in the email editor. 
  •  Limited built-in connectors. 
  •  Unhelpful customer support. 
  •  Infrequent updates. 

Suite Support

Support is divided into two user types: Salesforce users and Marketing Cloud users.

mail_outlineEmail: Not specified.
phonePhone: 1 (800) 667-6389. Offers critical issue support to premiere and standard customers. Premiere customers have access to 24/7 support, whereas standard customers can only call during business hours of 9 a.m. to 5 p.m.
schoolTraining: Self-taught eLearning courses, certification courses and webinars available. Training available for all subscription levels.
local_offerTickets: Log into an account to submit. Ticketing is divided into four levels of severity. Level one — highest severity — is assigned by Salesforce technicians.

Cost of Ownership

License/Subscription Cost
  • Subscription-based model – per user per month
  • Starts at $1,000 per user per monthSetup fee of $1,000 is charged
  • Cost per extra user is $50 per month
  • Cost may vary based on the plan selected – Standard, Pro and Ultimate
Maintenance Cost
  • Cost is included in the subscription cost
  • Provides on-going customer support via Customer Hub which is an on-demand online resource center providing hundreds of articles, training and other resources to support users
  • Pardot offers ongoing technical support and services via in-app chat and email to users located across the globe with offices in Atlanta, San Francisco, Dublin, London, Sydney and Tokyo
  • Provides unlimited access to the Pardot Knowledge Base to the end user
Installation/Implementation Cost
  • None
Customization Cost
  • Cost may vary depending on the type of functional requirements being added as an add-on or the type of plan being selected out of Standard, Ultimate, and Pro
Data Migration Cost/Change Management/Upfront Switching Cost
  • Cost may vary depending on the current software, amount of data to be migrated, complexity of the data fields, level of automation and data migration tools to be utilized for transfer of data from the old to the new software
Training Costs
  • Cost is over and above the subscription cost and will vary depending on the type of training course opted for
  • Provides Live, weekly and free training, including deep-dive webinars on specific features to the end user
  • Provides Training and Certification courses along with Webinars, eLearning modules, best practices documents for learning Pardot solution
  • Pardot offers free, virtual training webinars, live events, live onsite session and customized training programs based on user requirements
Recurring/Renewal Costs
  • Cost is equivalent to the recurring monthly subscription fee to be paid on a yearly basis, customization cost, data migration cost plus training cost

Pardot Reviews

Average customer reviews & user sentiment summary:

2935 reviews


of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of reviews taken from the sources above, the following pros and cons have been curated by a Selecthub Market Analyst.


  • Integration: More than 90% of users who mention integration noted the benefit of being able to connect Pardot with the wider Salesforce ecosystem.
  • Email Marketing: Users can seamlessly set up emails, create content, measure performance and report results, according to all reviews about email marketing.
  • Lead Generation: It offers robust tools for lead generation and nurturing, as reported by 85% of user feedback on these features.


  • Cost: The product costs more than the functionality it offers, according to all the users who mention this aspect.
  • Complexity: It’s difficult to understand and involves a lot of clicks, as observed by 95% of users mentioning this aspect.
  • Reporting: The lack of vigorous reporting tools is a matter of concern, according to 85% of user feedback on the topic.

Researcher's Summary:

Pardot is liked among users for the seamless integration it offers with Salesforce, leading to stronger marketing capabilities. It also offers various functionalities to make email marketing more powerful and is relied upon for lead generation. However, the cost of the product might be too much for smaller companies, especially given the lack of reporting options. The complexities of the platform also make it difficult to get used to according to the majority of reviews. Overall, the product is a good pick for larger enterprises seeking robust marketing automation, particularly those already using Salesforce that can leverage the tight integration for enhanced marketing.

User Sentiment i

Based on 2935 reviews:

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