[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) \> [Ontraport](https://www.selecthub.com/p/marketing-automation-software/ontraport/) \> Ontraport vs Salesforce Marketing Cloud # Ontraport vs Salesforce Marketing Cloud Last Updated: May 11th, 2026 Our analysts compared [Ontraport](https://www.selecthub.com/p/marketing-automation-software/ontraport/) vs [Salesforce Marketing Cloud](https://www.selecthub.com/p/marketing-automation-software/salesforce-marketing-cloud/) based on data from our 400+ point analysis of [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Marketing Automation Software&cta=marketing-automation-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) Remove Add to Compare [![Ontraport Software Tool](https://cdn.selecthub.com/products/af1b5754061ebbd4412adfb34c8d3534-21e2c947aae7ac796fa3c057ee382365/resources/normal/logo.png?1693317287)](https://www.selecthub.com/p/marketing-automation-software/ontraport/) Remove Add to Compare [![Salesforce Marketing Cloud Software Tool](https://cdn.selecthub.com/products/b87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f/resources/normal/logo.png?1693317590)](https://www.selecthub.com/p/marketing-automation-software/salesforce-marketing-cloud/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Ontraport&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Faf1b5754061ebbd4412adfb34c8d3534-21e2c947aae7ac796fa3c057ee382365%2Fresources%2Fnormal%2Flogo.png%3F1693317287) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Ontraport&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Faf1b5754061ebbd4412adfb34c8d3534-21e2c947aae7ac796fa3c057ee382365%2Fresources%2Fnormal%2Flogo.png%3F1693317287) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Ontraport&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Faf1b5754061ebbd4412adfb34c8d3534-21e2c947aae7ac796fa3c057ee382365%2Fresources%2Fnormal%2Flogo.png%3F1693317287&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Ontraport&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Faf1b5754061ebbd4412adfb34c8d3534-21e2c947aae7ac796fa3c057ee382365%2Fresources%2Fnormal%2Flogo.png%3F1693317287&price=2) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Salesforce%2BMarketing%2BCloud&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f%2Fresources%2Fnormal%2Flogo.png%3F1693317590) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Salesforce%2BMarketing%2BCloud&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f%2Fresources%2Fnormal%2Flogo.png%3F1693317590) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Salesforce%2BMarketing%2BCloud&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f%2Fresources%2Fnormal%2Flogo.png%3F1693317590&price=5) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Salesforce%2BMarketing%2BCloud&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f%2Fresources%2Fnormal%2Flogo.png%3F1693317590&price=5) ### Products Insights Product Ranking ## #14 among all Marketing Automation Software ## #17 among all Marketing Automation Software [Find out who the leaders are](https://pmo.selecthub.com/marketing-automation-analyst-report-site-vers?post%5Ftype=auto%5Fvs%5Farticle&category%5Fslug=marketing-automation-software&product%5Fslug=ontraport&category=Marketing+Automation+Software) Price Starts From $24 Monthly [ 14 Day Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Ontraport&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/af1b5754061ebbd4412adfb34c8d3534-21e2c947aae7ac796fa3c057ee382365/resources/normal/logo.png?1693317287) $1,250 Monthly [ 30 Day Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Salesforce Marketing Cloud&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/b87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f/resources/normal/logo.png?1693317590) Pros What we like about Ontraport and Salesforce Marketing Cloud: * Built for small businesses, with an all-in-one setup that combines CRM and marketing in one place * Users find the drag-and-drop builders, templates, and prebuilt features easy to pick up without technical skills * A setup specialist can help migrate emails, contacts, and pages from old platforms on most plans * Customer support is attentive and knowledgeable, according to users who mention service * Handles cross-channel marketing across email, mobile, social, and advertising from one platform * Users point to strong reporting and analytics as a standout for planning campaigns * Fits large, multi-industry operations with tools for audience management, data sharing, and personalization * AppExchange lets you extend the platform with free and paid apps to cover extra needs Cons What we dislike about Ontraport and Salesforce Marketing Cloud: * Users say the price leans toward larger companies, even though it targets small businesses * Reporting is slow and locked into fixed time frames, which limits custom views * Lacks payment gateway integrations and full browser compatibility, making some campaigns harder to run * No mobile access and no native customer service tools like case management or live chat * Users point to extra costs and add-on charges as a consistent concern * Most users say outside help is needed to understand all the features and functions * Customer support is unresponsive, with issues sometimes going unsolved for days * Doesn't let users hold multiple roles, and knowledge articles lag behind new releases ### Our Review **Bottom line:** Ontraport fits small businesses that want CRM and marketing automation in one simple system, while Salesforce Marketing Cloud fits larger operations running cross-channel campaigns at scale. Ontraport pulls contacts, email, landing pages, automation, and e-commerce into a single place. You get drag-and-drop builders and templates, so you don't need a developer to launch pages or campaigns. Users say support is attentive, and a setup specialist can move your data over on most plans. Salesforce Marketing Cloud is a broader platform built for email, mobile, social, and advertising. Tools like Automation Studio, Data Studio, and Interaction Studio help you coordinate campaigns across channels and dig into reporting. It's the stronger pick if you need scale, deep analytics, and AppExchange add-ons. On pricing, Ontraport starts at $24 per month. Salesforce Marketing Cloud starts at $1,250 per month. The gap is wide, and users in both camps flag cost as a sticking point. Ontraport reviewers say the price skews toward bigger buyers even though it targets small shops, and Salesforce users point to extra add-on charges on top of the base fee. Watch the tradeoffs. Ontraport has slow reporting, no mobile access, and gaps in payment gateway integrations. Salesforce is complex enough that users often need outside help, and support can be slow to respond. Pick Ontraport if you run a small business and want one tool that's easy to use. Pick Salesforce Marketing Cloud if you have the budget and the team to handle a heavier platform with richer cross-channel reach. ### User Sentiment Summary Ontraport has a user sentiment rating of 81 based on 189 reviews. Salesforce Marketing Cloud has a user sentiment rating of 79 based on 1950 reviews. ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 189 reviews ![Good User Sentiment](https://www.selecthub.com/display/images/scores/good.svg) 1950 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 81% of users recommend this product Ontraport has a 'great' User Satisfaction Rating of 81% when considering 189 user reviews from 3 recognized software review sites. 79% of users recommend this product Salesforce Marketing Cloud has a 'good' User Satisfaction Rating of 79% when considering 1950 user reviews from 5 recognized software review sites. User Review Scores **FinancesOnline** n/a **5.0** (33) **G2.com, Inc** **4.2** (96) **3.9** (1166) **Capterra Inc** **4.1** (60) **4.1** (258) **Gartner, Inc** n/a **4.4** (102) **TrustRadius** **3.5** (33) **3.8** (391) ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [ Ontraport Alternatives](https://www.selecthub.com/marketing-automation-software/ontraport/alternatives/) [ Salesforce Marketing Cloud Alternatives](https://www.selecthub.com/marketing-automation-software/salesforce-marketing-cloud/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features * **Marketing automation** – Builds unified campaigns, marketing funnels, and multichannel messages with prebuilt paths for the full customer lifecycle. * **Landing pages** – Lets you build mobile-responsive pages with drag-and-drop tools and templates, with no code or developer needed. * **E-commerce** – Handles online sales with upsells, coupons, web forms, and payment gateway integrations like Stripe and PayPal. * **Membership sites** – Gets a site running quickly with free hosting, page templates, and automated access and registration controls. * **Referral programs** – Manages partner referrals end to end, including commissions, tracking, and a WordPress plugin for integration. * **Cross-channel automation** – Runs complex marketing and data tasks through Automation Studio, with an overview page for status and error recovery. * **Mobile marketing** – Sends personalized and geofenced messages, with Bluetooth beacon support for closer-range promotions. * **Audience management** – Uses data, machine learning, and AI to surface customer insights and deliver personalized messaging at scale. * **Data Studio** – Finds new audiences, connects to over 200 channels, and creates partnerships with premium data providers. * **Interaction Studio** – Tracks and manages customer experiences in real time, with control over message frequency across online and offline touchpoints. ### Top Alternatives in Marketing Automation Software [ ActiveCampaign ](https://www.selecthub.com/p/marketing-automation-software/activecampaign/) [ AWeber ](https://www.selecthub.com/p/email-marketing-software/aweber/) [ Brevo ](https://www.selecthub.com/p/email-marketing-software/brevo/) [ Constant Contact ](https://www.selecthub.com/p/email-marketing-software/constant-contact/) [ Eloqua ](https://www.selecthub.com/p/marketing-automation-software/eloqua/) [ GetResponse ](https://www.selecthub.com/p/email-marketing-software/getresponse/) [ HubSpot Marketing Hub ](https://www.selecthub.com/p/marketing-automation-software/hubspot-marketing-hub/) [ Keap ](https://www.selecthub.com/p/crm-software/keap/) [ Klaviyo ](https://www.selecthub.com/p/marketing-automation-software/klaviyo/) [ Mailchimp ](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) [ Marketing Cloud Account Engagement ](https://www.selecthub.com/p/marketing-automation-software/marketing-cloud-account-engagement/) [ Marketo ](https://www.selecthub.com/p/marketing-automation-software/marketo/) [ Omnisend ](https://www.selecthub.com/p/email-marketing-software/omnisend/) [ Ortto ](https://www.selecthub.com/p/marketing-automation-software/ortto/) [ Sendinblue ](https://www.selecthub.com/p/email-marketing-software/sendinblue/) ### Head-to-Head Comparison ![Ontraport Software Tool]() ![ActiveCampaign Software Tool]() [Ontraport VS ActiveCampaign](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-ontraport/) ![Ontraport Software Tool]() ![Constant Contact Software Tool]() [Ontraport VS Constant Contact](https://www.selecthub.com/email-marketing-software/constant-contact-vs-ontraport/) ![Ontraport Software Tool]() ![Eloqua Software Tool]() [Ontraport VS Eloqua](https://www.selecthub.com/marketing-automation-software/ontraport-vs-eloqua/) ![Ontraport Software Tool]() ![GetResponse Software Tool]() [Ontraport VS GetResponse](https://www.selecthub.com/email-marketing-software/getresponse-vs-ontraport/) ![Ontraport Software Tool]() ![Klaviyo Software Tool]() [Ontraport VS Klaviyo](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-ontraport/) ![Ontraport Software Tool]() ![Mailchimp Software Tool]() [Ontraport VS Mailchimp](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-ontraport/) ![Ontraport Software Tool]() ![Marketing Cloud Account Engagement Software Tool]() [Ontraport VS Marketing Cloud Account Engagement](https://www.selecthub.com/marketing-automation-software/ontraport-vs-marketing-cloud-account-engagement/) ![Ontraport Software Tool]() ![Marketo Software Tool]() [Ontraport VS Marketo](https://www.selecthub.com/marketing-automation-software/marketo-vs-ontraport/) ![Ontraport Software Tool]() ![Omnisend Software Tool]() [Ontraport VS Omnisend](https://www.selecthub.com/marketing-automation-software/ontraport-vs-omnisend/) ![Ontraport Software Tool]() ![Ortto Software Tool]() [Ontraport VS Ortto](https://www.selecthub.com/marketing-automation-software/ontraport-vs-ortto/) ![Ontraport Software Tool]() ![Sendinblue Software Tool]() [Ontraport VS Sendinblue](https://www.selecthub.com/marketing-automation-software/ontraport-vs-sendinblue/) ![Ontraport Software Tool]() ![SharpSpring Software Tool]() [Ontraport VS SharpSpring](https://www.selecthub.com/marketing-automation-software/ontraport-vs-sharpspring/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() [ Build Your Requirements](https://pmo.selecthub.com/marketing-automation-software-requiremen/) ![SelectHub Products Cost and Pricing Guide]() [ Get Your Free Comparison Report](https://pmo.selecthub.com/request-custom-scorecard/?category=Marketing%20Automation%20Software) **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 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