[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) \> [Marketo](https://www.selecthub.com/p/marketing-automation-software/marketo/) \> Marketo vs SharpSpring # Marketo vs SharpSpring Last Updated: May 4th, 2026 Our analysts compared [Marketo](https://www.selecthub.com/p/marketing-automation-software/marketo/) vs [SharpSpring](https://www.selecthub.com/p/marketing-automation-software/sharpspring/) based on data from our 400+ point analysis of [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Marketing Automation Software&cta=marketing-automation-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Analyst Ratings](#analyst-rating-section) [Comparison Charts](#product-comparison-charts) [Screenshots](#product-screenshots) Remove Add to Compare [![Marketo Software Tool](https://cdn.selecthub.com/products/b3b43aeeacb258365cc69cdaf42a68af-c54b45cda14be6067cb5d4237af9987a/resources/normal/logo.png?1715193644)](https://www.selecthub.com/p/marketing-automation-software/marketo/) Remove Add to Compare [![SharpSpring Software Tool](https://cdn.selecthub.com/products/943aa0fcda4ee2901a7de9321663b114-a28ca087c4f1138f1d119c8a68270aa5/resources/normal/logo.png?1693317289)](https://www.selecthub.com/p/marketing-automation-software/sharpspring/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Marketo&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb3b43aeeacb258365cc69cdaf42a68af-c54b45cda14be6067cb5d4237af9987a%2Fresources%2Fnormal%2Flogo.png%3F1715193644) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Marketo&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb3b43aeeacb258365cc69cdaf42a68af-c54b45cda14be6067cb5d4237af9987a%2Fresources%2Fnormal%2Flogo.png%3F1715193644) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Marketo&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb3b43aeeacb258365cc69cdaf42a68af-c54b45cda14be6067cb5d4237af9987a%2Fresources%2Fnormal%2Flogo.png%3F1715193644&price=4) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Marketo&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb3b43aeeacb258365cc69cdaf42a68af-c54b45cda14be6067cb5d4237af9987a%2Fresources%2Fnormal%2Flogo.png%3F1715193644&price=4) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=SharpSpring&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F943aa0fcda4ee2901a7de9321663b114-a28ca087c4f1138f1d119c8a68270aa5%2Fresources%2Fnormal%2Flogo.png%3F1693317289) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=SharpSpring&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F943aa0fcda4ee2901a7de9321663b114-a28ca087c4f1138f1d119c8a68270aa5%2Fresources%2Fnormal%2Flogo.png%3F1693317289) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=SharpSpring&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F943aa0fcda4ee2901a7de9321663b114-a28ca087c4f1138f1d119c8a68270aa5%2Fresources%2Fnormal%2Flogo.png%3F1693317289&price=3) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=SharpSpring&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F943aa0fcda4ee2901a7de9321663b114-a28ca087c4f1138f1d119c8a68270aa5%2Fresources%2Fnormal%2Flogo.png%3F1693317289&price=3) ### Products Insights Overall Rating Comparison [ Analyst Rating 82 Detailed Analysis ](#analyst-rating-section) [ User Sentiment ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) (4522 Reviews) ](#user-sentiment-section) [ Analyst Rating 82 Detailed Analysis ](#analyst-rating-section) [ User Sentiment ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) (1663 Reviews) ](#user-sentiment-section) Price Starts From $895 Monthly [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Marketo&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/b3b43aeeacb258365cc69cdaf42a68af-c54b45cda14be6067cb5d4237af9987a/resources/normal/logo.png?1715193644) $449 Monthly Free Trial is unavailable → Pros What we like about Marketo and SharpSpring: **Lead Management:** The ability to route and categorize leads based on requirements is helpful for staying on top of customers inputs, in the view of 60% of users talking about lead management. **Customizable:** All reviews on this aspect agree that the system is highly customizable and offers email templates that can be created as per requirements. **Automation:** Marketing and sales automation make it easy to use and eliminate manual entry, according to 83% of users who reviewed this feature. **Reporting:** Provides custom reports that fit the user requirement and are insightful, say 75% of users referencing reporting. **User-Friendly:** The platform is easy to use, and the kanban boards, the marketing automation and drip campaigns are easy to adapt to, in the experience of 69% of users referring to this aspect. **Robust Lead Tracking:** Over 60% of reviews about this feature appreciate the end-to-end tracking functionality for marketing and sales data, with the ability to generate, track, filter and score leads. **Customer Service:** All reviews on support say it’s professional and highly responsive. **Updates:** The system constantly keeps updating with new features and offers updated dashboards for use, a benefit according to 75% of users mentioning updates. Cons What we dislike about Marketo and SharpSpring: **Not User-Friendly:** The functionality is cumbersome and pages take time to load, in the experience of 60% of users who reviewed the usability. **Dashboard:** Campaign dashboards are outdated and the design needs an upgrade, according to 75% of users specifying this feature. **Mobile App:** Every user referencing the mobile app suggests it’s inoperable, not relevant and lacks basic functionalities. **Limited Design Flexibility:** The landing page builder lacks the ability to add custom code, restricting users' ability to fully customize their pages and potentially hindering brand consistency or advanced functionality. **Email Deliverability Issues:** Some users report challenges with emails landing in spam folders, which can impact campaign performance and lead to missed opportunities. It's important to note that email deliverability can be influenced by various factors, so it's recommended to investigate and address potential causes to improve deliverability rates. **Reporting Limitations:** Users mention that the reporting features could be more robust, particularly in terms of attribution and providing deeper insights into campaign performance. This might make it difficult to accurately measure the effectiveness of marketing efforts and identify areas for improvement. ### Our Review As a part of the Adobe Experience Cloud, Marketo Engage supports both demand and account-based marketing strategies that work in sync with marketing and sales. It offers a range of features that help businesses operations. Notable features that users call out include custom reports, automation tools and lead management. It’s highly customizable and can integrate with a wide range of business systems. Users also appreciate the robust customer service. Some limitations include an inconvenient mobile app, outdated user interface for campaign dashboards and cumbersome functionality. Overall, businesses looking to automate their sales and marketing efforts will find the system has a lot to offer. Show more SharpSpring combines CRM and marketing automation functionalities to provide robust, user-friendly features and performance. Users particularly appreciate its lead tracking and regular software updates that improve and add features. Comprehensive customer support is another prominent benefit. Some product limitations include a lack of display functionality in the form and landing page builders and a mobile app that isn’t user-friendly and lacks responsiveness. Custom stylesheets are also time-consuming to work with. Despite some drawbacks, it can be a solid option for businesses looking for a budget-friendly and intuitive sales and marketing solution. Show more ### Analyst Rating Summary Overall Scores Based on the research and analysis by SelectHub's team of research analysts, Marketo has an analyst rating of 82\. By comparison SharpSpring has an analyst rating of 82. 82 82 Features Comparison **AI-Based Capabilities** Analyze customer behaviors automatically to personalize campaigns, helping you send the perfect message at the right moment for much better results. 64 86 **Campaign Management** Plan, execute, and monitor all your multi-channel marketing efforts from a single dashboard, ensuring every campaign is streamlined and perfectly coordinated. 99 35 **Compliance and Data Security** Safeguard all your customer information and automatically meet strict data privacy rules like GDPR, giving you and your clients total peace of mind. 75 0 [Show More](#) [Show More](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) Strengths The best features of Marketo and SharpSpring as judged by user reviews and analyst validation. Lead Nurturing Campaign Management Dashboard and Reporting Lead Management Email Campaign Management Email Campaign Management Mobile Capabilities Text Campaign Management Lead Nurturing Lead Generation ### Analyst Ratings for Functional Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) How Marketo and SharpSpring compare against the top 12 functional requirements as defined by SelectHub project data. Marketo SharpSpring \+ Add Product [\+ Add Product](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) AI-Based Capabilities Campaign Management Compliance And DataSecurity Dashboard AndReporting Email CampaignManagement Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media CampaignManagement Text CampaignManagement 64 99 75 94 88 68 90 100 78 81 88 43 86 35 0 54 100 91 90 92 100 0 50 100 0 25 50 75 100 Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. [Read more](#) **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **AI-Based Capabilities** Analyze customer behaviors automatically to personalize campaigns, helping you send the perfect message at the right moment for much better results. 43% 0% 57% 86% 0% 14% **Campaign Management** Plan, execute, and monitor all your multi-channel marketing efforts from a single dashboard, ensuring every campaign is streamlined and perfectly coordinated. 100% 0% 0% 29% 0% 71% **Compliance And Data Security** Safeguard all your customer information and automatically meet strict data privacy rules like GDPR, giving you and your clients total peace of mind. 67% 0% 33% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Dashboard And Reporting** See exactly what's working and what's not with easy-to-read charts that track your marketing performance in real-time, helping you make smart decisions faster. 91% 0% 9% 40% 0% 60% **Email Campaign Management** Design, test, and send beautiful, targeted emails automatically to your specific customer groups, turning every message into a chance to connect and sell. 85% 0% 15% 100% 0% 0% **Lead Generation** Capture new customer interest from your website, social media, and more using pre-built forms and landing pages that grow your list instantly. 57% 0% 43% 82% 0% 18% **Lead Management** Track every interaction a potential customer has with your brand, automatically scoring their interest so you always know who to follow up with next. 90% 0% 10% 90% 0% 10% **Lead Nurturing** Automate a series of personal follow-up messages based on customer actions, keeping your brand top-of-mind until they are ready to buy. 100% 0% 0% 83% 0% 17% **Mobile Capabilities** Manage your campaigns, check key performance reports, and connect with customers from your phone or tablet, so you are never tied to your desk. 70% 0% 30% 100% 0% 0% **Platform Capabilities** Connect all your existing business tools like your CRM and other apps, creating one central, flexible hub for all your marketing data and efforts. 82% 0% 18% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Social Media Campaign Management** Schedule and publish your posts across all your social channels, track engagement, and manage conversations from one simple spot, saving you valuable time. 88% 0% 12% 0% 0% 100% **Text Campaign Management** Create and send timely, personalized text messages right to your customers' phones, making sure your most important updates are instantly seen. 0% 0% 100% 100% 0% 0% **Customize This Data For Your Unique Needs** and compare feature capabilities head-to-head [CUSTOMIZE NOW](#) [CUSTOMIZE NOW](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) ### Analyst Ratings for Technical Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. [Read more](#) **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **Integrations And Extensibility** Connect seamlessly with all your existing business tools, like your CRM and sales platform, making sure your customer data flows freely everywhere you need it. 63% 0% 37% 77% 0% 23% **Requirements Summary** Of typical requirements, 73% are fully supported out of the box by Marketo including Lead Nurturing, Campaign Management and Dashboard And Reporting. SharpSpring supports 73.5% and excels at Platform Capabilities, Email Campaign Management and Mobile Capabilities. Marketo has an analyst rating of 82 and a user sentiment rating of 'great' based on 4522 reviews, while SharpSpring has an analyst rating of 82 and a user sentiment rating of 'great' based on 1663 reviews. Marketo and SharpSpring are both SelectHub award-winners. ### User Sentiment Summary Marketo has a user sentiment rating of 81 based on 4522 reviews. SharpSpring has a user sentiment rating of 87 based on 1663 reviews. ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 4522 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 1663 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 81% of users recommend this product Marketo has a 'great' User Satisfaction Rating of 81% when considering 4522 user reviews from 3 recognized software review sites. 87% of users recommend this product SharpSpring has a 'great' User Satisfaction Rating of 87% when considering 1663 user reviews from 3 recognized software review sites. User Review Scores **G2.com, Inc** **4.1** (2125) **4.5** (571) **Capterra Inc** **4.2** (582) **4.5** (620) **TrustRadius** **4.0** (1815) **3.9** (472) ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. No awards. SelectHub research analysts have evaluated SharpSpring and concluded it earns best-in-class honors for Email Campaign Management, Mobile Capabilities and Text Campaign Management. ![Email Campaign Management Award]() ![Mobile Capabilities Award]() Show more ![Text Campaign Management Award]() ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [ Marketo Alternatives](https://www.selecthub.com/marketing-automation-software/marketo/alternatives/) [ SharpSpring Alternatives](https://www.selecthub.com/marketing-automation-software/sharpspring/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features * **Search Engine Optimization:** Compares keyword rankings of competitors, provides recommendations for new keywords for higher ranking web pages, and discovers inbound link opportunities based on targeted keywords and competitors’ links. * **CRM Integration:** Offers native integrations for Salesforce and Microsoft Dynamics 365 applications to provide a bi-directional data sync that auto-updates every five minutes. Also facilitates custom-configured integrations for various CRM platforms such as NetSuite, Oracle, SAP Sales Cloud and SugarCRM. * **Lead Scoring:** Rank customers by assigning positive and negative scores based on demographics or their likelihood to exhibit certain behaviors, such as making a new purchase, being open to cross-sell offers and more. * **Email Marketing:** Supports both batch and real-time triggered emails. Helps: * Create personalized campaigns for mobile, web, ads and more using a visual editor and responsive templates. read more... * **Email Builder:** Offers drag-and-drop email editor and HTML customization. Dynamic features and smart tags automate the process of customizing email messages. Designs can also be saved as templates for later use. * **Email Campaign Testing:** Native integration with Litmus facilitates testing and previewing emails on dozens of applications, email providers and devices. * **Behavioral-Based Email Tracking:** Gives complete information on visitor activity, including page visits, form fills, webinar sign-ups and white paper downloads from email campaigns. * **Web Form Builder:** Provides: * A drag-and-drop tool with auto-completion capabilities to design and customize web forms and CTA buttons. read more... ### Top Alternatives in Marketing Automation Software [ ActiveCampaign ](https://www.selecthub.com/p/marketing-automation-software/activecampaign/) [ AWeber ](https://www.selecthub.com/p/email-marketing-software/aweber/) [ Brevo ](https://www.selecthub.com/p/email-marketing-software/brevo/) [ Constant Contact ](https://www.selecthub.com/p/email-marketing-software/constant-contact/) [ Eloqua ](https://www.selecthub.com/p/marketing-automation-software/eloqua/) [ GetResponse ](https://www.selecthub.com/p/email-marketing-software/getresponse/) [ HubSpot Marketing Hub ](https://www.selecthub.com/p/marketing-automation-software/hubspot-marketing-hub/) [ Keap ](https://www.selecthub.com/p/crm-software/keap/) [ Klaviyo ](https://www.selecthub.com/p/marketing-automation-software/klaviyo/) [ Mailchimp ](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) [ Marketing Cloud Account Engagement ](https://www.selecthub.com/p/marketing-automation-software/marketing-cloud-account-engagement/) [ Omnisend ](https://www.selecthub.com/p/email-marketing-software/omnisend/) [ Ortto ](https://www.selecthub.com/p/marketing-automation-software/ortto/) [ Sendinblue ](https://www.selecthub.com/p/email-marketing-software/sendinblue/) [ SharpSpring ](https://www.selecthub.com/p/marketing-automation-software/sharpspring/) ### Head-to-Head Comparison ![Marketo Software Tool]() ![ActiveCampaign Software Tool]() [Marketo VS ActiveCampaign](https://www.selecthub.com/marketing-automation-software/marketo-vs-activecampaign/) ![Marketo Software Tool]() ![Constant Contact Software Tool]() [Marketo VS Constant Contact](https://www.selecthub.com/email-marketing-software/constant-contact-vs-marketo/) ![Marketo Software Tool]() ![Eloqua Software Tool]() [Marketo VS Eloqua](https://www.selecthub.com/marketing-automation-software/marketo-vs-eloqua/) ![Marketo Software Tool]() ![GetResponse Software Tool]() [Marketo VS GetResponse](https://www.selecthub.com/marketing-automation-software/marketo-vs-getresponse/) ![Marketo Software Tool]() ![Klaviyo Software Tool]() [Marketo VS Klaviyo](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-marketo/) ![Marketo Software Tool]() ![Mailchimp Software Tool]() [Marketo VS Mailchimp](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-marketo/) ![Marketo Software Tool]() ![Marketing Cloud Account Engagement Software Tool]() [Marketo VS Marketing Cloud Account Engagement](https://www.selecthub.com/marketing-automation-software/marketo-vs-marketing-cloud-account-engagement/) ![Marketo Software Tool]() ![Omnisend Software Tool]() [Marketo VS Omnisend](https://www.selecthub.com/marketing-automation-software/marketo-vs-omnisend/) ![Marketo Software Tool]() ![Ortto Software Tool]() [Marketo VS Ortto](https://www.selecthub.com/marketing-automation-software/marketo-vs-ortto/) ![Marketo Software Tool]() ![Sendinblue Software Tool]() [Marketo VS Sendinblue](https://www.selecthub.com/marketing-automation-software/marketo-vs-sendinblue/) ![Marketo Software Tool]() ![SharpSpring Software Tool]() [Marketo VS SharpSpring](https://www.selecthub.com/marketing-automation-software/marketo-vs-sharpspring/) ![Marketo Software Tool]() ![Zoho Marketing Automation Software Tool]() [Marketo VS Zoho Marketing Automation](https://www.selecthub.com/marketing-automation-software/marketo-vs-zoho-marketing-automation/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() [ Build Your Requirements](https://pmo.selecthub.com/marketing-automation-software-requiremen/) ![SelectHub Products Cost and Pricing Guide]() [ Get Your Free Comparison Report](https://pmo.selecthub.com/request-custom-scorecard/?category=Marketing%20Automation%20Software) **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 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