[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) \> [Klaviyo](https://www.selecthub.com/p/marketing-automation-software/klaviyo/) \> Klaviyo vs Salesforce Marketing Cloud # Klaviyo vs Salesforce Marketing Cloud Last Updated: May 4th, 2026 Our analysts compared [Klaviyo](https://www.selecthub.com/p/marketing-automation-software/klaviyo/) vs [Salesforce Marketing Cloud](https://www.selecthub.com/p/marketing-automation-software/salesforce-marketing-cloud/) based on data from our 400+ point analysis of [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Marketing Automation Software&cta=marketing-automation-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Analyst Ratings](#analyst-rating-section) [Comparison Charts](#product-comparison-charts) [Screenshots](#product-screenshots) Remove Add to Compare [![Klaviyo Software Tool](https://cdn.selecthub.com/products/5db30d43f3791ae82e8f09070647e4cb-1470a4e22dd148fd3161b1d9f0572f0c/resources/normal/logo.png?1693318295)](https://www.selecthub.com/p/marketing-automation-software/klaviyo/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) Remove Add to Compare [![Salesforce Marketing Cloud Software Tool](https://cdn.selecthub.com/products/b87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f/resources/normal/logo.png?1693317590)](https://www.selecthub.com/p/marketing-automation-software/salesforce-marketing-cloud/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Klaviyo&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5db30d43f3791ae82e8f09070647e4cb-1470a4e22dd148fd3161b1d9f0572f0c%2Fresources%2Fnormal%2Flogo.png%3F1693318295) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Klaviyo&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5db30d43f3791ae82e8f09070647e4cb-1470a4e22dd148fd3161b1d9f0572f0c%2Fresources%2Fnormal%2Flogo.png%3F1693318295) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Klaviyo&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5db30d43f3791ae82e8f09070647e4cb-1470a4e22dd148fd3161b1d9f0572f0c%2Fresources%2Fnormal%2Flogo.png%3F1693318295&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Klaviyo&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5db30d43f3791ae82e8f09070647e4cb-1470a4e22dd148fd3161b1d9f0572f0c%2Fresources%2Fnormal%2Flogo.png%3F1693318295&price=2) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Salesforce%2BMarketing%2BCloud&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f%2Fresources%2Fnormal%2Flogo.png%3F1693317590) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Salesforce%2BMarketing%2BCloud&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f%2Fresources%2Fnormal%2Flogo.png%3F1693317590) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Salesforce%2BMarketing%2BCloud&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f%2Fresources%2Fnormal%2Flogo.png%3F1693317590&price=5) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Salesforce%2BMarketing%2BCloud&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f%2Fresources%2Fnormal%2Flogo.png%3F1693317590&price=5) ### Products Insights Overall Rating Comparison [ Analyst Rating 70 Detailed Analysis ](#analyst-rating-section) [ User Sentiment ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) (1001 Reviews) ](#user-sentiment-section) [ Analyst Rating we're gathering data ](#analyst-rating-section) [ User Sentiment ![Good User Sentiment](https://www.selecthub.com/display/images/scores/good.svg) (1950 Reviews) ](#user-sentiment-section) Price Starts From $45 Monthly, Freemium [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Klaviyo&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/5db30d43f3791ae82e8f09070647e4cb-1470a4e22dd148fd3161b1d9f0572f0c/resources/normal/logo.png?1693318295) $1,250 Monthly [ 30 Day Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Salesforce Marketing Cloud&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/b87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f/resources/normal/logo.png?1693317590) Pros What we like about Klaviyo and Salesforce Marketing Cloud: * Prebuilt email flows, welcome series, and abandoned cart automations speed up e-commerce revenue work * Users find the interface and email templates easy to pick up and use * Segmentation lets you stack many conditions to build detailed audiences for email and SMS * Ready integrations with Shopify, WooCommerce, and Magento, plus an open API for custom stores * Handles cross-channel marketing across email, mobile, social, and advertising from one platform * Users point to reporting and analytics as a main strength for planning campaigns * AppExchange adds free and paid apps that extend what the core platform offers * Scales to large companies across many industries, including regulated sectors like healthcare and financial services Cons What we dislike about Klaviyo and Salesforce Marketing Cloud: * Users say training resources are thin, which makes setup and onboarding slower than expected * Advanced features carry a steep learning curve that takes time to work through * Automatic product imports can run slowly and hold up campaign setup * Users feel the capabilities don't justify the price for smaller contact lists * Users flag extra charges on top of the base price as a recurring cost concern * Complexity means most users need outside help to understand all the features * Customer support can be slow, with issues sometimes going unsolved for days * Knowledge articles tend to lag behind each product release, leaving gaps during rollouts ### Our Review **Bottom line:** Klaviyo fits e-commerce shops that want email and SMS automation tied to store behavior. Salesforce Marketing Cloud fits larger companies running cross-channel campaigns across email, mobile, social, and ads from one platform. Klaviyo is built around online stores. It connects with Shopify, WooCommerce, and Magento out of the box, and an open API covers custom storefronts. You get prebuilt flows for welcome emails and abandoned carts, plus segmentation that stacks many conditions for personalized messages. Salesforce Marketing Cloud reaches further across channels. It pulls in Mobile Studio for geofenced messages, Social Studio for social content, Advertising Studio for paid campaigns, and Datorama for cross-channel reporting. AppExchange adds free and paid apps on top of that. Pricing is a real gap. Klaviyo starts at $45 per month with a freemium tier, and plans scale with your contact list. Salesforce Marketing Cloud starts at $1,250 per month, and users note extra charges often stack on top of the base price. Support and ramp-up differ too. Klaviyo users say training resources are thin and advanced features take time to learn. Salesforce Marketing Cloud users point to slow customer support and complexity that often needs outside help to sort out. Pick Klaviyo if you run an e-commerce store and want fast email and SMS automation without a big upfront spend. Pick Salesforce Marketing Cloud if you need one platform across many channels and have the budget and internal help to work through the learning curve. ### Analyst Rating Summary Overall Scores Based on the research and analysis by SelectHub's team of research analysts, Klaviyo has an analyst rating of 70\. Our analysts are still gathering data for Salesforce Marketing Cloud. 70 we're gathering data Features Comparison **AI-Based Capabilities** Analyze customer behaviors automatically to personalize campaigns, helping you send the perfect message at the right moment for much better results. 50 we're gathering data **Campaign Management** Plan, execute, and monitor all your multi-channel marketing efforts from a single dashboard, ensuring every campaign is streamlined and perfectly coordinated. 66 we're gathering data **Compliance and Data Security** Safeguard all your customer information and automatically meet strict data privacy rules like GDPR, giving you and your clients total peace of mind. 83 we're gathering data [Show More](#) [Show More](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) ### Analyst Ratings for Functional Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) How Klaviyo compares against the top 12 functional requirements as defined by SelectHub project data. Klaviyo Salesforce Marketing Cloud \+ Add Product [\+ Add Product](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) AI-Based Capabilities Campaign Management Compliance And DataSecurity Dashboard AndReporting Email CampaignManagement Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media CampaignManagement Text CampaignManagement 50 66 83 66 90 68 60 81 41 64 54 79 0 25 50 75 100 Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. [Read more](#) **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **AI-Based Capabilities** Analyze customer behaviors automatically to personalize campaigns, helping you send the perfect message at the right moment for much better results. 43% 0% 57% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Campaign Management** Plan, execute, and monitor all your multi-channel marketing efforts from a single dashboard, ensuring every campaign is streamlined and perfectly coordinated. 60% 7% 33% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Compliance And Data Security** Safeguard all your customer information and automatically meet strict data privacy rules like GDPR, giving you and your clients total peace of mind. 83% 0% 17% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Dashboard And Reporting** See exactly what's working and what's not with easy-to-read charts that track your marketing performance in real-time, helping you make smart decisions faster. 64% 0% 36% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Email Campaign Management** Design, test, and send beautiful, targeted emails automatically to your specific customer groups, turning every message into a chance to connect and sell. 90% 0% 10% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Lead Generation** Capture new customer interest from your website, social media, and more using pre-built forms and landing pages that grow your list instantly. 57% 0% 43% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Lead Management** Track every interaction a potential customer has with your brand, automatically scoring their interest so you always know who to follow up with next. 60% 0% 40% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Lead Nurturing** Automate a series of personal follow-up messages based on customer actions, keeping your brand top-of-mind until they are ready to buy. 83% 0% 17% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Mobile Capabilities** Manage your campaigns, check key performance reports, and connect with customers from your phone or tablet, so you are never tied to your desk. 40% 0% 60% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Platform Capabilities** Connect all your existing business tools like your CRM and other apps, creating one central, flexible hub for all your marketing data and efforts. 55% 9% 36% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Social Media Campaign Management** Schedule and publish your posts across all your social channels, track engagement, and manage conversations from one simple spot, saving you valuable time. 38% 0% 62% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Text Campaign Management** Create and send timely, personalized text messages right to your customers' phones, making sure your most important updates are instantly seen. 71% 0% 29% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Customize This Data For Your Unique Needs** and compare feature capabilities head-to-head [CUSTOMIZE NOW](#) [CUSTOMIZE NOW](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) ### Analyst Ratings for Technical Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. [Read more](#) **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **Integrations And Extensibility** Connect seamlessly with all your existing business tools, like your CRM and sales platform, making sure your customer data flows freely everywhere you need it. 63% 0% 37% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Requirements Summary** Of typical requirements, 61.7% are fully supported out of the box by Klaviyo including Email Campaign Management, Compliance And Data Security and Text Campaign Management. We are still evaluating data for Salesforce Marketing Cloud at this time. Salesforce Marketing Cloud has an analyst rating of and a user sentiment rating of 'good' based on 1950 reviews, while Klaviyo has an analyst rating of 70 and a user sentiment rating of 'excellent' based on 1001 reviews. Klaviyo is a SelectHub award-winner. ### User Sentiment Summary Klaviyo has a user sentiment rating of 93 based on 1001 reviews. Salesforce Marketing Cloud has a user sentiment rating of 79 based on 1950 reviews. ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 1001 reviews ![Good User Sentiment](https://www.selecthub.com/display/images/scores/good.svg) 1950 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 93% of users recommend this product Klaviyo has a 'excellent' User Satisfaction Rating of 93% when considering 1001 user reviews from 4 recognized software review sites. 79% of users recommend this product Salesforce Marketing Cloud has a 'good' User Satisfaction Rating of 79% when considering 1950 user reviews from 5 recognized software review sites. User Review Scores **FinancesOnline** n/a **5.0** (33) **G2.com, Inc** **4.6** (473) **3.9** (1166) **Software Advice, Inc** **4.67** (297) n/a **Capterra Inc** **4.7** (183) **4.1** (258) **Gartner, Inc** n/a **4.4** (102) **TrustRadius** **4.5** (48) **3.8** (391) ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. Klaviyo stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]() No awards. ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [ Klaviyo Alternatives](https://www.selecthub.com/marketing-automation-software/klaviyo/alternatives/) [ Salesforce Marketing Cloud Alternatives](https://www.selecthub.com/marketing-automation-software/salesforce-marketing-cloud/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features * **Email automation** – Prebuilt autoresponders cover welcome series and abandoned cart flows so you can trigger revenue emails without building each one from scratch. * **Segmentation engine** – Lets you stack many conditions to build ultra-specific segments for personalized email and SMS campaigns. * **E-commerce integrations** – Connects with Shopify, WooCommerce, Magento, and custom storefronts through an open API for real-time store data. * **SMS marketing** – Personalizes each text message, stores customer consent on the profile, and tracks revenue from each send. * **Predictive analytics** – Uses machine learning to flag VIP customers, pick send times, and predict buying behavior from store activity. * **Cross-channel campaigns** – Runs email, mobile, social, and advertising from one platform with shared audiences and reporting across each channel. * **Audience management** – Uses data, machine learning, and AI to unify customer data and deliver personalized messages across teams and devices. * **Mobile marketing** – Includes geofenced messages, Bluetooth beacon proximity sends, and mobile reports to line up with other channels. * **Datorama reporting** – Pulls cross-channel analytics for ROI, advertising, email, social, website, and CRM data into one marketing dashboard. * **AppExchange extensions** – Adds free and paid apps on top of the core platform to extend features as your needs grow. ### Top Alternatives in Marketing Automation Software [ ActiveCampaign ](https://www.selecthub.com/p/marketing-automation-software/activecampaign/) [ AWeber ](https://www.selecthub.com/p/email-marketing-software/aweber/) [ Brevo ](https://www.selecthub.com/p/email-marketing-software/brevo/) [ Constant Contact ](https://www.selecthub.com/p/email-marketing-software/constant-contact/) [ Eloqua ](https://www.selecthub.com/p/marketing-automation-software/eloqua/) [ GetResponse ](https://www.selecthub.com/p/email-marketing-software/getresponse/) [ HubSpot Marketing Hub ](https://www.selecthub.com/p/marketing-automation-software/hubspot-marketing-hub/) [ Keap ](https://www.selecthub.com/p/crm-software/keap/) [ Mailchimp ](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) [ Marketing Cloud Account Engagement ](https://www.selecthub.com/p/marketing-automation-software/marketing-cloud-account-engagement/) [ Marketo ](https://www.selecthub.com/p/marketing-automation-software/marketo/) [ Omnisend ](https://www.selecthub.com/p/email-marketing-software/omnisend/) [ Ortto ](https://www.selecthub.com/p/marketing-automation-software/ortto/) [ Sendinblue ](https://www.selecthub.com/p/email-marketing-software/sendinblue/) [ SharpSpring ](https://www.selecthub.com/p/marketing-automation-software/sharpspring/) ### Related Categories Klaviyo and Salesforce Marketing Cloud can also be found with other leading products in these categories: [ AI Email Marketing Tools ](https://www.selecthub.com/c/ai-email-marketing-tools/) [ Email Marketing Software ](https://www.selecthub.com/c/email-marketing-software/) [ Marketing Analytics Software ](https://www.selecthub.com/c/marketing-analytics-software/) Show more [ Lead Management Software ](https://www.selecthub.com/c/lead-management-software/) Show more ### Head-to-Head Comparison ![Klaviyo Software Tool]() ![ActiveCampaign Software Tool]() [Klaviyo VS ActiveCampaign](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-activecampaign/) ![Klaviyo Software Tool]() ![Constant Contact Software Tool]() [Klaviyo VS Constant Contact](https://www.selecthub.com/email-marketing-software/constant-contact-vs-klaviyo/) ![Klaviyo Software Tool]() ![Eloqua Software Tool]() [Klaviyo VS Eloqua](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-eloqua/) ![Klaviyo Software Tool]() ![GetResponse Software Tool]() [Klaviyo VS GetResponse](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-getresponse/) ![Klaviyo Software Tool]() ![Mailchimp Software Tool]() [Klaviyo VS Mailchimp](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-klaviyo/) ![Klaviyo Software Tool]() ![Marketing Cloud Account Engagement Software Tool]() [Klaviyo VS Marketing Cloud Account Engagement](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-marketing-cloud-account-engagement/) ![Klaviyo Software Tool]() ![Marketo Software Tool]() [Klaviyo VS Marketo](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-marketo/) ![Klaviyo Software Tool]() ![Omnisend Software Tool]() [Klaviyo VS Omnisend](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-omnisend/) ![Klaviyo Software Tool]() ![Ortto Software Tool]() [Klaviyo VS Ortto](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-ortto/) ![Klaviyo Software Tool]() ![Sendinblue Software Tool]() [Klaviyo VS Sendinblue](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-sendinblue/) ![Klaviyo Software Tool]() ![SharpSpring Software Tool]() [Klaviyo VS SharpSpring](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-sharpspring/) ![Klaviyo Software Tool]() ![Zoho Marketing Automation Software Tool]() [Klaviyo VS Zoho Marketing Automation](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-zoho-marketing-automation/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() [ Build Your Requirements](https://pmo.selecthub.com/marketing-automation-software-requiremen/) ![SelectHub Products Cost and Pricing Guide]() [ Get Your Free Comparison Report](https://pmo.selecthub.com/request-custom-scorecard/?category=Marketing%20Automation%20Software) **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 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