--- description: "Klaviyo vs ActiveCampaign: Which solution wins in 2026? Compare pricing, features, and analyst ratings side-by-side to find the best Marketing Automation Software for your business." --- [Home](https://www.selecthub.com/) > [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) > [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) > [Klaviyo](https://www.selecthub.com/p/marketing-automation-software/klaviyo/) > Klaviyo vs ActiveCampaign # Klaviyo vs ActiveCampaign Last Updated: September 14th, 2026 We compared **[Klaviyo](https://www.selecthub.com/p/marketing-automation-software/klaviyo/)** vs. **[ActiveCampaign](https://www.selecthub.com/p/marketing-automation-software/activecampaign/)** to help you decide which product makes more sense for you. Our comparison is based on proprietary **[Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/)** data from our **[software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Marketing+Automation+Software&cta=marketing-automation-software)**, user reviews and publicly available information about each product’s features and pricing. [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Analyst Ratings](#analyst-rating-section) [Comparison Charts](#product-comparison-charts) [Screenshots](#product-screenshots) Remove Add to Compare [![Klaviyo Software Tool](https://cdn.selecthub.com/products/5db30d43f3791ae82e8f09070647e4cb-1470a4e22dd148fd3161b1d9f0572f0c/resources/normal/logo.png?1693318295)](https://www.selecthub.com/p/marketing-automation-software/klaviyo/) [![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg)](#awards-section) Remove Add to Compare [![ActiveCampaign Software Tool](https://cdn.selecthub.com/products/dc6a70712a252123c40d2adba6a11d84-a82b619b4d4abe2a3f85e3ab6c7d9a15/resources/normal/logo.png?1693316214)](https://www.selecthub.com/p/marketing-automation-software/activecampaign/) [![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg)](#awards-section) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product_name=Klaviyo&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5db30d43f3791ae82e8f09070647e4cb-1470a4e22dd148fd3161b1d9f0572f0c%2Fresources%2Fnormal%2Flogo.png%3F1693318295) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product_name=Klaviyo&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5db30d43f3791ae82e8f09070647e4cb-1470a4e22dd148fd3161b1d9f0572f0c%2Fresources%2Fnormal%2Flogo.png%3F1693318295)    [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product_name=Klaviyo&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5db30d43f3791ae82e8f09070647e4cb-1470a4e22dd148fd3161b1d9f0572f0c%2Fresources%2Fnormal%2Flogo.png%3F1693318295&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product_name=Klaviyo&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F5db30d43f3791ae82e8f09070647e4cb-1470a4e22dd148fd3161b1d9f0572f0c%2Fresources%2Fnormal%2Flogo.png%3F1693318295&price=2) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product_name=ActiveCampaign&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdc6a70712a252123c40d2adba6a11d84-a82b619b4d4abe2a3f85e3ab6c7d9a15%2Fresources%2Fnormal%2Flogo.png%3F1693316214) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product_name=ActiveCampaign&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdc6a70712a252123c40d2adba6a11d84-a82b619b4d4abe2a3f85e3ab6c7d9a15%2Fresources%2Fnormal%2Flogo.png%3F1693316214)    [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product_name=ActiveCampaign&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdc6a70712a252123c40d2adba6a11d84-a82b619b4d4abe2a3f85e3ab6c7d9a15%2Fresources%2Fnormal%2Flogo.png%3F1693316214&price=1) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product_name=ActiveCampaign&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdc6a70712a252123c40d2adba6a11d84-a82b619b4d4abe2a3f85e3ab6c7d9a15%2Fresources%2Fnormal%2Flogo.png%3F1693316214&price=1) ### Products Insights Overall Rating Comparison [Analyst RatingKlaviyo - Analyst Score: 70 out of 100 70 Detailed Analysis](#analyst-rating-section) [User Sentiment![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) (1001 Reviews)](#user-sentiment-section) [Analyst RatingActiveCampaign - Analyst Score: 86 out of 100 86 Detailed Analysis](#analyst-rating-section) [User Sentiment![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) (6420 Reviews)](#user-sentiment-section) Price Starts From $45 Monthly, Freemium [Free Trial is available →]() $9 Monthly [14 Day Free Trial is available →]() Pros What we like about Klaviyo and ActiveCampaign: - Built for e-commerce with prebuilt autoresponders, welcome flows, and abandoned cart emails that tie back to buying behavior - Ultra-specific segmentation lets you stack conditions to build detailed audiences for email and SMS - Machine learning picks VIP customers and send times, and predicts customer behavior from shop data - Connects out of the box with Shopify, WooCommerce, and Magento, plus an open API for custom storefronts - Doubles as a marketing-oriented CRM with lead scoring, deal updates, and task creation for the sales team - Users say automation is easy to set up and triggers reliably on the rules you define - Support team is easy to reach and responsive, and onboarding includes one-on-one training appointments - Connects with more than 250 apps including Zapier, Stripe, PayPal, Shopify, and Google Analytics Cons What we dislike about Klaviyo and ActiveCampaign: - Users say advanced features carry a steep learning curve and training resources are thin - Automatic product imports can run slowly, which drags on initial store setup - Smaller shops often find the feature set hard to justify against the price - SMS and segmentation depth mostly pay off if you run an e-commerce store - Users say the platform takes time to learn thoroughly once you move past the basics - Reviewers note glitches and slow load times during peak business hours - The interface feels sluggish and less intuitive than users would like - Form builder lags and uploading images to forms can be problematic ### Our Review **Bottom line:** Klaviyo and ActiveCampaign both run email automation well, but they're built for different jobs. Klaviyo is the pick if you run an e-commerce store and want messaging tied tightly to shopper behavior. ActiveCampaign fits better if you need marketing plus a CRM in one tool. Klaviyo leans hard into online stores. It ships with prebuilt flows for welcome emails and abandoned carts, and it connects directly to Shopify, WooCommerce, and Magento. Its segmentation lets you stack as many conditions as you want, and its machine learning picks VIP customers and the best send times. ActiveCampaign spreads wider. You get email, SMS, a built-in CRM with lead scoring, site tracking, predictive sending, and win probability scores. It connects with more than 250 apps, so it slots into most tech stacks without much fuss. On price, ActiveCampaign starts at $9 per month and Klaviyo starts at $45 per month with a free tier for small lists. Both bill monthly, so the gap is real at the entry level. Klaviyo's cost scales with your contact list, which users say stings once you grow. Pick Klaviyo if your revenue runs through an online store and you want deep, behavior-driven segmentation. Pick ActiveCampaign if you want one tool to handle marketing emails and sales follow-up, and you're fine trading some e-commerce polish for CRM features and a lower starting price. ### Analyst Rating Summary Overall Scores Based on the research and analysis by SelectHub's team of research analysts, Klaviyo has an analyst rating of 70. By comparison ActiveCampaign has an analyst rating of 86. Klaviyo - Analyst Score: 70 out of 100 70 ActiveCampaign - Analyst Score: 86 out of 100 86 Features Comparison **AI-Based Capabilities** Analyze customer behaviors automatically to personalize campaigns, helping you send the perfect message at the right moment for much better results. 50 57 **Campaign Management** Plan, execute, and monitor all your multi-channel marketing efforts from a single dashboard, ensuring every campaign is streamlined and perfectly coordinated. 66 93 **Compliance and Data Security** Safeguard all your customer information and automatically meet strict data privacy rules like GDPR, giving you and your clients total peace of mind. 83 83 Show More [Show More]() Strengths The best features of Klaviyo and ActiveCampaign as judged by user reviews and analyst validation. Email Campaign Management Lead Management Lead Nurturing Email Campaign Management Platform Capabilities Campaign Management ### Analyst Ratings for Functional Requirements Customize This Data [Customize This Data]() How Klaviyo and ActiveCampaign compare against the top 12 functional requirements as defined by SelectHub project data. *KlaviyoActiveCampaign+ Add Product [+ Add Product]()* AI-Based Capabilities Campaign Management Compliance And DataSecurity Dashboard AndReporting Email CampaignManagement Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media CampaignManagement Text CampaignManagement 50 66 83 66 90 68 60 81 41 64 54 79 57 93 83 81 95 75 100 100 62 95 88 76 0 25 50 75 100 Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Read more **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **AI-Based Capabilities** Analyze customer behaviors automatically to personalize campaigns, helping you send the perfect message at the right moment for much better results. *43%* *0%* *57%* *57%* *0%* *43%* **Campaign Management** Plan, execute, and monitor all your multi-channel marketing efforts from a single dashboard, ensuring every campaign is streamlined and perfectly coordinated. *60%* *7%* *33%* *93%* *0%* *7%* **Compliance And Data Security** Safeguard all your customer information and automatically meet strict data privacy rules like GDPR, giving you and your clients total peace of mind. *83%* *0%* *17%* *83%* *0%* *17%* **Dashboard And Reporting** See exactly what's working and what's not with easy-to-read charts that track your marketing performance in real-time, helping you make smart decisions faster. *64%* *0%* *36%* *82%* *0%* *18%* **Email Campaign Management** Design, test, and send beautiful, targeted emails automatically to your specific customer groups, turning every message into a chance to connect and sell. *90%* *0%* *10%* *95%* *0%* *5%* **Lead Generation** Capture new customer interest from your website, social media, and more using pre-built forms and landing pages that grow your list instantly. *57%* *0%* *43%* *57%* *0%* *43%* **Lead Management** Track every interaction a potential customer has with your brand, automatically scoring their interest so you always know who to follow up with next. *60%* *0%* *40%* *100%* *0%* *0%* **Lead Nurturing** Automate a series of personal follow-up messages based on customer actions, keeping your brand top-of-mind until they are ready to buy. *83%* *0%* *17%* *100%* *0%* *0%* **Mobile Capabilities** Manage your campaigns, check key performance reports, and connect with customers from your phone or tablet, so you are never tied to your desk. *40%* *0%* *60%* *60%* *0%* *40%* **Platform Capabilities** Connect all your existing business tools like your CRM and other apps, creating one central, flexible hub for all your marketing data and efforts. *55%* *9%* *36%* *91%* *0%* *9%* **Social Media Campaign Management** Schedule and publish your posts across all your social channels, track engagement, and manage conversations from one simple spot, saving you valuable time. *38%* *0%* *62%* *75%* *0%* *25%* **Text Campaign Management** Create and send timely, personalized text messages right to your customers' phones, making sure your most important updates are instantly seen. *71%* *0%* *29%* *71%* *0%* *29%* **Customize This Data For Your Unique Needs** and compare feature capabilities head-to-head CUSTOMIZE NOW [CUSTOMIZE NOW]() ### Analyst Ratings for Technical Requirements Customize This Data [Customize This Data]() Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Read more **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **Integrations And Extensibility** Connect seamlessly with all your existing business tools, like your CRM and sales platform, making sure your customer data flows freely everywhere you need it. *63%* *0%* *37%* *81%* *0%* *19%* **Requirements Summary** Of typical requirements, 61.7% are fully supported out of the box by Klaviyo including Email Campaign Management, Compliance And Data Security and Text Campaign Management. ActiveCampaign supports 80.9% and excels at Lead Management, Lead Nurturing and Email Campaign Management. Klaviyo has an analyst rating of 70 and a user sentiment rating of 'excellent' based on 1001 reviews, while ActiveCampaign has an analyst rating of 86 and a user sentiment rating of 'excellent' based on 6420 reviews. Klaviyo and ActiveCampaign are both SelectHub award-winners. ### User Sentiment Summary Klaviyo has a user sentiment rating of 93 based on 1001 reviews. ActiveCampaign has a user sentiment rating of 92 based on 6420 reviews. ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 1001 reviews ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 6420 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 93% *of users recommend this product* Klaviyo has a 'excellent' User Satisfaction Rating of 93% when considering 1001 user reviews from 4 recognized software review sites. 92% *of users recommend this product* ActiveCampaign has a 'excellent' User Satisfaction Rating of 92% when considering 6420 user reviews from 3 recognized software review sites. User Review Scores**G2.com, Inc** **4.6** (473) **4.6** (5328) **Software Advice, Inc** **4.67** (297) n/a **Capterra Inc** **4.7** (183) **4.6** (800) **TrustRadius** **4.5** (48) **4.5** (292) ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. Klaviyo stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]( "User Favorite Award") SelectHub research analysts have evaluated ActiveCampaign and concluded it earns best-in-class honors for Lead Management. ActiveCampaign stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]( "User Favorite Award") ![Lead Management Award]( "Lead Management Award") ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [Klaviyo Alternatives](https://www.selecthub.com/marketing-automation-software/klaviyo/alternatives/) [ActiveCampaign Alternatives](https://www.selecthub.com/marketing-automation-software/activecampaign/alternatives/) ### Screenshots ![Videos]() ![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features - **E-commerce automation** – Prebuilt flows handle welcome emails, abandoned carts, and post-purchase follow-ups that pull from real shopper behavior. - **Deep segmentation** – Stack as many conditions as you need to build detailed audiences for targeted email or SMS campaigns. - **Predictive data science** – Machine learning flags VIP customers, picks send times, and forecasts buying behavior from your store data. - **Store integrations** – Connects out of the box with Shopify, WooCommerce, and Magento, with an open API for custom storefronts. - **Social ad sync** – Pushes audience data to Facebook and Instagram so ads stay in step with your email targeting. - **Marketing CRM** – Built-in CRM scores leads, updates deals, and creates tasks so sales follows up on the hottest contacts automatically. - **Tag-based segmentation** – Adds tags based on purchase history, location, or interests to personalize messages without building stacked filters. - **Predictive sending** – Machine learning ranks the hours each contact opens email and schedules sends at each person's best time. - **Wide integrations** – Connects with Zapier, Stripe, PayPal, Shopify, Google Analytics, and more than 250 other apps. - **Migration help** – Migration services import contacts and tags, recreate forms and workflows, and rebuild email templates from your old tool. ### Top Alternatives in Marketing Automation Software [![ActiveCampaign Software Tool]()--- ActiveCampaign](https://www.selecthub.com/p/marketing-automation-software/activecampaign/) [![AWeber Software Tool]()--- AWeber](https://www.selecthub.com/p/email-marketing-software/aweber/) [![Brevo Software Tool]()--- Brevo](https://www.selecthub.com/p/email-marketing-software/brevo/) [![Constant Contact Software Tool]()--- Constant Contact](https://www.selecthub.com/p/email-marketing-software/constant-contact/) [![Constant Contact Lead Gen \& CRM Software Tool]()--- Constant Contact Lead Gen & CRM](https://www.selecthub.com/p/marketing-automation-software/constant-contact-lead-gen-crm/) [![Eloqua Software Tool]()--- Eloqua](https://www.selecthub.com/p/marketing-automation-software/eloqua/) [![GetResponse Software Tool]()--- GetResponse](https://www.selecthub.com/p/email-marketing-software/getresponse/) [![HubSpot Marketing Hub Software Tool]()--- HubSpot Marketing Hub](https://www.selecthub.com/p/marketing-automation-software/hubspot-marketing-hub/) [![Keap Software Tool]()--- Keap](https://www.selecthub.com/p/crm-software/keap/) [![Mailchimp Software Tool]()--- Mailchimp](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) [![Marketing Cloud Account Engagement Software Tool]()--- Marketing Cloud Account Engagement](https://www.selecthub.com/p/marketing-automation-software/marketing-cloud-account-engagement/) [![Marketo Software Tool]()--- Marketo](https://www.selecthub.com/p/marketing-automation-software/marketo/) [![Omnisend Software Tool]()--- Omnisend](https://www.selecthub.com/p/email-marketing-software/omnisend/) [![Ortto Software Tool]()--- Ortto](https://www.selecthub.com/p/marketing-automation-software/ortto/) [![Sendinblue Software Tool]()--- Sendinblue](https://www.selecthub.com/p/email-marketing-software/sendinblue/) ### Related Categories Klaviyo and ActiveCampaign can also be found with other leading products in these categories: [Email Marketing Software](https://www.selecthub.com/c/email-marketing-software/) [Marketing Analytics Software](https://www.selecthub.com/c/marketing-analytics-software/) Show more [Conversational AI Platforms](https://www.selecthub.com/c/conversational-ai-platforms/) [Email Marketing Software](https://www.selecthub.com/c/email-marketing-software/) Show more ### Head-to-Head Comparison ![Klaviyo Software Tool]() ![ActiveCampaign Software Tool]() [Klaviyo VS ActiveCampaign](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-activecampaign/) ![Klaviyo Software Tool]() ![Constant Contact Software Tool]() [Klaviyo VS Constant Contact](https://www.selecthub.com/email-marketing-software/constant-contact-vs-klaviyo/) ![Klaviyo Software Tool]() ![Constant Contact Lead Gen \& CRM Software Tool]() [Klaviyo VS Constant Contact Lead Gen & CRM](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-constant-contact-lead-gen-crm/) ![Klaviyo Software Tool]() ![Eloqua Software Tool]() [Klaviyo VS Eloqua](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-eloqua/) ![Klaviyo Software Tool]() ![GetResponse Software Tool]() [Klaviyo VS GetResponse](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-getresponse/) ![Klaviyo Software Tool]() ![Mailchimp Software Tool]() [Klaviyo VS Mailchimp](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-klaviyo/) ![Klaviyo Software Tool]() ![Marketing Cloud Account Engagement Software Tool]() [Klaviyo VS Marketing Cloud Account Engagement](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-marketing-cloud-account-engagement/) ![Klaviyo Software Tool]() ![Marketo Software Tool]() [Klaviyo VS Marketo](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-marketo/) ![Klaviyo Software Tool]() ![Omnisend Software Tool]() [Klaviyo VS Omnisend](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-omnisend/) ![Klaviyo Software Tool]() ![Ortto Software Tool]() [Klaviyo VS Ortto](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-ortto/) ![Klaviyo Software Tool]() ![Sendinblue Software Tool]() [Klaviyo VS Sendinblue](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-sendinblue/) ![Klaviyo Software Tool]() ![Zoho Marketing Automation Software Tool]() [Klaviyo VS Zoho Marketing Automation](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-zoho-marketing-automation/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() [Build Your Requirements](https://pmo.selecthub.com/marketing-automation-software-requiremen/) ![SelectHub Products Cost and Pricing Guide]() [Get Your Free Comparison Report](https://pmo.selecthub.com/request-custom-scorecard/?category=Marketing%20Automation%20Software) **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 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