[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) \> [Kartra](https://www.selecthub.com/p/marketing-automation-software/kartra/) \> Kartra Alternatives # Top Kartra Alternatives & Competitors For 2026 Last Updated: May 4th, 2026 Looking for alternatives to [Kartra](https://www.selecthub.com/p/marketing-automation-software/kartra/)? Many users crave user-friendly and feature-rich solutions for tasks like AI-Based Capabilities, Campaign Management, and Compliance and Data Security. Leveraging crowdsourced data from over 1,000 real [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) selection projects based on 400+ capabilities, we present a comparison of Kartra to leading industry alternatives like Eloqua, Ontraport, Thryv, and Zoho Marketing Automation. Remove Add to Compare Select Product 97 Display Act-On ActiveCampaign Adobe Campaign Adobe Marketing Cloud Albert AI Ansira AWeber Blitzen Bloomreach Brevo ClickDimensions Constant Contact Drip Dynamics 365 For Marketing Eloqua emfluence Encharge eTrigue GetResponse HubSpot Marketing Hub Kartra Keap Klaviyo Mailchimp Mapp Marketing Cloud Account Engagement Marketo Mautic Mindbox Nielsen Marketing Cloud Omnisend Ontraport Oracle CX Marketing Ortto RD Station Remarkety Sailthru Salesforce Marketing Cloud Sendinblue SendPulse SharpSpring SnapRetail springbig Sugar Market Tabrasa Thryv VBOUT Volly Wishpond Zoho Marketing Automation [![Kartra Software Tool](https://cdn.selecthub.com/products/1d9aa373bc6d83a320559b9b7261db73-5d0b39d66fa1f6bde72f67f107ad3deb/resources/original/logo.svg?1742835792)](https://www.selecthub.com/p/marketing-automation-software/kartra/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) Remove Add to Compare Select Product 97 Display Act-On ActiveCampaign Adobe Campaign Adobe Marketing Cloud Albert AI Ansira AWeber Blitzen Bloomreach Brevo ClickDimensions Constant Contact Drip Dynamics 365 For Marketing Eloqua emfluence Encharge eTrigue GetResponse HubSpot Marketing Hub Kartra Keap Klaviyo Mailchimp Mapp Marketing Cloud Account Engagement Marketo Mautic Mindbox Nielsen Marketing Cloud Omnisend Ontraport Oracle CX Marketing Ortto RD Station Remarkety Sailthru Salesforce Marketing Cloud Sendinblue SendPulse SharpSpring SnapRetail springbig Sugar Market Tabrasa Thryv VBOUT Volly Wishpond Zoho Marketing Automation [![Eloqua Software Tool](https://cdn.selecthub.com/products/50905d7b2216bfeccb5b41016357176b-4770395907408ad234a01c495ed34cfa/resources/normal/logo.png?1693316387)](https://www.selecthub.com/p/marketing-automation-software/eloqua/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) Remove Add to Compare Select Product 97 Display Act-On ActiveCampaign Adobe Campaign Adobe Marketing Cloud Albert AI Ansira AWeber Blitzen Bloomreach Brevo ClickDimensions Constant Contact Drip Dynamics 365 For Marketing Eloqua emfluence Encharge eTrigue GetResponse HubSpot Marketing Hub Kartra Keap Klaviyo Mailchimp Mapp Marketing Cloud Account Engagement Marketo Mautic Mindbox Nielsen Marketing Cloud Omnisend Ontraport Oracle CX Marketing Ortto RD Station Remarkety Sailthru Salesforce Marketing Cloud Sendinblue SendPulse SharpSpring SnapRetail springbig Sugar Market Tabrasa Thryv VBOUT Volly Wishpond Zoho Marketing Automation [![Ontraport Software Tool](https://cdn.selecthub.com/products/af1b5754061ebbd4412adfb34c8d3534-21e2c947aae7ac796fa3c057ee382365/resources/normal/logo.png?1693317287)](https://www.selecthub.com/p/marketing-automation-software/ontraport/) Remove Add to Compare Select Product 97 Display Act-On ActiveCampaign Adobe Campaign Adobe Marketing Cloud Albert AI Ansira AWeber Blitzen Bloomreach Brevo ClickDimensions Constant Contact Drip Dynamics 365 For Marketing Eloqua emfluence Encharge eTrigue GetResponse HubSpot Marketing Hub Kartra Keap Klaviyo Mailchimp Mapp Marketing Cloud Account Engagement Marketo Mautic Mindbox Nielsen Marketing Cloud Omnisend Ontraport Oracle CX Marketing Ortto RD Station Remarkety Sailthru Salesforce Marketing Cloud Sendinblue SendPulse SharpSpring SnapRetail springbig Sugar Market Tabrasa Thryv VBOUT Volly Wishpond Zoho Marketing Automation [![Thryv Software Tool](https://cdn.selecthub.com/products/abd1c782880cc59759f4112fda0b8f98-90145826ac1fd3687d09f8cf1950f15e/resources/normal/logo.png?1717424251)](https://www.selecthub.com/p/marketing-automation-software/thryv/) Remove Add to Compare Select Product 97 Display Act-On ActiveCampaign Adobe Campaign Adobe Marketing Cloud Albert AI Ansira AWeber Blitzen Bloomreach Brevo ClickDimensions Constant Contact Drip Dynamics 365 For Marketing Eloqua emfluence Encharge eTrigue GetResponse HubSpot Marketing Hub Kartra Keap Klaviyo Mailchimp Mapp Marketing Cloud Account Engagement Marketo Mautic Mindbox Nielsen Marketing Cloud Omnisend Ontraport Oracle CX Marketing Ortto RD Station Remarkety Sailthru Salesforce Marketing Cloud Sendinblue SendPulse SharpSpring SnapRetail springbig Sugar Market Tabrasa Thryv VBOUT Volly Wishpond Zoho Marketing Automation [![Zoho Marketing Automation Software Tool](https://cdn.selecthub.com/products/c2839bed26321da8b466c80a032e4714-1e7dc33771d91e7f7c97203aeaca4038/resources/normal/logo.png?1693319118)](https://www.selecthub.com/p/marketing-automation-software/zoho-marketing-automation/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Kartra&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F1d9aa373bc6d83a320559b9b7261db73-5d0b39d66fa1f6bde72f67f107ad3deb%2Fresources%2Foriginal%2Flogo.svg%3F1742835792) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Eloqua&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F50905d7b2216bfeccb5b41016357176b-4770395907408ad234a01c495ed34cfa%2Fresources%2Fnormal%2Flogo.png%3F1693316387) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Ontraport&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Faf1b5754061ebbd4412adfb34c8d3534-21e2c947aae7ac796fa3c057ee382365%2Fresources%2Fnormal%2Flogo.png%3F1693317287) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Thryv&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fabd1c782880cc59759f4112fda0b8f98-90145826ac1fd3687d09f8cf1950f15e%2Fresources%2Fnormal%2Flogo.png%3F1717424251) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Zoho%2BMarketing%2BAutomation&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fc2839bed26321da8b466c80a032e4714-1e7dc33771d91e7f7c97203aeaca4038%2Fresources%2Fnormal%2Flogo.png%3F1693319118) ### Product Insights Overall Rating Comparison [ Analyst Rating we're gathering data ](#analyst-rating-section) [ User Sentiment ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) (266 Reviews) ](#user-sentiment-section) [ Analyst Rating 84 Detailed Analysis ](#analyst-rating-section) [ User Sentiment ![Good User Sentiment](https://www.selecthub.com/display/images/scores/good.svg) (551 Reviews) ](#user-sentiment-section) [ Analyst Rating we're gathering data ](#analyst-rating-section) [ User Sentiment ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) (189 Reviews) ](#user-sentiment-section) [ Analyst Rating we're gathering data ](#analyst-rating-section) [ User Sentiment ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) (907 Reviews) ](#user-sentiment-section) [ Analyst Rating 88 Detailed Analysis ](#analyst-rating-section) [ User Sentiment ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) (721 Reviews) ](#user-sentiment-section) Price Starts From $119 Monthly [ 30 Day Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Kartra&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/1d9aa373bc6d83a320559b9b7261db73-5d0b39d66fa1f6bde72f67f107ad3deb/resources/original/logo.svg?1742835792) $48 Monthly [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Eloqua&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/50905d7b2216bfeccb5b41016357176b-4770395907408ad234a01c495ed34cfa/resources/normal/logo.png?1693316387) $24 Monthly [ 14 Day Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Ontraport&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/af1b5754061ebbd4412adfb34c8d3534-21e2c947aae7ac796fa3c057ee382365/resources/normal/logo.png?1693317287) $20/Seat, Monthly, Freemium [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Thryv&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/abd1c782880cc59759f4112fda0b8f98-90145826ac1fd3687d09f8cf1950f15e/resources/normal/logo.png?1717424251) $14 Monthly [ 15 Day Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Zoho Marketing Automation&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/c2839bed26321da8b466c80a032e4714-1e7dc33771d91e7f7c97203aeaca4038/resources/normal/logo.png?1693319118) Product Ranking ## #15 among all Marketing Automation Software ## #8 among all Marketing Automation Software ## #14 among all Marketing Automation Software ## #9 among all Marketing Automation Software ## #6 among all Marketing Automation Software [Find out who the leaders are](https://pmo.selecthub.com/marketing-automation-analyst-report-site-vers?post%5Ftype=alt%5Farticle&name=marketing-automation-software%5F%5Fkartra&category%5Fslug=marketing-automation-software&product%5Fslug=kartra&product%5Fname=Zoho+Marketing+Automation&category=Marketing+Automation+Software&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fmarketing-automation-software%2Fkartra%2Falternatives%2F) Pros * **All-in-One Convenience:** User reviews consistently praise Kartra for its comprehensive suite of marketing tools, eliminating the need for multiple subscriptions and consolidating various functionalities within a single platform. * **Effortless Automation:** Users highlight Kartra's strength in automating marketing tasks. The platform allows for behavior-triggered email sequences, nurturing leads without continuous manual intervention. * **Customizable Campaigns:** Kartra empowers users to create professional-looking, branded campaigns with its intuitive drag-and-drop page and sales funnel builders, simplifying the design process for enhanced conversions. * **Functionality:** The product offers robust personalization, segmentation and automation, according to 86% of user feedback on features. * **User-Friendly:** Almost 80% of users who mention user interface and navigation note that the product is easy to use. * **Integration:** More than 85% of user feedback about integrations suggests that connecting with third-party APIs enhances the software’s usability. * **User-Friendly:** Of users mentioning the platform, 60% describe it as intuitive, easy to use and powerful. * **Highly Customizable:** All users reviewing this aspect suggest it offers a full range of capabilities and can be personalized to fit tailored requirements. * **Workflow Management:** Useful metrics are available to help guide workflows and delegate work based on results, say 72% of users who review this feature. * **Campaign Management:** Nearly 85% of users reviewing this feature find benefit from its data tracking, data management, open and click-through rates, sales data, form creation and useful metrics. * **Online Presence:** Users who mentioned this feature appreciated how easy it was to post and edit website content and manage multiple social media platforms from one place. * **Centralized Interactions:** Access to past client activity, notes and interactions from multiple avenues is a plus for a majority of users. * **Customer Service:** Prompt and helpful customer service from Thryv reps during training and onboarding is another plus for many users. * **Lead Nurturing:** Zoho Campaigns helps businesses build relationships with potential customers by sending targeted email sequences based on their behavior and interests. This can help move leads through the sales funnel more effectively. * **Social Media Management:** Zoho Social allows users to manage multiple social media accounts from one platform, schedule posts, track analytics, and engage with followers. This can save businesses time and effort while helping them improve their social media presence. * **Customer Relationship Management (CRM) Integration:** Zoho Marketing Automation integrates with Zoho CRM, providing a complete view of customer interactions and enabling businesses to personalize their marketing efforts. This integration can help businesses improve customer satisfaction and loyalty. * **Marketing ROI Measurement:** Zoho Marketing Automation provides detailed analytics and reporting, allowing businesses to track the performance of their marketing campaigns and measure their return on investment (ROI). This information can help businesses make data-driven decisions about their marketing strategies. Cons * **Steep Learning Curve:** User reviews mention that Kartra's extensive features can be overwhelming for new users, potentially slowing down workflow while getting acclimated. * **Limited Design Flexibility:** Some users have expressed that Kartra's page builder, while functional, offers less aesthetic customization compared to competitors like Kajabi, potentially impacting branding and visual appeal. * **Additional Costs for Usage:** User reviews highlight that businesses with large email lists or storage needs may incur additional costs beyond the base price, potentially impacting budget considerations. * **Cost:** It’s not cost-effective for the functionality offered, according to 86% of user feedback about this aspect. * **Support:** Over 75% of users referencing support report that customer service isn’t up to the mark and often responds based on issue severity. * **Updates:** Infrequent feature updates and an outdated interface are a cause for concern, according to all the users who mention this aspect. * **Not Budget-Friendly:** Despite being for small businesses, the software price is more suited for larger companies, according to 75% of users referencing price. * **Slow Reporting:** The reporting feature is not very robust and has a fixed time frame that restricts deriving reports as per requirement, state 87% of users talking about this. * **Lacks Integration:** In 66% of reviews on this topic, users note the platform isn’t fully compatible with browsers like Safari and lacks integrations such as payment gateways, making it difficult to process campaigns. * **Lead Pipeline:** The absence of a lead pipeline makes it difficult for users to track and manage their sales. * **Search Function:** Some users note they get multiple hits for a first or last name instead of an exact match. * **Learning Curve:** Zoho Marketing Automation can be challenging to learn due to its extensive features and complex interface, especially for those new to marketing automation or the Zoho ecosystem. The learning process may require a significant time investment and potentially additional training resources. * **Customization Limitations:** While Zoho Marketing Automation offers customization options, some users find them to be restrictive for more complex or unique workflows. This can lead to workarounds or compromises in achieving desired automation processes. * **Integrations:** Although Zoho Marketing Automation integrates with various third-party applications, the depth and functionality of these integrations can vary. Users may encounter limitations or require additional tools to achieve seamless data synchronization and workflow automation across different platforms. ### Our Review Is Kartra really all it's "kart" to be? User reviews from the past year paint a picture of a powerful but somewhat polarizing platform. Kartra's strengths lie in its comprehensive suite of features, often compared to Swiss Army knives for online businesses. Users rave about the intuitive drag-and-drop builder, making website and landing page creation a breeze, even for non-tech-savvy entrepreneurs. The platform's robust automation capabilities, particularly for email marketing, have garnered praise for streamlining workflows and boosting efficiency. For instance, users highlight the seamless integration of email sequences with other features like membership sites and sales funnels, a distinct advantage over competitors like ActiveCampaign, which primarily focuses on email automation. However, Kartra's breadth of features can also be a double-edged sword. Some users, particularly those new to online marketing, find the platform overwhelming initially, citing a steep learning curve. While Kartra offers pre-built templates and tutorials, navigating the sheer volume of options can be daunting for beginners. Additionally, despite improvements, some users still report occasional glitches and limitations with mobile optimization. Kartra's pricing, while considered competitive for its feature set, may pose a barrier for some small businesses, especially those on tight budgets. In essence, Kartra emerges as a powerhouse for established businesses and seasoned marketers who can fully utilize its extensive capabilities. Its all-in-one nature eliminates the need for multiple tools, potentially saving costs and streamlining operations. However, for solopreneurs or small businesses with limited resources and technical expertise, simpler, more affordable alternatives might be a better fit, at least initially. Show more With a vigorous set of features and tools, Eloqua assists many marketing automation activities. The ease of use and convenient navigation of the product proves to be a strong benefit among users. Users also appreciate the seamless integration opportunities it allows with third-party APIs, which helps strengthen campaigns. However, user feedback suggests that it’s on the expensive end, especially considering delayed updates and an out-of-date visual interface. Users also report that unresponsive customer support is a drawback. Overall, it’s most useful for larger companies that want strong functionality and integrations, and that have resources to handle some glitchy behavior and system complexities. Show more Ontraport is an all-in-one platform providing combined CRM and marketing automation, with intuitive features for a host of needs. Users report a high level of customization, along with excellent service and community support, as chief benefits. The platform also offers useful features such as campaign management, workflow management and time-saving automation. However, the price and lack of basic integrations and compatibility are drawbacks. Users also find the reporting features are slow, making it difficult to run campaigns. The system overall is a solid pick particularly for small businesses with a big enough budget that wish to upscale operations and deliver marketing outcomes. Show more Thryv is a cloud-based platform designed to streamline operations for small businesses using centralized data management, customized workflows and a client portal.It offers features like a unified database, task management and personalized messaging to consolidate customer data, simplify communication, improve organization and boost client engagement. A key benefit is the 360-degree view of customer activity and communication, eliminating scattered information and paper records.User reviews highlight the ease of managing and building an online presence, centralized access to client interactions and prompt customer service during onboarding. However, the lack of a dedicated lead pipeline and precise search results were issues for some users. Pricing follows a tiered subscription model, with additional charges for certain features, potentially making it cost-prohibitive for smaller businesses.Overall, Thryv offers a comprehensive CRM suite solution designed to centralize data and streamline operations, although add-on costs for some features and a six-month lock-in term may not be ideal for solopreneurs and very small businesses. Show more Zoho Marketing Automation has carved out a niche for itself in the crowded marketing automation landscape, attracting businesses of all sizes with its blend of affordability, user-friendliness, and a comprehensive suite of features. Users frequently highlight its intuitive interface and straightforward setup process, making it a suitable option for those new to marketing automation or seeking a hassle-free solution. The platform's pricing structure is another key advantage, offering competitive rates compared to industry giants like HubSpot or Marketo, making it an attractive choice for budget-conscious businesses. Zoho Marketing Automation's feature set covers a wide spectrum of marketing needs, including email marketing, social media management, lead generation tools, and detailed analytics. This breadth of functionality allows businesses to manage various marketing activities within a single platform, streamlining their workflows and enhancing efficiency. The platform's ability to personalize content and automate customer journeys based on behavior further empowers businesses to deliver targeted and relevant experiences, fostering stronger customer relationships and driving conversions. However, some users note that Zoho Marketing Automation's advanced features may require a steeper learning curve compared to its basic functionalities. Additionally, while the platform integrates with various third-party applications, some users express a desire for more native integrations to enhance its overall connectivity. Zoho Marketing Automation emerges as an ideal solution for small to medium-sized businesses (SMBs) seeking a cost-effective and user-friendly platform to manage their marketing efforts. Its comprehensive feature set caters to a wide range of marketing needs, while its ease of use makes it accessible to users with varying levels of technical expertise. However, larger enterprises with complex marketing requirements or those seeking highly advanced automation capabilities may find that Zoho Marketing Automation's feature set falls short of their needs. It's important to note that the marketing automation landscape is constantly evolving, so it's recommended to check for the latest information and updates on features and capabilities. Show more ### Analyst Rating Summary Overall Scores Based on the research and analysis by SelectHub's team of research analysts, Kartra does not yet have an analyst rating. By comparison to Kartra alternatives, Eloqua has an analyst rating of 84, Ontraport does not yet have an analyst rating, Thryv does not yet have an analyst rating, and Zoho Marketing Automation has an analyst rating of 88. we're gathering data 84 we're gathering data we're gathering data 88 Features Comparison **AI-Based Capabilities** Analyze customer behaviors automatically to personalize campaigns, helping you send the perfect message at the right moment for much better results. we're gathering data 71 we're gathering data we're gathering data 43 **Campaign Management** Plan, execute, and monitor all your multi-channel marketing efforts from a single dashboard, ensuring every campaign is streamlined and perfectly coordinated. we're gathering data 83 we're gathering data we're gathering data 90 **Compliance and Data Security** Safeguard all your customer information and automatically meet strict data privacy rules like GDPR, giving you and your clients total peace of mind. we're gathering data 100 we're gathering data we're gathering data 100 [Show More](#) [Show More](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) Strengths The best features of Kartra, Eloqua, Ontraport, Thryv and Zoho Marketing Automation as judged by user reviews and analyst validation. we're gathering data Compliance and Data Security Email Campaign Management Lead Nurturing Dashboard and Reporting Platform Capabilities we're gathering data we're gathering data Compliance and Data Security Lead Nurturing Email Campaign Management Dashboard and Reporting Lead Generation ### Analyst Ratings for Functional Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) How all solutions compare against the top 12 functional requirements as defined by SelectHub project data. Kartra Eloqua Ontraport Thryv Zoho Marketing Automation \+ Add Product [\+ Add Product](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) AI-Based Capabilities Campaign Management Compliance And DataSecurity Dashboard AndReporting Email CampaignManagement Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media CampaignManagement Text CampaignManagement 71 83 100 91 100 82 90 100 67 91 65 64 43 90 100 94 95 93 90 100 79 87 88 71 0 25 50 75 100 Implementation Level of Effort Estimation **Supported:** Fully / moderately supported out-of-the-box allowing for quick and easy deployment. **Not Supported:** Requires workarounds, add-ons, partner integrations or custom development with or without additional costs. [Read more](#) **AI-Based Capabilities** Analyze customer behaviors automatically to personalize campaigns, helping you send the perfect message at the right moment for much better results. unsupported 71% 29% unsupported unsupported 43% 57% **Campaign Management** Plan, execute, and monitor all your multi-channel marketing efforts from a single dashboard, ensuring every campaign is streamlined and perfectly coordinated. unsupported 80% 20% unsupported unsupported 87% 13% **Compliance and Data Security** Safeguard all your customer information and automatically meet strict data privacy rules like GDPR, giving you and your clients total peace of mind. unsupported 100% unsupported unsupported 100% **Dashboard and Reporting** See exactly what's working and what's not with easy-to-read charts that track your marketing performance in real-time, helping you make smart decisions faster. unsupported 91% 9% unsupported unsupported 91% 9% **Email Campaign Management** Design, test, and send beautiful, targeted emails automatically to your specific customer groups, turning every message into a chance to connect and sell. unsupported 100% unsupported unsupported 90% 10% **Lead Generation** Capture new customer interest from your website, social media, and more using pre-built forms and landing pages that grow your list instantly. unsupported 79% 21% unsupported unsupported 93% 7% **Lead Management** Track every interaction a potential customer has with your brand, automatically scoring their interest so you always know who to follow up with next. unsupported 90% 10% unsupported unsupported 90% 10% **Lead Nurturing** Automate a series of personal follow-up messages based on customer actions, keeping your brand top-of-mind until they are ready to buy. unsupported 100% unsupported unsupported 100% **Mobile Capabilities** Manage your campaigns, check key performance reports, and connect with customers from your phone or tablet, so you are never tied to your desk. unsupported 60% 40% unsupported unsupported 80% 20% **Platform Capabilities** Connect all your existing business tools like your CRM and other apps, creating one central, flexible hub for all your marketing data and efforts. unsupported 91% 9% unsupported unsupported 82% 18% **Social Media Campaign Management** Schedule and publish your posts across all your social channels, track engagement, and manage conversations from one simple spot, saving you valuable time. unsupported 50% 50% unsupported unsupported 88% 12% **Text Campaign Management** Create and send timely, personalized text messages right to your customers' phones, making sure your most important updates are instantly seen. unsupported 57% 43% unsupported unsupported 71% 29% ### Analyst Ratings for Technical Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) Implementation Level of Effort Estimation **Supported:** Fully / moderately supported out-of-the-box allowing for quick and easy deployment. **Not Supported:** Requires workarounds, add-ons, partner integrations or custom development with or without additional costs. [Read more](#) **Integrations and Extensibility** Connect seamlessly with all your existing business tools, like your CRM and sales platform, making sure your customer data flows freely everywhere you need it. unsupported 69% 31% unsupported unsupported 88% 12% **Analyst Message:** In effort to simplify your complex software decisions, this information is based on all industries and company sizes. We advise you to drill further into our data to discover how this information looks for your unique needs. [CUSTOMIZE THIS DATA ](#) [CUSTOMIZE NOW](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) ### User Sentiment Summary Kartra has a user sentiment rating of 90 based on 266 reviews. Eloqua has a user sentiment rating of 76 based on 551 reviews. Ontraport has a user sentiment rating of 81 based on 189 reviews. Thryv has a user sentiment rating of 88 based on 907 reviews. Zoho Marketing Automation has a user sentiment rating of 88 based on 721 reviews. ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 266 reviews ![Good User Sentiment](https://www.selecthub.com/display/images/scores/good.svg) 551 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 189 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 907 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 721 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 90% of users recommend this product Kartra has a 'excellent' User Satisfaction Rating of 90% when considering 266 user reviews from 2 recognized software review sites. 76% of users recommend this product Eloqua has a 'good' User Satisfaction Rating of 76% when considering 551 user reviews from 2 recognized software review sites. 81% of users recommend this product Ontraport has a 'great' User Satisfaction Rating of 81% when considering 189 user reviews from 3 recognized software review sites. 88% of users recommend this product Thryv has a 'great' User Satisfaction Rating of 88% when considering 907 user reviews from 4 recognized software review sites. 88% of users recommend this product Zoho Marketing Automation has a 'great' User Satisfaction Rating of 88% when considering 721 user reviews from 3 recognized software review sites. User Review Scores **FinancesOnline** n/a n/a n/a **4.4** (15) n/a **G2.com, Inc** n/a **3.8** (544) **4.2** (96) **4.6** (382) **3.8** (23) **Software Advice, Inc** **4.51** (132) n/a n/a **4.2** (495) n/a **Capterra Inc** **4.5** (134) n/a **4.1** (60) n/a **5.0** (1) **Gartner, Inc** n/a **4.1** (7) n/a n/a **4.4** (697) **TrustRadius** n/a n/a **3.5** (33) **4.5** (15) n/a ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. ![User Favorite Award]() ![Compliance and Data Security Award]() ![Email Campaign Management Award]() No awards. No awards. ![Compliance and Data Security Award]() ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Small Medium Large Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Cloud On-Premise Mobile Cloud On-Premise Mobile Cloud On-Premise Mobile ### Top Alternatives in Marketing Automation Software [ ActiveCampaign ](https://www.selecthub.com/p/marketing-automation-software/activecampaign/) [ AWeber ](https://www.selecthub.com/p/email-marketing-software/aweber/) [ Brevo ](https://www.selecthub.com/p/email-marketing-software/brevo/) [ Constant Contact ](https://www.selecthub.com/p/email-marketing-software/constant-contact/) [ Eloqua ](https://www.selecthub.com/p/marketing-automation-software/eloqua/) [ GetResponse ](https://www.selecthub.com/p/email-marketing-software/getresponse/) [ HubSpot Marketing Hub ](https://www.selecthub.com/p/marketing-automation-software/hubspot-marketing-hub/) [ Keap ](https://www.selecthub.com/p/crm-software/keap/) [ Klaviyo ](https://www.selecthub.com/p/marketing-automation-software/klaviyo/) [ Mailchimp ](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) [ Marketing Cloud Account Engagement ](https://www.selecthub.com/p/marketing-automation-software/marketing-cloud-account-engagement/) [ Marketo ](https://www.selecthub.com/p/marketing-automation-software/marketo/) [ Omnisend ](https://www.selecthub.com/p/email-marketing-software/omnisend/) [ Ortto ](https://www.selecthub.com/p/marketing-automation-software/ortto/) [ Sendinblue ](https://www.selecthub.com/p/email-marketing-software/sendinblue/) ### Compare other software products using the SelectHub platform Select a Category 360 Degree Feedback Software 3D Design Software 3PL Software ABA Software Account-Based Marketing Software Accounting Practice Management Software Accounting Software Accounts Payable Software Accounts Receivable Software Agile Project Management Software AI Agent Builders AI Agent Frameworks AI Agent Orchestration Platforms AI Agents AI Assistants AI Chatbots AI Customer Service Agents AI 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a Category to Select a Product Compare **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() [ Build Your Requirements](https://pmo.selecthub.com/marketing-automation-software-requiremen/) ![SelectHub Products Cost and Pricing Guide]() [ Get Your Free Comparison Report](https://pmo.selecthub.com/request-custom-scorecard/?category=Marketing%20Automation%20Software) **Supported:** Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Not Supported:** Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor at an additional cost. At most, requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. [Close](#) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Marketing Automation", "item": "https://www.selecthub.com/category/marketing-automation/" }, { "@type": "ListItem", "position": 3, "name": "Marketing Automation Software", "item": "https://www.selecthub.com/c/marketing-automation-software/" }, { "@type": "ListItem", "position": 4, "name": "Kartra", "item": "https://www.selecthub.com/p/marketing-automation-software/kartra/" }, { "@type": "ListItem", "position": 5, "name": "Kartra Alternatives" } ] } ```