Benefits and Insights

Why use eTrigue?

Key differentiators & advantages of eTrigue

  • Automate the Campaign Process: This solution offers a series of tools to create automated marketing campaigns and improve upon existing ones. With automation, marketers can follow through on plans and analyze results. 
  • Grow Revenue: With this solution, users can capitalize on opportunities and reach new markets, growing reliable sources of revenue. 
  • Seamlessly Integrate: ETrigue benefits seamlessly into the tools and technologies that marketers use every day. Major integrations include Google AdWords, GoTo Webinars and a number of CRMs. 
  • Easy-to-Use: This software is built around being easy to use, with helpful visual builders and interfaces that make it easy for marketers of any skill level to get to work. 

Industry Expertise

ETrigue serves many customers across diverse industries. Some of their clients include Skype, Microsoft, Cisco, Medforce, Health Integrated and more.

Key Features

  • DemandCenter Platform: The DemandCenter Platform is a marketing automation platform that enables users to quickly build out automated email marketing campaigns, landing pages, simple or multistep campaigns and more. 
  • Campaign in a Box: This is a pre-built six- or 12-month campaign that’s been built to execution. This tool comes complete with email marketing, landing pages, analytics, lead nurturing and more. 
  • Easily Build Emails: Automated email campaigns can be quickly and effectively built out with a drag-and-drop builder provided by eTrigue’s bevy of features. 
  • Sophisticated Customer Tracking: Customer tracking can be extended from inbound to outbound tracking, allowing marketers to tweak their campaign models based on recovered data. 
  • Real-time Lead Alerts: Alerts are directly channeled to partners, CRMs and sales reps. 


Some of the product limitations include:

  •  ETrigue DemandCenter doesn’t offer any support for user-driven customization within the solution
  •  The solution doesn’t integrate with call management for marketing purposes 
  •  It doesn’t offer email authentication or spam analysis to improve campaign delivery performance 
  •  The solution doesn’t offer social collaboration tools and social media integration functionality 
  •  Its cloud-based product doesn’t integrate with MS Dynamics CRM 

Suite Support

ETrigue offers a number of support options for users to take advantage of, all in one flat package, which is included with the purchase of the eTrigue product. Every customer is given a dedicated customer success manager (CSM) to help them navigate their support options.

mail_outlineEmail: Customers can access email support by submitting a help request. Users should enter their name, email and request into the form on eTrigue’s “services” page, and should receive help within one to two days.
phonePhone: Users can call phone support between 6 a.m. and 6 p.m. Pacific standard time. The contact number is +1.408.490.2903 or toll-free in North America at 1.800.858.8500.
schoolTraining: The CSM will handle and deliver web-based training seminars for users. ETrigue also makes a dedicated training video library available to customers to browse at their leisure.
local_offerTickets: Tickets can be submitted via the customers CSM, or through the “services” page on the website. The CSM will assist in the handling of tickets.

Cost of Ownership

License/Subscription Cost
  • Subscription-based pricing model: per user, per month
  • Cost varies based on the prospect database size
Maintenance Cost
  • Cost is included in the subscription fee
  • Provides ongoing support via best practices documents, standard phone/email support, a dedicated customer success manager, webinars and eBooks
  • Charges $3,000/year (optional) for a dedicated IP address
  • ETrigue offers a Partner Plus Program starting at $1,000/month, which includes:
  • Full-feature package per instance
  • Partner Plus support
  • Includes all the features and functionalities of eTrigue DemandCenter
Installation/Implementation Cost
  • Included in the subscription fee
  • Provides Quick Start and Onboarding services, included in the subscription fee
  • Provides implementation from the beginning through the first email campaign with 5 days training, all included in the subscription fee
Customization Cost
  • Cost varies depending on the new functional requirements and modules added on, based on business requirements
Data Migration/Change Management/Upfront Switching Cost
  • Cost varies depending on the current software, amount of data to be migrated, availability of migration tools, complexity of data and gaps between the existing system and the new system, amount of
    data cleansing, data consolidation and data validation required
Training Cost
  • Provides online training for users, included in the subscription fee
Recurring/Renewal Costs
  • Cost is equivalent to the recurring subscription fee and the customization cost

eTrigue Reviews

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65 reviews


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