[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) \> [Eloqua](https://www.selecthub.com/p/marketing-automation-software/eloqua/) \> Eloqua vs Salesforce Marketing Cloud # Eloqua vs Salesforce Marketing Cloud Last Updated: May 4th, 2026 Our analysts compared [Eloqua](https://www.selecthub.com/p/marketing-automation-software/eloqua/) vs [Salesforce Marketing Cloud](https://www.selecthub.com/p/marketing-automation-software/salesforce-marketing-cloud/) based on data from our 400+ point analysis of [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Marketing Automation Software&cta=marketing-automation-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Analyst Ratings](#analyst-rating-section) [Comparison Charts](#product-comparison-charts) [Screenshots](#product-screenshots) Remove Add to Compare [![Eloqua Software Tool](https://cdn.selecthub.com/products/50905d7b2216bfeccb5b41016357176b-4770395907408ad234a01c495ed34cfa/resources/normal/logo.png?1693316387)](https://www.selecthub.com/p/marketing-automation-software/eloqua/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) Remove Add to Compare [![Salesforce Marketing Cloud Software Tool](https://cdn.selecthub.com/products/b87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f/resources/normal/logo.png?1693317590)](https://www.selecthub.com/p/marketing-automation-software/salesforce-marketing-cloud/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Eloqua&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F50905d7b2216bfeccb5b41016357176b-4770395907408ad234a01c495ed34cfa%2Fresources%2Fnormal%2Flogo.png%3F1693316387) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Eloqua&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F50905d7b2216bfeccb5b41016357176b-4770395907408ad234a01c495ed34cfa%2Fresources%2Fnormal%2Flogo.png%3F1693316387) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Eloqua&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F50905d7b2216bfeccb5b41016357176b-4770395907408ad234a01c495ed34cfa%2Fresources%2Fnormal%2Flogo.png%3F1693316387&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Eloqua&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F50905d7b2216bfeccb5b41016357176b-4770395907408ad234a01c495ed34cfa%2Fresources%2Fnormal%2Flogo.png%3F1693316387&price=2) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Salesforce%2BMarketing%2BCloud&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f%2Fresources%2Fnormal%2Flogo.png%3F1693317590) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Salesforce%2BMarketing%2BCloud&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f%2Fresources%2Fnormal%2Flogo.png%3F1693317590) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Salesforce%2BMarketing%2BCloud&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f%2Fresources%2Fnormal%2Flogo.png%3F1693317590&price=5) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Salesforce%2BMarketing%2BCloud&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fb87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f%2Fresources%2Fnormal%2Flogo.png%3F1693317590&price=5) ### Products Insights Overall Rating Comparison [ Analyst Rating 84 Detailed Analysis ](#analyst-rating-section) [ User Sentiment ![Good User Sentiment](https://www.selecthub.com/display/images/scores/good.svg) (551 Reviews) ](#user-sentiment-section) [ Analyst Rating we're gathering data ](#analyst-rating-section) [ User Sentiment ![Good User Sentiment](https://www.selecthub.com/display/images/scores/good.svg) (1950 Reviews) ](#user-sentiment-section) Price Starts From $48 Monthly [ Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Eloqua&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/50905d7b2216bfeccb5b41016357176b-4770395907408ad234a01c495ed34cfa/resources/normal/logo.png?1693316387) $1,250 Monthly [ 30 Day Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=Salesforce Marketing Cloud&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/b87517992f7dce71b674976b280257d2-a0e94ae74d7dd1bff26eff6b24dcc75f/resources/normal/logo.png?1693317590) Pros What we like about Eloqua and Salesforce Marketing Cloud: * Users find it easy to use with straightforward navigation for campaign work * Third-party API integrations extend the platform and help strengthen campaign work * Includes lead scoring that updates in real time across campaigns and business lines * Unifies paid, organic, earned, mobile, social and web channels in one B2B platform * Users point to reporting and analytics as a core strength for planning marketing strategy * Machine learning and AI in Audience Management help deliver personalized messages at scale * Data Studio connects into more than 200 channels for audience discovery and partnerships * Covers email, mobile, social and advertising from a single cross-channel platform Cons What we dislike about Eloqua and Salesforce Marketing Cloud: * Users note the interface looks outdated and feature updates arrive infrequently * Doesn't offer a mobile version, which limits on-the-go campaign work * A/B testing execution is flagged as unreliable by users * Lacks built-in email recovery, so mistakes can be hard to undo * Users say the platform is complex enough that outside help is often needed to learn it * Knowledge articles lag behind each release, slowing self-service troubleshooting * Doesn't permit users to hold multiple roles, which complicates team setups * Additional charges on top of the base price come up often in user feedback ### Our Review **Bottom line:** Eloqua and Salesforce Marketing Cloud both target larger marketing teams, but they fit different situations. Pick Eloqua if you want a B2B-leaning automation platform with strong lead scoring and CRM ties. Pick Salesforce Marketing Cloud if cross-channel reach across email, mobile, social and advertising matters more to you. Eloqua leans into the core marketing automation workflow. You get campaign management through a visual interface, an automated lead scoring system, and segmentation that pulls from multiple data sources. Native CRM integrations and a large partner ecosystem make it a fit if your stack already centers on sales handoff. Salesforce Marketing Cloud casts a wider channel net. Audience Management uses machine learning and AI for personalization, Datorama gives you one dashboard for cross-channel analytics, and Data Studio connects into over 200 channels. Pardot handles B2B automation, while Advertising Studio and Interaction Studio add paid media and real-time customer tracking. On price, Eloqua starts at $48 per month and Salesforce Marketing Cloud starts at $1,250 per month, so the entry point sits far apart. Both use a subscription model, and users of each product flag extra costs beyond the base fee. Eloqua also requires a signed annual contract. Support is a soft spot on both sides. Users of Eloqua report slow customer service, and Salesforce Marketing Cloud users say help can take days. You'll want internal expertise or a services partner either way. If you're a B2B-heavy team that lives in a CRM and cares about lead scoring, Eloqua is the more natural pick. If you need broad channel coverage and deeper analytics tooling, and you can absorb the higher starting cost and the learning curve, Salesforce Marketing Cloud gives you more to work with. ### Analyst Rating Summary Overall Scores Based on the research and analysis by SelectHub's team of research analysts, Eloqua has an analyst rating of 84\. Our analysts are still gathering data for Salesforce Marketing Cloud. 84 we're gathering data Features Comparison **AI-Based Capabilities** Analyze customer behaviors automatically to personalize campaigns, helping you send the perfect message at the right moment for much better results. 71 we're gathering data **Campaign Management** Plan, execute, and monitor all your multi-channel marketing efforts from a single dashboard, ensuring every campaign is streamlined and perfectly coordinated. 83 we're gathering data **Compliance and Data Security** Safeguard all your customer information and automatically meet strict data privacy rules like GDPR, giving you and your clients total peace of mind. 100 we're gathering data [Show More](#) [Show More](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) ### Analyst Ratings for Functional Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) How Eloqua compares against the top 12 functional requirements as defined by SelectHub project data. Eloqua Salesforce Marketing Cloud \+ Add Product [\+ Add Product](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) AI-Based Capabilities Campaign Management Compliance And DataSecurity Dashboard AndReporting Email CampaignManagement Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media CampaignManagement Text CampaignManagement 71 83 100 91 100 82 90 100 67 91 65 64 0 25 50 75 100 Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. [Read more](#) **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **AI-Based Capabilities** Analyze customer behaviors automatically to personalize campaigns, helping you send the perfect message at the right moment for much better results. 71% 0% 29% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Campaign Management** Plan, execute, and monitor all your multi-channel marketing efforts from a single dashboard, ensuring every campaign is streamlined and perfectly coordinated. 80% 0% 20% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Compliance And Data Security** Safeguard all your customer information and automatically meet strict data privacy rules like GDPR, giving you and your clients total peace of mind. 100% 0% 0% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Dashboard And Reporting** See exactly what's working and what's not with easy-to-read charts that track your marketing performance in real-time, helping you make smart decisions faster. 91% 0% 9% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Email Campaign Management** Design, test, and send beautiful, targeted emails automatically to your specific customer groups, turning every message into a chance to connect and sell. 100% 0% 0% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Lead Generation** Capture new customer interest from your website, social media, and more using pre-built forms and landing pages that grow your list instantly. 79% 0% 21% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Lead Management** Track every interaction a potential customer has with your brand, automatically scoring their interest so you always know who to follow up with next. 90% 0% 10% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Lead Nurturing** Automate a series of personal follow-up messages based on customer actions, keeping your brand top-of-mind until they are ready to buy. 100% 0% 0% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Mobile Capabilities** Manage your campaigns, check key performance reports, and connect with customers from your phone or tablet, so you are never tied to your desk. 60% 0% 40% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Platform Capabilities** Connect all your existing business tools like your CRM and other apps, creating one central, flexible hub for all your marketing data and efforts. 91% 0% 9% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Social Media Campaign Management** Schedule and publish your posts across all your social channels, track engagement, and manage conversations from one simple spot, saving you valuable time. 50% 13% 37% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Text Campaign Management** Create and send timely, personalized text messages right to your customers' phones, making sure your most important updates are instantly seen. 57% 0% 43% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Customize This Data For Your Unique Needs** and compare feature capabilities head-to-head [CUSTOMIZE NOW](#) [CUSTOMIZE NOW](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) ### Analyst Ratings for Technical Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. [Read more](#) **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **Integrations And Extensibility** Connect seamlessly with all your existing business tools, like your CRM and sales platform, making sure your customer data flows freely everywhere you need it. 69% 0% 31% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Requirements Summary** Of typical requirements, 80.1% are fully supported out of the box by Eloqua including Compliance And Data Security, Email Campaign Management and Lead Nurturing. We are still evaluating data for Salesforce Marketing Cloud at this time. Salesforce Marketing Cloud has an analyst rating of and a user sentiment rating of 'good' based on 1950 reviews, while Eloqua has an analyst rating of 84 and a user sentiment rating of 'good' based on 551 reviews. Eloqua is a SelectHub award-winner. ### User Sentiment Summary Eloqua has a user sentiment rating of 76 based on 551 reviews. Salesforce Marketing Cloud has a user sentiment rating of 79 based on 1950 reviews. ![Good User Sentiment](https://www.selecthub.com/display/images/scores/good.svg) 551 reviews ![Good User Sentiment](https://www.selecthub.com/display/images/scores/good.svg) 1950 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 76% of users recommend this product Eloqua has a 'good' User Satisfaction Rating of 76% when considering 551 user reviews from 2 recognized software review sites. 79% of users recommend this product Salesforce Marketing Cloud has a 'good' User Satisfaction Rating of 79% when considering 1950 user reviews from 5 recognized software review sites. User Review Scores **FinancesOnline** n/a **5.0** (33) **G2.com, Inc** **3.8** (544) **3.9** (1166) **Capterra Inc** n/a **4.1** (258) **Gartner, Inc** **4.1** (7) **4.4** (102) **TrustRadius** n/a **3.8** (391) ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. SelectHub research analysts have evaluated Eloqua and concluded it earns best-in-class honors for Compliance and Data Security and Email Campaign Management. ![Compliance and Data Security Award]() ![Email Campaign Management Award]() No awards. ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [ Eloqua Alternatives](https://www.selecthub.com/marketing-automation-software/eloqua/alternatives/) [ Salesforce Marketing Cloud Alternatives](https://www.selecthub.com/marketing-automation-software/salesforce-marketing-cloud/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features * **Campaign Management** – Build campaigns in a visual interface and view customer journeys without technical resources. * **Lead Management** – Score leads automatically with real-time updates across campaigns and business lines. * **Segmentation** – Pull data from multiple sources to target audiences by geography, interests and more. * **Asset Management** – Create responsive emails, landing pages and forms, then reuse brand-compliant content across campaigns. * **Native CRM Integrations** – Connect to CRMs with setup that's kept simple to enrich data and segmentation. * **Audience Management** – Use data, machine learning and AI to deliver personalized messages based on customer behavior. * **Pardot** – Automate B2B marketing with segmentation and personalized email paths for targeted sales pitches. * **Email Marketing** – Build campaigns with drag-and-drop segmentation, built-in intelligence and scheduled automated sends. * **Data Studio** – Find new audiences through advanced discovery tools and integrations across more than 200 channels. * **Interaction Studio** – Visualize and manage customer experiences in real time and connect online and offline interactions. ### Top Alternatives in Marketing Automation Software [ ActiveCampaign ](https://www.selecthub.com/p/marketing-automation-software/activecampaign/) [ AWeber ](https://www.selecthub.com/p/email-marketing-software/aweber/) [ Brevo ](https://www.selecthub.com/p/email-marketing-software/brevo/) [ Constant Contact ](https://www.selecthub.com/p/email-marketing-software/constant-contact/) [ GetResponse ](https://www.selecthub.com/p/email-marketing-software/getresponse/) [ HubSpot Marketing Hub ](https://www.selecthub.com/p/marketing-automation-software/hubspot-marketing-hub/) [ Keap ](https://www.selecthub.com/p/crm-software/keap/) [ Klaviyo ](https://www.selecthub.com/p/marketing-automation-software/klaviyo/) [ Mailchimp ](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) [ Marketing Cloud Account Engagement ](https://www.selecthub.com/p/marketing-automation-software/marketing-cloud-account-engagement/) [ Marketo ](https://www.selecthub.com/p/marketing-automation-software/marketo/) [ Omnisend ](https://www.selecthub.com/p/email-marketing-software/omnisend/) [ Ortto ](https://www.selecthub.com/p/marketing-automation-software/ortto/) [ Sendinblue ](https://www.selecthub.com/p/email-marketing-software/sendinblue/) [ SharpSpring ](https://www.selecthub.com/p/marketing-automation-software/sharpspring/) ### Head-to-Head Comparison ![Eloqua Software Tool]() ![ActiveCampaign Software Tool]() [Eloqua VS ActiveCampaign](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-eloqua/) ![Eloqua Software Tool]() ![Constant Contact Software Tool]() [Eloqua VS Constant Contact](https://www.selecthub.com/email-marketing-software/constant-contact-vs-eloqua/) ![Eloqua Software Tool]() ![GetResponse Software Tool]() [Eloqua VS GetResponse](https://www.selecthub.com/email-marketing-software/getresponse-vs-eloqua/) ![Eloqua Software Tool]() ![Klaviyo Software Tool]() [Eloqua VS Klaviyo](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-eloqua/) ![Eloqua Software Tool]() ![Mailchimp Software Tool]() [Eloqua VS Mailchimp](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-eloqua/) ![Eloqua Software Tool]() ![Marketing Cloud Account Engagement Software Tool]() [Eloqua VS Marketing Cloud Account Engagement](https://www.selecthub.com/marketing-automation-software/eloqua-vs-marketing-cloud-account-engagement/) ![Eloqua Software Tool]() ![Marketo Software Tool]() [Eloqua VS Marketo](https://www.selecthub.com/marketing-automation-software/marketo-vs-eloqua/) ![Eloqua Software Tool]() ![Omnisend Software Tool]() [Eloqua VS Omnisend](https://www.selecthub.com/marketing-automation-software/eloqua-vs-omnisend/) ![Eloqua Software Tool]() ![Ortto Software Tool]() [Eloqua VS Ortto](https://www.selecthub.com/marketing-automation-software/ortto-vs-eloqua/) ![Eloqua Software Tool]() ![Sendinblue Software Tool]() [Eloqua VS Sendinblue](https://www.selecthub.com/email-marketing-software/sendinblue-vs-eloqua/) ![Eloqua Software Tool]() ![SharpSpring Software Tool]() [Eloqua VS SharpSpring](https://www.selecthub.com/marketing-automation-software/sharpspring-vs-eloqua/) ![Eloqua Software Tool]() ![Zoho Marketing Automation Software Tool]() [Eloqua VS Zoho Marketing Automation](https://www.selecthub.com/marketing-automation-software/eloqua-vs-zoho-marketing-automation/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() [ Build Your Requirements](https://pmo.selecthub.com/marketing-automation-software-requiremen/) ![SelectHub Products Cost and Pricing Guide]() [ Get Your Free Comparison Report](https://pmo.selecthub.com/request-custom-scorecard/?category=Marketing%20Automation%20Software) **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 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