What is Adobe Marketing Cloud?
The Adobe Marketing Cloud is a collection of web analytics and website optimization products that provide insight into the performance of online marketing initiatives, empowering organizations to make informed decisions, and ensure the success of online marketing programs.
Benefits and Insights
Why use Adobe Marketing Cloud?
Key differentiators & advantages of Adobe Marketing Cloud
- Profile management. Create a complete, ever-expanding view of each customer by leveraging both authenticated and anonymous data. Access the master marketing profile to deliver more personal and engaging experiences.
- Dynamic tag management. Quickly manage tags, collect the right data, and act in real time with dynamic tag management. Manage an unlimited number of Adobe and third-party tags to trigger personalized experiences based on actual customer behavior.
- Mobile services. Understand and improve customer engagement with your apps. Discover when and where users launch your app, which parts of the user experience increase ROI, and where the opportunities for monetization lie.
- Centralized team collaboration. As team members work on projects and campaigns, from multiple locations, help them stay in sync through Adobe Marketing Cloud boards and real-time feeds.