[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) \> [ActiveCampaign](https://www.selecthub.com/p/marketing-automation-software/activecampaign/) \> ActiveCampaign vs RD Station # ActiveCampaign vs RD Station Last Updated: May 11th, 2026 Our analysts compared [ActiveCampaign](https://www.selecthub.com/p/marketing-automation-software/activecampaign/) vs [RD Station](https://www.selecthub.com/p/marketing-automation-software/rd-station/) based on data from our 400+ point analysis of [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/), user reviews and our own crowdsourced data from our [free software selection platform](https://www.selecthub.com/about/start-free-selection-project-site/?category=Marketing Automation Software&cta=marketing-automation-software). [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Analyst Ratings](#analyst-rating-section) [Comparison Charts](#product-comparison-charts) [Screenshots](#product-screenshots) Remove Add to Compare [![ActiveCampaign Software Tool](https://cdn.selecthub.com/products/dc6a70712a252123c40d2adba6a11d84-a82b619b4d4abe2a3f85e3ab6c7d9a15/resources/normal/logo.png?1693316214)](https://www.selecthub.com/p/marketing-automation-software/activecampaign/) [ ![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg) ](#awards-section) Remove Add to Compare [![RD Station Software Tool](https://cdn.selecthub.com/products/f19fec2f129fbdba76493451275c883a-6772f8ddf6ae111a3385a07b70a7c72a/resources/normal/logo.png?1740506583)](https://www.selecthub.com/p/marketing-automation-software/rd-station/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=ActiveCampaign&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdc6a70712a252123c40d2adba6a11d84-a82b619b4d4abe2a3f85e3ab6c7d9a15%2Fresources%2Fnormal%2Flogo.png%3F1693316214) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=ActiveCampaign&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdc6a70712a252123c40d2adba6a11d84-a82b619b4d4abe2a3f85e3ab6c7d9a15%2Fresources%2Fnormal%2Flogo.png%3F1693316214) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=ActiveCampaign&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdc6a70712a252123c40d2adba6a11d84-a82b619b4d4abe2a3f85e3ab6c7d9a15%2Fresources%2Fnormal%2Flogo.png%3F1693316214&price=1) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=ActiveCampaign&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Fdc6a70712a252123c40d2adba6a11d84-a82b619b4d4abe2a3f85e3ab6c7d9a15%2Fresources%2Fnormal%2Flogo.png%3F1693316214&price=1) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=RD%2BStation&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Ff19fec2f129fbdba76493451275c883a-6772f8ddf6ae111a3385a07b70a7c72a%2Fresources%2Fnormal%2Flogo.png%3F1740506583) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=RD%2BStation&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Ff19fec2f129fbdba76493451275c883a-6772f8ddf6ae111a3385a07b70a7c72a%2Fresources%2Fnormal%2Flogo.png%3F1740506583) [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=RD%2BStation&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Ff19fec2f129fbdba76493451275c883a-6772f8ddf6ae111a3385a07b70a7c72a%2Fresources%2Fnormal%2Flogo.png%3F1740506583&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=RD%2BStation&product%5Flogo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Ff19fec2f129fbdba76493451275c883a-6772f8ddf6ae111a3385a07b70a7c72a%2Fresources%2Fnormal%2Flogo.png%3F1740506583&price=2) ### Products Insights Overall Rating Comparison [ Analyst Rating 86 Detailed Analysis ](#analyst-rating-section) [ User Sentiment ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) (6420 Reviews) ](#user-sentiment-section) [ Analyst Rating we're gathering data ](#analyst-rating-section) [ User Sentiment ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) (39 Reviews) ](#user-sentiment-section) Price Starts From $9 Monthly [ 14 Day Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=ActiveCampaign&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/dc6a70712a252123c40d2adba6a11d84-a82b619b4d4abe2a3f85e3ab6c7d9a15/resources/normal/logo.png?1693316214) $16 Monthly [ 10 Day Free Trial is available →](https://pmo.selecthub.com/free-trial/?product%5Fname=RD Station&category=Marketing Automation Software&product%5Flogo=https://d3uimxdj41cg3o.cloudfront.net/products/f19fec2f129fbdba76493451275c883a-6772f8ddf6ae111a3385a07b70a7c72a/resources/normal/logo.png?1740506583) Pros What we like about ActiveCampaign and RD Station: * Connects with Zapier and over 250 apps including Shopify, Stripe and Google Analytics * Includes predictive sending and win probability scoring powered by machine learning * Users find the support team responsive and easy to reach when issues come up * Offers split testing with up to five variations per campaign for email optimization * Integrates smoothly with Pipedrive and other popular CRM tools used by SMBs * Includes built-in SEO tools and a no-code landing page builder with templates * Users find the interface easy to pick up, even with no marketing automation background * Fits small and medium businesses well, especially those in the Brazilian market Cons What we dislike about ActiveCampaign and RD Station: * Users say the platform takes time to learn and the feature set feels intricate * Reviewers note glitches and slow load times during peak business hours * The interface can feel sluggish and isn't always intuitive, per user feedback * Email templates lack a subject line field and batch email upload isn't supported * Users say costs climb quickly as your contact list grows larger * Lacks some advanced features that bigger competitors offer for scaling needs * Certain workflows feel less intuitive and could use smoother navigation, per reviewers * Segmentation and automation flows could be more flexible for complex use cases ### Our Review **Bottom line:** ActiveCampaign and RD Station both target small and mid-sized businesses, but they pull in different directions. Pick ActiveCampaign if you want deeper automation, predictive features and a wide integration network. Pick RD Station if you're newer to marketing automation and want something simpler to learn. ActiveCampaign starts at $9 per month and RD Station starts at $16 per month. Both use monthly billing, so you can compare entry points directly. Keep in mind that RD Station's cost scales with your contact volume, which reviewers flag as a sticking point once your list grows. On capabilities, ActiveCampaign leans heavier. You get machine learning for predictive sending, win probability scoring, SMS marketing and a built-in CRM. It also connects with more than 250 apps, including Shopify, Stripe, PayPal and WooCommerce. That's useful if your stack is already busy. RD Station keeps things tighter and easier to pick up. You get email automation, landing pages, lead scoring, SEO tools and solid Pipedrive integration. Users like how quickly it gets them moving, though some say the segmentation and workflows could use more flexibility as needs grow. If you want a system that handles CRM and marketing together and you don't mind a learning curve, ActiveCampaign is the better fit. If you're starting out, want straightforward onboarding, or operate in the Brazilian market, RD Station makes more sense, as long as your contact count stays manageable. ### Analyst Rating Summary Overall Scores Based on the research and analysis by SelectHub's team of research analysts, ActiveCampaign has an analyst rating of 86\. Our analysts are still gathering data for RD Station. 86 we're gathering data Features Comparison **AI-Based Capabilities** Analyze customer behaviors automatically to personalize campaigns, helping you send the perfect message at the right moment for much better results. 57 we're gathering data **Campaign Management** Plan, execute, and monitor all your multi-channel marketing efforts from a single dashboard, ensuring every campaign is streamlined and perfectly coordinated. 93 we're gathering data **Compliance and Data Security** Safeguard all your customer information and automatically meet strict data privacy rules like GDPR, giving you and your clients total peace of mind. 83 we're gathering data [Show More](#) [Show More](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) ### Analyst Ratings for Functional Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) How ActiveCampaign compares against the top 12 functional requirements as defined by SelectHub project data. ActiveCampaign RD Station \+ Add Product [\+ Add Product](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) AI-Based Capabilities Campaign Management Compliance And DataSecurity Dashboard AndReporting Email CampaignManagement Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media CampaignManagement Text CampaignManagement 57 93 83 81 95 75 100 100 62 95 88 76 0 25 50 75 100 Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. [Read more](#) **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **AI-Based Capabilities** Analyze customer behaviors automatically to personalize campaigns, helping you send the perfect message at the right moment for much better results. 57% 0% 43% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Campaign Management** Plan, execute, and monitor all your multi-channel marketing efforts from a single dashboard, ensuring every campaign is streamlined and perfectly coordinated. 93% 0% 7% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Compliance And Data Security** Safeguard all your customer information and automatically meet strict data privacy rules like GDPR, giving you and your clients total peace of mind. 83% 0% 17% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Dashboard And Reporting** See exactly what's working and what's not with easy-to-read charts that track your marketing performance in real-time, helping you make smart decisions faster. 82% 0% 18% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Email Campaign Management** Design, test, and send beautiful, targeted emails automatically to your specific customer groups, turning every message into a chance to connect and sell. 95% 0% 5% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Lead Generation** Capture new customer interest from your website, social media, and more using pre-built forms and landing pages that grow your list instantly. 57% 0% 43% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Lead Management** Track every interaction a potential customer has with your brand, automatically scoring their interest so you always know who to follow up with next. 100% 0% 0% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Lead Nurturing** Automate a series of personal follow-up messages based on customer actions, keeping your brand top-of-mind until they are ready to buy. 100% 0% 0% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Mobile Capabilities** Manage your campaigns, check key performance reports, and connect with customers from your phone or tablet, so you are never tied to your desk. 60% 0% 40% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Platform Capabilities** Connect all your existing business tools like your CRM and other apps, creating one central, flexible hub for all your marketing data and efforts. 91% 0% 9% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Social Media Campaign Management** Schedule and publish your posts across all your social channels, track engagement, and manage conversations from one simple spot, saving you valuable time. 75% 0% 25% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Text Campaign Management** Create and send timely, personalized text messages right to your customers' phones, making sure your most important updates are instantly seen. 71% 0% 29% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Customize This Data For Your Unique Needs** and compare feature capabilities head-to-head [CUSTOMIZE NOW](#) [CUSTOMIZE NOW](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) ### Analyst Ratings for Technical Requirements [Customize This Data](#) [Customize This Data](https://pmo.selecthub.com/customize-data/?category=Marketing Automation Software) Implementation Level of Effort Estimation **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. [Read more](#) **Tier 2:** Supported with workarounds or add-ons that may require additional costs. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. **Integrations And Extensibility** Connect seamlessly with all your existing business tools, like your CRM and sales platform, making sure your customer data flows freely everywhere you need it. 81% 0% 19% we're gathering data N/A we're gathering data N/A we're gathering data N/A **Requirements Summary** Of typical requirements, 80.9% are fully supported out of the box by ActiveCampaign including Lead Management, Lead Nurturing and Email Campaign Management. We are still evaluating data for RD Station at this time. RD Station has an analyst rating of and a user sentiment rating of 'great' based on 39 reviews, while ActiveCampaign has an analyst rating of 86 and a user sentiment rating of 'excellent' based on 6420 reviews. ActiveCampaign is a SelectHub award-winner. ### User Sentiment Summary ActiveCampaign has a user sentiment rating of 92 based on 6420 reviews. RD Station has a user sentiment rating of 81 based on 39 reviews. ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 6420 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 39 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 92% of users recommend this product ActiveCampaign has a 'excellent' User Satisfaction Rating of 92% when considering 6420 user reviews from 3 recognized software review sites. 81% of users recommend this product RD Station has a 'great' User Satisfaction Rating of 81% when considering 39 user reviews from 2 recognized software review sites. User Review Scores **G2.com, Inc** **4.6** (5328) n/a **Software Advice, Inc** n/a **4.05** (37) **Capterra Inc** **4.6** (800) **4.5** (2) **TrustRadius** **4.5** (292) n/a ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. SelectHub research analysts have evaluated ActiveCampaign and concluded it earns best-in-class honors for Lead Management. ActiveCampaign stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]() ![Lead Management Award]() No awards. ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support Email Phone Chat FAQ Forum Knowledge Base 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Comparison of Top Alternatives [ ActiveCampaign Alternatives](https://www.selecthub.com/marketing-automation-software/activecampaign/alternatives/) [ RD Station Alternatives](https://www.selecthub.com/marketing-automation-software/rd-station/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features * **Email Marketing** – Includes a drag-and-drop builder, scheduled sends, autoresponders and triggered campaigns tied to buyer-journey stages. * **Segmentation** – Lets you tag contacts based on purchase history, location, interests and time since last purchase for targeted messaging. * **Built-in CRM** – Scores leads, updates deals and assigns tasks automatically, with notifications when leads heat up. * **Predictive Sending** – Uses machine learning to rank send times by each contact's open behavior and schedule emails accordingly. * **Wide Integrations** – Connects with over 250 apps including Shopify, Stripe, PayPal, WooCommerce, Facebook and Google Analytics. * **Email Marketing** – Offers a drag-and-drop editor with advanced segmentation to design and automate campaigns without much setup. * **Lead Segmentation** – Groups leads by behavior, demographics and engagement so you can target the right audiences. * **Lead Scoring** – Assigns scores based on interactions and behaviors so sales can focus on the warmest prospects first. * **Landing Page Builder** – Lets you design responsive landing pages without code, using templates and customization options. * **SEO Tools** – Built-in SEO features help you optimize site content for better search engine rankings. ### Top Alternatives in Marketing Automation Software [ AWeber ](https://www.selecthub.com/p/email-marketing-software/aweber/) [ Brevo ](https://www.selecthub.com/p/email-marketing-software/brevo/) [ Constant Contact ](https://www.selecthub.com/p/email-marketing-software/constant-contact/) [ Eloqua ](https://www.selecthub.com/p/marketing-automation-software/eloqua/) [ GetResponse ](https://www.selecthub.com/p/email-marketing-software/getresponse/) [ HubSpot Marketing Hub ](https://www.selecthub.com/p/marketing-automation-software/hubspot-marketing-hub/) [ Keap ](https://www.selecthub.com/p/crm-software/keap/) [ Klaviyo ](https://www.selecthub.com/p/marketing-automation-software/klaviyo/) [ Mailchimp ](https://www.selecthub.com/p/marketing-automation-software/mailchimp/) [ Marketing Cloud Account Engagement ](https://www.selecthub.com/p/marketing-automation-software/marketing-cloud-account-engagement/) [ Marketo ](https://www.selecthub.com/p/marketing-automation-software/marketo/) [ Omnisend ](https://www.selecthub.com/p/email-marketing-software/omnisend/) [ Ortto ](https://www.selecthub.com/p/marketing-automation-software/ortto/) [ Sendinblue ](https://www.selecthub.com/p/email-marketing-software/sendinblue/) [ SharpSpring ](https://www.selecthub.com/p/marketing-automation-software/sharpspring/) ### Head-to-Head Comparison ![ActiveCampaign Software Tool]() ![Constant Contact Software Tool]() [ActiveCampaign VS Constant Contact](https://www.selecthub.com/email-marketing-software/constant-contact-vs-activecampaign/) ![ActiveCampaign Software Tool]() ![Eloqua Software Tool]() [ActiveCampaign VS Eloqua](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-eloqua/) ![ActiveCampaign Software Tool]() ![GetResponse Software Tool]() [ActiveCampaign VS GetResponse](https://www.selecthub.com/email-marketing-software/getresponse-vs-activecampaign/) ![ActiveCampaign Software Tool]() ![Klaviyo Software Tool]() [ActiveCampaign VS Klaviyo](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-activecampaign/) ![ActiveCampaign Software Tool]() ![Mailchimp Software Tool]() [ActiveCampaign VS Mailchimp](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-activecampaign/) ![ActiveCampaign Software Tool]() ![Marketing Cloud Account Engagement Software Tool]() [ActiveCampaign VS Marketing Cloud Account Engagement](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-marketing-cloud-account-engagement/) ![ActiveCampaign Software Tool]() ![Marketo Software Tool]() [ActiveCampaign VS Marketo](https://www.selecthub.com/marketing-automation-software/marketo-vs-activecampaign/) ![ActiveCampaign Software Tool]() ![Omnisend Software Tool]() [ActiveCampaign VS Omnisend](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-omnisend/) ![ActiveCampaign Software Tool]() ![Ortto Software Tool]() [ActiveCampaign VS Ortto](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-ortto/) ![ActiveCampaign Software Tool]() ![Sendinblue Software Tool]() [ActiveCampaign VS Sendinblue](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-sendinblue/) ![ActiveCampaign Software Tool]() ![SharpSpring Software Tool]() [ActiveCampaign VS SharpSpring](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-sharpspring/) ![ActiveCampaign Software Tool]() ![Zoho Marketing Automation Software Tool]() [ActiveCampaign VS Zoho Marketing Automation](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-zoho-marketing-automation/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() [ Build Your Requirements](https://pmo.selecthub.com/marketing-automation-software-requiremen/) ![SelectHub Products Cost and Pricing Guide]() [ Get Your Free Comparison Report](https://pmo.selecthub.com/request-custom-scorecard/?category=Marketing%20Automation%20Software) **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. 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