[Home](https://www.selecthub.com/) \> [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) \> [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) \> Act-On Categories: * [Marketing Automation Software](https://www.selecthub.com/c/marketing-automation-software/) * [...](#) ## What Is Act-On? **Industry Specialties:** Serves all industries Established in 2008, Act-On is a comprehensive platform that offers marketing professionals all the standard features in an automation tool, alongside several other unique features. Sophisticated email automation, landing page construction, analytics, automated campaigns, useful templates, and social channels are just some of the features that are available to users. This product is ideal for medium to large enterprises, especially those that have dedicated marketing departments. PRICE $ $ $ $ $ COMPANY SIZE S M L DEPLOYMENT PLATFORM [ Try Before You Buy. Request a Free Demo Today! Request Demo It's completely free! ](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Automation+Software&product%5Fname=Act-On&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fmarketing-automation-software%2Fact-on%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2Fcd758e8f59dfdf06a852adad277986ca-32f0091a3a1acfe9af743659a5584177%2Fresources%2Fnormal%2Flogo.png%3F1693316355) [Contributors](#view-contributors) ![Lindsey Jenkins]() Written by Lindsey Jenkins Technical Content Writer [ Read Bio](https://www.selecthub.com/author/lindsey-jenkins/) ![Jason Keller]() Edited by Jason Keller Content Editor [ Read Bio](https://www.selecthub.com/author/jason-keller/) User Sentiment i ![User satisfaction level icon: great]() Based on 656 reviews: Add your rating: ![Screenshots]()![Screenshots]()![Screenshots]() Product Screenshots and Videos ## #25 Act-On is ranked #25 in the Marketing Automation Software product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report. [ Get the Report Now](https://pmo.selecthub.com/marketing-automation-analyst-report-site-vers?category%5Fslug=marketing-automation-software&product%5Fslug=act-on&slug=act-on&product%5Fname=Act-On&category=Marketing+Automation+Software&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fmarketing-automation-software%2Fact-on%2F) ## Act-On Pricing Based on our most recent analysis, Act-On pricing starts at $1,000 (Monthly). [Get Price Quote](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Automation+Software&product%5Fname=Act-On&origin%5Furl=https%3A%2F%2Fwww.selecthub.com%2Fp%2Fmarketing-automation-software%2Fact-on%2F&product%5Flogo=https%3A%2F%2Fcdn.selecthub.com%2Fproducts%2Fcd758e8f59dfdf06a852adad277986ca-32f0091a3a1acfe9af743659a5584177%2Fresources%2Fnormal%2Flogo.png%3F1693316355&price=4) Price $ $ $ $ $ i Starting From $1,000 Pricing Model Monthly Free Trial Yes ([Request for Free](https://pmo.selecthub.com/free-trial/?product%5Fname=Act-On&category=Marketing+Automation+Software&product%5Flogo=https://cdn.selecthub.com/products/cd758e8f59dfdf06a852adad277986ca-32f0091a3a1acfe9af743659a5584177/resources/normal/logo.png?1693316355)) ## Training Resources Act-On is supported with the following types of training: Documentation In Person Live Online Videos Webinars ## Support The following support services are available for Act-On: Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ## Act-On Benefits and Insights Why use Act-On? ### Key differentiators & advantages of Act-On * **Make Sense of Digital Breadcrumbs:** Better track and score campaigns with this piece of software. This tool helps marketers attain a high-level overview of their campaigns and enterprises. * **Inbound Marketing:** Act-On provides support for inbound marketing techniques, enabling users to organically and dynamically pull in leads from across channels. * **Outbound Marketing:** Automated campaigns, lead scoring and list management are built into the software to support outbound marketing techniques and conversion tracking. * **Sales Effectiveness:** The software helps to unify sales and marketing teams effectively by providing a sales-funnel overview and campaign attribution, assisting users in scoring their leads. ### Industry Expertise Act-On serves a variety of industries across all fields. Major customers of Act-On include iCharts, IAMServices, VitalWare, the PGA, Progressive, Tower Federal Credit Union and more. ## Act-On Reviews Based on our most recent analysis, Act-On reviews indicate a 'great' User Satisfaction Rating of 84% based on 656 user reviews from 2 recognized software review sites. ![User satisfaction level icon: great]() 656 reviews 84% of users would recommend this product ### Synopsis of User Ratings and Reviews Based on an aggregate of Act-On reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst. #### Pros * **Intuitive Interface:** Act-On's user-friendly interface streamlines campaign creation and management, reducing the learning curve for users. * **Robust Reporting:** Advanced reporting capabilities provide detailed insights into campaign performance, allowing users to track results and optimize future efforts. * **Email Marketing Automation:** Automated email sequences nurture leads, deliver targeted content, and improve campaign efficiency. * **Social Media Integration:** Act-On seamlessly integrates with social media platforms, enabling users to manage campaigns and track engagement across multiple channels. * **Excellent Customer Support:** Act-On provides responsive and knowledgeable customer support, ensuring users receive assistance when needed. #### Cons * **Unintuitive Interface:** Act-On's user interface is often criticized for being complex and difficult to navigate, leading to a steep learning curve for new users. * **Limited Integrations:** Act-On lacks integrations with popular third-party applications, making it challenging to connect with other systems used in the marketing ecosystem. * **Costly:** Act-On's pricing can be prohibitive for small businesses and startups, with limited flexibility in pricing options. * **Lack of Reporting Capabilities:** Users have reported that Act-On's reporting features are limited, making it difficult to gain insights into campaign performance. * **Poor Customer Support:** Some users have experienced delays and unsatisfactory responses from Act-On's customer support team. #### Researcher's Summary: Act-On consistently receives high praise for its intuitive user interface, which allows marketers to quickly create and automate campaigns without extensive training. It is also lauded for its robust reporting capabilities, which provide detailed insights into campaign performance. However, some users have reported occasional bugs and glitches, and its customer support has been criticized for being slow to respond at times. Compared to competitors like HubSpot and Salesforce Marketing Cloud, Act-On is often seen as a more affordable and user-friendly option, particularly for small and mid-sized businesses. Its focus on ease of use and affordability sets it apart from more complex and expensive solutions. Act-On's intuitive drag-and-drop interface makes it easy to create automated workflows, and its pre-built templates help users get started quickly. Overall, Act-On is a solid choice for businesses looking for an affordable and easy-to-use marketing automation solution. Its strengths lie in its user-friendly interface, robust reporting capabilities, and affordability. While it may not have all the bells and whistles of more expensive solutions, it offers a comprehensive suite of features that can meet the needs of most businesses. ## Key Features * CRM Integration: Act-On can integrate with SalesForce, Microsoft Dynamics, SugarCRM, NetSuite, Infor and Simpleview. Using any of these integrated CRMs, marketers can engage segmented contacts through targeted account activity. * Account-Based Marketing Automation: Account profiles provide an overview of accounts and buyer behaviors, giving users a clear picture of aggregate customer behavior. * Progressive Profiling: Collect information without making customers fill out a large number of forms. Adaptive forms, which present and collect information incrementally over time, help users gain valuable insights without being intrusive. * Targeted Email Automation: With easy-to-use templates, code-free interfaces and a diverse template catalog, users have access to a variety of content to push out through automated email campaigns. Act-On also integrates its analytics platform into its email outreach, letting users track open rates and measure success. * Report Sharing: The solution’s analytics platform can generate robust and interactive reports for users to easily share with decisionmakers. * Data Studio: This program comes equipped with an analytical engine called Data Studio, which can pull data from a variety of sources such as CSV, Excel, Amazon, Google and Microsoft Azure. * **Social Media Engagement:** Build brand awareness with automated social posting and metrics aggregation. Act-On’s content curation engine provides insights into content that can generate higher levels of engagement for a user’s business. ## Limitations Some of the product limitations include: * Act-On does not provide an autosave option for drafts * The cloud-based solution does not contain strong landing page builder functionality. The landing pages and emails created within the software cannot be linked to a company's Google Analytics page * Act-On offers limited reporting functionality * The solution has limited capability in terms of building forms for reviews and does not allow for customization of forms * Assembling email templates is a complicated process ## Suite Support Act-On provides many support options for users, including phone, training and ticket support. Support is divided up into three packages: silver, gold and platinum. _mail\_outline_Email: Act-On does not offer email support for its users. _phone_Phone: Users can reach phone support at any time by calling +1 (877) 530-1555\. Users of all support packages can receive phone support. _school_Training: For training, Act-On offers users self-service modules and e-learning solutions. _local\_offer_Tickets: Users can create an account with Act-On and open a support ticket through the self-service portal. ## Typical cost structure for Act-On: | License/Subscription Cost | Subscription-based pricing model: per user, per month Cost varies depending on the number of marketing users, sales users and active contacts reached during the period Act-On offers two pricing plans: Professional and Enterprise | | ------------------------------------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Maintenance Cost | Standard support cost is included in the subscription fee Provides ongoing support, where users get 24/7 technical assistance from the Act-On Support team, unlimited access to videos, tutorials, courses, Knowledge Base and online community Requires an annual contract to be signed for a minimum of one year Act-On offers Onboarding Support Packages: Standard, Premier and Premier Plus Standard: Already included in the subscription cost. The plan contains unlimited access to University, Community, phone and web technical support during business hours Premier: $5,000 is charged as an annual fee. The plan provides unlimited access to University and Community, 24/5 phone and web technical support and an accelerated response time. Access to a customer success team and collaboration with consultants is also included in this package. Premier Plus: $15,000 is charged as an annual fee. The plan gives unlimited access to University and Community, 24/7 phone and web technical support with accelerated response time, a Premier Technical Support Line and a designated team and customer success manager | | Installation/Implementation Cost | Cost is over and above the subscription fee Act-On offers implementation services for free to guide users through all of the phases of implementation: Preparation, Analysis, Design, Configuration, Unit Test, CSI (Complete System Integration), UAT (User Acceptance Testing) and Deployment Provides professional services for setting up the system Onboarding packages must be purchased, and are offered under two tiers: Standard plan - $500, a one-time fee Premier - $3,000, a one-time fee | | Customization Cost | Cost varies depending on the functional requirements added on, such as Account-Based Marketing, Engagement Insights, CRM Integration and Data Studio for Advanced Reporting, and BI integration Provides professional services for integration with third-party applications such as Salesforce, Litmus, SugarCRM, Cisco Webex, MS Dynamics CRM and Vidyard | | Data Migration Cost/Change Management/Upfront Switching Cost | Provides professional services for migrating data and existing content assets from a legacy provider to a new Act-On account Cost varies based on the number of email templates and landing pages to be migrated, the number of images and content assets to be transferred and the magnitude of automated programs and workflows to be transferred | | Training Cost | Act-On offers more than 40 free courses for users of all skill levels, which are tailored as per user requirements The program also provides certification programs Act-On offers training courses for Account Setup, Brand Marketer, Demand Marketer and Expand Marketer Provides on-site instructor-led training courses, virtual custom workshops and on-site custom and standard workshops, which all cost above and beyond the subscription fee Virtual Custom Workshops cost $1,500 per one-hour course and are tailored for business requirements Two-day On-site Standard Workshops cost $7,500 + travel and expenses per engagement Two-day On-site Custom Workshops cost $10,000 + travel and expenses per engagement | | Recurring/Renewal Costs | Cost is equivalent to the subscription fee, customization cost, premium support cost and training services cost An auto-renewal contract is included in the main contractual agreement and can’t be canceled Users are notified when the contract renewal is coming up, and the contract gets renewed automatically for one year | ![Banner of Pricing guide for Act-On]() ## Pricing & Cost Details Includes Price/User and Minimum Commitment Terms for Act-On See Act-On Pricing Details ## Head-to-Head Comparison ![Act-On Software Tool]() vs * [ActiveCampaign](https://www.selecthub.com/marketing-automation-software/activecampaign-vs-act-on/) * [Adobe Campaign](https://www.selecthub.com/marketing-automation-software/adobe-campaign-vs-act-on/) * [Adobe Marketing Cloud](https://www.selecthub.com/marketing-automation-software/act-on-vs-adobe-marketing-cloud/) * [Albert AI](https://www.selecthub.com/marketing-automation-software/act-on-vs-albert-ai/) * [Ansira](https://www.selecthub.com/marketing-automation-software/ansira-vs-act-on/) * [AWeber](https://www.selecthub.com/email-marketing-software/aweber-vs-act-on/) * [Blitzen](https://www.selecthub.com/marketing-automation-software/blitzen-vs-act-on/) * [Bloomreach](https://www.selecthub.com/marketing-automation-software/bloomreach-vs-act-on/) * [Brevo](https://www.selecthub.com/marketing-automation-software/act-on-vs-brevo/) * [ClickDimensions](https://www.selecthub.com/marketing-automation-software/act-on-vs-clickdimensions/) * [Constant Contact](https://www.selecthub.com/email-marketing-software/constant-contact-vs-act-on/) * [Drip](https://www.selecthub.com/marketing-automation-software/act-on-vs-drip/) * [Dynamics 365 For Marketing](https://www.selecthub.com/marketing-automation-software/act-on-vs-dynamics-365-marketing/) * [Eloqua](https://www.selecthub.com/marketing-automation-software/eloqua-vs-act-on/) * [emfluence](https://www.selecthub.com/marketing-automation-software/act-on-vs-emfluence/) * [Encharge](https://www.selecthub.com/marketing-automation-software/act-on-vs-encharge/) * [eTrigue](https://www.selecthub.com/marketing-automation-software/act-on-vs-etrigue/) * [GetResponse](https://www.selecthub.com/email-marketing-software/getresponse-vs-act-on/) * [HubSpot Marketing Hub](https://www.selecthub.com/marketing-automation-software/hubspot-marketing-hub-vs-act-on/) * [iContact](https://www.selecthub.com/email-marketing-software/icontact-vs-act-on/) * [Kartra](https://www.selecthub.com/marketing-automation-software/kartra-vs-act-on/) * [Klaviyo](https://www.selecthub.com/marketing-automation-software/klaviyo-vs-act-on/) * [Mailchimp](https://www.selecthub.com/marketing-automation-software/mailchimp-vs-act-on/) * [MailerLite](https://www.selecthub.com/email-marketing-software/mailerlite-vs-act-on/) * [Mapp](https://www.selecthub.com/marketing-automation-software/mapp-vs-act-on/) * [Marketing Cloud Account Engagement](https://www.selecthub.com/marketing-automation-software/act-on-vs-marketing-cloud-account-engagement/) * [Marketo](https://www.selecthub.com/marketing-automation-software/marketo-vs-act-on/) * [Mautic](https://www.selecthub.com/marketing-automation-software/mautic-vs-act-on/) * [Mindbox](https://www.selecthub.com/marketing-automation-software/act-on-vs-mindbox/) * [Nielsen Marketing Cloud](https://www.selecthub.com/marketing-automation-software/act-on-vs-nielsen-marketing-cloud/) * [Omnisend](https://www.selecthub.com/email-marketing-software/omnisend-vs-act-on/) * [Ontraport](https://www.selecthub.com/marketing-automation-software/ontraport-vs-act-on/) * [Oracle CX Marketing](https://www.selecthub.com/marketing-automation-software/act-on-vs-oracle-cx-marketing/) * [Ortto](https://www.selecthub.com/marketing-automation-software/ortto-vs-act-on/) * [RD Station](https://www.selecthub.com/marketing-automation-software/act-on-vs-rd-station/) * [Remarkety](https://www.selecthub.com/marketing-automation-software/act-on-vs-remarkety/) * [Sailthru](https://www.selecthub.com/marketing-automation-software/act-on-vs-sailthru/) * [Salesforce Marketing Cloud](https://www.selecthub.com/marketing-automation-software/salesforce-marketing-cloud-vs-act-on/) * [Sendinblue](https://www.selecthub.com/email-marketing-software/sendinblue-vs-act-on/) * [SendPulse](https://www.selecthub.com/marketing-automation-software/act-on-vs-sendpulse/) * [SharpSpring](https://www.selecthub.com/marketing-automation-software/sharpspring-vs-act-on/) * [SnapRetail](https://www.selecthub.com/marketing-automation-software/act-on-vs-snapretail/) * [springbig](https://www.selecthub.com/marketing-automation-software/act-on-vs-springbig/) * [Sugar Market](https://www.selecthub.com/marketing-automation-software/act-on-vs-sugar-market/) * [Tabrasa](https://www.selecthub.com/marketing-automation-software/act-on-vs-tabrasa/) * [Thryv](https://www.selecthub.com/marketing-automation-software/thryv-vs-act-on/) * [VBOUT](https://www.selecthub.com/marketing-automation-software/act-on-vs-vbout/) * [Volly](https://www.selecthub.com/marketing-automation-software/volly-vs-act-on/) * [Wishpond](https://www.selecthub.com/marketing-automation-software/wishpond-vs-act-on/) * [Zoho Marketing Automation](https://www.selecthub.com/marketing-automation-software/act-on-vs-zoho-marketing-automation/) ## Pricing for Marketing Automation Software ![Banner of Pricing guide for Marketing Automation Software]() ## Similar Products Here are the most similar products to Act-On. 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[ ](https://www.selecthub.com/author/lindsey-jenkins/) Written by [Lindsey Jenkins](https://www.selecthub.com/author/lindsey-jenkins/) Technical Content Writer Lindsey Jenkins is a Market Research Associate at SelectHub. When she’s not writing about ERP software, you will probably find her watching Game of Thrones, curating Spotify playlists or playing board games with friends. She is a proud alumna of the University of Missouri, where she studied journalism with an emphasis in magazine writing. [See Full Bio](https://www.selecthub.com/author/lindsey-jenkins/) [ ](https://www.selecthub.com/author/jason-keller/) Edited by [Jason Keller](https://www.selecthub.com/author/jason-keller/) Content Editor Jason Keller is a Market Analyst and Content Editor at SelectHub who writes content on Electronic Medical Record (EMR), Electronic Health Record (EHR) and Marketing Automation Software. He studied journalism at the University of Northern Colorado, and in his free time likes reading and writing creatively, listening to music, hiking and hanging out with his dogs. [See Full Bio](https://www.selecthub.com/author/jason-keller/) Your review has been submitted and should be visible within 24 hours. Review Title Pros Cons Overall feedback Your name Your job title Industry [ Choose your main industry](javascript:void%28%29) * [Accounting / CPA](javascript:void%28%29) * [Advertising](javascript:void%28%29) * [Aerospace & Defense](javascript:void%28%29) * [Agriculture](javascript:void%28%29) * [Apparel](javascript:void%28%29) * [Architecture](javascript:void%28%29) * [Auto Dealership](javascript:void%28%29) * [Automotive](javascript:void%28%29) * [Banking & Financial Services](javascript:void%28%29) * [Banking & Mortgage](javascript:void%28%29) * [Chemicals](javascript:void%28%29) * [Construction & Engineering](javascript:void%28%29) * [Construction / Contracting](javascript:void%28%29) * [Consulting](javascript:void%28%29) * [Consumer Products](javascript:void%28%29) * [Distribution](javascript:void%28%29) * [E-commerce](javascript:void%28%29) * [Education](javascript:void%28%29) * [Electronics](javascript:void%28%29) * [Energy & Utilities](javascript:void%28%29) * [Federal Government](javascript:void%28%29) * [Field Maintenance](javascript:void%28%29) * [Food & Beverage](javascript:void%28%29) * [Healthcare / Social Services](javascript:void%28%29) * [Hospitality / Gaming / Travel](javascript:void%28%29) * [Human Resources](javascript:void%28%29) * [Industrial Machinery](javascript:void%28%29) * [Information Technology & High Tech](javascript:void%28%29) * [Insurance](javascript:void%28%29) * [Legal](javascript:void%28%29) * [Maintenance / Field Service](javascript:void%28%29) * [Manufacturing](javascript:void%28%29) * [Marketing Services](javascript:void%28%29) * [Media & Communications / Entertainment](javascript:void%28%29) * [Mill Products](javascript:void%28%29) * [Mining / Metals](javascript:void%28%29) * [Mortgage](javascript:void%28%29) * [Non-Profit](javascript:void%28%29) * [Not Available](javascript:void%28%29) * [Oil & Gas](javascript:void%28%29) * [Other](javascript:void%28%29) * [Other Services](javascript:void%28%29) * [Payroll Provider](javascript:void%28%29) * [Pharmaceuticals](javascript:void%28%29) * [Professional Employer Organization](javascript:void%28%29) * [Professional Services](javascript:void%28%29) * [Property Management](javascript:void%28%29) * [Public Sector](javascript:void%28%29) * [Real Estate](javascript:void%28%29) * [Recruiting Agency](javascript:void%28%29) * [Religious Institutions](javascript:void%28%29) * [Retail](javascript:void%28%29) * [Sales & Marketing](javascript:void%28%29) * [Semiconductors](javascript:void%28%29) * [Software / IT](javascript:void%28%29) * [Sports and Recreation](javascript:void%28%29) * [Staffing Agency](javascript:void%28%29) * [State & Local Government](javascript:void%28%29) * [Telecommunications](javascript:void%28%29) * [Third-Party Administrator](javascript:void%28%29) * [Transportation & Logistics](javascript:void%28%29) * [Wholesale Distribution](javascript:void%28%29) Company Size [ Choose your company size](javascript:void%28%29) * [1 employee](javascript:void%28%29) * [2 to 9 employees](javascript:void%28%29) * [10 - 19 employees](javascript:void%28%29) * [20 - 49 employees](javascript:void%28%29) * [50 - 99 employees](javascript:void%28%29) * [100 - 499 employee](javascript:void%28%29) * [500 - 999 employees](javascript:void%28%29) * [1,000 - 2,499 employees](javascript:void%28%29) * [2,500 - 4,999 employees](javascript:void%28%29) * [5,000 - 9,999 employees](javascript:void%28%29) * [10,000 - 24,999 employees](javascript:void%28%29) * [25,000 - 49,999 employees](javascript:void%28%29) * [50,000 + employees](javascript:void%28%29) ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Marketing Automation", "item": "https://www.selecthub.com/category/marketing-automation/" }, { "@type": "ListItem", "position": 3, "name": "Marketing Automation Software", "item": "https://www.selecthub.com/c/marketing-automation-software/" }, { "@type": "ListItem", "position": 4, "name": "Act-On" } ] } { "@context": "http://schema.org", "@type": "SoftwareApplication", "name": "Act-On", "description": "Established in 2008, Act-On is a comprehensive platform that offers marketing professionals all the standard features in an automation tool, alongside several other unique features.Sophisticated email automation, landing page construction, analytics, automated campaigns, useful templates, and social channels are just some of the features that are available to users. This product is ideal for medium to large enterprises, especially those that have dedicated marketing departments.", "review": { "@type": "Review", "author": { "@type": "Person", "name": "Lindsey Jenkins", "reviewBody": "Act-On consistently receives high praise for its intuitive user interface, which allows marketers to quickly create and automate campaigns without extensive training. It is also lauded for its robust reporting capabilities, which provide detailed insights into campaign performance. However, some users have reported occasional bugs and glitches, and its customer support has been criticized for being slow to respond at times. Compared to competitors like HubSpot and Salesforce Marketing Cloud, Act-On is often seen as a more affordable and user-friendly option, particularly for small and mid-sized businesses. Its focus on ease of use and affordability sets it apart from more complex and expensive solutions. Act-On's intuitive drag-and-drop interface makes it easy to create automated workflows, and its pre-built templates help users get started quickly. Overall, Act-On is a solid choice for businesses looking for an affordable and easy-to-use marketing automation solution. Its strengths lie in its user-friendly interface, robust reporting capabilities, and affordability. While it may not have all the bells and whistles of more expensive solutions, it offers a comprehensive suite of features that can meet the needs of most businesses." } }, "image": "https://cdn.selecthub.com/products/cd758e8f59dfdf06a852adad277986ca-32f0091a3a1acfe9af743659a5584177/resources/normal/logo.png?1693316355", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "84", "bestRating": "100", "worstRating": "1", "ratingCount": "656" }, "offers": { "@type": "Offer", "priceSpecification": { "@type": "priceSpecification", "price": "1000", "priceCurrency": "USD" } }, "positiveNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Intuitive Interface: Act-On's user-friendly interface streamlines campaign creation and management, reducing the learning curve for users." }, { "@type": "ListItem", "position": 2, "name": "Robust Reporting: Advanced reporting capabilities provide detailed insights into campaign performance, allowing users to track results and optimize future efforts." }, { "@type": "ListItem", "position": 3, "name": "Email Marketing Automation: Automated email sequences nurture leads, deliver targeted content, and improve campaign efficiency." } ] }, "negativeNotes": { "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Unintuitive Interface: Act-On's user interface is often criticized for being complex and difficult to navigate, leading to a steep learning curve for new users." }, { "@type": "ListItem", "position": 2, "name": "Limited Integrations: Act-On lacks integrations with popular third-party applications, making it challenging to connect with other systems used in the marketing ecosystem." }, { "@type": "ListItem", "position": 3, "name": "Costly: Act-On's pricing can be prohibitive for small businesses and startups, with limited flexibility in pricing options." } ] }, "applicationCategory": "Marketing Automation Software" } ```