--- description: "Funnel vs Supermetrics: Which solution wins in 2026? Compare pricing, features, and analyst ratings side-by-side to find the best Marketing Analytics Software for your business." --- [Home](https://www.selecthub.com/) > [Marketing Automation](https://www.selecthub.com/category/marketing-automation/) > [Marketing Analytics Software](https://www.selecthub.com/c/marketing-analytics-software/) > [Funnel](https://www.selecthub.com/p/marketing-analytics-software/funnel-io/) > Funnel vs Supermetrics # Funnel vs Supermetrics Last Updated: September 14th, 2026 We compared **[Funnel](https://www.selecthub.com/p/marketing-analytics-software/funnel-io/)** vs. **[Supermetrics](https://www.selecthub.com/p/marketing-analytics-software/supermetrics/)** to help you decide which product makes more sense for you. Our comparison of these **[Marketing Analytics Software](https://www.selecthub.com/c/marketing-analytics-software/)** solutions is based on user reviews and publicly available information about each product’s features and pricing. [Overview](#product-overview) [Pricing](#product-pricing) [Our Review](#product-analyst-summary) [User Ratings](#user-sentiment-section) [Features](#product-benefits-features) [Screenshots](#product-screenshots) Remove Add to Compare [![Funnel Software Tool](https://cdn.selecthub.com/products/0c9e63b6cec0627182663ae8feb204cb-9a998f3180ee9b6b723357a70be0d7f2/resources/normal/logo.png?1740520332)](https://www.selecthub.com/p/marketing-analytics-software/funnel-io/) [![Product Awards](https://www.selecthub.com/display/images/awards_badge.svg)](#awards-section) Remove Add to Compare [![Supermetrics Software Tool](https://cdn.selecthub.com/products/f1e709e6aef16ba2f0cd6c7e4f52b9b6-ed4777409521c2dab67c1eaf9fece8ed/resources/normal/logo.png?1740570552)](https://www.selecthub.com/p/marketing-analytics-software/supermetrics/) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Analytics+Software&product_name=Funnel&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F0c9e63b6cec0627182663ae8feb204cb-9a998f3180ee9b6b723357a70be0d7f2%2Fresources%2Fnormal%2Flogo.png%3F1740520332) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Analytics+Software&product_name=Funnel&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F0c9e63b6cec0627182663ae8feb204cb-9a998f3180ee9b6b723357a70be0d7f2%2Fresources%2Fnormal%2Flogo.png%3F1740520332)    [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Analytics+Software&product_name=Funnel&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F0c9e63b6cec0627182663ae8feb204cb-9a998f3180ee9b6b723357a70be0d7f2%2Fresources%2Fnormal%2Flogo.png%3F1740520332&price=3) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Analytics+Software&product_name=Funnel&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2F0c9e63b6cec0627182663ae8feb204cb-9a998f3180ee9b6b723357a70be0d7f2%2Fresources%2Fnormal%2Flogo.png%3F1740520332&price=3) [Get Free Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Analytics+Software&product_name=Supermetrics&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Ff1e709e6aef16ba2f0cd6c7e4f52b9b6-ed4777409521c2dab67c1eaf9fece8ed%2Fresources%2Fnormal%2Flogo.png%3F1740570552) [Demo](https://pmo.selecthub.com/get-product-demo/?category=Marketing+Analytics+Software&product_name=Supermetrics&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Ff1e709e6aef16ba2f0cd6c7e4f52b9b6-ed4777409521c2dab67c1eaf9fece8ed%2Fresources%2Fnormal%2Flogo.png%3F1740570552)    [Request Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Analytics+Software&product_name=Supermetrics&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Ff1e709e6aef16ba2f0cd6c7e4f52b9b6-ed4777409521c2dab67c1eaf9fece8ed%2Fresources%2Fnormal%2Flogo.png%3F1740570552&price=2) [Pricing](https://pmo.selecthub.com/get-product-pricing/?category=Marketing+Analytics+Software&product_name=Supermetrics&product_logo=https%3A%2F%2Fd3uimxdj41cg3o.cloudfront.net%2Fproducts%2Ff1e709e6aef16ba2f0cd6c7e4f52b9b6-ed4777409521c2dab67c1eaf9fece8ed%2Fresources%2Fnormal%2Flogo.png%3F1740570552&price=2) ### Products Insights Product Ranking ## #1 among all Marketing Analytics Software ## #3 among all Marketing Analytics Software [Find out who the leaders are](https://pmo.selecthub.com/request-custom-scorecard?post_type=auto_vs_article&category_slug=marketing-analytics-software&product_slug=funnel-io&category=Marketing+Analytics+Software) Price Starts From Custom Quote  i [Free Trial is available →]() $29 Monthly [Free Trial is available →]() Pros What we like about Funnel and Supermetrics: - Automates reporting so you spend less time pulling and pasting marketing data - Pulls data from many marketing platforms into one hub for a full view - Turns raw marketing data into insights without needing a technical background - Automates data pulls from sources like Google Analytics and Facebook Ads - Connects with over 80 marketing platforms for a centralized view of campaigns - Easy enough for non-technical team members to access and manage marketing data Cons What we dislike about Funnel and Supermetrics: - Users find the cost steep, which can be a barrier for smaller budgets - Some users want deeper analytics beyond the visualization and reporting it offers - Combining metrics across different data sources gets complicated, per user feedback - Data connector limits restrict how much data you can pull for large datasets - Lacks built-in visualization, so you rely on tools like Looker Studio for visuals - Users report mixed experiences with customer support and slower response times ### Our Review **Bottom line:** Funnel.io and Supermetrics both pull marketing data into one place, but they fit different buyers. Pick Funnel.io if you want a self-contained hub with built-in reporting. Pick Supermetrics if you live inside Google Sheets, Excel, or Looker Studio and want a published starting price. Funnel.io fits mid-sized to large companies in ecommerce, tech, and retail that need to wrangle data from many platforms. Users praise the intuitive interface and the way it makes complex analysis approachable for non-technical staff. Supermetrics leans toward agencies, ecommerce, large consumer brands, B2B SaaS, and SMBs that already have a reporting tool they like. On pricing, Supermetrics starts at $29 per month. Funnel.io is quote-based, so you'll need to contact them for a number tied to your usage. Users note that Supermetrics costs can climb fast as you add connectors, so the starting price isn't always the final price. Where they split is the reporting layer. Funnel.io includes its own data explorer, KPI reporting, and custom rules you build with a point-and-click toolbox. Supermetrics is built to feed other tools, so you'll need Google Sheets, Excel, BigQuery, or Looker Studio to actually see the charts. If your team already runs reporting in spreadsheets or Looker Studio, Supermetrics slots in cleanly. If you'd rather skip the external visualization step and have one tool handle ingestion through reporting, Funnel.io is the closer match, with the tradeoff being a custom quote. ### User Sentiment Summary Funnel has a user sentiment rating of 90 based on 183 reviews. Supermetrics has a user sentiment rating of 88 based on 935 reviews. ![Excellent User Sentiment](https://www.selecthub.com/display/images/scores/excellent.svg) 183 reviews ![Great User Sentiment](https://www.selecthub.com/display/images/scores/great.svg) 935 reviews Synopsis Evaluating all review platforms, our market analysts have compiled the following user sentiment data. 90% *of users recommend this product* Funnel has a 'excellent' User Satisfaction Rating of 90% when considering 183 user reviews from 4 recognized software review sites. 88% *of users recommend this product* Supermetrics has a 'great' User Satisfaction Rating of 88% when considering 935 user reviews from 4 recognized software review sites. User Review Scores**G2.com, Inc** **4.5** (158) **4.4** (795) **Capterra Inc** **4.7** (19) **4.4** (105) **Gartner, Inc** **4.0** (1) **4.2** (7) **TrustRadius** **4.5** (5) **4.9** (28) ### Awards SelectHub awards earned by these products based on a comprehensive analysis by our research analysts. Funnel stands above the rest by achieving an ‘Excellent’ rating as a User Favorite. ![User Favorite Award]( "User Favorite Award") No awards. ### Product Assistance Training Resources Documentation In Person Live Online Videos Webinars Documentation In Person Live Online Videos Webinars Support Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support Email Phone Chat FAQ Forum Help Desk Knowledge Base Tickets Training 24/7 Live Support ### Product Basics Company Size i Small Medium Large Small Medium Large Platforms Supported Windows Mac Linux Android Chromebook Windows Mac Linux Android Chromebook Deployment Supported Cloud On-Premise Mobile Cloud On-Premise Mobile Customers we're gathering data AIMIA and H&M National CineMedia Ogilvy Scripps Network Interactive University of Michigan Comparison of Top Alternatives [Funnel Alternatives](https://www.selecthub.com/marketing-analytics-software/funnel-io/alternatives/) [Supermetrics Alternatives](https://www.selecthub.com/marketing-analytics-software/supermetrics/alternatives/) ### Screenshots ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]()![Screenshots]() ### Key Features - **Data integration** – Connects with a wide range of advertising, analytics, and CRM platforms and centralizes them in one hub for analysis. - **KPI reporting** – Combines sales with advertising data to report on return on ad spend, revenue, conversion rate, and other metrics in one view. - **Custom rules** – Lets you segment data and define custom metrics through a point-and-click data prep toolbox, so you don't need to write code. - **Data explorer** – Built-in tool for ad hoc analysis, building reports, and exporting them without needing an external visualization platform. - **Currency conversion** – Automates currency conversion so you can compare performance side by side across platforms and markets. - **Data integration** – Connects with over 80 sources, including Google Analytics, Facebook Ads, and HubSpot, to pull marketing data into your existing tools. - **Automated reporting** – Schedules data transfers and report generation so you cut out manual exports and copy-paste work. - **Cross-platform compatibility** – Works with Google Sheets, Excel, BigQuery, and Looker Studio, giving you flexibility in where data lands. - **Data transformation** – Lets you clean, combine, and reshape data inside the tool before it hits your reporting layer. - **Pre-built templates** – Ships with ready-made report templates that speed up setup and give you a starting point for custom reports. ### Top Alternatives in Marketing Analytics Software [![ChannelMix Software Tool]()--- ChannelMix](https://www.selecthub.com/p/marketing-analytics-software/channelmix/) [![CountUp Software Tool]()--- CountUp](https://www.selecthub.com/p/marketing-analytics-software/countup/) [![DashThis Software Tool]()--- DashThis](https://www.selecthub.com/p/marketing-analytics-software/dashthis/) [![GoSquared Software Tool]()--- GoSquared](https://www.selecthub.com/p/marketing-analytics-software/gosquared/) [![Happydemics Software Tool]()--- Happydemics](https://www.selecthub.com/p/marketing-analytics-software/happydemics/) [![Improvado Software Tool]()--- Improvado](https://www.selecthub.com/p/marketing-analytics-software/improvado/) [![Influence Software Tool]()--- Influence](https://www.selecthub.com/p/marketing-analytics-software/influence-co/) [![OrderMetrics Software Tool]()--- OrderMetrics](https://www.selecthub.com/p/marketing-analytics-software/ordermetrics/) [![Oviond Software Tool]()--- Oviond](https://www.selecthub.com/p/marketing-analytics-software/oviond/) [![Piwik PRO Software Tool]()--- Piwik PRO](https://www.selecthub.com/p/marketing-analytics-software/piwik-pro/) [![Power My Analytics Software Tool]()--- Power My Analytics](https://www.selecthub.com/p/marketing-analytics-software/power-my-analytics/) [![Reportei Software Tool]()--- Reportei](https://www.selecthub.com/p/marketing-analytics-software/reportei/) [![ReportGarden Software Tool]()--- ReportGarden](https://www.selecthub.com/p/marketing-analytics-software/reportgarden/) [![Salesforce Marketing Analytics Software Tool]()--- Salesforce Marketing Analytics](https://www.selecthub.com/p/marketing-analytics-software/salesforce-marketing-analytics/) [![Supermetrics Software Tool]()--- Supermetrics](https://www.selecthub.com/p/marketing-analytics-software/supermetrics/) [![Swydo Software Tool]()--- Swydo](https://www.selecthub.com/p/marketing-analytics-software/swydo/) [![TapClicks Software Tool]()--- TapClicks](https://www.selecthub.com/p/marketing-analytics-software/tapclicks/) [![Tenjin Software Tool]()--- Tenjin](https://www.selecthub.com/p/marketing-analytics-software/tenjin/) [![USEReady Software Tool]()--- USEReady](https://www.selecthub.com/p/marketing-analytics-software/useready/) [![Vaizle Software Tool]()--- Vaizle](https://www.selecthub.com/p/marketing-analytics-software/vaizle/) ### Related Categories Funnel and Supermetrics can also be found with other leading products in these categories: [Business Intelligence Tools](https://www.selecthub.com/c/business-intelligence-tools/) Show more [Business Intelligence Tools](https://www.selecthub.com/c/business-intelligence-tools/) Show more ### Head-to-Head Comparison ![Funnel Software Tool]() ![CountUp Software Tool]() [Funnel VS CountUp](https://www.selecthub.com/marketing-analytics-software/funnel-io-vs-countup/) ![Funnel Software Tool]() ![DashThis Software Tool]() [Funnel VS DashThis](https://www.selecthub.com/marketing-analytics-software/funnel-io-vs-dashthis/) ![Funnel Software Tool]() ![GoSquared Software Tool]() [Funnel VS GoSquared](https://www.selecthub.com/marketing-analytics-software/funnel-io-vs-gosquared/) ![Funnel Software Tool]() ![Improvado Software Tool]() [Funnel VS Improvado](https://www.selecthub.com/marketing-analytics-software/funnel-io-vs-improvado/) ![Funnel Software Tool]() ![OrderMetrics Software Tool]() [Funnel VS OrderMetrics](https://www.selecthub.com/marketing-analytics-software/funnel-io-vs-ordermetrics/) ![Funnel Software Tool]() ![Power My Analytics Software Tool]() [Funnel VS Power My Analytics](https://www.selecthub.com/marketing-analytics-software/funnel-io-vs-power-my-analytics/) ![Funnel Software Tool]() ![Salesforce Marketing Analytics Software Tool]() [Funnel VS Salesforce Marketing Analytics](https://www.selecthub.com/marketing-analytics-software/funnel-io-vs-salesforce-marketing-analytics/) ![Funnel Software Tool]() ![Supermetrics Software Tool]() [Funnel VS Supermetrics](https://www.selecthub.com/marketing-analytics-software/funnel-io-vs-supermetrics/) ![Funnel Software Tool]() ![Swydo Software Tool]() [Funnel VS Swydo](https://www.selecthub.com/marketing-analytics-software/funnel-io-vs-swydo/) ![Funnel Software Tool]() ![TapClicks Software Tool]() [Funnel VS TapClicks](https://www.selecthub.com/marketing-analytics-software/funnel-io-vs-tapclicks/) ![Funnel Software Tool]() ![Tenjin Software Tool]() [Funnel VS Tenjin](https://www.selecthub.com/marketing-analytics-software/funnel-io-vs-tenjin/) ![Funnel Software Tool]() ![USEReady Software Tool]() [Funnel VS USEReady](https://www.selecthub.com/marketing-analytics-software/funnel-io-vs-useready/) **About SelectHub (and our data)** We’re the employee-owned Austin-based startup democratizing software data so you can make your decisions in an influence-free zone. Our market data is crowdsourced from our user-base of 100,000+ companies. WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more... ![SelectHub Products Reporting and Analytics]() ![SelectHub Products Cost and Pricing Guide]() **Tier 1:** Fully/moderately supported out-of-the-box allowing for quick and easy deployment. Fully or moderately supported out-of-the-box with industry-leading capabilities and is immediately available after installation without needing any add-ons, integrations, or custom development. **Tier 2:** Supported with workarounds or add-ons that may require additional costs. Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost. **Tier 3:** Requires partner integrations or custom development that is often at an additional cost. Requires additional integrations, plugins, marketplace applications from a third-party vendor, or custom development using the APIs, libraries, extensions, and development framework supported by the software, with or without any additional cost. Close ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.selecthub.com/" }, { "@type": "ListItem", "position": 2, "name": "Marketing Automation", "item": "https://www.selecthub.com/category/marketing-automation/" }, { "@type": "ListItem", "position": 3, "name": "Marketing Analytics Software", "item": "https://www.selecthub.com/c/marketing-analytics-software/" }, { "@type": "ListItem", "position": 4, "name": "Funnel", "item": "https://www.selecthub.com/p/marketing-analytics-software/funnel-io/" }, { "@type": "ListItem", "position": 5, "name": "Funnel Vs Supermetrics" } ] } ```