---
title: "Live Chat Pricing Models: A Comprehensive Guide"
---

# Live Chat Pricing Models: A Comprehensive Guide

Last Reviewed: September 18, 2026 13 min read [No comments](https://www.selecthub.com/live-chat/live-chat-pricing/#respond)

[![Tamoghna Das](https://www.selecthub.com/wp-content/uploads/2022/08/Tamoghna-Headshot-96x96.jpg)](https://www.selecthub.com/author/tamoghna-das/) [Written by Tamoghna Das](https://www.selecthub.com/author/tamoghna-das/)

Technical Content Writer

[![Pooja Verma](https://secure.gravatar.com/avatar/4f22202f68158fa4b012b18a196e08ea151f6f9427b194cce3330634ff0dd1b2?s=96&d=mm&r=g)](https://www.selecthub.com/author/pooja-verma/) [Edited by Pooja Verma](https://www.selecthub.com/author/pooja-verma/)

Content Editor

[![Smitha Baliga](https://www.selecthub.com/wp-content/uploads/2024/04/Smitha-Baliga-1-96x96.jpg)](https://www.selecthub.com/author/smitha-baliga/) [Contributions by Smitha Baliga](https://www.selecthub.com/author/smitha-baliga/)

Expert Contributor

[![Joel Wolfe](https://www.selecthub.com/wp-content/uploads/2024/04/Joel-Wolfe-96x96.jpg)](https://www.selecthub.com/author/joel-wolfe/) [Contributions by Joel Wolfe](https://www.selecthub.com/author/joel-wolfe/)

Expert Contributor

Table of Contents

- [How Much Does a Live Chat App Cost?](#How_Much_Does_a_Live_Chat_App_Cost)
- [Factors Affecting Live Chat App Costs](#Factors_Affecting_Live_Chat_App_Costs)
  - [Staffing Requirements](#Staffing_Requirements)
  - [Basic Capabilities](#Basic_Capabilities)
  - [Advanced Features](#Advanced_Features)
  - [Integrations](#Integrations)
- [Pricing Models](#Pricing_Models)
  - [Free Options](#Free_Options)
  - [Subscription Plans](#Subscription_Plans)
  - [Pay-Per-Agent Models](#Pay-Per-Agent_Models)
  - [Volume-Based Pricing](#Volume-Based_Pricing)
  - [Perpetual Licenses](#Perpetual_Licenses)
  - [Custom Options](#Custom_Options)
- [Pricing for Best Live Chat Apps](#Pricing_for_Best_Live_Chat_Apps)
  - [LiveChat — Best Overall](#LiveChat_%E2%80%94_Best_Overall)
  - [LiveAgent — Best for Ticket Management](#LiveAgent_%E2%80%94_Best_for_Ticket_Management)
  - [Freshdesk Messaging — Best for Platform Capabilities](#Freshdesk_Messaging_%E2%80%94_Best_for_Platform_Capabilities)
  - [Crisp – Best for Customer Collaboration](#Crisp_%E2%80%93_Best_for_Customer_Collaboration)
  - [Zoho SalesIQ – Best for Conversation Management](#Zoho_SalesIQ_%E2%80%93_Best_for_Conversation_Management)
- [Best Practices](#Best_Practices)
- [FAQs](#FAQs)
- [Next Steps](#Next_Steps)

[Live chat software](https://www.selecthub.com/c/live-chat-software/) is one of the most common features on commercial websites today, offering direct communication between businesses and customers. However, deciphering the intricacies of live chat pricing during integration can be daunting.

From subscription models to hidden fees, understanding the true cost of implementing live chat is essential for businesses seeking to optimize their customer support strategies. Let’s get started!

[Compare Top Live Chat Software Leaders](https://pmo.selecthub.com/request-custom-scorecard/?category=Live%20Chat%20Software)

![Live Chat Pricing Guide]()

## How Much Does a Live Chat App Cost?

The most crucial thing you want to know before implementing live chat software is its pricing. Live chat costs mostly vary according to factors like the number of chat agents, customer support level, features and more.

Joel Wolfe, President and Founder of [HiredSupport](https://www.hiredsupport.com/), gave us some ballpark estimates of live chat pricing:

![Joel Wolfe]()

The price range of live chat software is somewhere between $24 (per agent per month) to $85 (per agent per month). However, as a rule of thumb, the more features it has, the more cost you’ll have to bear.

*Joel Wolfe*

President and Founder, HiredSupport

He also explained the pricing model:

![Joel Wolfe]()

The pricing model of live chat software is pay-per-agent. It varies from a small business setup to what should be used in an enterprise. The payment can either be made on a monthly or yearly basis.

*Joel Wolfe*

President and Founder, HiredSupport

Regarding the factors affecting the pricing of live chat apps, Wolfe said:

![Joel Wolfe]()

Factors such as features and functionality are the major drivers of price change. If software is offering chatbots, personalization options, and integration capabilities with your operating system, a premium price would be charged.

*Joel Wolfe*

President and Founder, HiredSupport

[Compare Top Live Chat Software Leaders](https://pmo.selecthub.com/request-custom-scorecard/?category=Live%20Chat%20Software)

## Factors Affecting Live Chat App Costs

Apart from features, you must consider some other factors before investing. Integration capabilities, staffing requirements and support levels significantly contribute to the [total cost of ownership (TCO)](https://www.manutan.com/blog/en/glossary/understanding-tco-total-cost-of-ownership-origins-definition-calculation-advantages-and-so-on) of a live chat app.

![Live Chat Pricing Factors]()

### Staffing Requirements

While the live chat application can offer a widget to facilitate communication with consumers, you need staff on the backend to answer real-time questions and ensure a smooth customer experience. However, hiring and training new staff can be costly. This is why having an in-house team of [chat support agents](https://www.simplr.ai/glossary/chat-support-agent) may not be the most economical solution to attend to 24/7 inquiries.

You can outsource chat agent requirements to live chat vendors. However, it may impact the software pricing. The exact cost will depend on the number of chat agents required.

### Basic Capabilities

Primary features like chat and monitoring, security, group organization, chat history, and reporting can significantly influence the pricing. When considering options, choosing more features will inevitably add hefty expenses to your overall software subscription model. Nevertheless, several solutions offer free versions that provide basic capabilities to handle your customer support needs.

### Advanced Features

Many vendors offer advanced capabilities such as AI integration, chatbot support, predictive analytics and real-time translation. While these components may incur additional costs, they also offer significant advantages like higher customer satisfaction and retention.

### Integrations

[Live chat](https://www.selecthub.com/category/live-chat/) can be a great way to boost your lead generation and customer acquisition strategies. However, it’s not a standalone solution and requires support from other tools like [CRM](https://www.selecthub.com/c/crm-software/) to realize its full potential.

[Compare Top Live Chat Software Leaders](https://pmo.selecthub.com/request-custom-scorecard/?category=Live%20Chat%20Software)

## Pricing Models

Various vendors offer different pricing models for live chat apps. These include free options, subscription-based plans, pay-per-agent models, volume-based pricing, pay-per-lead structures and more. Let’s discover what each of these pricing models entails:

### Free Options

Free live chat apps are increasingly common, and many vendors provide basic features in their no-cost versions. They are easier to configure and ideal for beginners.

However, these may not be sufficient to meet your customer support needs and are often used as trial versions before upgrading to paid options.

### Subscription Plans

The most commonly used pricing model in the industry, subscription plans, involve a fixed price set by the vendor that remains consistent over time. You can enable auto payments to streamline the subscription process and save time.

Monthly subscription plans typically offer easier cancellation options. However, you can find yourself constrained by pre-built features as they offer limited customization possibilities.

### Pay-Per-Agent Models

This is a popular pricing model where you pay based on the number of chat support agents using the application. It’s a great option if you want to scale your business gradually, as you pay only for the resources you need.

It’s similar to the subscription model, but costs depend on the number of users rather than predetermined amounts.

### Volume-Based Pricing

In this pricing model, you pay according to the volume of chat sessions instead of the number of chat agents. The calculation of this volume varies from vendor to vendor. Some base it on the number of site visitors, while others consider the number of conversations or leads. This plan mitigates the risk of overpayment and helps you choose a pricing structure that’s best suited for the size of your business.

### Perpetual Licenses

With a perpetual license, you make a one-time payment and have ongoing access to the software. This plan is ideal if you anticipate consistent live chat needs. Compared to monthly plans, it can result in cost savings over time. However, the initial upfront payment may be relatively high and could feel burdensome.

### Custom Options

Custom live chat price allows you to choose your requirements and set a price accordingly. It helps you get a personalized software package with custom features. However, this plan can be the most expensive and lacks pricing transparency, potentially leading to overpayment.

## Pricing for Best Live Chat Apps

According to our research, the five best live chat apps are LiveChat, LiveAgent, Freshdesk, Crisp and Zoho SalesIQ. Let’s look at their pricing options and features:

![Best Live Chat Apps]()

### [LiveChat](https://www.selecthub.com/p/live-chat-software/livechat/) — Best Overall

LiveChat offers four pricing plans: Starter, Team, Business and Enterprise. It also offers a [free trial](https://pmo.selecthub.com/free-trial/?product_name=LiveChat) option. Basic annual pricing starts from $20 per agent per month, and advanced plans start from $41 per agent per month. This goes up to $149 per month for enterprise-grade apps.

|  | **Starter** | **Team** | **Business** | **Enterprise** |
| --- | --- | --- | --- | --- |
| **Billed annually** | $20/agent/month | $41/agent/month | $59/agent/month | $149 per agent. Custom pricing is available. |
| **Billed monthly** | $24/agent | $49/agent | $69/agent | N/A |

|  | **Features** | | | |
| --- | --- | --- | --- | --- |
| Pre-chat & post-chat surveys | Default only, not customizable | Yes | Yes | Yes |
| Offline message form | Default only, not customizable | Yes | Yes | Yes |
| Visitors tracking | Up to 100 | up to 400 | up to 1000 | up to 1000 |
| Chat tagging | – | Yes | Yes | Yes |
| File sharing | – | Yes | Yes | Yes |
| Work scheduler | – | – | Yes | Yes |
| Daily summary | Yes | Yes | Yes | Yes |
| Accessing reports via API | – | Yes | Yes | Yes |
| Staffing prediction | – | – | Yes | Yes |
| Goals | – | Yes | Yes | Yes |
| Sales tracker | – | Yes | Yes | Yes |
| Automated greetings | 1 greeting | Yes | Yes | Yes |
| Eye-catcher | Default only | Yes | Yes | Yes |
| Efficiency data | – | Yes | Yes | Yes |
| 2-step verification | – | Yes | Yes | Yes |
| Chat window translations | Default translations only | Yes | Yes | Yes |
| Language selection | – | Yes | Yes | Yes |
| Custom logo in chat window | – | Yes | Yes | Yes |
| White label | – | Yes | Yes | Yes |
| Group organization | – | Yes | Yes | Yes |
| Inactivity timeout configuration | – | Yes | Yes | Yes |
| Knowledge base, 24/7/365 Chat and Email support | Yes | Yes | Yes | Yes |
| Chat history | 60-day | Yes | Yes | Yes |

[Compare Top Live Chat Software Leaders](https://pmo.selecthub.com/request-custom-scorecard/?category=Live%20Chat%20Software)

### [LiveAgent](https://www.selecthub.com/p/live-chat-software/liveagent/) — Best for Ticket Management

LiveAgent also offers a free platform with basic features. However, you can also get a [free trial](https://pmo.selecthub.com/free-trial/?product_name=LiveAgent) before investing in the platform. The pricing starts from $9 per agent per month if billed annually and $15 per agent per month for monthly transactions. It offers four plans: Small, Medium, Large and Enterprise.

|  | **Small** | **Medium** | **Large** | **Enterprise** |
| --- | --- | --- | --- | --- |
| **Billed annually** | $9/agent/month | $29/agent/month | $49/agent/month | $69/agent/month |
| **Billed monthly** | $15/agent | $35/agent | $59/agent | $85/agent |
|  | **Features** | | | |
|  | 3 email accounts | 10 email accounts | 150 email accounts | 500 email accounts |
|  | 2 Live chat buttons | 5 Live chat buttons | 50 Live chat buttons | 100 Live chat buttons |
|  | — | Call center support | 3 Whatsapp numbers | 3+ Whatsapp numbers |
|  | 10 departments | 20 departments | 150 departments | 300 departments |
|  | 1 Knowledge base | Custom domain parking | 3 Knowledge bases | 10 Knowledge bases |
|  | 50 Event rules | 150 Event rules | 500 Event rules | 1000 Event rules |
|  | — | 30 Time rules | 100 Time rules | 200 Time rules |
|  | White glove setup | 10 SLA rules | 50 SLA rules | 100 SLA rules |

### [Freshdesk Messaging](https://www.selecthub.com/p/live-chat-software/freshdesk-messaging/) — Best for Platform Capabilities

Freshdesk has four pricing models, starting with a free version and going up to $69 per agent. It offers a free trial. You can also get a [free demo](https://pmo.selecthub.com/get-product-demo/?category=Live+Chat+Software&product_name=Freshdesk+Messaging) to understand the features better before investing.

|  | **Free** | **Growth** | **Pro** | **Enterprise** |
| --- | --- | --- | --- | --- |
| **Billed annually** | N/A | $15/agent/month | $39/agent/month | $69/agent/month |
| **Billed monthly** | N/A | $18/agent | $47/agent | $83/agent |
|  | **Features** | | | |
| Chatbot and Chatbot analytics (Freddy) | Up to 2000 bot sessions/month | Up to 3000 bot sessions/month | Up to 5000 bot sessions/month |
| Inbox views | Assignment rules | WhatsApp Business | Allowed IPs |
| Topics | Priority inbox | Apple messages for business | Allowed domains |
| Groups | Canned responses | Auto-resolve | User authentication (JWT) |
| Conversation labels | Private notes | IntelliAssign | 400K MUV/agent |
| Bulk actions | User events & timeline | Business hours (by groups) | 24 x 5 email support included with all plans |
| User properties | User segmentation | Co-browsing | 24 x 5 chat support included with all paid plans |
| Mobile SDK | Business hours (global) | Live translate | Additional bot sessions: $75 for 1000 bot sessions/month |
| WordPress | Offline experience | Advanced dashboard |  |
| Freshdesk integration | Basic dashboard | Advanced automation |
| Shopify | FAQs | Team performance report |
| 10K MUV/account | Conversations overview report | Agent availability report |
| 24 x 5 email support included with all plans | Facebook Messenger | Roles and permissions |
| 24 x 5 chat support included with all paid plans | Files | CSAT survey and report |
|  | Marketplace (app store) | Conversation APIs |
| 100K MUV/agent | 200K MUV/agent |
| 24 x 5 email support included with all plans | 24 x 5 email support included with all plans |
| 24 x 5 chat support included with all paid plans | 24 x 5 chat support included with all paid plans |
| Additional bot sessions: $75 for 1000 bot sessions/month | Additional bot sessions: $75 for 1000 bot sessions/month |

[Compare Top Live Chat Software Leaders](https://pmo.selecthub.com/request-custom-scorecard/?category=Live%20Chat%20Software)

### [Crisp](https://www.selecthub.com/p/live-chat-software/crisp/) – Best for Customer Collaboration

Crisp offers three pricing plans: Basic, Pro and Unlimited. The basic version is free and includes two agents. You can avail of a [free trial](https://pmo.selecthub.com/free-trial/?product_name=Crisp) on all plans for 14 days. The price starts from $25 per month per workspace.

|  | **Basic** | **Pro** | **Unlimited** |
| --- | --- | --- | --- |
| **Billed monthly** | Free | $25/workspace/month | $94/workspace/month |
|  | **Features** | | |
|  | 2 seats included | 4 seats included | 20 seats included |
|  | Website chat widget | 5,000 contacts included | 50,000 contacts included |
|  | Contact form | Unlimited history | Knowledge base |
|  | Mobile apps | Chat triggers | Chatbots |
|  | Unlimited conversations | Messenger integration | WhatsApp integration |
|  | Shopify integration | Email integration | Instagram integration |
|  | WordPress integration | Shortcuts | Integration with Zapier |
|  |  | Slack integration | Audio and Video Chat |
| Custom domain | Aircall integration |
|  | MagicBrowse |
| LiveTranslate |
| Automated campaigns |
| Analytics |
| SMS integration |

### [Zoho SalesIQ](https://www.selecthub.com/p/live-chat-software/zoho-salesiq/) – Best for Conversation Management

Zoho has four pricing models, starting with a free version. The pricing range starts at $350 per operator license per month and goes up to $1500 per operator license per month. You can also get a [free demo](https://pmo.selecthub.com/get-product-demo/?category=Live+Chat+Software&product_name=Zoho+SalesIQ) to understand the platform’s capabilities.

|  | **Free** | **Basic** | **Professional** | **Enterprise** |
| --- | --- | --- | --- | --- |
| **Billed annually** | N/A | $350/operator license/month | $750/operator license/month | $1200/operator license/month |
| **Billed monthly** | N/A | $500/operator license | $1000/operator license | $1500/operator license |
|  | **Features** | | | |
| Operator licenses included | 3 | 1 | 1 | 1 |
| Brands | 1 | 1 | 1 | 1 |
| Chat volume per month | 100 | 1000 | Unlimited | Unlimited |
| Proactive chat trigger rules | – | 3 | 10 | 100 |
| Monthly visitor tracking limit | 10K | 50K | 100K | 200K |

[Compare Top Live Chat Software Leaders](https://pmo.selecthub.com/request-custom-scorecard/?category=Live%20Chat%20Software)

## Best Practices

Understanding best practices is crucial to get the best value for your investment while maintaining quality standards. It involves evaluating factors like capabilities, scalability and the level of support provided to ensure they align with your business’s size and needs.

Additionally, Wolfe talked about considering hidden costs. These include:
- Maintenance Fees
- Overage Charges
- Training Expenses

Regarding the importance of response time and availability in live chat services, Smitha Baliga, CEO/CFO of [Teledirect Communications](https://www.teledirect.com/), said:

![Smitha Baliga]()

While there is no set industry standard for response time, most live chat software companies will respond to a customer query in less than a minute. Buyers should also expect live chat companies to have a feature that allows for 24/7 availability.

*Smitha Baliga*

CEO and CFO, Teledirect Communications

![Baliga Quote]()

Baliga further recommended considering a few essential features:
- Live chat software must have the ability to handle multiple queries simultaneously while offering a personalized experience for each customer.
- Mobile optimization is crucial as most web traffic now comes from mobile devices.
- It should also gather insights into your products and services, allowing you to address potential weak points in the customer journey.

While selecting live chat software, buyers must thoroughly research and align their choices with their business needs.

Wolfe advised:

![Joel Wolfe]()

Buyers should be aware that research is important before they decide on which live chat software to buy. You should assess your business needs and shortlist companies that meet your requirements (both short-term and long-term). Once you have made the decision, customize the payment plan to suit your budget, and voila! You are live.

*Joel Wolfe*

President and Founder, HiredSupport

## FAQs

[Does LiveChat cost money?](#group_873)

Yes, LiveChat has a monthly subscription fee. It offers four subscription models: Starter, Team, Business and Enterprise. The pricing starts from $20 per month per agent and includes basic chat customization and 60 days of chat history. The vendor calculates the bill annually for the entry-level plan.

[What’s the best live chat app?](#group_445)

According to our research, LiveChat is the best overall live chat app. Other industry leaders include LiveAgent, Freshdesk Messaging, Crisp and Zoho SalesIQ.

[What’s the difference between chatbots and live chat apps?](#group_144)

The primary difference between the two is that chatbots operate through automation and AI, whereas live chat relies on a human agent to interact with customers.

[Is live chat truly live?](#group_455)

Yes, live chat essentially refers to a conversation between a website visitor and a human chat agent. When a potential consumer asks a question about your website or products, the chat agent must provide real-time responses.

[Compare Top Live Chat Software Leaders](https://pmo.selecthub.com/request-custom-scorecard/?category=Live%20Chat%20Software)

## Next Steps

While considering the cost of a live chat app is vital, you must also be aware of implementation charges and hidden fees. Advanced features, though helpful for businesses, can end up costing extra.

Staying on top of live chat pricing can help you find the best solution but requires a well-thought-out requirement evaluation and thorough research. If you need help, check out our [free comparison report](https://pmo.selecthub.com/request-custom-scorecard/?category=Live%20Chat%20Software) for detailed insights on features and pricing of industry-leading products.

What other factors and hidden costs do you think affect the overall pricing of a live chat app? Let us know in the comments below!

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Originally published in March 2024 and last updated in September 2026. Contributions from Tamoghna Das, Pooja Verma, Smitha Baliga, and Joel Wolfe.

## About the Contributors

The following SelectHub team members and subject matter experts helped research, create, and review this content.

[![Tamoghna Das]()](https://www.selecthub.com/author/tamoghna-das/)

Written by  
[Tamoghna Das](https://www.selecthub.com/author/tamoghna-das/)

Technical Content Writer

 

Tamoghna Das is a Technical Content Writer at SelectHub, specializing in endpoint security, warehouse management, fleet management and eCommerce. Armed with a Master's degree in Communication (Media Practice) from the University of Hyderabad, he simplifies complex tech topics into engaging content. In his downtime, Tamoghna strums his guitar, explores podcasts on aviation and astronomy, indulges in sitcoms and enjoys quality time with friends and family.

[See Full Bio](https://www.selecthub.com/author/tamoghna-das/)

[![Pooja Verma]()](https://www.selecthub.com/author/pooja-verma/)

Edited by  
[Pooja Verma](https://www.selecthub.com/author/pooja-verma/)

Content Editor

 

Pooja Verma is a Content Editor and Technical Content Writer at SelectHub. She has over 5 years of experience covering software categories like CRM, marketing automation, supply chain management and endpoint security. Pooja earned a literature degree from Miranda House, DU and also holds a Master’s in Journalism from Symbiosis Institute of Media and Communication in India.

[See Full Bio](https://www.selecthub.com/author/pooja-verma/)

[![Smitha Baliga]()](https://www.selecthub.com/author/smitha-baliga/)

Contributions by  
[Smitha Baliga](https://www.selecthub.com/author/smitha-baliga/)

Expert Contributor

 

Smitha Baliga is the CEO and CFO of TeleDirect. With over 20 years of experience in business and finance, her expertise in developing and implementing strategic plans has led to significant improvements in customer satisfaction, employee engagement and operational efficiency. Smitha is passionate about building strong relationships with clients and fostering a culture of excellence that empowers employees to deliver outstanding results.

[See Full Bio](https://www.selecthub.com/author/smitha-baliga/)

[![Joel Wolfe]()](https://www.selecthub.com/author/joel-wolfe/)

Contributions by  
[Joel Wolfe](https://www.selecthub.com/author/joel-wolfe/)

Expert Contributor

 

Joel Wolfe is the President and Founder of HiredSupport. He’s an experienced entrepreneur with a proven track record of building and scaling profitable businesses across diverse industries, including outsourcing customer service and SaaS. He’s also known for strategic vision, innovative problem-solving and leadership excellence. He shares insights from his several years of experience in customer service, customer support, chatbots, customer support software (live chat, helpdesk, inbound & outbound calling), outsourcing, eCommerce, ChatGPT, AI, SaaS, business and startups.

[See Full Bio](https://www.selecthub.com/author/joel-wolfe/)

Sylvia MarakThe 5 Best Live Chat Apps of 2026

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**Tier 1:**  
 Fully/moderately supported out-of-the-box allowing for quick and easy deployment.  
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**Tier 2:**  
 Supported with workarounds or add-ons that may require additional costs.  
 Not directly available in the software, but can be accomplished using other built-in features, workarounds, or add-ons/products from the vendor with or without any additional cost.

**Tier 3:**  
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